Retail Experience

Let’s Talk: Customer Reviews

Almost every website has reviews on them, especially retail websites. When online shopping or even going to a new business, a review is the lifeline you look for. Reviews will make or break a business. One bad review can stop people from ever going to your business.

There are different types of reviews. I will talk about funny, good, and bad reviews.

Funny: BIC Pens For Her

This review is funny and on the good side, not directly saying anything bad about the company or product. This is a funny review because she states that she wasn’t allowed to use “manly pens” before, but now they have feminine pens, she can write with her delicate hands. The underlying meaning of this review is that pens and other products should not be limited to a certain gender if they are everyday items.

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