Posted in Uncategorized on Dec 1st, 2019 85 Comments »
Like most major retailers, Kohl’s uses integrated marketing communications to reach its customers. For this blog, please review as many forms of Kohl’s communications (newspaper ads, TV ads, online ads, emails, store flyers, the retailer’s website and its Facebook page are some possibilities) as you have available. Once you have done this, consider in your […]
Posted in Uncategorized on Nov 17th, 2019 210 Comments »
With Amazon buying Whole Foods the face of retailing is very quickly changing where the concept of Omni-channel retailing is not just a hot button issue for marketers, but a reality. In today’s digital world, manufacturers and retailers need to determine the optimal in-store, online, and mobile experiences desired by their guests. Beyond in-store experiences, […]
Posted in Uncategorized on Nov 6th, 2019 229 Comments »
While hotels and airlines have used dynamic pricing for a long time, the last few years have seen an increase in marketers using dynamic pricing to offer their product/service to consumers at the right price based on time or other factors that allow the company to maximize profit. In the age of “big data” and […]
Posted in Uncategorized on Oct 11th, 2019 243 Comments »
Please watch the below videos showing traditional Harley Davidson Segmentation, Targeting and Positioning: Kid Rock commercial and then watch the new Harley Davidson STP commercial. Markets may be segmented in many ways. In this post, we will consider the lifestyle psychographic segmentation as it relates to Harley Davidson. For many years Harley Davidson focused on men older than […]
Posted in Uncategorized on Sep 29th, 2019 207 Comments »
PLEASE NOTE: This discussion IS NOT about whether you’d buy a diamond online. While that is an interesting topic, it is not relevant to this exercise, and I will delete posts focused on that issue. It is the consumer decision process — not online buying– that is the topic we’re considering here. Buying a diamond is, […]
Posted in Uncategorized on Sep 12th, 2019 243 Comments »
As part of our lecture on marketing strategy and plans a key element of the marketing process is conducting a SWOT (Strength, Weakness, Opportunity and Threats analysis). This week we will look at Levi’s marketing strategy. You should also visit Levi’s Website and watch this video before posting on the blog.
Posted in Uncategorized on Sep 2nd, 2019 240 Comments »
How many ads do you see in a day: Count the number of adds you see the next two days, keep a diary. Take it everywhere you go and keep track of the number of ads you see. Organize by: TV # Radio # Print # Online # Social Media# Billboards# In-store#. Needs to total […]
Posted in Uncategorized on Aug 19th, 2019 8 Comments »
As laid out in the Syllabus we will be posting marketing videos on this blog. It will require you review the video and make insightful comments. Please relate the video to the information we covered in class and your daily life. The primary objective of this course is to introduce students to the world of […]