Image from babainfotech.in
An effective layout can be the difference between effective communication and a communicative failure. In essence, an effective design layout is a communicative tool. You want your audience to understand and believe what you say.
If the audience is not convinced, your goals cannot be met.
Proper writing skills, catchy headings, and concision are only a portion of the communicative process when it comes to printing.
For instance, if the customer gets a headache just from looking at your pamphlet, they are not going to consider anything it contains.
You want the customer to smile, and maybe even laugh or ‘hmm’ when looking over your print.
The Gazing Process
People enjoy art that is balanced. The eye is drawn toward the middle and four corners of a painting. When there is a smooth transition to guide the eye across the image, to take the viewer on a rollercoaster of stimulation and beauty, that is art.
The art of printing is quite similar. The customer needs an easy layout that guides them across and down the page. Over stimulation is not a goal of printing.
There needs to be white space, there needs to be images to show the customer what you expect out of them – or even just to give them a break from reading – and there needs to be headings, subheadings, and stressed text.
We turn your print into an art piece by engaging the viewer in the gazing process. Too much text can be over stimulating and can be overwhelming to the reader.
We know that readers often do not read everything that is printed before them, but we want to encourage them to read as much as possible.
White space helps the reader see text in chunks. It helps the reader prepare for what they are about to read while headings section off what the reader selects to read.
Print is Marketing
Marketing is the way that a concept is moved to the customer. Marketing includes advertising and research. Marketing is strategic. A healthy marketing scheme occurs when each word, each image, each margin, each white space is pristinely placed.
Nothing is accidental in marketing.
Competition is a major aspect of marketing. Thus, you want your message to be the catchiest, the most simulating, and the most thought provoking.
The majority of our prints, if not all, are used as a form of marketing. Whether it is personal branding on business cards, company information on brochures and pamphlets, or just an easy-to-read vibe, our customers are trying to market something.
Print is a visual tool. In order to market your product, service, or persuasion successfully, you need to print something that is visually stimulating.
An Effective Medium
Your medium is the platform where your message is delivered to your audience. Without an effective medium, your clarity quality may be disrupted
You do not want information on your telephone service infrastructure printed on a business card. You do not want your personal branding to be done on a pamphlet, unless you are a politician or up-and-coming artist
Using an effective medium tells your audience what they should expect out of the information quality and quantity.
You want the audience to want to read what you have to say.
The Marketing Process
We have dealt with many customer cases. We understand the process and are here to help with any step of the way.
The customers usually have an idea of the point they want to get across but maybe are not quite sure of how to go about making that point stick. Once we have selected the best medium for that point to be printed, it often makes the design and layout fall into place.
The message content is what drives us toward the prints we create. Your message on “sunflower health” makes it easy to imagine a layout and graphic design.
We are also always ready to hear your ideas for your print. If you have something in mind, speak up
Click here to check out our printing process.
Why an Effective Print Design is so Important
You want to be understood. In order to be understood, you need an effective medium.
With an effective design, aesthetic layout, and eye-catching images, your print will be noticeable by your customers. Your customers will remember your design. They will also be more likely to tell someone else about “this really interesting pamphlet” he/she read recently.
Or even make the customer think of your message every time they think of something. You want to stick in the minds of your customers
We want you to succeed.
When you succeed, we succeed.