Blog #1: How Does Marketing Impact You?
Jan 18th, 2021 by John DeGraff
How many ads do you see in a day:
- Count the number of adds you see the next two days, keep a diary. Take it everywhere you go and keep track of the number of ads you see.
- Organize by:
- TV #
- Radio #
- Print #
- Online #
- Social Media#
- Billboards#
- In-store#.
- Needs to total at least 50.
- How long did it take until you reached 50?
- List the top three ads you remember and why?
One Original Post (150-200 words) worth 10 points. Needs to be insightful, well written and related to your own experience to get full credit.
Please note the name of your instructor and MKT 311 section you are in on the first line of your post. Several classes will be using this blog. Due January 24, 2021 at 11:30 pm CST.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
TV: 25
Radio: 0
Print: 2
Online: 8
Social Media: 15
Billboards: 0
In-Store: 0
Total Ads Seen = 50
It took me approximately 18 hours to reach 50 ads. It helps that I’m currently quarantined so I have more time to look for ads. But this helps with understanding why my totals were only electronically found (besides 2). I’m not out and about which means I’m not listening to the radio, or going to stores, or driving past billboards.
3 ads that I remember:
– Smallwoods Home on Facebook. I was looking at this on Safari earlier, so that explains why it showed up on my Facebook.
-Crest White Strips on TV. I remember watching Let’s Make a Deal on TV and seeing one of the commercials for Crest White Strips. This one stuck out to me because I want to start using these.
-Wild Oak Boutique on Instagram. I love small boutiques so I’m typically looking for different ones on Safari. This cute little boutique stole my heart from the second I saw it on Instagram.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
TV: 0
Radio: 0
Print: 0
Online: 0
Social Media: 50
Billboards: 0
In-Store: 0
Total Ads: 50
Outside of this assignment, wherein I looked specifically for advertisements and logged back into my social media accounts that I had abandoned long before, I see almost zero ads on a daily basis. It only took me around an hour to document 50 ads found on Instagram, because each advertisement is connected to pieces of content and leads to more advertisements the more you dig deeper. Moreover, you can search for advertisements on Instagram. Because of the non-stop advertisements, I decided to close my social media accounts and stopped watching television so as to get away from the constant advertisements, and I use adblocking software for the online platforms that I do regularly use.
Ad 1: A McDonald’s ad on Instagram. I happen to follow the account that McDonald’s is sponsoring for the ad, apparently, and it shows a man walking on the moon at a space version of McDonald’s. I remembered this one because moon McDonald’s sounds kind of fun.
Ad 2: A sponsored product for dogs was given to an Instagram influencer I follow, and it simply shows their rather cute dog wearing the harness from the boutique. I remembered this one because cute dogs are always memorable.
Ad 3: An ad from a member of the band Blackpink, Lisa, showing off items from a luxury brand called Celine. I remembered this one mostly because of the person that this brand connected itself to
Blog #1: How Does Marketing Impact You?
MARKETING 311-22 John DeGraff
TV: 50
Radio: 30
Print: 0
Online: 0
Social Media: 20
Billborads:3
In-store:0
Total ads: 103
It really did not take me long to get to 50 advertisements, as I was able to look and start this over the weekend. I spent the week and weekend watching the Chili Bowl Nationals races. Seeing that I race cars in my spare time, I know that there are a ton of advertisements all over in racing. This event was no different. Almost every car of the over 300 entries had at least one sponsor decal displayed, most had multiple. This does not include the abundance of banners displayed throughout the Tulsa Expo Square that were also visible on the broadcast. While watching the event, I was also looking at lineups and results through Facebook, where not only was there more general ads, but also the Chili Bowl Nationals Facebook page was using their platform to provide further advertisement to the companies that sponsored the events.
Top 3 Ads I remember:
Ad #1: iRacing, iRacing was the sponsorship decal on my favorite drivers car and a few others. I also already use the service myself, so for me that was an easy one to remember.
Ad #2: Lucas Oil, Lucas Oil was one of the primary event sponsors. There was banners in the background of the turns, the officials were wearing Lucas Oil crew shirts, and during the broadcast they were plugging and showing different Lucas Oil products like oil stabilizer, engine cleaner, fuel injector cleaner, and more that are available to customers and the uses of them.
Ad #3: Driven Performance, Driven Performance had a lot of screen time. They were the sponsor of numerous cars throughout the week, and when breaks were taken from racing for track preparation, there were a ton of Driven Performance commercials. I really picked up on this one, as I am interested in the type of cars used for this event and Driven Performance included that through their website they have information and videos to explain more about the cars.
Blog #1: How Does Marketing Impact You?
Marketing 311-01 John DeGraff
TV #0
Radio #10
Print #0
Online #5
Social Media#25
Billboards#0
In-store#. 10
Total=50
Over the last two days, I reached 50 adds at least. I almost got to 50 on the first day because I went back to school shopping and grocery shopping. The top three ads I remember the most are Nike promoting their new shoes, Amazon that is promoting different hair curlers that are new, and AT&T which is promoting people to switch to their company and get a brand new iPhone for free. I remember these ads the most because I saw them the most frequently. I saw these specific ads multiple times per day. The ads I remember the most I saw from Facebook and Snapchat. Other ads I saw were in the grocery store promoting bread and other products. Seeing the same ads on a daily basis makes me want to click on the links and purchase the products that are being marketed. Companies that post the same ads on multiple outlets such as social media or in-store, get people to go out and buy the products and spend lots of money. This is a smart move for the companies because it will reach more people if they post it on different outlets.
John DeGraff
Marketing 311-22
Blog #1: How Does Marketing Impact You?
TV # 76
Radio # 44
Print # 37
Online # 23
Social Media # 209
Billboards # 4
In-store # 0
Total = 393
I have always known that our exposure to advertisements has been growing in recent years, but it is not till I started counting them that I really became aware as to how much we really see in a day. It only took me a few hours to get to 50 ads. From the moment I woke up and went to the bathroom to open my cabinet, I saw a handful of ads on my toothpaste, dental floss, deodorant, and shampoo. In my kitchen I saw ads posted on my milk, eggs, protein bars, and condiments. As I turned on the TV I heard well over a dozen commercials playing during the breaks. Before I got in my car, I saw the big Honda emblem which then becomes a moving advertisement as I drive down the road. So even before I left my house to go to work, I was exposed to more ads than I thought I would have counted all day. If I wasn’t counting these ads on purpose, I wouldn’t have even noticed most of them, however, some of them did stick out to me.
During my car rides to work, I enjoy listening to podcasts. The great thing about podcasts is they don’t have many ads compared to listening to the radio. As I was listening to one of them, they played an ad for a company called Acoustic, which is a marketing company that helps businesses with any marketing needs. This immediately stuck out to me since I am a marketing major and I am paying attention to the ads for this marking class.
The second ad I remembered was during another Podcast that played an ad for a company called Sales Force, which specializes in customer relationship management technology. This caught my interest right away as they began talking about marketing during the ad.
The third ad I remembered was for a snow shovel that came up on my social media. I remember it because I was looking to order a new one and the ad actually got me to click on it. Although I didn’t order that exact shovel, it got me to actively look for others and I eventually purchased one, just a different brand.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
Sharon Roberts
Advertisements
• TV: 24
• Radio: 0
• Print: 19
• Online: 4
• Social Media: 0
• Billboards: 0
• In-Store: 3
I reached 50 advertisements within approximately 20 hours. I found the advertisements on television commercials, newspaper, store catalog, internet and in-store weekly sales flyers.
1. A Pick ‘N Save/Kroger television commercial was the first advertisement that caught my attention. The commercial advertised low prices for fresh food on the Kroger app. The dancing cartoonish people and upbeat music were amusing to watch. The bright colors and illustration of the fresh food products were eye-catching. The commercial dialog was short and simple to remember. The dialog repeated the words ‘low’ and ‘fresh’ numerous times, which helped me remember the theme of the commercial, which is low prices for fresh food.
Commercial Dialog:
• “Love getting prices that are lower than low on food that is fresher than fresh.”
• “With the Kroger app you can get personalized coupons on top of weekly sales and rewards like fuel points, all for prices that are lower than the everyday low.”
• “Go ahead, get lower than low. Kroger, fresh for everyone.”
Reference: https://www.youtube.com/watch?v=G2gwLMEMiwY
2. The in-store Target weekly sales flyer was the second advertisement that caught my attention. The pictures of the products are more spaced apart in comparison to other in-store flyers, which allows for better readability. The products are well organized and grouped by store departments with simple messages. The simple messages helped direct my attention to products of interest. In this week’s flyer, the phrases ‘meal plan’, ‘get organized’, and ‘sleep well’ caught my attention to products of interest.
3. An advertisement for flannel bedding and wool throw blankets in an L.L. Bean catalog was the third advertisement that caught my attention. The picture of the colorful patterned bedding and wool blankets perfectly spread across a warm cozy bed seemed ideal and comforting for the winter season. The different colors of the products were displayed around the picture and grouped first by color then by solid, striped or plaid patterns. This arrangement made it easy to compare and select my colors of choice.
MARKETING 311-01 John DeGraff
TV: 0
Radio: 0
Print: 0
Online: 19
Social Media: 31
Billboards: 0
In-store: 0
It took me the full two days to reach seeing 50 ads. I wasn’t driving anywhere since my work is in the off season and I had more time to see ads like on YouTube and when I was shopping on Amazon and other online stores. I don’t watch TV, don’t listen to the radio, haven’t bought a magazine in years or read the newspaper, and I wasn’t driving anywhere to see billboards on the freeway and in stores I would’ve went to.
Ads that I remember distinctly are video ads on YouTube like Dr. Squatch Soap for Men, “Aunt Infestation” for GEICO, and “Never Too Far Down” for Nike. Even though these ads are pretty common for someone to see, it seemed like I was a target market for them since I was looking online for self care products, looking at different insurance companies I’m considering, and Nike products. It’s crazy how specific ads can be to what you search for online.
Marketing 311-01 John Degraff
TV #0
Radio #0
Print #0
Online #9
Social Media#30
Billboards#1
In-store#10
Total= 50
Over the past couple of days, I have noticed more ads than I normally would. There were definitely more than 50 ads but to name a few of them that caught my eye for me to actually remember them were amazon promoting flash deals on clothes that I have recently looked at in the past, also deals that were keep popping up on flights to cities I have recently looked at going to. Because I just went to Florida this past weekend I keep getting ads to “book now and save” which is actually really tempting to just pack up and book a weekend trip. In addition, another ad that really made me remember it was on Snapchat 3 days in a row, it was for Ulta which is a makeup and skincare company that was advertising the must-have skincare products because they are 50% off. Furthermore, the ads that I see every day are ads that I would be tempted to buy and most likely probably already did. Since the ads I see are always about clothes or skincare which is a big thing in my life that my phone history knows, I feel like that all my apps are linked to each other to get me to buy the things I have looked at.
MARKETING 311-01 John DeGraff
TV: 25
Radio: 0
Print: 0
Online: 0
Social Media: 25
Billboards: 0
In-Store: 0
Total Ads: 50
It only took me 12 hours to get a total of 50 ads just by watching TV and going through social media. I also found out that when I was shopping or looking for clothes and shoes that I would see ads about similar products that I was looking at. Looking at social media I would get ads from Kohl’s, Jos. A Bank, and Men’s Warehouse.
The first ad I remember was the Pick N Save/ Kroger one that advertised their low prices and great deals on food. They talked about their new contactless pick-up service as well as how you can save on those orders. The song selection and the cartoon people dancing to it makes for an effective ad to get people inside their stores.
The second ad that I remember was a Hulu commercial that advertised they had live sports for less. They had Baker Mayfield and Saquon Barkley, two NFL athletes, have just their head on someone else’s body. I remember it because those are two people that I am familiar with and I am so used to seeing those athletes doing it and it was just their head. It was also a funny to see Joel Embiid’s head, an NBA star, be on a tiny person’s body.
The third ad I remember was the new Gatorade commercial with Damian Lillard, another NBA star, and they released their new Gatorade Bolt 24 series. This drink is supposed to have all the better health benefits and better flavors. I remember this one because of the music and song choice that got stuck in my head.
Marketing 311-22 John Degraff
Blog Post #1
TV # 10
Radio #
Print #
Online # 10
Social Media# 30
Billboards#
In-store#
After spending most of Tuesday on my computer going through my classes, it did not take long at all to reach 50 ads. Social media is especially easy to reach a certain number of ads on because I believe Facebook has an algorithm where every 3rd post or so that you see is an ad. Ever since starting college, the amount of tv I watch has gone down significantly, so the only time I see ads on tv is when I watch sports.
The first ad I remember is Bud Light lemonade advertisement. I remember it because the actor in the commercial said the lemonade has more flavor than his grandma’s lemonade and then the grandma hit him or something like that.
The second ad I remember is one I saw on social media, Facebook specifically. I was curious one day about which of the Ivy league colleges were considered to be the best, so I was researched that on my own time. Now whenever I’m on Facebook or googling something, I get a lot of ads about Harvard.
A third type of ad I get a lot of online or on social media is anything gym or fitness related. I enjoy powerlifting in my free time and often read articles related to that online, so I see lots of target ads for gym memberships or gym supplements. I see a lot of Planet Fitness ads even though I don’t go to that gym.
Marketing 311, Section 02 John DeGraff
TV: at least 54
Radio: 0
Online: 0
Social Media: 41
Billboards: 0
In-Store:0
Total Ads: 95
It took me about 7 hours to see 50 ads; however, I started the assignment around noon, and did homework most of the evening, so I wasn’t really on media that had ads. Had I started the assignment later in the day, it likely would have taken significantly less time. I saw the bulk of the ads while watching an hour long live TV show. During this one show I saw at least 50 ads. While watching, there was so many ads, that I lost track a few times and forgot to tally a few. It was really stunning to me how many ads I come across on a daily basis, especially on social media.
3 ads:
– Amazon: I saw at least 5 of these just while scrolling through Instagram. This ad stuck out to me just because of the sheer volume of it.
– 4Ocean: I remember this one because it is a company that I follow and I really like their products and cause.
-Panera: I saw this ad on instagram and the food looked really good so it made me hungry for their food.
John DeGraff Marketing 311-02
TV:0
Radio:4
Print:0
Online:10
Social Media:41
Billboards:0
In-store:0
Total ads:55
It took me about 6 hours to reach 50 ads. This is because if you go on instagram or facebook, as you scroll through the app, after every few posts there is an ad. The amount of ads piles up quickly while just checking your daily feed. The 4 radio ads that i heard was on my drive home from Whitewater today. They were local ads because it is a local radio station. Online ads that I saw were on my computer from just being online. The 41 social media ads I saw all cam from facebook, instagram and snapchat. I have never thought there is truly this many ads.
The top ad that I remember seeing is for Investors Business daily. I am frequently on the stock market. Therefore, stock market companies have many ads on my social media. I remember it because I have the app and occasionally use it.
The second ad I remember is a state farm ad. I remember it because of its bright red color.
The third ad I remember seeing is for KaseMakers. I remember seeing this ad because it was an ad of the phone case that I currently use.
Marketing 311-01 John Degraff
Blog #1: How Does Marketing Impact You?
TV #5
Radio #0
Print #0
Online #10
Social Media#25
Billboards#10
In-store#0
We see ads in today’s world constantly. Everywhere you turn there is an advertisement. Advertisements aren’t just commercials that you may see on television or hear on the radio though. People are a walking, talking advertisement that don’t even realize it. Because of this, finding 50 advertisements took no time at all.
One ad that came out and become one of my new favorite ads is the new Taco Bell tv commercial. They are announcing that their fan favorite, Nacho Fries, are back. Joe Keery, from Stranger Things, and Sarah Hyland, from Modern Family, were the stars of this “horror” commercial. They are popular faces that almost everyone will know. Since they included these faces, people become intrigued and watch the “horror trailer” rather then looking away and doing something else.
Another ad that I see many times is Adidas/Nike ads. Whenever I am in the dorms I always know that I will see someone wearing an Adidas/Nike shirt or shorts. That is almost the only type of clothing that my boyfriend or his roommates will wear. They advertise these companies constantly without even realizing it.
Both of my roommates are also walking, talking ads for the new Comfy. It is a big sweatshirt that is also a blanket. They wear theirs all of the time and tell me how much they love them. They will search them and show all the new and different kinds they have. Since then I have had numerous ads on my phone for it.
John Degraff Marketing 311-01
TV-60
Radio-25
Print-10
Online-20
Social Media-40
Billboards-0
Instore-0
I never realized how many ads I see until I started to keep track of them. Most of the time I just try to hit the x as fast as possible and continue on without thinking twice. Some ads however do catch my eye and make me wonder what would happen if I click on this link. I would say I can for sure see upwards of 50 ads in one day. One that I remember the most is from a podcast where they advertised a flashlight with a taser on it. I forgot the name of the brand, but that idea just made me curious. Another ad I remember was a Geico commercial on TV. I always remember this because the lizard thing is very easy to remember. When a lizard talks and makes jokes on TV, that stuff just tends to stick in my head. The last ad I remember was for the Army. The way they are able to show these commercials on TV are very interesting. They show how someone is able to become a better person and gain valuable knowledge.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
TV: 0
Radio: 5
Print: 0
Online: 0
Social Media: 45
Billboards: 0
In-Store: 0
Total: 50
It took me about 37 hours to reach 50 ads. It was both more difficult and easier than I expected to hit 50 total ads. When I first began my diary, it took me a long time to find any ads at all. I live in a pretty rural area, and the pandemic limits where I go, which means I only get ads from social media and the radio. Five of my total ads were from the radio, but the rest were between Instagram, Facebook, and Reddit.
One of the ads I remember is for McDonalds. The ad talks about a woman struggling to decide between a Filet O’Fish or the Big Mac, and her date saying “I’ll get you both”. I personally don’t like this ad, it makes me a little uncomfortable, but I think the combination of it sticking out in my mind, and hearing it so often make it especially memorable.
I also remember seeing an ad for Tampax tampons on Instagram, just because feminine products aren’t something you’re exposed to on social media often.
The final ad I remember seeing is an ad on Reddit to join the US Army. My boyfriend is currently enlisted and will commission as an officer in May, so I think my phone “listens” to my conversations, and sees that I follow various military related threads on Reddit, and targets the ads accordingly.
Marketing 311 section 02 – John DeGraff
TV 23
Radio #
Print #
Online 1
Social Media 26
Billboards#
In-store#
TOTAL: 50
This assignment only took me about two hours to complete. After completing all of my online classes this morning, I went to my friends’ apartment and we watched a movie on TNT. Each commercial break had five or six ads. While the movie was on, I was scrolling through Instagram and other social media platforms, which is where I found the majority of ads.
One of the ads that has stuck with me is the Liberty Mutual commercial about how ads with nostalgia are easier to remember for viewers. The family is sitting around the Christmas tree opening up presents, and one of the kids explains his Liberty Mutual present. Then his brother gets a bike and is sad that he didn’t get as lucky as his brother.
Another ad that stuck with me was about a new Netflix original coming out soon. The reason I recognized it was because the main actor also had a large role in the musical Hamilton.
The final ad that I remember was on IMLeagues while signing up for a workout slot. USA Today Sports had an ad at the bottom of the page.
Blog #1: How Does Marketing Impact You?
Marketing 311-22 John Degraff
TV: 48
Radio: 6
Print: 15
Online: 12
Social Media: 117
Billboards: 3
In-Store: 0
Total Ads Seen = 201
It took me about 4 hours to reach a total of 50 ads. After I began keeping track of every advertisement that I saw or heard when I got up this morning, it really did surprise me how quickly I reached 50 and well-beyond that. Being that I have a very short commute to work, I do not see as many billboard ads or hear as many radio ads as others. However, I do come across more ads than I thought I did on social media, online, and on television.
The top three ads that I remember are as follows:
Ad #1: ShopHopes Boutique – I come across ads for this particular boutique multiple times a day on Facebook and Instagram. I enjoy shopping for new clothing and I’ve made a few purchases from this boutique in particular in the past, so it does not surprise me that I see many advertisements for their company and their products on a daily basis.
Ad #2: Chevy Commercial on TV: I see this particular “Sign and Drive” commercial from Chevy quite regularly when watching TV through Hulu. More specifically, I saw this commercial in particular 3 times while watching the news before leaving for work this morning which is quite a bit in a 20-30 minute span!
Ad #3: Gruber Law Offices: Like the Chevy commercial, I also realized today that I see this commercial regularly as well. One of the reasons why I remember this commercial specifically is the tagline “One call, that’s all”. Gruber Law Offices markets their company on many different platforms including television, radio, and billboard advertisements. Overall, this is the advertisement that I come across most often.
Marketing 311-22 John DeGraff
TV: 0
Radio: 0
Print: 0
Online: 0
Social Media: 37
Billboards: 6
In-store: 7
It took me from the morning of January 19th until about 8pm that evening to reach 50 ads. I do not listen to the radio or watch much tv so that explains why I had not recorded any tv or radio ads. In the morning I took the freeway to pick up some parts for my snowmobile from my dealer. Along the freeway is where I saw 6 billboards. Then while I was in the dealership I saw 7 print-out ads/posters advertising clothing and snowmobile accessories. The rest of the ads I saw while on social media apps on my phone.
I was surprised to record 50 ads before the day was over. I had not realized how many ads I scroll through while on social media. I think that I was unaware of the number of ads I see on social media because most of them do not stand out and are easy to ignore. The only ads that really stuck out to me were the ads that related to my hobbies. I noticed that I probably see at least one ad a day on Instagram for truck or car giveaways. On the 19th I saw that lgndsupply, a merchandise company, was giving away a built Chevy Duramax and 30,000 cash. Every ad for vehicle giveaways includes a vehicle and cash. To enter the giveaway you must buy merchandise from the company. I also saw an add for full body goose decoys made by Hardcore Waterfowl. This ad stuck out to me because I am a goose hunter and purchase dozens of goose decoys every year. An Acorns ad also stuck out to me because Steve Harvey was presenting the information. I think that Steve Harvey is funny so I watched a bit of it even though I was not interested in the Acorns app.
Blog #1: How does marketing impact you?
Marketing 311-02 John DeGraff
Tv:10
Radio: 20
Print: 0
Online: 5
Social media: 5
Billboards 25
In-store: 0
Total: 65
It took me 30 hours to get to 50 advertisements but in one drive I had about 25 billboards that I paid attention to and listened to 20 radio ads while working in the shop for a few hours. I would say most of advertisements I see or hear come through the radio on an average week. I tend to tone out most ads.
3 advertisements that I distinctly remember:
Taco Bell Nacho Fries: I was working in the shop thinking about lunch when I heard the Taco Bell Nacho Fries were back. I only heard the ad around lunch time which does not surprise me much since they want to advertise around times where people are thinking about food.
Darling Adult Boutique: Driving up north, I always look for this billboard since it is about 30 minutes from my destination. I may not pay attention to any other billboards, but this bright yellow billboard tucked into the woods always stands out.
Emgality: I always pay attention to ads that claim to help migraines since I struggle with them. I see Emgality quite a bit on TV, my doctor does not recommend ‘TV drugs’.
MARKETNG 311-22 John DeGraff
TV: 15
Radio: 10
Print: 0
Online: 10
Social Media: 10
Billboards: 5
In-Store: 0
Total Ads Seen = 50
Ads are becoming more and more popular and in this day and age we see it more than ever. Coming to 50 ads took me way less than 2 days. It only took me about 15 hours. With everyone having smart phones it’s very easy to get drawn in to ads. I feel like I’m being stalked by my own phone so I can be marketed to in my own way. Ads are constantly popping up on Facebook that I have already been looking at.
The three top ads that have stood out to me in the past two days have been Under Armor, Chevy, and Vrbo Rentals. These all have come up on my social media apps because i have been looking into them in the past 2 days. I have been looking at a Under Armour style vest for work and it is always popping up with a UA ad. I have also considered trading into a new Chevy Tahoe and now my FB feed has non stop great deals on a Tahoe. My girlfriend and I have been looking at trips to go down south in February and I keep getting emails on the best deals and places to travel.
Marketing 311-02 John DeGraff
Blog #1: How Does Marketing Impact You?
TV: 23
Radio: 0
Print: 0
Online: 6
Social Media:36
Billboards: 1
In-Store: 0
Total Ads Seen: 66
After being assigned this assignment and starting to pay closer attention to all the advertisements that show up on almost every application and service that I use daily. I can say that surprisingly it took a little under 7 hours for me to reach the 50 ads that were needed in order to complete this assignment. When initially receiving this assignment I did not think that a two-day time frame would be enough for me to see the 50 ads that I needed to encounter but as stated above it took almost no time at all.
The first of the ads that I encountered that stuck out to me was an ad that I saw on both Facebook and on a news website that I was on. That ad being a Simplisafe promotion. This particular ad stood out to me due to the fact that my family had recently purchased one of their security systems on my computer and after purchasing from them I began to see more and more advertisements showcasing some of the other products that the company has to offer.
Another ad that I encountered was that of Hulu+. This ad stood out to me because of the fact of how often I saw it during the 7 hours that it took me to get to 50 ads. I saw an ad for Hulu+ around 6 times, but the only place that I saw an ad for this particular service was on Facebook. This leads me to believe that Hulu is targeting me due to my age and other demographic characteristics that the company is able to see from purchasing my data from Facebook.
A third ad that I encountered is that of Toppers. This ad stood out to me due to the fact that I order pizza from Toppers on a regular basis and when ordering from them I always look for coupons and other promotions before I place my order. So seeing a promotional ad for a restaurant I go to often made me realize that my web browser is tracking the websites I go to often and offering me promotions which will cause me to spend more money at specific companies.
Marketing 311-01 John DeGraff
TV: 20
Radio: 0
Print: 3
Online:5
Social Media: 20
Billboards: 10
In-Store: 5
Total: 63
It took me about 9 hours to reach 50 ads. I think I could reach this number much quicker if I traveled more, but Covid-19 has really reduced that. I think I would have seen more in-store ads and billboards, if everything was not shut down for Covid-19.
Ads I remember seeing the most were social media ads. I think these ads were most related to my interests. I saw a lot of North Face winter jacket ads. I think this can be related to my interest in snowboarding. I also saw a lot of ads for workout attire from. Gymshark, I do not own anything from this brand, but I do like to workout.
While watching TV, I also saw a lot of ads. I remember the funny insurance commercials the most. The progressive, “un-becoming your parents” ad was pretty funny. These commercials don’t relate to me as I do not insure much, but they were memorable for the laugh.
Marketing 311-02 John DeGraff
TV: 3
Radio: 0
Print: 0
Online:23
Social Media: 20
Billboards: 0
In-Store: 5
Total: 51
It took about 22 hours to hit 50 ads for me. Given covid and the restrictions that enforces, I have been in my dorm for the vast majority of the last day, so the vast majority of the ads I encountered were online.
The few TV ads I saw were through Netflix advertising their own shows, which I thought was funny. I was already on the app, so clearly I was a captive audience member but they still market their shows.
I was shopping for a PS5 so I got many ads advertising for the corresponding accessories which stood out as well. This made up the vast majority of the online ads.
The final ad that stood out was when I went to IM leagues to sign up to work out. My computer is old and slow, but the Chevy ad video that popped up was so large and intrusive it crashed my computer, which definitely left a negative experience in my memory, both for the IM leagues website and Chevy.
The rest of most of the ads were through Instagram and Snapchat. Snapchat can also be annoying because after every 3 stories there is usually an ad. That seems too frequent for me.
MARKETNG 311 – 02 John DeGraff
TV: 8
Radio: 12
Print: 0
Online: 15
Social Media: 37
Billboards: 3
In-Store: 0
Total Ads: 75
In order to reach the 50 needed ads, I went on social media and turned on the TV. After some time, I needed to go somewhere, resulting in listening to the radio and seeing billboards. All in all, it took me about an hour and a half to reach the 50 ads. This was very surprising to me, as I didn’t realize how many ads you see in such a short period of time.
3 ads that I remember:
The ad I remember the most is one that was advertising a newly released shoe Nike. This caught my attention, as I like shoes, especially Nike shoes. As soon as I saw the ad, I actually went to look at the shoe and thought about buying it.
The second ad I remember the most, is the 199ride.com ad that you hear on the radio constantly. Every time I hear this ad, I will think about it for the rest of the day because the guy in the ad makes a big impression and almost imprint that makes it hard to forget.
Another ad that I remember the most is an email that I received from Nike for my birthday. This email included a coupon for $20 off $100. Once I saw the email, I went to look at something I could buy and apply for the coupon. I have yet to use the coupon, so I am always thinking of something that I need that I could use the coupon for.
Marketing 311-02, John DeGraff
TV: 44
Radio: 0
Print: 0
Online: 8
Social Media: 19
Billboards: 16
In-Store: 0
Total: 87
To reach 50 ads it only took me 10 hours. I never realized how many ads I actually see in a day until I kept a diary for two days. I did not hear any ads on the radio because I always put my Spotify on wherever I go. I did not see any print ads because I did not read newspapers, magazines, etc. I did not see any in-store ads, as I have not gone shopping in the past two days.
One ad that I remember was a Panera billboard ad that I saw when I was driving back home from Oshkosh. I remember this billboard because it was around dinner time and I was pretty hungry. Panera is one of my favorite places to eat and seeing the billboard ad made me crave a salad from there.
The second ad that I remember was on social media. As I was scrolling through Instagram, an ad from Zaful showed up and it was a bunch of swimsuits to swipe through. I remember this ad because I am in need of a couple new swimsuits and for spring break, I may be traveling to Florida.
The third ad that I remember was an ad from social media as well. It was a Planet Fitness ad that I saw on Facebook. I remember this ad because it reminded me that I need to start working out and I need to start being a little more active.
Blog #1
Marketing 311-02 John DeGraff
TV: 8
Radio: 3
Print: 0
Online: 12
Social Media: 26
Billboards: 14
In-Store: 0
Total: 63
It took me about 4 hours to see at least 50 ads. First, I had the TV on and saw a good amount, and then while going on a decent car ride I heard a few on the radio before plugging my phone to listen to music. I never really look into any sort of print media, so I didn’t see any that way. I’m online and on social media a good amount of time, so that’s where the majority of them came from. Again, I passed many billboards on my drive back to school that had ads on them as well. Lastly, I have not gone into any stores lately.
The first ad that I remembered was on social media. It was an ad for a website called Shein. I shop there often and they were offering a sale, so it made me click on the website and spend some time looking around on there.
The second ad I remember was on my drive back to school. It was a billboard for Culver’s and it suddenly sounded really good once I saw that.
The third ad a I remember was again on social media. This time it was an ad for one of my friends small business jewelry store. It stood out to me because I thought it was really cool and it was brand new!
MARKETING 311-01 John Degraff
TV: 3
Radio: 0
Print: 0
Online: 0
Social Media: 44
Billboards: 3
In-Store: 0
Total Ads: 50
I was able to reach 50 ads within a number of hours. I normally have an ad-blocker on my computer so I didn’t see any online. However, I decided to browse Instagram and I was met with many different ads immediately.
The three most memorable were as follows:
1. Greg Doucette Anabolic Cookbook ad
I am familiar with this person already so when I see an ad of theirs it is much more memorable already. The ad shows Greg on the floor with a spilled bowl of popcorn which attracts a bit of attention as it is abnormal to see. As a bodybuilder this ad appeals to me more too.
2. Huel ad
This was an ad for a meal replacement shake subscription. It is memorable because it sounds very convenient to have a whole days worth of nutrition planned out in easy to drink shakes. The ad itself was fairly plain but I remember it because of the product itself and how it could be useful to me.
3. Vanquish Fitness ad
I remember this ad very well because I have purchased from this site before and I really like their clothing. It gave me ideas about future purchases I could make from the site. Again, this is not much of a statement about the ad itself, but rather the product being advertised.
Marketing 311-01
John DeGraff
TV: 4
Radio: 8
Print: 0
Online: 13
Social Media: 23
Billboards: 3
In-Store: 0
Total Ads: 51
Reaching fifty ads was not difficult, it took about 4 hours at the most. I had driven back home to Madison, Wisconsin after class. I listened to the radio for a part of the ride home which is when I heard multiple radio ads. I then went through social media pages when I was home. I did not see any print ads nor in-store.
The three most memorable ads I saw include Imperfekt Bites, William Sonoma Chocolate board, and Athleta.
Imperfekt Bites is a small upcoming company from Austin, Texas. It was colorful and simple. It showed the trail mix product and made it clear that it is a small business. I try to support them as much as possible.
William Sonoma Chocolate board was found on my instagram page for Valentines Day. It stood out because it was organized and colorful. The name of the brand always is trusting as well.
My last ad was for Athleta. I saw it on the TV in between a tv show. This stood out because of its message. It is women empowering and body positive. In a time like ours, companies that share that message stand out to me as a woman, but also my concern for my friends and family.
Blog #1
Marketing 311-02 John Degraff
TV: 8
Radio: 0
Print: 0
Online: 0
Social Media: 32
Billboards: 4
In-store: 6
Total Ads: 50
When I started to think about how many ads I was seeing it only took me a few hours to reach 50. I generally don’t pay attention to billboards while I drive but I did on my way to work and noticed four in my 5 minute drive. I also watched about an hour of TV before I went to work and saw a lot but I normally go on my phone during commercial breaks so I didn’t see as many as I probably could have. Most of my ads came from social media because that is where I spend most of my time.
The three most memorable ads were:
1. Planet Fitness ad
I received this ad on Instagram after I got back from the gym. I go to a gym that is close to my house but sometimes I will go to Planet Fitness with my girlfriend so I am pretty familiar with the gym. The bright purple also is something that always sticks with me.
2. Onlyopionstrades Instagram page ad
My friend and I both have started investing a little bit and after an hour of us playing game together my Instagram feed was filled with investing pages.
3. McDonalds 2 for $5 ad
I am a manager at McDonalds so I am very aware of what kind of promotions we have but I very rarely see advertisements for it because I don’t watch a lot of TV. I did watch for less than an hour but it was still long enough for me to see an ad for the 2 for $5.
MARKETNG 311-01 John DeGraff
TV (hulu) 7
Radio 3
Print 0
Online 27
Social Media13
Billboards 0
In-store 0
Needs to total at least 50.
It only took around five to six hours for me to get to about 50 ads. During this time I drove to pick up dinner and watched a movie on Hulu and played a mobile game. I also used some social media periodically.
List the top three ads you remember and why?
The three ads I remember the most, when I was making sure to pay extra attention to them were “Outschool,” “Tiny Superheroes,” and Audible.
These were all advertised on the social media I looked at last night. I am homeschooling my kids this year so it isn’t very surprising that these ads were tailored specifically for me as they all related to things I have been looking for recently. In fact, I have looked at Outschool before, and ever since then their ads have been popping up on websites. I remember them specifically because you can pay for your children to attend a class or two that pertains to their interests. I was looking into a Minecraft course for my kids since they are obsessing with that game at the moment.
The next one was Tiny Superheroes with a tag line of “Be a part of our squad. Empower a child facing challenges by nominating them for a TinySuperheroes cape.” I didn’t click on this ad but I remember the child pictured in it, and I follow several ‘mom’ type groups so these kind of ads are usual for my experience.
Lastly was audible and I see these ads everywhere. I’m always tempted but find the price to be too high when I can just purchase the books I want to hear from my google play store and it works out cheaper that way AND I get to keep the book downloaded to listen to whenever I like. They can keep trying to hook me, but they won’t have any luck.
Marketing 311-02 John DeGraff
TV: 0
Radio: 0
Print: 0
Online:0
Social Media: 50
Billboards: 0
In-Store: 0
Total: 50
It took me a little over 24 hours to see 50 ads. All of the ads that I encountered were on social media as I have personal social media accounts and run social media pages for the organization that I am a part of. That being said, I was exposed to many ads through 2 Instagram accounts, 2 Facebook accounts, one Twitter account, and one Snapchat account. I did not have much time to watch tv, listen to the radio, or leave to go shopping in the past day, so I saw no ads through those platforms.
The three most memorable ads for me were…
1. I have been searching for a reputable place to purchase a used car from, so an ad for Carmax on Facebook caught my eye the most. My mom bought her car through Carmax, so this ad solidified my opinion that Carmax may be the best choice for me in the future.
2. I saw an ad for Target on my Instagram that I noticed right away. My roommate and I are trying to decorate our apartment, so we have been searching on websites like Target, Walmart, etc. This ad was memorable for me as it reminded me to plan a shopping trip with my roommate.
3. One last ad that was memorable for me was an ad for HBO Max on Twitter. My roommate and I accidentally watched all of The Queens Gambit in two nights the past weekend so we are trying to find a new show to watch. The ad for HBO Max gave us ideas on what to watch next, and also made us consider joining that streaming service (but we are broke college students, so we don’t have any money to do that).
Ally Steinke
John DeGraff MKT 311-01
TV: 10
Radio: 2
Print: 0
Online: 1
Social Media: 34
Billboards: 2
In-store: 1
Total: 50
How long did it take until you reached 50?
It took me longer than necessary to reach 50 ads because I am so used to scrolling by or switching the radio station whenever I hear or see an ad. While on social media I realized that I get an ad almost every two posts but I hardly notice because I block it out and scroll by to get to content that I want to see. When I remember to actually check for ads instead of scrolling past I can see 50 or more ads easily in a few hours, when I fall back into habit, I don’t remember seeing many if any at all.
List the top three ads you remember and why?
1. Pepsi: Super Bowl LV – Halftime Show commercial with The Weeknd. This was memorable because of the popular song/person in it, I wasn’t expecting to see them in a commercial and it made it more fun than regular ads.
2. Book of the Month ad on Facebook. This one stands out to me because I’ve had positive experiences with this site and I like that they offer new, popular books at a really great price! And the books shown in the ad are usually eye-catching and popular.
3. Sundance Now Facebook ad for A Discovery of Witches Season 2. I like this ad and have seen it multiple times over the past few weeks and it stands out to me because it is a show that I watch and enjoy. The image that is used is really beautiful and magical and draws me in to look at it every time I pass by while scrolling.
Marketing 311-01 John Degraff
Blog Post #1
TV # 15
Radio #0
Print #0
Online # 12
Social Media# 55
Billboards#0
In-store#0
Total #82
It did not take me that long to get to 50 ads. I spend every day of the week on my computer, phone iPad or watching videos for both work and school, so I am exposed to a lot of technology every day. By mid-morning I was already at 50, from just social media alone. This did not surprise me as my job is managing Facebook for the UC on campus, which means that I spend a couple hours a day creating posts, replying to comments, and viewing ads from other colleges around the Midwest. These posts are packed with ads and are always finding a way to try and sell me something from a recent online search, most of the time being bookstore material or online courses from UW-Madison, University of Minnesota, or Iowa State. My online ads are very similar, again as a lot of my online searches are school or work related, so I get a lot of ads for the latest graphic design software.
The top three ads I remember are for Discovery+, UW-Madison’s Digital Marketing Certificate program and Gruber Law Offices. I remember the Discovery+ one because I saw it on the TV, on my work Facebook and my personal Facebook feed, and on Snapchat all within 10 minutes of each other. They are really pushing for people to download it now, and it is noticeable. I remember the UW-Madison’s Digital Marketing Certificate program one because the art they used for the social media graphic was very bright and I was not a fan of the font. And the Gruber Law Offices ad is one that I feel everyone in Southeastern Wisconsin knows by now, the “One call, that’s all” slogan is hard to not say.
Marketing 311-01 John DeGraff
TV: 25
Radio: 0
Print: 0
Online: 15
Social Media: 30
Billboards: 3
In-store: 15
Total = 88
It took me a total of around 12 hours of actually paying attention to Ads to reach 50, but I’m sure I was exposed to way more than that in that time period. TV has ads every couple of minutes for every channel, Online searches in google generate ads for every search, Social media has several different advertisements in your feed, Billboards are all around you constantly especially in bigger cities, and In-Store advertisements are everywhere. After doing this two-day challenge it left me wondering how many advertisements someone in New York City is actually exposed to in a day?
1. Social Media ad for a book called 10x Rule by Grant Cardone because I am looking for new interesting non-fiction books to read.
2. Social Media ad for a protein supplement called ‘BPN Supps’ because I love doing fitness and nutrition things so I remember this product being highly rated.
3.Billboard ad for a new dentist near my home on the highway because it is the only billboard in my town and it just changed so I remember it being just changed.
My two biggest takeaways are advertisements are anywhere and everywhere, and advertisements that are targeted correctly will be remembered by that demographic.
Marketing 311-01 John DeGraff
TV 6
Radio 0
Print 3
Online 12
Social Media 29
Billboards 0
In-store 0
This was a very eye-opening experiment for me. I knew previously that I spend a lot of my time engaging in media, so ad exposure was to be expected. However, I did not realize how quickly I would see 50 ads. It took me about 3 hours to see 50 ads which is an extremely short amount of time. I would attribute this fact to the time that I began counting, which was after work. After work is when I spend the most time on my phone and watching television because I am looking to relax and decompress from the day. I spend a lot of that time scrolling through social media such as Instagram, which feeds me a personalized ad every 15 posts or so. Instagram is designed for you to scroll through hundreds of posts in a matter of minutes so I believe that is why most of my ads came from my phone. At the same time that I am browsing on social media, I usually have television on in the background. Right now I have been enjoying watching “Binging with Babish” cooking videos on YouTube and when videos are longer than a few minutes they like to show ads throughout the video. This was the source for my television ads that I counted. The last source for ads that I experienced was print, because I got the mail after work and received letters about joining a new bank.
Top 3 most memorable ads:
1. American Express mailed ad – This ad stuck out to me because I am in the market for a new credit card. The company had recorded data from my browsing history and decided to send me a promotional letter because it is likely that I will sign up for a new account in the near future. By sending me this letter it reinforces my interest in a new credit card and provides information in regards to why they are the best choice to fill my needs.
2. Amazon Herb Saver Pod social media ad – This was another example of spooky accurate marketing. I was just having a conversation with my significant other about how frustrating it was that our cilantro only lasts three or four days in the fridge before turning brown. The very next day I am scrolling through Instagram and find the very product that will solve my problem.
3. Zillow rental home social media ad – This ad was interesting to me because my lease ends very soon so I have been searching for the next place to call home. The property that they pictured in the ad was very beautiful and modern which is exactly what I have been looking for. The ad featured a button that links to the Zillow search page which I ended up using because this ad reminded me to continue my search.
List the top three ads you remember and why?
TV: 0
Radio: 0
Print: 0
Online: 2
Social Media: 50+
Billboards: 0
In-Store: 2
It doesn’t take too long to get to 50 ads seen in a day. We live in a culture where almost everything has branding on it, even clothes people wear in everyday situations.
Explaining the 0s:
-0 radio or billboard ads as I have not driven in the past two days, otherwise that number would, no doubt, be higher
-0 TV ads as I use adblockers for my streaming services
-0 print ads because I don’t often read magazines
The rest:
The place I see the physical advertising is at Prairie Street Market and Esker Dining Hall. One step into the establishments and you see the large wall and window decorations for the Bubly brand of flavored sparkling water.
I see ads online when I pick up my Nintendo Switch to play video games, often promoting other software they want users to purchase. The only other place I see ads online is on the weather app on my phone. The reason this number is so low is because I use adblockers on my laptop, which I use for online browsing most often.
Lastly, there’s social media. This did not take much time at all to get to 50 ads. I primarily use Twitter, Tumblr, and Reddit to pass the time and it’s hard to ignore the advertisements sprinkled in between posts or comments. Youtube content creators even rely on injecting advertisements from 3rd parties into their videos to make money on the platform.
With many turning to online forms of entertainment (Music and TV streaming, social media for news or… whatnot, etc) advertising has to adapt. If companies want their products to succeed and stand out in the sea of variety that exists today, they need to advertise in whatever effective ways they can find. As a kid it was easy to tune out ads- they were just the boring parts between the cartoons. But as an adult, I can’t help but feel like ads are almost everywhere. my phone, my laptop, on clothing, vehicles, benches, airplanes, etc.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-02 John DeGraff
TV: 25
Radio: 0
Print: 0
Online:12
Social Media: 20
Billboards: 0
In-Store: 5
Total: 62
It only took me around a day and a half to reach 50, however I probably saw more just either forgot to take note or didn’t notice. The spot I saw the most had to be television just because of commercials and ads on some streaming services. I also saw many online some over social media like Instagram and some just on other sites like yahoo. Finally, I saw and heard a bit when I went to the store, however I tend to shop quickly so I probably missed a bunch of signs.
1. The first notable ad I saw was a commercial for HBO Max the streaming service that included many clips from several movies I am excited to see which interested me in purchasing the service.
2. The second I saw was an ad for Wendy’s on Instagram that made me hungry and helped me decide to get a chicken sandwich there for lunch that day.
3. Finally, at the store I saw an ad for a deal on breakfast food “specifically the cereal Cheerios” that helped me identify what kind of cereal I wanted because in the picture it showed that brand was on sale.
MKT 311-01, John DeGraff
o TV – 0
o Radio – 0
o Print – 20
o Online – 4
o Social Media – 63
o Billboards – 0
o In-store – 0
o Total – 83
The number of adds I saw over the course of two days totaled to 87, but I found the first 50 within the first two hours of starting this assignment. The majority came from scrolling on my phone, specifically in Instagram, and nearly every other image I saw was a sponsored ad. There would have been more if I had watched TV, but I did not, so I think that is why my total is lower than I was expecting. While I was in the UC on campus, I also found many print ads in the form of posters promoting various events and experiences put on by the departments of the UC.
The top three ads I remember:
1. Shop Disney on Facebook – This was one of those ads where it suggests products that you might like, and you can scroll sideways to view the products. I have seen this ad before, but it always shows different products every time I see it, so of course I had to stop and scroll through the new products.
2. Firehouse Subs on Instagram – This one stood out to me because I had gone to eat at Firehouse Subs on Sunday, January 17, so not too long before I saw this ad. It made me wonder if my recent visit there had something to do with the ad being shown to me.
3. Warhawk Winterfest Clothesline Banner in the UC – I remembered this banner mainly because I was the one who designed and printed it. I work for the UC Graphics and Marketing department as a graphic designer, so I pay a lot of attention to the signage we put up since I work so closely with it. It is also a very large banner, and it hangs in a central place in the UC, so it draws your attention.
MKT 311-22, John DeGraff
TV: 5
Radio: 0
Print: 0
Online: 30
Social Media: 11
Billboards: 2
In-store: 2
Total Ads: 50
It didn’t take me very long to reach 50. If I had to guess half-way through the second day, I was already at 50. I was very surprised because of my busy schedule I never noticed the ads or cared to acknowledge them. I thought to my self that this assignment was going to be hard for the simple fact I don’t watch much TV, I work full-time, and am going to school. I do however spend time on Facebook and listen and watch videos on Youtube when I can. Even in our busy lives ads find a way to reach us. We are surrounded by them whether we notice them or not.
Ad 1: TV Ad: Match.com (A match made in hell): I thought this ad was super funny when I first saw it on TV. It shows Satan himself matching perfectly with a woman named 2020. As we all know, 2020 is a year we will never forget, and it was definitely a match made in hell. The commercial was humorous and something we all could enjoy and share with others even if we are not interested in using match.com.
Ad 2: Facebook Ad: A sponsored product for a Photo Frame of the 50 states you can put pictures of your travels: This ad caught my attention because it’s scary how algorithms can tell what your thinking, almost as if they were listening to our conversations. It wasn’t too long ago I was having a discussion with my wife that when we travel, we should take pictures of every state we’ve been in and put it in a frame the shape of the U.S. Not long after this sponsored ad popped up and I haven’t been able to forget it.
Ad 3: Facebook Ad: A sponsored product Dr. Squatch Soap: This ad was memorable and caught my attention because of sex appeal. The first thing that shows up on the ad is a chick in a bikini telling the audience how much she loves Dr. Squatch Soap. Pretty much the entire ad was saying the soap smells so good that women will be into you or how much your significant other will be into you.
Blog #1: How does marketing impact you?
Marketing 311- 01 John DeGraff
Payton Munson
TV: 15
Radio: 7
Print: 0
Online: 4
Social Media: 24
Billboards: 0
In-Store: 0
It took me about 36 hours until I reached 50 advertisements. I think I missed a few, but I tried to notice as many as I could. Sitting on my phone and social media for over an hour got me at least half of them.
1. The first advertisement I noticed was on Instagram. I had been looking at these fun hair products on Amazon and the advertisement came up on Instagram. My Amazon and Instagram account are connected. I have had advertisements on Instagram that take me right to my Amazon app. My parents probably would be freaked out by this, but I think most people my age find this marketing normal and convenient.
2. On Hulu, there are a ton go advertisements. Recently, i saw an ad for a make up product. Hulu does do some good target marketing by asking you specific questions sometimes on the ads you would like to see. Before this ad, had picked to see beauty products. It helped too, because I took into the product later.
3. Lastly, I heard a car commercial on the radio. It was the really annoying one that talks super fast to try to use up all the time. I normally do not pay attention to those advertisements, mainly because I do not need a car, but also because I do not get half of the things they are saying. I know it is a marketing strategy to talk fast, but personally it is not affective.
John DeGraff Marketing 311-01
TV: 4
Radio: 0
Print: 0
Online: 27
Social Media: 45
Billboards: 0
In-Store: 0
Total: 76
It took me about 12 hours to reach 50 advertisements. I believe it would have been quicker if I were asked to count a week ago because of the extra free time I had considering the semester hadn’t started yet. The majority of advertisements came from social media apps such as Instagram, Twitter, and TikTok. Although you don’t necessarily see as many ads on social media as opposed to TV or the radio, I was surprised at how quickly I was able to reach 50 advertisements
1. Progressive “Don’t Be Your Parents” commercial: This ad tops my list strictly because of how funny they are. There are not many ads that can be so enjoyable to the point where I genuinely can’t wait to see another one, but these commercials are.
2. Joe Rogan Experience ad: These ads typically only show the podcast’s opening sequence followed by short clips from recent episodes. However, the opening sequence for the ad is an interesting image, for lack of a better term.
3. Disney+ Instagram Ad: This ad stuck with me because it included shows I am currently interested as well as shows I have previously watched and enjoyed including The Mandalorian and WandaVision.
MARKETNG 311-22 John DeGraff
TV: 0
Radio: 4
Print: 3
Online:0
Social Media: 32
Billboards: 8
In-Store:3
Total: 50
To reach 50 ads, it took me closer to 14 hours. I started right away this morning when I woke up. I typically start my morning on Facebook by checking my business page that I have for my candle company. I started to scroll through some others posts and as I was scrolling, a multitude of different ads popped up. I may have missed a few ads, but I still think it would have taken at least 12 hours for me to get to 50 if I would have gotten them all.
1. Hello Fresh Ads (Office Ladies Podcast) – When I am driving to work every morning, I listen to the Office Ladies podcast on Spotify. The Office is my favorite TV Show and in this podcast, during the breaks, the most frequented ad is for Hello Fresh. My mom (who lives in my house) subscribed to Hello Fresh so I was naturally drawn to this ad because I already have experienced the product.
2. Amazon Ad on Facebook for Candle Supplies – As i stated above, I normally start my day with scrolling through my candle Business page on Facebook. Once I have scrolled through that, I go to my normal feed. I always see pop ups for candle making supplies like jars, wicks, oils, pitchers, etc. This ad stuck out to me specifically because I use these products every day when I fill my candle orders. I am always looking for good deals on products to lower my fixed cost on my candles.
3. COVID-19 Vaccine Billboard – For me to get to work, I have to drive on the interstate. There are many billboards on the interstate, but the one that is most memorable for me because of the current situation with COVID-19. As vaccines start to pour out, there are more and more commercials, ads, and talk about the vaccine. As I am still contemplating even getting the vaccine, this is a constant reminder for me that COVID-19 is still very much a threat to the whole world and that messures are being taken to help with the continuous spread of the virus.
MARKETNG 311-01
TV: 0
Radio: 8
Print: 0
Online: 0
Social Media: 42
Billboards: 0
In-Store: 0
My results were pretty limited, as I am currently staying quarantined to avoid exposing others to COVID-19. I also avoid any online advertisements by using an adblocker. Because of these two factors, it took me almost the entire day to view 50 advertisements. Most of my advertisements were found through scrolling through a variety of social media apps, but I also heard a few while listening to the radio in my room.
The three advertisements that I remember the most are:
1. Villain Outwear
Although this advertisement had no sound or animation, the leather jacket they displayed in the advertisement really left an impression on me. It looked like a product I may consider buying in the future, and even though the ad didn’t do much to impress me, it’s still the one I remember the most.
2. Amazon Prime
I have no interest in buying Amazon Prime, but the animated iconic logo and the displayed shows were more memorable than most of the other junk that was being advertised to me.
3. Lipton Tea
I also have no interest in drinking iced tea; however, I found the bottle’s design to be pleasing to the eye, and the advertisement’s background used vivid yellows and greens that made it stick out.
MARKETNG 311-22 John DeGraff
Blog #1: How Does Marketing Impact You?
TV: 30
Radio: 0
Print: 0
Online: 14
Social Media:27
Billboards: 0
In-Store: 0
Total Ads Seen = 71
It only took me about one day to see all of these ads. Me and my roommates watched two movies and some shows on Wednesday on Hulu and ABC and about every 7 minutes there are three commercials. I also was scrolling through instagram and facebook marketplace a lot where there are a lot of ads as well.
These are the three I remember the most:
1.) Home depot
I remember in class we were told you need to see and ad three times to remember it. Well, while we were watching ABC this commercial came on at least four times. One time I remember it played twice in a row. I have no need to purchase paint or do a home project right now, but I remember this ad because of how many times I saw it.
2.) VRBO
I only saw this ad once and it was on facebook. It caught my attention because it started out as a dad and a daughter fishing on a rainy day and they were laughing and having fun. The point of the commercial was saying that by bringing your family to a VRBO, you can get more than eyeballs and attitudes from your teenage kids. And while I’m definitely no parent, I can relate because my siblings can be this way at home and then we all. bond on vacations.
3.) Planes & Runways
I saw this ad on instagram and it’s a small business that makes aviation themed sweatshirts. This is probably a tailored ad since I follow a lot of aviation accounts. I remember this ad because they grabbed my attention with quality photos and a promotion in their comment saying free shipping. I ended up following their account so I guess their ad worked.
John Degraff MKT 311-02
TV: 45
Radio: 0
Print: 8
Online: 6
Social Media: 15
Billboards: 1
In-Store: 0
It took me about a day to reach 50 ads. I watch a good amount of sporting events on TV so there is always commercials and ads on. .
The three I remember the most:
1. Pepsi
I saw this ad on TV and it is promoting the Super Bowl halftime show. The performer is the artist The Weeknd, and all these NFL employees are singing one of his more popular songs and at the end The Weeknd himself drives up and shocks one of the employees. It caught my eye because I drink a lot of Pepsi, I love football, and I listen to The Weeknd.
2. Beta Alpha Psi
I saw this printed ad in my residence hall on campus. It caught my eye because it had a very fancy font and bright colors. I also am majoring in accounting and since it is an accounting club it made me take a look at it. The people who created this ad did a good job making it stand out.
3. GMC
I also saw this ad on TV and it is promoting a new type of pickup truck. It stood out to me as they were promoting a pretty cool tailgate on the truck. The people in the ad were also humming a catchy song in the background which made the ad stick with me.
MARKETNG 311-01 (3220) John DeGraff
TV: 20
Radio: 0
Print: 0
Online:
Social Media:30
Billboards: 3
In-Store: 5
Total Ads Seen = 58
My results were all over the place. Pretty much wherever you go or what you are doing on your phone or computer you will see adds everywhere even if you aren’t trying to look for them. It took me a day and a half to see this many adds.
The first add I have really been seeing is from social media is adidas. If you look at one thing on the internet it seems like it has taken your information and try to help you find other brands. I was looking at adidas shoes and then i started to get adds for their clothes and soccer shoes since i also like soccer.
Another add that really stood out to me was the ps5. It just came out and i have been really wanting one so that one kind of stuck in my brain. Even though i only saw the add once.
Lastly one that i remember the most is a GMC commercial. it had to have come on the tv at least 5 times and it was less than an hour and a half. Part of the reason is i think hulu must have signed contracts with companies to play their adds on repeat. But i will say it does work because i still remember it since it is so repetitive.
MARKETNG 311-22 John DeGraff
Blog #1: How Does Marketing Impact You?
TV #24
Radio #0
Print #0
Online #15
Social Media #32
Billboards #5
In-Store #13
Total: #89
Going into this I was a little nervous that it was going to take me a long time to reach 50 considering I do not have cable, and I almost never listen to the radio- however it ended up being much easier than I had anticipated. It took me roughly two days to be able to reach 50, however I finished off the day which is what got me to 89. Although I do not have cable, there are still ads on Hulu and YouTube TV which is where I did end up seeing a decent amount of ads I had not previously paid attention to. I ended up finding/seeing the bulk of ads throughout my social media platforms. Whether I was on Facebook, SnapChat or Instagram, it seemed as if I was constantly scrolling past ads (typically for things that I had recently searched for, which I always find even more interesting). Another interesting aspect of this exercise is realizing how much influence is put out in the media that you might never even notice to be something that influences you until you do an exercise like this one and are forced to pay more attention to your surroundings.
Top 3 Ad’s I remember;
Ad #1: Liberty Mutual- this one was a commercial on TV that talks about how research shows people will remember the ad better if there is an aspect of nostalgia within the commercial. I think this one stood out the most to me because it made me sit and think about other commercials that I have watched and whether or not this was true for me personally.
Ad #2: Nothing Bundt Cakes- this one was an ad that popped up while I was scrolling through Instagram. This ad stood out to me for two specific reasons. The first reason being because I was hungry, and the cake looked delicious. My second reason behind why this ad stuck with me was because earlier in the day week I had been talking about this brand with a co-worker, so I found it to be very ironic that an ad for them came up (especially because there are no locations that are close to me).
Ad #3: Uber Eats- this ad was on a Billboard near my apartment. The ad is a photo of two men, with one saying he will be eating better than the other man tonight. The billboard is pretty simple, not much to talk about- but I think that the reason is stuck with me is because I live in a very rural area so I was surprised to see Uber Eats being promoted in our area.
Blog #1: How Does Marketing Impact You?
John Degraff MKT 311-01
TV:5
Radio:0
Print:5
Online:10
Social Media:30
Billboards:0
In-Store:0
It took me a day to see 50 ads. I saw most of mine on Social Media. A lot of the ads I saw were items that I have looked up before or posts that I have liked on Social Media.
Three Ads that stood out to me are:
1. Home chef
I have seen quite a few Home chef ads. Home Chef is where you can order meals that are delivered to you with all of the ingredients. I have been into cooking lately and am always looking up easy recipes. Since I have been looking up a lot of dinner recipes I have been seeing the ads pop up more and more. A lot of them are discounts for your first order.
2. Athleta
Recently on Facebook, I have seen a lot of workout clothing ads show up. I have never bought from Athleta specifically, but I have looked at their website for workout clothes before.
3. Amazon
I use Amazon a lot and I do order from Amazon because of convenience. I buy a lot of different things on Amazon, but Amazon hair products have shown up a lot. I have looked up certain hair items on Amazon and I see people post links on Instagram stories to these hair products.
Marketing 311-02 with John DeGraff
TV – 0
RADI0 – 0
PRINT – 0
ONLINE – 28
SOCIAL MEDIA – 14
BILLBOARDS – 4
IN-STORE – 7
Total Ads Seen – 53
Right from the beginning, I knew I wouldn’t be seeing too many ‘traditional’ ads because I use technology for most everything in my life. I have Spotify with no ads instead of the radio, I use Netflix and Hulu instead of regular cable, and my commute consists of a five minute drive to work every day with the exception of driving down to Illinois roughly once a week.
Right off the bat, I noticed that YouTube and Google Searches accounted for most of the ads that I took note of throughout the experiment. It really didn’t take me nearly as long as I thought to count to 50 ads, and I realized how many times I was being advertised to when I really wasn’t even consciously registering it. The ads on YouTube stuck out the most to me because they’re targeted based on what kind of content you’re viewing. I’m currently trying to familiarize myself more with real estate investing, so I remember seeing two distinct ads on real estate wholesaling.
The second kind of ad that stuck out to me was in Walmart. I saw a few but I remember really distinctly that I saw a branded display/endcap with Dollar Shave Club products on it. I think the reason that this display in particular popped out to me was because I had seen many other people online promoting Dollar Shave Club products in the past, and because of that I recognized the brand right away.
Finally, I remember a billboard going down around Rockford for a personal injury law firm. The billboard stuck out to me for no personal reason in particular, but just because the number was plastered onto it in a really big and attention getting font.
Marketing 311-22 John DeGraff
TV: 10
Radio: 19
Print: 0
Online: 54
Social Media: 0
Billboards: 0
In-store: 0
Total Ads: 83
It took me about a day and a half to reach 50 ads because most of the first day was occupied by me doing homework. Luckily, there were not any ads in my textbook in business law. However, once I ended the night of work and I took a break, a was overwhelmed with ads on Spotify and YouTube. There were at least 2 ads at the beginning of every video, and since I do not have premium on Spotify, there would be 2 ads played every 30 minutes. Eventually, I sat down to watch TV for a little while, and there were about 5 ads each commercial. The most memorable ads I saw had to deal with a deer turning into a car for a Ford commercial, a talking KFC bucket, and the constant ads for the new presidency. There were countless ads on the inauguration around the time it was going on. I remember these ads in particular because the first 2 were very bizarre, and the last one was very repetitive.
Marketing 311-01 John DeGraff
TV: 0
Radio: 5
Print: 0
Online: 10
Social Media: 35
Billboards: 0
In-Store: 0
To reach 50 ads only took me about 4 hours. I never realized how many ads I saw on social media until I kept track of them. Most of the ads that I saw were on Instagram because that is my most frequently used app. I did hear a couple of ads on the radio when I was driving to and from work but the majority of the ads were from social media.
The first ad that I remember was an ad about cyclebar. I remember this ad because it was a promotional ad saying that if you sign up you get three free rides. The background was a bright red color which also caught my attention and cycling is something that I enjoy which is another reason why the ad stuck out to me.
The second ad that I remember was an ad about Gymshark. This ad stood out to me because this is a brand of clothing that I buy from and I am always buying new athletic clothes. The top that was being promoted was something that I would buy and was in a bright pink color which is also why I remembered the ad.
The third ad that stuck out to me was about bubbl’r. I remember this ad because the background was filled with bright and colorful fruit. I have heard of the company but never have had their products. The ad was also stating all the benefits of the drink which also intrigued me.
Marketing 311-01 John DeGraff
TV: 0
Radio: 20
Print: 2
Online: 3
Social Media: 25
Billboards: 0
In-store: 0
It took me approximately 24 hours to reach 50 advertisements. I realize that is a lot longer than many of my classmates, however, I am admittedly a very busy person. I am either at work or in class from 8am-5pm every day, meaning that my time on social media or off of my laptop is in small chunks at the end of the day. One thing that I found was very interesting was my number of radio ads. I listen to podcasts constantly when I am not in a lecture or sleeping. The podcasts usually have sponsorships, so their ads come from them.
The first ad that stuck out to me was a radio advertisement for a Netflix show called “Night Stalker: The Hunt for a Serial Killer”. Out of the 20 radio ads I heard, this one made up about 15 of them. It stuck out to me because this ad was run during a true-crime podcast that I love, so obviously, serial killer media is in my interests. I will probably end up watching this show, so the ads were spot on for me.
The second ad that stuck out to me was another radio ad for the new Nissan Rogue. This stuck out to me because I heard it about 5 times, and I actually drive a 2010 Nissan Rogue, so I personally connected to the commercial.
The third ad that stuck out to me was for the dollar tree, showing how you can make cute decorations from the items they sell. This stuck out to me because I and my roommate are trying to redecorate our apartment, so I have been looking up a lot of easy DIY projects and cheap decorations. This post perfectly encompassed both interests, and I will probably steal that idea they posted to decorate my room.
Blog #1: How Does Marketing Impact You?
Marketing 311-22 John Degraff
TV: 26
Radio: 21
Print: 0
Online: 12
Social Media: 37
Billboards: 0
In-store: 0
Total Ads Seen: 96
It did not take much time at all for me to reach 50 ads, I’d say maybe 2 hours. Last night I scrolled through Twitter, Instagram, and Snapchat for about 45 minutes, and in that short amount of time I found 37 ads. I never realized how many ads there were until actually noting them down. It was just about every two or three tweets, pictures, or stories that I was seeing an add for something. I then reached my 50 later in the night while I was going back and forth between watching the Bucks vs. Lakers game and Indiana vs. Iowa college basketball game, so while the games weren’t on I was stuck sitting through commercials. I then just continued my count into today where I read two Barstool blogs where I found a combined 12 ads, and throughout my day today I have been listening to podcasts previewing Championship Sunday, so that’s where my radio ads came from.
Top 3 Advertisements:
1) Barstool Sportsbook: This is by far my most memorable ad I’ve seen over the past couple days because I found this ad on 3 out of the 4 mediums I fond advertisements on: online, on social media, and on the radio (podcasts). The blog I read was a Barstool blog, so of course the Barstool Sportsbook was being advertised. I follow Barstool on twitter, so I saw multiple advertisements on twitter for it. And my favorite podcast (Pardon My Take) is a Barstool podcast, and of course they were plugging it as well.
2) Progressive: While watching basketball last night I saw the “Don’t become your parents” a few times. This one sticks out to me mostly because I just find the commercial funny. In my opinion funny commercials do a much better job of sticking in the back of your head than bland regular commercials.
3) SimpliSafe: I found multiple advertisements for SimpliSafe while listening to podcasts this morning/afternoon. Pardon My Take the podcast I mentioned previously, had an ad for SimpliSafe home security. Then, this afternoon when I was listening to the Bill Simmons podcast getting even more preview for the big games this Sunday, there was another advertisement for SimpliSafe.
*Correction on my previous post*
I am in the MARKETNG 311-01 class,
Marketing 311-01 John DeGraff
TV: 0
Radio: 5
Print: 0
Online: 17
Social Media: 28
Billboards: 0
In-store: 0
Total ads: 50
It took me around 10 hours or so to reach 50 ads. I probably would have gotten to 50 quicker if I wasn’t using an AdBlock browser while I was on my phone for a bit. Most of the ads I got on my computer were promoting Newegg, which is a site I go on a lot to look at tech sales.
1) The first ad that got my attention was for the Newegg site. It stood out to me because it was advertising a new computer desk. I was interested because my current desk is very small, and I have been looking to get a new one.
2) Rocket Mortgage ad on twitter. This ad stood out to me because it was about the super bowl coming up. It also had Barry Sanders in it, and he was one of my favorite football players.
3) Fidelity Investments ad on twitter. This ad only stood out to me because it starts off with pizza in the video when you scroll by. It only made me hungry, and I wasn’t interested in anything else about it.
John DeGraff
Marketing 311-01
Blog #1: How does marketing impact you?
TV: 0
Radio: 2
Print: 0
Online: 0
Social Media: 48
Billboards: 0
In-Store: 0
Total Ads Seen = 50
I got most of my ads through social media. Most of the time when I open TikTok I have an ad to start off with or will see one after a few videos. I also saw ads on Facebook and Instagram between posts. I saw ads on Snapchat and Instagram when going through stories. I counted my Spotify as radio and about every half an hour to hour I would receive an ad that plays. I watch Hulu, but pay for the version without ads. It only took me an hour to two hours to get 50 ads by the time I went through each app of social media. There are also lots of posters up in the UC that would be considered ads as well.
Ad #1: Bumble/Yubo ad on TikTok. Even though Bumble and Yubo are two different apps I am combining them because I see them quite often on TikTok and they are very similar apps. I remember this ad because it is very annoying to me every time I see it. It often is someone rating their photos or outfits for their Bumble or Yubo profile. I’ve also seen it advertised as a way to make friends (Yubo).
Ad #2: Pokemon Go ad on TikTok. I also see this one quite often. I remember this ad because I have Pokemon Go and I play with my brothers. It is still annoying when it comes up, but since I play it is an easy ad to remember and not as annoying as other ads.
Ad #3: MERCK/SoDoneClub ad on Snapchat. Both of these ads are about birth control and I get birth control ads come up between snap stories often. These are just two that came up while I was looking for this assignment as to specifics of which birth control. I use birth control and am a female so it is an ad easily remembered.
Marketing 311-01 John DeGraff
TV: 10
Radio: 0
Print: 0
Online: 10
Social Media: 30
Billboards: 0
In-Store: 0
It took me less than one day to reach seeing 50 ads. Most of the advertisements that I saw were through social media, and I also saw ads online and in TV shows that I watched. I realized how many advertisements are around me, and even if I try to ignore them, I will still remember some.
1. The first ad that I remember seeing was in the Netflix show that I was watching. I saw that a character was wearing an Adidas sweatshirt, and I noticed that the brand was Adidas. I recognized this ad because I like Adidas clothing, so it stuck out to me.
2. Another ad that I remember seeing was a Chips ahoy ad on Instagram. I recall this advertisement because it had a cookie in it with a funny face, which I thought was different. Ads like the Chips Ahoy one are common on my Instagram feed.
3. The final ad that I saw was on my social media Snapchat for Dicks Sporting Goods. This ad is one that I see very often on Snapchat, and it is annoying to see it all the time. I remember this ad because I saw it multiple times when tracking ads for this assignment.
Marketing 311-02 John DeGraff
TV: 0
Radio: 0
Online:7
Social Media 54
Billboards: 0
In-Store: 0
Total: 61
It took only a few hours to reach 50 ads viewed. I found most of the ads on social media, mostly Snapchat and Instagram but a few from LinkedIn. I watched an episode of a show on Hulu and saw seven ads that are of almost no memory a this point but a few from social media stuck out to me.
1) I saw many advertisements for vehicles as I have been doing research on them. Carmax had a rather simple ad simply stating “Cars With for Under $10,000.” It was a simple search but was exactly what I was looking for meaning Instagram was using well tarrgeted ads.
2) I also saw many ads from Hulu, a service I already have, advertising their Live Sports add on. It was a quick video with a famous NBA player that got my attention and shared its purpose in seconds.
3) As I was scrolling through Instagram later in the day I noticed I was seeing more ads for foods such as Nabisco, the makers of Ritz and Triscuits among other items. Their ad was a well lit look at their line of products with occasional brand names popping in front of the images. The lack of words and quick changes in images made the ad more interesting then many of its competitors.
Marketing 311-02 John DeGraff
TV: 43
Radio: 0
Print: 0
Online: 0
Social Media: 7
Billboards: 0
In-Store: 0
Total: 50
It took me about 2-3 hours in order to reach 50 ads. Turns out, live TV has a lot more commercials than I remember when I am actually paying attention to them. There were around 5 commercials per every commercial break which added up very quickly in the end. During this time I was also on my phone a bit and viewed some ads through social media as well.
1) Sienna minivan car commercial: This ad was memorable as it was actually one of my least favorite commercials since it made no sense to me. The people in the car are heard saying how because of their luxurious minivan, they will be accepted into a VIP event without any question. I get the idea, but it just is not realistic even if it is a “reimagined” minivan, it is still a minivan.
2) Gruber law offices commercials: These ads always bring back memories for me as Gruber is a bit of an inside joke for me and my family. When I am at home, my family and I always joke when we see the commercials come up. At school, it brought back happy memories and made me feel closer to my family that I haven’t seen in a while.
3) Chewy dog commercial: I absolutely love animals and dogs and every time I see one on a commercial I am sucked in. Watching them makes me think about my own dog at home and being able to see her again soon. Commercials for pets would be incomplete without the animals actually in them as it wouldn’t be nearly as effective. They tug at viewers’ emotions by using the cute animals to promote their products like no other product could.
DeGraff MKT 311-02
TV: 0
Radio:0
Print:0
Online: 6
Social Media:43
Billboards: 1
In-Store:0
Over the past couple of days, I have been on social media just to relax and take a break from school work. I have seen a total of 43 ads on social media, and that’s only within the first day and a half of being on Instagram and Facebook. I thought it would’ve taken me longer to get to 50 ads, but it only took two full days. I was driving in Janesville and saw so many billboard ads, but I didn’t calculate them in because I already enough for class. But it was interesting to pay attention and just see how many in one drive around Janesville I could find.
The first ad that stuck out to me was one for the new Apple Watch. It stuck out to me because the it was a video, and the editing was sort of captivating. It’s meant to make you want to go out and buy the product obviously, so they made the video stand out to the younger audience that would be on Instagram and want to stop scrolling just to watch the transitions and learn a little about it.
The second ad that stuck out to me was an advertisement for Burt’s Bees chapstick. I’ve only ever known them for producing chapstick, but now they have come out with a whole line of different products from chapsticks to skin care. Their ad on Instagram was really cute because it had little bees flying around, honeycombs added onto the background, and it just captured the attention of anyone scrolling by because it was a bright yellow ad. It was hard to miss.
The last type of ad that I saw that stood out to me were the ads for colleges. I saw so many different advertisements for all different colleges and majors in the short time I was keeping track of them. They were all ads about online educations and getting a Master’s degree online. I was shocked to see so many pop up, and I was even more surprised to see that none of them were anywhere near me.
MARKETING 311-01 John DeGraff
Blog #1: How Does Marketing Impact You?
TV: 0
Radio: 0
Print: 1
Online: 12
Social Media: 30
Billboards: 5
In-store: 2
It took me a full two days to reach 50 ads. It was hard to keep track but I believe I encountered about 60- 70 ads total. Over the course of the past couple of days, I’ve had to work a lot including a 14-hour shift. I’m usually not exposed to many ads while I’m at my job unless I’m scrolling through social media on my phone during my break. Without having to work so much I most likely would have been exposed to a lot more ads and a lot more quickly. With the small amount of free time I do have, I don’t usually watch tv or listen to the radio. Most of the ads I saw were from some sort of social media like Facebook or Youtube.
The first ad I remember was for Grove Collaborative. Not only do ads from Grove pop up for me a lot but I’ve also clicked on them a couple of times. They have enticing deals and freebies for first-time buyers and I like how most of their products are sustainable.
The second ad I remember was a Dr. squash ad for soap on Youtube that I’ve seen several times. I’m not sure if I just remember it due to the amount of exposure or due to how obnoxious their ads are.
The third ad I remember was for Factor, a meal subscription company. This stuck out because I heavily rely on meal prep with my busy schedule and am always looking for new convenient and healthy ways to meal prep.
Marketing 311-22, John DeGraff
Blog #1, How Does Marketing Impact You?
• TV: Advertisements are consistent during commercial breaks but are also now built into streaming services such as Hulu, Netflix, HBO Max, etc.
• Radio: Typically, when listening to a serious of podcasts that I enjoy, every 15-20 minutes or so the hosts will pause their show and advertise for a company that sponsors them and their show.
• Print: Hardly any; when we receive any coupons/advertisements in the mail, they’re immediately recycled.
• Online: Countless pop-up ads when accessing various webpages. In the margins of webpages, recent Google searches for any consumer products will appear immediately after searching for them.
• Social Media: Every 3rd post on Instagram is an advertisement, every 4th post on Facebook is an advertisement, and every time TikTok is opened the first video is an advertisement.
• Billboards: 10+ , driving on the freeway just throughout town there are billboards every .5 miles or so
• In-store: At the grocery store that I work for, Trader Joe’s, we advertise our store brand products extremely heavily. We consistently have 10 displays placed throughout the store that are color coordinated coupled with handmade signage that really stands out for the customer.
This assignment really made me take a step back and think about the ways that marketing is rooted into everyday life. Whether it is opening up various social media applications, watching your favorite streaming service, or evening just running errands around town; advertisements are everywhere. If one were to scroll through Facebook, Instagram, or Twitter for just 10 minutes at least 50 advertisements could be seen. Because media and screens are so prevalent in today’s society, I would bet that the majority of the ads that were observed for this assignment were seen in those two forms; either television or media.
The first advertisement that stood out to me was in regards to the online sporting goods store, Eastbay. A few days ago I was shopping for some shoes on the site and had clicked and taken a more in depth look at a few different sneakers. Later on that day I was scrolling through my Facebook News Feed and came across an Eastbay Ad. for the exact same sneakers.
Another advertisement that stood out to me I saw on Instagram as I was aimlessly scrolling through the photos of the people that I “follow.” My partner and I had discussed ordering delivery food for dinner as we were driving back from the gym. In an effort to avoid looking down at my phone I called out to the iPhone virtual assistant, “Siri,” in order to tell me the hours of a particular Indonesian restaurant. As I was on Instagram, an advertisement for EatStreet popped up and even had the restaurant that I said out loud earlier in the day. This was almost a spooky experience, obviously it’s just the algorithm of the website and apps., but still felt pretty eerie.
Finally, the third advertisement that was particularity memorable I found on Facebook as well. For my partner’s birthday I was researching, using Google Chrome, several rustic inns around Madison. Upon scrolling through my Facebook News Feed I was presented with two different advertisements of local bed and breakfast establishments that I had not yet previously seen while doing my searching. This feels similar to the first memorable advertisement in that a previous inquiry yielded further information on the category that I was interested in.
TV:0
Radio:0
Print:0
Online:40
Social Media:50
Billboards:0
In-Store:0
Total Ads: 90
It took me no time at all to reach 50 ads it took me roughly 4-5 hours. This is because I was watching Hulu and on my phone at the same time on my social medias that include Instagram, Facebook, Twitter, Tik Tok. Every 2 or 3 minutes when you are watching a show on Hulu there is an ad break and there are normally 2-3 ads per ad break. Then on social media if you are just scrolling through looking at everything there will be ads in throughout all of the posts of people that you follow. I always knew there were so many ads around us but I did not realize how fast ads actually pop up until you are trying to keep track of them.
3 ads I remember:
1). Apple ad for the new Iphone. It stood out to me because I actually need a new phone soon because mine is starting to die.
2). On Hulu I saw the ad about how they have live sports and I completely forgot that Hulu has all the live sports you just have to sign up and pay more. This stood out to me because The NFL playoffs are going on and sometimes it is hard to watch them if you do not have the correct memborships.
3). The final ad that I remember clearly was from Nike. It stood out to me because I am a big Nike fan boy and I love to buy anything from them. I was recently looking to buy a new pair of Nike joggers and so of course an ad for a pair of joggers popped up a couple days after when I was actually looking at them.
I am from Marketing 311-02 John Degraff.
It did not post it on my comment for some reason
Marketing 311-22
John Degraff
TV #:16
Radio #:4
Print #:3
Online #:12
Social Media#:46
Billboards#:7
In-store#:8
Total: 96
It took me less than a full day to reach over 50 ads most of them coming from social media. This made me realize how many ads I actually see in a day which was kind of surprising to find out because I now realize how often we look at ads without even realizing it. They are everywhere we go from social media to surfing the internet and even on our commute to work. Most of the ads I saw were from social media being apps like Snapchat, Instagram, and Youtube. There were a few ads that I remember the most. The first ad that I remember well is a cat food commercial and I only remember it because I didn’t quite understand the meaning of the commercial at first and it made me think more about what it meant. Next, I remember a Nike shoe ad because I have seen it very frequently while being on Snapchat. The last ad that I remember well is a Generac Recruitment billboard and the reason I remember the ad so well is because I work at Generac and drive by it every day that I go to work.
Marketing 311-02 with John DeGraff
TV: 32
Radio: 0
Print: 0
Online: 8
Social Media: 10
Billboards: 0
In-Store: 0
Total: 50
Because I spend most of my free time either on my phone or watching TV, I was able to see 50 ads in about 24 hours after receiving this assignment. Between watching 2 full movies on cable, browsing through Instagram, and watching YouTube videos, it was surprising (and somewhat annoying) how many more ads you notice when you’re counting them. From what usually feels like a 2 minute commercial break, actually takes about 5-6 minutes which is when I’d go on my phone, only to experience more ads on Instagram.
The first advertisement that stuck in my head was an Instagram ad for Granite Peak because I’ve been talking to my friends about going and all of a sudden there was an ad with their prices for lift passes and renting equipment. I would say the only reason this ad stuck with me is because it is something I was going to have to look up anyways so it was very convenient to have it in front of me without putting in any effort.
The second advertisement that stuck with me was a commercial for WandaVision. I’m a big fan of the Marvel movies so anything Marvel related always catches my attention. I remember watching this commercial because after it came up, I switched to Disney+ and watched the new episode that was available.
The third advertisement that I still remember would be a McDonalds commercial. I hadn’t eaten anything all day and seeing the juicy quarter pounder made me even more hungry than I already was.
Marketing 311-22, John DeGraff
TV: 20
Radio: 0
Print: 3
Online: 8
Social Media: 26
Billboards: 0
In-store: 0
Total: 57
It didn’t take me too long to get to 50 ads. It took me about 5 hours to complete 50 or more ads. I got the mail last night when I got home from work and I had 3 print ads. Last night alone I saw about 20 ads when I was watching the Celtics vs. Sixers and the game after, Nuggets vs. Suns. While I was watching those games, I was on my phone and counted 26 ads on social media. I was also periodically on my laptop and counted about 8 online ads.
3 ads I remember seeing and why:
1: An add on tv from espn. I remember seeing this ad because I plan on watching this fight tonight. It’s a big event with lots of big names so I’ve been seeing ads like this on a number of devices.
2: The second ad I remember seeing is an ad from Aldi on my Instagram. I remember seeing this last night when I was watching the basketball games because I was pretty hungry after work and Aldi had an ad with some foods that I like in it.
3: Another ad I recall seeing on Instagram is an ad from keystone resort. I know I’m getting this ad because over break I was doing some research on different places to go snowboarding out west. I never got a chance to schedule anything but my devices are still letting me know that there are many upcoming opportunities.
Marketing 311 – Section 1 – John Degraff
How Does Marketing Impact You?
TV # 71
Radio # 0
Print # 0
Online # 32
Social Media# 54
Billboards# 10
In-store# 0
Total # 167
I reached well over 50 advertisements in under a day between tv and social media and online. I am sure I saw even more ads than this, but because they are such a large part of our consumerist culture, I probably missed quite a few because I have become so numb to seeing some of them. There are a few ads that really stood out to me. The first ad that always stands out to me is the My Pillow ad. I hate it. I hate it so much every time that My Pillow guy comes across my television. I know this ad isn’t directed at me or my age group because I only see it with retirement home ads or ads about Cialis or rheumatoid arthritis. I think the ad is corny and I hate the guy in the commercial and the way he says “machine washable.” The second ad that stands out to me is every HBOmax ad. HBOmax is my favorite streaming service and I always stop and watch these ads just to see what is new even though they already get my money every month. The third ad that stood out to me was actually the last ad that I saw. It stood out to me because it was my first time seeing this ad and it was for the fitbit versa 3. This ad stood out to me because the ad for it that I saw showed it using Google Assistant. I am a Google product fanboy and the one thing I have been missing is a watch that connects to all of my stuff the way an Apple Watch would for Apple users. The ad worked and I bought it right away.
Marketing 311-02 John DeGraff
TV # 35
Radio # 0
Print # 0
Online #
Social Media# 15
Billboards# 0
In-store# 0
Total # 50
I reached the 50 goal in a day just due to watching sports and being on my computer every day for a class or other activities. I may have missed a few ads or so but these are the ones that stood out to me the most. The first ad that stood out to me is the Chris Paul State Farm commercials. These always stand out to me because they use someone famous in basketball for their marketing. They also throw some humor in there making it really stand out among other commercials, they also have the famous Jake from State Farm. The second one that stood out to me was the Geico ad where they always manage to use humor very well, the ad was the singing “Scoop there it is” and they are putting ice cream in a bowl and dancing. Geico ads always stand out to me because they always have a funny aspect which makes them memorable. The third one that stood out was the Taco Bell ad for the Nacho Fries. This one is good because they made it into a horror movie trailer using famous actors. It made it memorable because it’s humorous and it’s a different take on an advertisement.
Blog #1: How Does Marketing Impact You?
MARKETING 311-22 John DeGraff
TV: 20
Radio: 10
Print: 2
Online: 8
Social Media: 50
Billboards: 0
In-Store: 0
Total Ads Seen = 90
It literally took me no time at all to reach more than 50 ads it took me roughly 5- 6 hours I would say. The reason why is because I was watching some movies and using social media at the same time that includes Instagram, Facebook, and Twitter. I have multiple social media account and whenever I open them, I get different ads for all of them. I have been trying to brand some pages on Instagram and Facebook, whenever I see an ad on Instagram and I click on, I will see the same ad on Facebook and Instagram multiple time. It can be really crazy to keep seeing the same ads over and over again just because you clicked on them in the first place.
3 ads I remember:
1). Ads to grow my Instagram account. This ad was from David Michigan the actor. I was talking to either him or the person who runs his page with 11.1 million followers on Instagram. I sent him a message for a shout out for my Instagram page and he introduced me to his brand new course about how to grow my Instagram page. I went to look up the course and since then, I keep seeing his ad in different languages whenever I use Facebook or Instagram because my Facebook and Instagram business account are linked together.
2). My second ad was from Youtube. I have just created a youtube account for my Instagram page. I went on Google to look for some ways to grow my Youtube channel quickly, and when I open my Youtube page I keep seeing similar contents to what I was looking for on Google. This ad stood out because I was literally desperate for ways to grow the channel and Youtube bombarded me with similar contents. It was pretty easy to stand out for me.
3). The final ad was from 2 Bears 1 Cave with Tom Segura and Bert. It was about Squarespace. I watch them pretty often and when they were introduced to Squarespace, I was actually looking for a company to host a dropshipping business that I have in partnership with a friend of mine.
Marketing 311-01 John DeGraff
TV # 43
Radio #0
Print #0
Online # 29
Social Media#28
Billboards#0
In-store#0
Total: 100
Reaching 50 ads only took a couple hours while on my phone and watching tv. It was a lot faster than I expected and did not realize how many I was exposed to in such a short amount of time. The 3 ads I remember first after keeping track of how many I saw were State Farm “Rodgers rate”, Progressive “Dr. Rick”, and Geico “scoop there it is”. I remember these the most because they are are funny or have a big name athlete in theme. The state farm commercial has Aaron Rodgers who could be possible NFL MVP this year. Mean while Progressive takes more of a humor approach where they have “Dr. Rick” teach a group of new homeowners to stop acting like their parents. Geico does the same comedy approach to stick in your memory with using the group Tag Team and remixing there hit “Whoomp there it is” to “Scoop there it is” with ice cream.
TV # 0
Radio # 0
Print # 0
Online # 7
Social Media#42
Billboards# 6
In-store#0
Total: 55
It had only taken me about a day total to realize I had already been exposed to more than 50 ads. Even though it was a full day, the real-time would only have been a couple hours as most of the ads came from electronic and social media methods. I had a couple hour car ride and I spent most of that time mindlessly scrolling through my social media feeds or watching youtube videos.
All ads that typically stick out to me, including the three that I picked, all had something in common, they were heavily targeted towards me.
The first one was an Instagram ad in my feed for Cascade Mountain, the ski place. Ordinarily, I would brush that off as I have never snow skied in my life before, but this time I was in the car on my way to Cascade to ski for the first time with my friends. I looked up directions a couple hours prior and now I was getting ads for the place. The second one was after I was looking at a pair of shoes on the goat app, I got an email a couple minutes later asking if I was still interested in the exact same thing I was just looking at before. Thirdly is the constant stream of tik tok ads I always get before youtube videos start. I have never downloaded the app before and that makes me wonder that maybe I’m always getting the ads because it knows it’s not downloaded on my phone.
Targeted ads tend to stick out more to me as I find them kind of creepy and annoying.
I am in Marketing 311-01 with John Degraff
MARKETING 311-02 John Degraff
TV: 34
Radio: 0
Print: 0
Online: 24
Social Media: 47
Billboards: 0
In-store: 0
Total: 105 ads
It didn’t take me very long to reach 50 ads, I would say it took roughly 12 hours to reach 50 ads. I would say the amount of time it’d take would differ depending on the day. However, I started counting on Thursday, so I had a lot more free time which then exposed me to more ads.
#1: The ad that I remember the most is a Progressive commercial I saw while watching some basketball games. I remember it so well because it had a unique story, and focused on unbecoming your parents. To be honest I thought it was pretty funny too.
#2: Another ad that I remember is a YouTube TV ad that popped up when I was watching YouTube. I believe I just remember it is because it says YouTube TV, lasts 5 seconds and is repeated over and over.
#3: The last ad I remember is an NBA Jersey Assurance ad by American Express. I remember it clearly because it appeals to my interest. And I know how it feels when a player you like leaves your team, they did a great job connecting to their target audience.
MARKETNG 311-02 with John Degraff
TV: 15
Radio: 6
Print: 0
Online: 11
Social Media: 10
Billboards: 0
In-store: 8
Total: 50
Many of my ads come from an inside environment. Which would be Tv, social media and online ads. After our first-class discussion I began to fill up the required 50 ads in little time. My totals come out to be 15 Tv ads, 11 online ads, 10 social media ads, 8 in-store ads and 6 radio ads. I spent most of the time inside my house which would explain my results. Since the discussion on Wednesday, it only took me two full days to gather all of ads for this post. The top ads that I remember are the Grub hub dancing ad, Baker Mayfield Progressive ad, and Aaron Rodgers State farm commercial. The reason I remember the Grub hub ad is because all of friends are talking about how they dislike it, so I always pay more attention watching it. For the two sport commercials, I watch a lot of sports and those commercials appear constantly. I think overall I see many ads in any given day. I personally enjoy most of the ads I see and do not have much to complain about.
Marketing 311-22
Tv: 11
Radio: 32
Print: 0
Online: 17
Social Media: 0
Billboards: 0
In-store: 74
Total: 134
It took me about two hours to reach 50 viewed ads since I work in a grocery store and I am constantly surrounded by advertisements both as posters and pop ups around the store, but also ads that play over the radio through the store speakers. I lack any billboard advertisements since I do not commute down any majorly traveled roads. I also do not have many social media or print ads viewed because I do not often look at social media or print sources. The top three ads I remember is a radio ad for Stella Rosa wine because it plays over the loud speaker in my store once every hour. The next ad I remember is one for state farm with Aaron Rodgers and Patrick Mahomes because it was interesting and involved humor. The final memorable advertisement was an instore advertisement about Doritos which was memorable because I was hungry when viewing it and it made me want to purchase the chips.
Marketing 311-01 John DeGraff
TV #10
Radio # 5
Print # 5
Online # 10
Social Media # 40
Billboards # 2
In-store # 4
Total: 76
It did not take long to reach the mark of 50. No matter what you do or where you go, marketing and advertising will always be around you. In many cases I did not even realize I was looking at and when one popped up on my social media. They are able to integrate advertisements almost seamlessly in to your every day life. It is interesting to sit and pay attention to all the ads that we are surrounded by, yet ignore during the average day.
1) One of my favorite advertisements lately has been the match.com one. There has been series match commercials that center around the relationship between Satan and another girl. Not only do I appreciate the creativity of the advertisements, but they are genuinely funny and usually everyone enjoys watching them.
2)Something interesting that I’ve noticed is that I get a lot of real estate ads. I recently started an investment company and now all of my youtube and social media ads have something to do with real estate or some kind of way to make money. It is amazing to see how they track your navigation and recent searches to show you stuff that is relevant to you.
3) Another ad that has really stood out to me are the progressive ads. Not only do they show up anywhere, but using the same cast throughout the commercials makes them more memorable in my opinion. It’s always fun when you see a “familiar” face in a commercial, even though the product they are advertising does not mean much to me at this point in my life.
John DeGraff
MKT 311 – 01
Blog #1: How does Marketing Impact you?
Online: 10
Social Media: 30
In-Store: 10
Total: 50
I would say I reached 50 ads in less in a day. I honestly unconsciously ignore ads frequently so this task could have been done in less than a couple hours if I were truly aware. Although, there are a couple of ads I do remember due to the repetitiveness or their uniqueness.
#1: HBO Max – I have seen the HBO Max ad on many of my social media platforms such as Instagram and Snapchat. I am currently fine with Netflix and Hulu for my streaming entertainment. Since I do not spend much time watching shows in general, I have no desire in buying a subscription from HBO Max. I often get annoyed getting this ad because I see it so frequently and I have no desire in purchasing it.
#2: Starbucks – I often see this ad as well so I can easily remember it. I rarely go to Starbucks to get coffee because it can get quite expensive over time. Even though I will not frequently purchase coffee from Starbucks I do like the presentation of their ads. It makes me want to make myself a cup of coffee at home.
#3: Smallsforcats – I had just finished a call from home and jokingly told my mom about wanting a cat. Then, after scrolling on Instagram for a couple of seconds, I see an ad about a cat food delivery service. I distinctly remember this ad because I often don’t get pet-related ads. These are moments where I realize how not private my life can be since there are so many personal tracking whether that be location, audio, video, etc. Even though tracking may help in making the ads I receive more personable, I would appreciate more control over my own privacy.
Marketing 311-02 John DeGraff
Blog #1
TV 136
Radio 0
Print 0
Online 6
Social Media 24
Billboards 0
In-store 0
Total: 166
It only took a few hours to reach 50 ads. This was mainly from watching TV, where there are frequent ad breaks. After watching TV for about 3 hours, it is easy to view around 50 ads in that time. However, no matter what you are doing, you will see ads. With some activities featuring them more frequently then others.
Ad #1: Dog Adoption-My parents are looking to adopt a dog and they are sending me pictures of dogs they like. I have also been researching dogs. Instagram can see this and portrays dog ads to me while I am scrolling. I saw dog adoption ads numerous times while on Instagram.
Ad #2: Draft Kings-During almost every commercial break while watching ESPN, I saw a Draft Kings ad. They have been putting out a lot of commercials for the football season and it got my attention because of how many times I saw them. I remember these ads a lot because I do use Draft Kings.
Ad #3: Wendy’s-I remember watching a lot of Wendy’s commercials as well. They are advertising their new breakfast menu and want to get the message out. Therefore, I saw this advertisement almost every commercial break. It is memorable because it did make me hungry.
Marketing 311-02 John DeGraff
TV #30
Online # 10
Social Media # 33
Billboards # 8
Total: 81
It did not take me long to reach 50. Every add accept the billboards I saw in one day for watching TV and going on my phone and I am estimating it took me 10 hours. I estimate that the real amount of time that it would take me to reach a total of 50 is a lot less because we are constantly be advertised too.
Ad #1 TV -Dr. Rick Progressive Insurance, “Becoming Your Parents” – The ad was so memorable to me because of the humor that it brought. Buying insurance is a boring but necessary topic and I did not get any useful insurance knowledge from the commercial, but it made be laugh at how people turn into their parents. When I remember the ad, I remember how it made me feel over what it was selling and through that Progressive Insurance has a memorable spot in my head and from that they hope to get a new customer.
Ad #2 TV – Simparica Tro – The ad was memorable to me because of how often this ad appears on Hulu. The frequency I see this makes it hard to forget on its own. It is for a chewable to protects your dog from ticks, flees, and heartworm. It is what my families dog takes. I like cute dogs and I don’t want them to get sick so that plays to an emotional appeal making me remember it.
Ad #3 -Social Media – MILWORKS – The ad was memorable because it is for a local small men’s clothing store that sells high quality and rugged clothing. It was so memorable because it is exactly what I like, clothing that I know I can wear hard and it will last. The ad had curated collections of clothing that I would see myself wearing and that appeal made me feel a connection with the small local business and want to support them.
Marketing 311-02 John DeGraff
Blog #1
TV: 5
Radio: 2
Print:1
Online: 0
Social Media: 40
Billboards: 2
In-store: 0
Total: 50
It did not take long at all to get up to 50 ads. The majority of my ads came from social media. I don’t feel like I am on social media often, but I am on the forms of media even less.
The first ad that hit me right in the feels was on for a membership-based website called Touchofmodern.com. This ad was an Instagram tile as a 15-second clip with a shop now option.
The second one that has stuck with me was a radio ad on 94.1 for Farm Bureau insurance. Nothing spectacular about the ad perse, but I just recently ran across some paperwork of my father’s from decades ago from that organization, so it made more of an impression than the rest.
The final ad that made an impression was the UFC ad for Connor McGreggor’s fight tonight. This was on the TV and is standard UFC and McGreggor fashion was very flashy and I saw more of them in a row the closer it gets to the fight.
MARKETING 311-02 John Degraff
TV: 18
Radio: 0
Print: 34
Online: 36
Social Media: 47
Billboards: 34
In-store: 2
Total: 171 ads
It took me around 4 hours to reach 50 ads. It didn’t take me too long because I started my day off watching the news while doing some work on social media for my job so I was immediately seeing many ads.
#1: Topper’s Pizza – I remember this ad because it popped up on my feed right around dinner time, and I was feeling hungry. I also thought that it had a funny message – “giving up has never been so rewarding.” The post was about giving up on New Year’s resolutions, and how January 18th is scientifically the most likely day that Americans give up on their resolutions. The “rewarding” part of their message was that they also had a giveaway tied to their post.
#2: Krispy Kreme – This ad was for their new “minis” doughnuts. I remember this ad a lot because I was thinking about how they really didn’t invent anything new, they just made a smaller version of what they already had. And I was trying to rationalize why someone would buy a dozen mini doughnuts for only a dollar less than buying their regular sized doughnuts. The animation and colors on the ad were very eye-catching though so it definitely drew me in.
#3: O&H Danish Bakery – I remember this ad because I was FaceTiming my mom, and she had asked me to pick up some kringle from this bakery on my drive home this weekend. She wanted me to pick up a Green Bay Packers themed kringle and sent a picture of the ad she saw in my family group chat. The next day, I was on Facebook and I saw the same exact ad that my mom had screenshotted. While the ad wasn’t anything extraordinary, I feel like this ad was memorable because I had seen it multiple times, their connection to the Packers was creative, and I’ve been enjoying some delicious kringle while writing this blog post.
Marketing 311-01 John Degraff
TV: 15
Radio: 0
Print: 0
Online: 0
Social media: 124
Billboard: 0
In-store: 0
Total: 139
It only took me about 10 hours to reach 50 ads. I’m not surprised that almost all of the ads I saw were from social media. I have never really paid attention to the ads, so I didn’t expect to see that I saw 124 in just 2 days. The only reason that I saw some on the TV was because I watched half an episode of something with my parents, and I usually only watch Netflix or something that I own on amazon.
Top three ads:
1. Amazon ads: This was my top remembered ad because I saw it all the time. There was an amazon ad about every 4 or 5 posts that I scrolled through, and there were things that I actually liked and would consider buying for myself. Another reason this was one that I remembered was because I love amazon and am shopping off of it all the time.
2. Peloton: This is another ad that I remembered most because I want a Peloton bike and have talked to my parents about getting me one. So for me to already want one, it only makes sense that I remember this one.
3. Discovery+: I think I remembered this one because it’s a new thing and it was one that I saw a lot. This isn’t necessarily one that I want but it’s definitely one that I remembered.
Marketing 311- 01 with John DeGraff
TV: 18
Radio: 3
Print: 0
Online:21
Social Media: 29
Billboards: 0
In-store: 0
Total # of Ads: 71
It only took me about 5 hours to find this many ads. During the first half of the day, I don’t see many due to classes and schoolwork. But in the afternoon and evening, I quickly racked up 71 ads through mainly social media and online.
The first ad that stood out to me was an ad about the Covid vaccine because it is such a frequently talked about the topic right now and it included information about the benefits. This stood out the most to me because of the seriousness of the pandemic.
The second ad that stood out to me was an ad for Hello Fresh, a meal kit delivery service. This stood out to me for two reasons. One is that I am very passionate about cooking and it is something I love to do so naturally I was interested in it. Additionally, I thought about how great of an idea this is especially for times like now where people can meal service kits delivered to them without having to go to the store or out to a restaurant.
The third ad that stood out to me was an ad about Facebook and making connections and groups. This stood out to me because I love to socialize with other people and online platforms have been the main way of doing so recently.
DeGraff MKT 311 section 02
• TV: 16
• Radio: 0
• Print: 7
• Online: 52
• Social media: 73
• Billboards: 0
• In-Store: 0
Total ads = 148
It took around 19 hours to reach 50 ads. I never really paid attention before, but this assignment made me surprised just how many ads I come across on a daily basis. A majority if the ads I saw were on online or on social media, as I don’t listen to the radio and only watched TV for 45 minutes.
Top 3 ads:
1) Bounty Paper Towels: I saw this one an obscene amount of times on Snapchat; 11 times in just one day. Honestly, it was becoming annoying, and that’s what made it so memorable. It was played to often that I was getting sick of seeing it. Seeing it that many times definitely made it memorable though.
2) Becker CPA Exam Review: I saw this ad quite a few times while looking up different accounting certifications. This ad was memorable because they stated big claims like “1 million+ students have prepared with Becker” and “The top 100 accounting firms rely on Becker for their staff’s exam preparation”. These statements made the company stand out to me and left a memorable impression.
3) Turbo Tax: This ad came up a few times on social media. What made it memorable was that it was played so many times, similarly to the Bounty paper towels. It was getting pretty annoying too, but memorable none the less.
Marketing 311-01 John Degraff
TV: 22
Radio: 4
Print:0
Online: 9
Social Media: 15
Billboard: 0
In-Store: 0
Total: 50
I started looking for ads on Thursday morning and by the end of the day I had seen 50 ads. A lot of the ads I saw were during the Bucks game that night. After only a couple hours I realized that there is a lot of advertising that I see everyday that I never really think about as advertising because they are so normalized.
Memorable ads:
1. During the Bucks game there was a timeout that was sponsored by Straight Talk Wireless where they got all the advertising time during a timeout during the game. It was intriguing to see a company pay to get the whole commercial break to themselves and I had never seen it before.
2. Another ad that caught my attention was around lunchtime when I saw a Pizza Hut ad. It was a well timed ad because I was getting hungry and that pizza was looking pretty tempting.
3. The final memorable ad was an Oreo ad that was one that did not showcase the product until later in the commercial. It made me wonder at first about what it was for and it held my attention to the end when it revealed the product and it was a pretty effective ad.
Marketing 311-02 with John DeGraff
Tv:0
Radio:0
Print:14
Online: 56
Social Media: 87
Billboards:0
In-store:0
Total: 157
To reach 50 ads, it only took me about 6 hours. Because of Covid-19, I really try to limit the amount of times I go out. Doing so leads me to spend more time online than I probably should be. Most of the ads I saw were discovered through browsing the internet and scrolling through social media. I rarely watch tv and almost never listen to the radio. As I said before, I don’t spend much time out and about these days, so I didn’t see any billboard or in-store ads. I did see some ads in my residence hall and the dining hall which added up to be the 14 printed ads I found.
The three ads that really stuck with me were a Reese’s ad, an ad for Jaxxon (a men’s jewelry shop), and an ad for this game called Project Makeover.
The Reese’s ad stuck with me because Thursday night, the day I started recording the ads I was seeing, I was thinking about Reese’s and I opened Facebook and there was an ad for them. I liked the ad, and a few minutes later I opened Instagram and there was a different ad for Reese’s. I know Facebook owns Instagram, so that’s probably why I saw another similar ad.
For Christmas I bought a gift for a friend from Jaxxon, and ever since then I get their ads everywhere. Even when I don’t interact with the ads they still show up almost every day on my social media platforms.
I recently started playing this mobile game called Knot Master, basically it’s just a game where you try to untie various knots. When you finish the levels, ads pop up. One of those ads is an ad for another game called Project Makeover. Ever since I started playing this game, the Project Makeover game ad shows up on all my social media apps. I find it a little bit weird to be completely honest.
Marketing 311-01 John DeGraff
TV: 0
Radio: 0
Print: 0
Online:25
Social Media:25
Billboards:0
In-store:0
Total: 50
I started to look at ads on Thursday and by Friday afternoon I had 50 ads. A lot of my ads I found were from Tik Tok and snap chat. I also found some when I was looking up recipes online.
Three ads that stood out to me was:
1. The ad for Disney Plus to watch the movie Soul. It was the first thing that I saw when I opened the app. This stood out to me because I first saw the Disney Plus logo, so I wanted to see what it was about. It also took me through a 10 second glimpse of the movie.
2. I saw an ESPN ad for the fight that is happening tonight. This ad was on my snap chat and popped up after looking at a couple of stories. This ad has music and made the ad intense where you wanted to see more of what was going to happen with the fight.
3. When looking at recipes online, a video of a different recipe would pop up. I remember this ad because I started to watch that cooking video instead of reading the recipe that I originally was looking at.
Marketing 311-01 with John DeGraff
TV: 12
Radio: 0
Print: 0
Online: 36
Social Media: 43
Billboards:2
In-store: 0
Total: 93
I kept track of my advertisements on Thursday and Friday. I worked both days in a restaurant as a server, so I didn’t get a chance to interact with my phone or other medias in that time. Although I did notice myself watching more than one add playing on the TV screens in the bar, as well as a few billboards on the drive home. Overall it took me around 10 hours to see 50 adds.
Three adds that stood out to me:
1. An advertisement on Facebook for a pool table. This add stood out to me because my roommates and I were searching online for a pool table just the day before, and I found it creepy that all of a sudden I was receiving adds on Facebook for it.
2. I saw a tiktok for a boy that sells custom rings made out of antique spoons. This add stood out to me because the kid was around my age with a huge following and a super cool idea. I ended up ordering a ring from his website.
3. Lastly another commercial that stood out was for Chevy. When I was at work the TV was on constantly and a commercial for Chevy seemed to play every five minutes.
Marketing 311-02 John DeGraff
Tv: 172
Radio:0
Print: 0
Online: 40
Social Media: 167
Billboards:0
In-store:3
Total: 382
I started my count on Friday at like when I woke up at around 10:00. I took my total over the course of Friday and Saturday. It actually took me. A whopping 10ish hours to get to 50. I woke up and looked at my meme app which is free, so naturally it is chock full of ads. When I was done I was at 37. I was half awake so it is very likely I forgot to count a couple. What had me last so long was that I played D&D with my friends for around 8 hours (it’s a board game). After that we went to Fat Jacks, the sports bar here on campus. They had 3 different TV channels going at the same time, and with that, I got the last 13 in a matter of a couple of minutes.
1: Run Fight Hide: I remember this one because it was baffling to me. It is an ad for a movie that looked like a low budget horror movie; but was like Die Hard, but with a teenage girl and a school shooting instead of a robbery. I don’t know how I feel about us romanticizing school shootings.
2: Grubhub: The Grubhub ad is one of the biggest memes of this year so far. It is a meme because it is insulting to the eyes. I saw it many times before in my meme app, but this was the first time seeing it in the wild. Still terrible.
3. AD Blocker: I watch a lot of Youtube, but I have been pretty busy over my 48 hours. Normally my online ad country would have been a lot bigger. Regardless, when I am on a Youtube binge I start seeing the same 4 ads over and over. I like to support Youtube’s creatures, so I don’t download ad blocker, but sometimes I really consider it.
Marketing 311-02 John DeGraff
TV: 30
Radio: 0
Print: 0
Online:0
Social Media:20
Billboards:0
In-store:0
Total: 50
I began to record the number of ads Friday morning and reached 50 by the late afternoon. It only took me only about 3 to 4 hours to reach 50 ads. The majority of the ads came from watching tv on youtube tv. The rest of the ads I recorded came from Instagram and Snapchat.
Three ads that stood out:
1. The ad for Super Mario 3D World for the Nintendo Switch was probably the most memorable ad I saw while recording where I observed ads. On top of seeing the ad itself many different times on many different platforms, the ad has great catchy music while showing the watcher some of the best parts of the product.
2. The ad for the new show WandaVision shows many different parts of the show while also driving a narrative that caused me to take great interest in it. I also recognized the topic and characters in the show from many mainstream movies from Marvel Studios.
3. The final ad that stood out to me was an ad about Grammarly. This ad gave multiple uses for this product, one of which was help with writing assignments for college. On top of having a good flow to the ad and seeing it multiple times throughout the four hours, it is still stuck in my head as I write this assignment.
John DeGraff MARKETNG 311-02
TV 0
Radio
Print 0
Online 13
Social Media 37
Billboards 0
In-store 0
Prior to writing this blog post I had to disable my privacy and ad blockers. This led to a whole world of fun and I was not disappointed. After messing around for a bit, I was quite surprised to see the results. It took me about 10 hours to reach 50 ads, however just from Instagram it took over half of my ad count. However, I was not too surprised as Mark is tricky entrepreneur.
3 ads that I will remember the most include:
Raid Shadow Legends. I was not shocked seeing this. Raid appears on almost half of the content provided by youtubers, either as a sponsor or an ad. This ad appears so much that it is almost impossible to forget them.
Another ad that stood out was, “Apply today at UW Madison”. I remember this ad as in the past I was associated with their school and their activities so seeing them ask for an application was a surprise.
The last ad I remember is ESPN+, specifically showcasing the English Carabao Cup. I remember this ad as I often google sports scores and follow clubs on social media. It made me think about if I should purchase a account to put the games live while I am doing other activities.
John DeGraff Marketing 311-01
TV 18
Radio 0
Print 0
Online 26
Social Media 6
Billboards 0
In-store 0
After being given this assignment I started to pay attention to the adds I see everyday. Remarkably, the day of being given this assignment I was able to reach 50 ads that i had seen and taken note of. The place I saw the most type of ads was online. These mostly came from youtube ads I saw while watching videos. The second place I saw the most ads was on T.V as that day I went back to my dorm and started to watch Hulu which has frequent ad breaks. The last place I saw ads was on social media like Instagram and Tik-Tok.
The top three ads I remember:
1. The first ad I remember was an advertisement for Amazon prime on youtube. They first showed a happy family together eating dinner and then at the end a blue screen emphasizing primes new feature of free two hour groceries. this ad stuck with me because I thought it was a good advertisement for its feature as it emphasized happy families with primes free 2 hour grocery feature making people more likely to buy it.
2. The second ad I remember was an advertisement for Walmart on instagram promoting the flu shots they have there. It showed a grandpa and grandson sculpting pottery together and at the end said schedule your flu shots today. This ad stuck with me because I thought flu season was over already so I was mildly surprised to see an add for something like this.
3. The last ad I remember was an advertisement for burger king on Hulu. It showed the burger king mascot being showered in one dollar bills while a voice over the video was promoting burger king’s new one dollar menu. After that it showed the stuff you can get on the one dollar menu. This ad stuck with me because seeing burger king’s mascot being showered in money was surprising and out there making it more memorable which also helped me remember the ad.
Marketing 311-22 with John DeGraff
TV: 26
Radio: 0
Print: 0
Online: 0
Social Media: 45
Billboards: 0
In-store: 0
Total: 71
I have Adblock Plus installed on my computer, primarily because I stream music on YouTube, and I would get annoyed with ads after every few songs. I started counting ads on Friday morning, and stopped on Saturday night. I reached 50 ads on Saturday afternoon at 2:15. To be honest, I was surprised that it took me this long to reach 50 ads. However, I only had my TV on for like an hour on Friday night. I would have encountered more if I had access to more channels, but the university decided to switch their TV provider (was limited to only major TV broadcasting networks). I watch videos on Facebook, and there will be an ad like every five minutes, so that is where some of those came from. There are also ads on your home page, which is where the other portion came from.
1) One ad that was noteworthy was a State Farm one, and I remembered it because of Aaron Rodgers being in it. I saw this one on TV when I was watching WWE SmackDown.
2) Another ad was from Progressive, about how to avoid becoming like your parents. They always seem to have clever ads and they are hard to forget.
3) The last ad that was memorable for me was from Freshpet. I repeatedly saw this on Facebook, and I have a dog back home, so it was one that kind of stuck with me.
John DeGraff Marketing 311-02
Tv:0
Radio:0
Print:0
Online:12
Social Media:25
Billboards:15
In-Store:10
Total:62
I started counting adds on Thursday and I was completed with 50 adds by Friday afternoon. I was a little bit surprised as to how quickly I saw ads considering I don’t actually watch tv. I mainly stick to streaming services and social media like Twitter and TikTok. Typically you think of ads on the tv so I was surprised to realize that I had so many ads where I didn’t really expect. The main places that I saw ads were scrolling through TikTok and Twitter as well as on billboards when I was driving through the state.
The first ad that I remember was an ad that I saw in-store because I was with my friend who was also looking for ads for marketing. It was an ad for icebreaker gum in the store and it was right in front of the gum. It seemed like an unnecessary add but how do I know,
The next ad that I remember was a billboard for the firework shop that is by the border of Wisconsin. It caught my eye because I used to drive past that sign all the time when I was younger and I lived in Illinois and I would go to Wisconsin on the weekend.
And the last ad that I saw that was memorable was a TikTok ad. It was an ad for makeup. It was memorable because I don’t really like watching ads on TikTok. It was an ad for some mascara nothing really too cool just something that stuck with me.
Marketing 311-22 with John DeGraff
TV: 45
Radio: 55
Print: 0
Online: 32
Social Media: 204
Billboards: 22
In-store: 0
Total: 358
When I was assigned this blog assignment, I started counting on Thursday 1/21/2021 and by the time Saturday 1/23/2021 I counted 358 ads. When I hit 50 ads though was on my way up to our cabin. this drive was 3 hours long. I never thought about how many ads I listened to until I really thought about it.
The Top 3 ads that I really remember a lot connect with my life and personal business.
1.) Johnson Sausage Shoppe – Rio WI
I remembered this ad very well because for my business that i personally own, this is where i get all of my Steers, Pigs and lambs processed. This business is where it all began for me starting my own company and being able to work with a great company like them. So due to that big impact it had on me I always remember when there ad comes on the radio.
2.) Farmers Market @2210
I remembered this ad on the radio and tv also because this is a huge farmers market that I am apart of. I sell all my products at this market for my business every Saturday and Sunday. When i hear the ad, I always try to listen in very close to see what is new or what is coming in the future to try and plan different sales and or get in different products that i think would do in that clientele.
3.)
This ad has nothing to do with my business but, I have been looking for a new bed for the past like 2 months. I just have had no time to go and look, so when I here this ad it reminds me again and again to go and look.
John DeGraff Marketing 311-02
Tv:2
Radio:0
Print:0
Online:14
Social Media:34
Billboards:0
In-Store:0
Total:50
I hit 50 after only 90 minutes of counting and journaling ads. The majority of the ads I viewed were on Instagram. I’ve been aware for a while that Instagram inserts an ad into their feed every fourth post, but I didn’t realize how desensitized I’d become to it. Many of the ads I saw on Instagram didn’t hold my attention at all because I really had no interest in what they were selling. As a result, I’ve been filtering those out and not even realizing that they are there. The ones that did catch my attention were the ones that had something to do with my interests. Some of those weren’t paid advertisements, but posts from Instagram accounts that I follow. I still counted them as ads though because they were selling something. This makes me realize just how powerful Instagram and other social media can be as a marketing tool. It can allow businesses to really target their audiences and put compelling offers in front of them. The ad that I remember most was an Instagram post from a business that I follow, Vermont Freehand. They sell tobacco pipe making supplies. I make and sell smoking pipes in my spare time, so their ad for briar (the type of wood used to make most tobacco pipes) caught my attention. The next most memorable one was an ad for the WISN 12 News App. I saw this as a banner at the bottom of the television screen while watching the news. In itself it was not very memorable or compelling, however about 10 minutes later, the news anchor reinforced it with a verbal plug for the app. The repetition of first seeing the ad and then hearing it a little later made it stick out in my mind. Lastly, a tv commercial for Tundraland stuck in my memory, but not for a positive reason. The ad made no sense. I’m not even sure what they sell. I just did a Google search and it seems they are a home improvement company. So while the ad didn’t really convey a clear message, it was memorable and made me seek out what they do and who they are. Is that effective? Would it have been a less effective ad if I’d know right away what they were selling and could dismiss it as something that I have no need for? I’m not sure.
John DeGraff Marketing 311-01
TV: 47
Radio: 0
Print: 0
Online: 0
Social Media: 12
Billboards: 4
In-store:
Total: 63
I was not sure how long it would take to see fifty ads because I really never paid attention to it before. I was shocked when I had easily viewed 50 ads within less than an hour – 55 minutes. an hour. I was watching college basketball, and I began to notice that after about 10-15 minutes of playing, they cut to commercial break where there were approximately ten ads within 5 minutes. The place where I found the second most ads was social media and all the ads on there were based off of stuff I have searched online before. Lastly, I saw four billboards when I went on a drive with my mom this weekend.
1) One ad that stood out to me was a GEICO commercial while I was watching ESPN. I remember this ad so vividly because of the little talking green gecko mascot they use to sell insurance.
2) Another ad on ESPN that stood out was for a five hour energy drink. I remember this ad because I saw it shortly after I woke up and was really tired, so it looked like something I could have used at the moment.
3) One last ad I saw was an ad for Total War, a pre-workout product. I remember this ad because I really liked the name of the product because it was an attention getter.
John DeGraff Marketing 311- 02
Radio- 5
TV- 35
Print- 3
Online- 10
Social Media- 15
Billboards- 4
In Store- 3
Total- 75
I definitely assumed that I would barely make it to 50 ads if I even saw 50 because I basically never pay attention to ads I see but I was incredibly mistaken. Although it took me 12 hours to get to 50 ads, it was mostly because I was not watching tv or doing anything that would result in me seeing ads for the first 8 hours of me recording the ads I see. But once I saw the first ad I saw I just kept seeing ads, I definitely saw more than a total of 75 ads all together because I did not count duplicate ads, and I also feel like I probably did not notice some of the ads I saw too. I saw the most ads on TV from watching the Bucks game and watching other TV shows and there were a very large amount of duplicate ads. I saw the second most amount of ads on social media just scrolling through instagram. I saw a fair amount of ads online while shopping for a Valentines Day gift for my girlfriend. Next was billboards which came within 10 miles of freeway driving. And last was both print and in store which both came first and were not very memorable.
1) The ad that stuck out the most to me that I saw was the AT&T commercial with the two customers and western music because I saw it 4 times within 20 minutes.
2) Another ad that was memorable to me was the State Farm ad with Aaron Rodgers making a hole in one, and I remember it because it came on while my roommates and I were talking about our plans for watching the packers game.
3) One last ad that is memorable for me is the Geico ad with the “Scoop there it is” part, I have seen it so many times both before and since paying attention to the ads I see and it has not gotten any funnier to me.
John DeGraff Marketing 311-01.
TV: 16
Radio: 4
Print: 2
Online: 6
Social Media: 22
Billboards: 0
In-store: 0
Total: 50
It took me about a day to reach 50 ads, granted there were times I wasn’t paying attention and most likely missed a couple. Nevertheless, it was still very easy to find ads since most of the time ads find you. I don’t watch very much cable tv but I bet I could’ve reached 50 even faster if I sat down and watched a program or two.
1. The first ad that stood out to me was a Best Buy ribbon advertisement that went across my computer screen. It stood out because I was just on the Best Buy website and was looking at this particular item. Since recording it, I’ve seen this ad about 5 more times while on my laptop.
2. Another ad that stood out is an easy one to remember and it was on the TV. It was the Progressive commercial with the guy teaching seminars to the people turning into their parents. There’s multiple commercials with this setup but the one I most remember is the one where he is standing up on stage. I think I remember this one just because I find it funny.
3. The last ad that stood out to me was a printed one. I see it all the time on my drive to school. It’s an ad for an apartment complex and it’s a big banner on the side of the building. I see almost everyday and it’s huge, so it makes sense that I would remember it. Plus, most of the ads I saw were either on social media or TV so it made sense that a printed one would stand out.
TV: 28
Social Media: 32
Total: 50
It was on the second day when I reached 50 advertisements. In this day and age, social media really hammers home the advertisements as you’re scrolling through your feed. On Twitter, I was seeing many more advertisements than I thought I would once I was looking for them. Television and Social Media are the only ways I saw advertisements, because I don’t usually use those other means of seeing advertisements.
1. The first ad that stood out to me was a TV ad for “Nugenix”. I saw this while watching ESPN and for some reason I will always remember this ad. I’m not sure if it is because it is aired so often, or because of the testimonial from Frank Thomas; but I will always remember this ad.
2. The second ad that stood out was an ad for a new set of golf clubs as I was scrolling through Twitter. I get these often because I search for golf clubs online a good amount, so this kind of ad always stands out to me.
3. Lastly, another ad that stood out to me was a TV commercial for the two football games today. I love sports and was thinking about these games all week, so when that ad popped onto my TV screen it really stood out.
John DeGraff MKT 311-01
TV: 32
Radio: 0
Print: 2
Online: 5
Social Media: 11
Billboards: 0
In-store: 0
To find all 50 it took me a little less than a day to find all of them, which left me a little surprised because I thought it would have taken longer. I never really noticed how many ads we see every day. Just watching the Badger Basketball game, I found over half, and I was surprised.
The first ad the really stood out to me was the AT&T ads mainly because there were so many of them and on top of that, they were also one of the main sponsors to the CBS broadcasting of the game.
The second ad was the Geico commercials because they were not all the same and some were actually funny and rememberable.
The last ad that stood out was the PGA Tour ads because they were showing highlights of the previous tours and I enjoy watching the tour all the time.
TV: 217
Radio:0
Print:0
Online:11
Social Media:110
Billboard:0
In Store:0
It did not take me long to reach 50 ads. I am currently in quarantine so I have been watching a lot of TV and scrolling through social media. I reached the 50 mark in the first couple hours of keeping track.
1. The first ad that stood out was the progressive insurance ads. I saw these ads a lot more than some of the other ads. The repetitiveness of these ads caused them to stick in my mind a lot more than some of the other ads that I saw.
2. The second ad that I saw was for chewy.com. This ad stood out to me because I have been thinking about ordering my cats supplies from this website. I usually use amazon when I need to order something, but they don’t always have the cat food that I use in stock.
3. The third ad that stood out to me on social media was for a clothing store called Electro Threads. This ad stood out to me because it showed very colorful pieces of clothing that had unique designs. I don’t think that I would wear the clothing, but the neon colors that they used definitely caught my attention.
John DeGraff
Marketing 311 – 02
TV: 8
Radio: 0
Print: 0
Online: 4
Social Media: 34
Billboards: 2
In-store: 3
Total: 50
It took me less than a day to reach 50 ads. This was surprising to me since I don’t really pay attention to ads anymore because of how frequently distributed they are; therefore I never have a count in my head as to how many I see. It’s crazy to me how easy it is to advertise something in today’s world with social media as well as the other less frequently used outlets.
1. The first ad that stood out to me was an ad for Discover. I remembered this one since I had been talking to a friend about how I recently got a new credit card, and this ad decided to pop up on Facebook after I was talking about it. This has been something I’ve seen Facebook do before, but it is honestly a little creepy since I hadn’t searched anything on their app about a credit card before it popped up.
2. The second ad that stood out to me was an ad for TJ Maxx because it is one of my favorite stores to shop at right now. This one popped up on the Internet when I was searching for something for a class. It is usually uncommon for me to see ads online when I am searching for scholastic information — that is another reason why I remembered it.
3. The third ad I remember was from a podcast I listen to and watch on YouTube. Since I don’t have YouTube Premium, a lot of ads pop up on every video I watch, but this one was a sponsorship from the YouTuber. Those stand out more than the 15-second ads at the beginning of a video since someone is directly speaking to you and persuading you to buy a specific product or service. In this case, it was for Hello Fresh, a company I had thought of trying out before.
John DeGraff Marketing 311-01
TV:23
Radio:
Print:
Online:
Social Media:12
Billboards:15
In-store:
Total:50
It took me about a day to reach 50. The day I took count, I had to take a 2 hour trip to Milwaukee, so I was able to see plenty of billboards. Then when I got home and turned on the tv and went on my phone, it didn’t take long at all to finish the count.
The 3 most memorable ads I saw were:
1 – Discovery Plus: I just subscribed to discovery plus, so it was interesting to see that ad pop up right after I subscribed. It was also interesting that I had just been talking about discovery plus not long before the ad popped up. It was also memorable because I really like HGTV, and it would have persuaded me to subscribe if I hadn’t already.
2 – Geico: There is a Geico commercial on tv where the music duo Tag Team that come into a lady’s kitchen and start singing a song about making dessert. I remembered this ad because it was entertaining and funny. It helps to put Geico in people’s mind, so when they are shopping for insurance, that may be one of the first options they think of.
3 – Pick n Save: There is a commercial on tv where there are a bunch of cartoons in Pick n Save dancing to the song “Low” which draws attention to the fact that Pick n Save has low prices. I remembered this ad because it was funny, and I do shop at Pick n Save sometimes.
MARKETNG 311-22, John DeGraff
TV: 0
Radio: 0
Print: 0
Online: 15
Social Media: 30
Billboards: 0
In-Store: 5
Total Ads: 50
It took me almost a day to find 50 advertisements. I was surprised at how many advertisements I had seen in a day considering that I hadn’t done much. None the less, the majority of the advertisements I saw were on social media platforms like snapchat and TicTok. Additionally, I saw many advertisements on YouTube both before and in the videos themselves. Finally, I visited a gas station near my house and found the rest of the advertisements i needed to reach 50.
Out of all the adds I saw, the three I remember were a Mountain Dew can advertising Call of Duty, a sign outside the gas station advertising Marlboro cigarettes and lastly a youtuber who was sponsored by an electric razor called Landscaped. I think I remember the first advertisement is because me and my friends play Call of Duty a lot, and the reason I remember the other two is because I see the advertisements frequently enough in my daily life.
Blog #1: How Does Marketing Impact You?
MARKETING 311-01 John DeGraff
TV: 11
Radio: 0
Print: 0
Online: 14
Social Media: 34
Billboards: 4
In-Store: 4
Total Ads = 67
Over two days, I noticed 67 ads total. Most of those ads came from social media, but I also noticed many ads on Youtube and while at Buffalo Wild Wings. It took me about a day and a half to notice 50 ads, which took a little longer than I had expected. I noticed that the social media ads were the most effective at grabbing my attention because they were tailored to my online searches and activity. Throughout this experience, I noticed that there are a lot of ads that I am exposed to every day, and I have no doubt that I was exposed to more ads than the 67 that I had recognized. Below are the ads that I remembered the most.
The first ad I remember is a JEEP ad on Facebook, which showed a Wrangler in a mountain setting, which catered to my interests.
The second ad I remember was an Amazon ad that featured a carousel of products related to my recent searches on Amazon, including Espresso related items.
The third ad I remember was an ad for BlendJet. The ad was a video showing how powerful the blender is and all its features.
MARKETNG 311-02 John DeGraff
TV: 15
Radio: 12
Print: 0
Online: 0
Social Media: 42
Billboards: 20
In-Store: 7
Total Ads Seen = 96
It took me about half a day to reach 50 ads.
The 3 that stood out to me the most were
And ad for a phone game that let you play the game to test it out, I enjoyed the mini version so much I downloaded the game.
Another one was a billboard for a service that washes your trash cans, this stood out because I’ve never heard such a thing.
The last one that stood out was an ad on my Instagram for Converse brand shoes that were designed with basketball teams logos on them. This stood out to me because I am a big basketball fan and I often wear Converse shoes
Blog #1- How Does Marketing Impact You?
Marketing 311- 01 John DeGraff
TV: 22
Radio: 0
Print: 0
Online: 13
Social Media: 15
Billboards: 0
In-Store: 0
I was very surprised how quick it took me to see 50 ads. I was expecting it to take until Sunday to see 50 ads, but it only took me 2 days. I saw many ads while I was watching NBC’s new streaming platform Peacock. I also saw many ads while watching YouTube and while playing games on my phone. The first ad that stuck out to me was the Aaron Rodgers State Farm ad. It stuck out to me because I have seen it multiple times and Aaron Rodgers is my favorite football player. Another ad that piqued my interest was an ad on Instagram that was for the NFC championship. This stuck out to me because I feel like the ad was personalized to me because I talk about the packers a lot and look up various articles about the packers. The last ad that piqued my curiosity while keeping my journal was an ad for a Harry Potter phone game. This ad sticks out to me because I am a fan of harry potter and the gameplay looked realistic for a game that is being played on a phone.
Marketing 311-02 with John DeGraff
TV #:17
Radio #:2
Print #:0
Online #:1
Social Media #:35
Billboard#:2
In-Store #:0
Total: 57
It took me a total of about 3 hours to find at least 50 ads. A large part of them came from social media as that’s what I spend most of my free time doing, but I also saw a lot of TV ads. Hulu has a bunch of ads in their shows and I had quite the tally from only watching one episode of a show on Hulu.
However, I remember ads from social media more than I remember ads from the TV. This is probably because of the amount of time I spend on social media, but I also find the ads more memorable because they are more personalized to my viewing preferences. There are three specific ads that I remember the most.
1. An ad for Harry Potter Legos. I remember this ad, which I found on Facebook, because I love watching Harry Potter and I used to enjoy Legos. It was a unique ad that I don’t see very often and that’s why I remember it.
2. An ad for the TikTok Creator portal. I’m not 100% positive about what the TikTok Creator portal is, but every time I would open up TikTok, that ad would pop-up. After a dozen or so times of seeing it it starts to stick in your brain a bit.
3. An ad for the New York Times Channel. This ad that I found on Snapchat was prompting people to subscribe to the New York Times Channel on Snapchat. I remember the ad pretty well because in the ad there were two stick-figure like people, and they wore cool hats made out of newspaper. I thought it was pretty creative and it made the ad memorable to me.
All in all, there were many ads that I experienced over the course of a couple hours, and I never realized quite how much until I started counting them.
MARKETNG 311-22 John DeGraff
TV: 24
Radio: 0
Print:
Online: 12
Social Media: 63
Billboards: 0
In-Store: 0
Total Ads Seen = 99
How long did it take until you reached 50?
It took me about 12 hours to reach 50 ads. I saw most of the ads on Reddit and usually subconsciously block them out. I had to be more mindful of paying attention to them for this assignment. I should note that Reddit is the only social media that I use, I use an adblock on my browsers, and I live where I work.
List the top three ads you remember and why?
1. The most memorable ad that I encountered was a Capitol One ad that airs on the Peacock streaming app. There are two reasons why it was so memorable. The first reason is that it had Samuel L Jackson in it and he did not say a single swear word. Secondly, the commercial would play at every single commercial break to the point of annoyance.
2. The second most memorable ad I encountered is an annoying YouTube ad that plays on the YouTube mobile app advertising solar panels. The reason for it being memorable is that it plays so frequently and is just a random guy standing next to a home power meter. I hit skip as fast as I can and even started just going to YouTube through my mobile Firefox browser which has an ad blocker. The majority of YouTube ads seem like scams and I frequently wonder why YouTube even accepts running their ads.
3. The third most memorable ad was on the Reddit mobile app which was advertising an oversized mouse pad (usually around 31.5 inches by 11.8 inches). It stuck out to me due to the minimalist design on it. I already have one which is just plain black, but I am sure it was recommended to me due to the Linux Subreddits and a printmaking Subreddit that I follow. These analytics would be easy for an algorithm to pick up and utilize.
Marketing 311-02 John Degraff
TV:0
Radio:0
Print:0
Online: 40
Social Media:40
Billboards:0
In Store:0
I would say that it didn’t take me much longer than a day to hit 50 advertisements, but I would also say that this number is hard to count. I think we are so desensitized to ads that we just scroll by and ignore them, so it was hard to keep track of exactly how many ads I see. Most of the ads I saw were from Youtube and Spotify, which are notorious for being riddled with advertisements.
One of the most common types of ads I see are ads that advocate the purchase of the premium version of the service I already use. I see this mostly on Spotify and Youtube Music since I don’t use the premium version of those services
One ad I remember seeing quite frequently was a targeted ad on Youtube. Because I like watching chess videos, I see many ads for Magnus Carlsen’s Chessable service to help people learn.
Lastly, on social media platforms like Instagram and Snapchat I see many ads for food, most of them being fast food places like chipotle, mcdonalds, and subway.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
TV: 23
Radio: 0
Print: 0
Online: 0
Social Media: 27
Billboards: 0
In-Store: 0
Total Ads: 50
It took me about 17 hours to see 50 ads. I usually just skip over ads because I don’t have much of an interest in them, but I made sure to pay more attention to them while doing this assignment.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
TV: 23
Radio: 0
Print: 0
Online: 0
Social Media: 27
Billboards: 0
In-Store: 0
Total Ads: 50
It took me about 17 hours to see 50 ads. I usually just skip over ads because I don’t have much of an interest in them, but I made sure to pay more attention to them while doing this assignment. One ad that stood out to me was this chess ad. It was the Geico chess ad and I like playing chess. I grew up playing chess so whenever I see anything chess related it instantly gets my attention. While that was my favorite ad my second favorite was the old UK Spongebob Squarepants ad. I loved watching Spongebob growing up and seeing this ad brought back so many fun memories of my past. Last 3rd and last ad I saw that stood out to me was the Yours Tastefully Anmol which is about a women disappearing and then 2 of her return while her husband is happy and then upset. This ad is funny and I loved seeing it when I was younger because it made me think of my brother. It’s about brotherly love so I’ve always loved seeing this. All 3 of these ads I enjoyed seeing because I can personally connect my childhood and my present based on just these 3.
Marketing 311, Section 22, John DeGraff
• TV 12
• Radio 0
• Print 3
• Online 67
• Social Media 38
• Billboards 0
• In-store 0
• Total 120
I began counting at about 9 AM and reached 50 ads by about 3 PM. I counted on a day when I didn’t have to work, so I spent the early part of the day doing schoolwork, so it probably took me longer than average. Once I was done doing homework, I started to watch TV and scroll through the internet and the ads started racking up quickly. The top ad that I remember is the Progressive commercial where people begin to turn into their parents. Those ads always catch my eye because my parents love to tell me that’s what’s happening to me. Another ad I remember is one I got on Facebook for a backpack that I was looking at online earlier, it always stands out to me how my phone is constantly paying attention to what I’m looking at. The third one that I remember is an ad for Disney World. We had to cancel our last trip in May 2020 because of COVID and I think my brain just perks up at the mention, I’m ready to go back!
Blog #1: How Does Marketing Impact You?
Marketing 311-01:John DeGraff
TV: 15
Radio:32
Print:0
Online:0
Social Media:27
Billboards:0
In store:0
Total:74
When I started counting ads it took me about half a day to reach 50. I listen to a lot of music so the majority of the ads came from there. The next highest was social media which makes sense with how many people use social media today.
1. The first ad that I remember was an ad off finish line that I found on Instagram. The reason I remember this ad is because I was looking at shoes on the website about a week ago and the exact pair of shoes showed up on Instagram as an ad.
2. The second ad I remember is an ad from AT&T about faster in home WIFI. This ad came from Soundcloud while I was listening to music with headphones in so it was very loud and startled me.
3. The last ad that I remember is an ad from Twitter about the NFL for this Sundays football games. I am a football fan so this ad was pretty easy to remember.
Blog #1
Marketing 311-02 John Degraff
TV: 27
Radio: 0
Print: 0
Online: 5
Social Media:18
Billboards: 0
In-Store: 0
Total Ads: 50
It took me about 24 hours to get to 50 ads total, which I thought was pretty good because I thought it would have taken me a lot longer than it did. The most amount of ads that I have saw were on TV and social media, because that is where I spend most of my free time.
The top 3 ads that I remembered the most were Ford ads, Harley Davidson ads, and Corona ads. I remembered these 3 the most, because in my opinion these ads kept coming up and reminding me every couple of minutes during a commercial. I think that this is a good strategy to get your company/product to the mass public, because the more times that people see what your commercial is about the more they will remember the commercial or product. I saw the Ford ads, and Harley Davidson ads on TV during the Bucks game and Packers game. These are very common ads that are show on TV, but they amount of times that I have seen them made me remember them more. I saw the corona ad on Instagram a number of times, and I liked their catch phrase on the ad saying “Find your Beach”. This slogan kept with me and when I saw it again it kept reminding me and making it more normal for me to see.
MARKETNG 311-02, John DeGraff
Tv: 6
Radio: 0
Print: 3
Online: 15
Social Media: 18
Billboard: 0
In-Store: 8
Total Ads: 50
It took me about 18 hours to reach 50 ads. What surprised me the most, was that I don’t even notice all the ads I see. Once I started to pay attention, I was surprised at how exposed I am to ads.
1. Egg Inc. – While playing a game on my phone, this ad stuck in my mind because I played the game before. I was reminded of my life at the time I used to play that game. It was an emotional connection.
2. Qeepsake – This ad was advertised on Instagram and I stopped because it appealed to me emotionally. I have a daughter and this app makes it possible to keep memories of her digitally. I downloaded this app, so the most effective one I saw.
3. An ad for make up sponges. – I’m not sure what brand they were. I was at the store and the display was so bright and stood out amongst the other products.
Marketing 311, Section-01, John DeGraff
TV-15
Radio-0
Print-0
Online-10
Social Media-27
Billboards-2
In-store-0
Total=54 ads
It took me approximately 9 hours to see over 50 ads, 54 to be exact. Since it is Winter and we are quarantined and all I do is go to work and go right back home it’s pretty easy to be exposed to ads especially when I have time to be on my phone and watch television. The first ad that I get often on Instagram was for eyebuydirect which is an online glasses store which I have bought from before which is probably why it showed up on my Instagram, the ad sort of lures you in with pictures of pretty glasses letting you scroll through there catalog, and the add is effective in a way that if you interact with it, the ad keeps showing up. The second advertisement I saw was in billboard form, a Burger King ad, this one stuck out to me because my sister work at a Burge King Franchise but I am not really in their target audience because I do not eat meat and I have a strong dislike for their impossible whopper. The third ad I saw was though Hulu which was advertising a new season of a show called “Grown-ish” which I have watched the previous seasons of. I was actually glad I got this ad because otherwise I would have not found out about when the new season was being released.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-01 John DeGraff
TV: 7
Radio: 1
Print: 0
Online: 4
Social Media: 38
Billboards: 1
In Store: 0
I started counting ads when I woke up Thursday (1/21) morning and reached 50 by the end of the day. I turned my ad blocker off for this and remembered why I had it on in the first place, they are everywhere. I use Reddit, YouTube, and Twitter a lot, so most of the ads I saw were from there. I noticed a lot of the social media ads I saw were marketed towards me with similar products I purchased/viewed.
The first ad I remember is an ad for a Star Wars LEGO set. I was on a discord call with some friends the night before and we were discussing and looking at LEGO sets. I thought to myself that these targeted ads work quick.
The second ad I remember seeing was for Logitech keyboards and mice. I recently purchased a new keyboard and mouse (not from Logitech) and view computer accessories frequently. It seemed very targeted towards me.
The third ad I remember was an email from Best Buy. They were advertising the new PlayStation 5. I remembered this one because when it first came out in November, it sold out almost immediately after becoming available. I have since been trying to purchase one and was very annoyed when I saw they were advertising a product they didn’t have in stock.
Marketing 311-02
John Degraff
Blog 1
Tv: 0
Radio: 27
Print: 0
Online: 15
Social Media: 18
Billboard: 16
In-Store: 8
Total Ads: 84
It took me about a day to reach 50 ads. In general I feel as if ads are a very normalized part of everyday life and we are very desensitized to them since we see so many every day.
The majority of ads I heard were from the radio on my drive to work. Most of these ads are extremely annoying companies trying to advertise products or political statements.
The other large aspect of ads was from social media and the internet. I normally scroll past these ads or skip them without even thinking so it was harder to actually have to slow down and record them.
The most memorable ads weren’t from products I was interested in but rather from ads that were more interesting or unique. The first memorable one was from Geico. These ads are usually very unrelated to insurance but are always memorable just because of the Geico lizard. The next memorable ad was from Instagram and it was fitness related for a product. This product was something I have actually used in the past and I am sure it was a targeted ad. The last memorable ad was also from Instagram and it was about shampoo. The reason it stood out was because it was the same kind of shampoo that my girlfriend uses.
Overall, the amount of ads I saw per day was actually very high when I decided to record them.
John Degraff Marketing 311-01
TV: 20
Radio: 2
Print:0
Online: 5
Social Media:25
Billboards: 10
In-store: 0
I never realized how many adds I see in a day until I had to keep tallies down for this activity. It took me around 12 hours to see 50 advertisements. I’m usually always watching TV or on a device, so I typically see a lot of ads throughout the course of my day!
The first ad that is very memorable for me is the State Farm ad with Patrick and Jackson Mahomes in the barbershop. Having well known people in advertisements makes them more memorable for the audience. Another ad that is very memorable is the famous Budweiser Super Bowl commercials that feature the Clydesdale horses. Whenever I see the Clydesdale horse I instantly think of Budweiser. Lastly, any Cellcom commercial is very memorable to me as it always has Packer players/coaches featured in them all the time.
Marketing 311 02, John DeGraff
TV: 10
Radio: 0
Print: 5
Online: 15
Social Media: 20
Billboard: 0
In-store: 0
Total: 50
It took me about 20 hours to see 50 ads. I didn’t really watch too much TV during the few days that we were supposed to be looking for Ads. I was watching a lot of sports online through streaming apps which is where I got a big chunk of my ads. Furthermore, I also go on social media a lot like Instagram and TikTok. Not only that, but I will always see ads from recent websites I looked at on Instagram and TikTok has a lot of sponsored TikToks.
Dope snowboarding on Instagram. This one stood out to me because one of my friends just got a snowboarding jacket from this company and I saw it when I was at his house. We talked about the brand, but I didn’t look it up online or anything having to do with my phone. The next day when I was on Instagram I got an ad from dope snowboarding. I was more creeped out about that happening then the ad itself.
Patagonia on print. I got a direct mail card from Patagonia talking about how there will be a sale at the start of the new month. I thought this was very helpful because I was about to get some stuff from them, but I will wait and save some money.
MGM’s casinos on popup ad. I’ve been looking at Las Vegas hotels for a trip over the summer. Now that I looked at one hotel, all I see is all the deals hotels are doing right now because of COVID-19 and one that stuck out was some MGM properties.
Marketing 311-02
John Degraff
Blog 1
TV: 33
Radio: 0
Online: 4
Social Media: 14
Billboard: 0
In-store: 0
Total: 51
It took me less than a day to reach 50 ads. I actually reached 50 in one night. Most of the ads were on TV mainly because I watched two NBA games and there were a lot of commercials. After doing this activity, it was crazy to realize how many ads there are that you don’t pay attention too. I also realized that when I was watching the ads, when a commercial would start, I would remember the commercial but I didn’t know what it was for. I found it weird I recognized the commercials but didn’t know what they were for until the commercial was over.
The first commercial that caught my attention was an Acura commercial for their new line of cars. The second was a Samsung Galaxy phone commercial. The third was an Amazon commercial. These were the top three because they were all similar. They were similar in the way that they all had catchy music and that is why I remembered them the most. They were all slower and really focused on one thing throughout the commercial so it was captivating to watch the one thing it was focused on.
MARKETNG 311-02, John DeGraff
Tv: 0
Radio: 0
Print: 0
Online: 0
Social Media: 50
Billboard: 0
In-Store: 0
Total Ads: 50
It took me about 2-3 hours to see 50 ads on social media. I wasn’t that surprised to see this many ads in such a short span. Social media has so many ads that are shown via the site itself, but the pages I follow also have sponsored content that advertises other peoples pages or products as well. The majority of the ads were actually from these type of promotions and not as many from the sponsored ads that instagram gives me.
The first ad I remember is a Grubhub and Chipotle ad on instagram. It started by showing a close up of food from Chipotle and then panned to a weird animated family having food magically appear in front of them. I think I remembered it most cause I thought it was really strange and didn’t really encourage me to use their service.
The second ad I remember is a self promotion from Barstool Sports about their Barstool Sportsbook app. I remembered this one cause they showed a real bet for the Bills game that had a wager of $420,420 on the bills. This intrigued me because it’s such a huge bet that’s being placed on their site.
The third ad was a KwikTrip ad that was selling their pizzas. I was surprised at how cheap they were and have been told they were good by friends so the ad stuck in my head. Based on the ad I’d definitely check it out.
Marketing 311-01 John DeGraff
Tv: 10
Radio: 5
Print: 0
Online: 10
Social Media: 25
Billboard: 0
In-Store: 0
Total Ads: 50
It took me about one day to reach the 50 ads. It was interesting to start trying to listen and find ads, I think I’m used to trying to block them out that actively paying attention felt weird. The YouTube ads especially because I’m usually watching the timer for the skip ad more than I watch the actual ad. I think social media is definitely an easy way for business to promote themselves cheaply and its something to do when I’m bored so I believe that explains why most of my ads came from there.
The first ad I remember is a Floracing ad on YouTube. I was looking at getting it to watch the chili bowl so now it comes on often and I liked the way the ad was put together.
The second ad I remember is a DirtVision ad because I bought it to watch the world of Outlaws sprint cars and just recently canceled my subscription so I think its interesting that it keeps giving me ads for it.
The third Ad I remember is a Culvers ad off the radio and it stood out because I was hungry at the time and there was on on my route home.
Marketing 311-01, John Degraff
TV: 0
Radio: 0
Print: 0
Online: 13
Social Media:31
Billboard:0
In-Store: 6
Total: 50
For me, it took the whole period of two days to reach the total of fifty. I was not really that surprised. I know for a fact that if I did not have Spotify Premium, which has no ads, that I would have reached the fifty mark quite a bit quicker. As for the top 3 ads that I can recall,
Ad 1: This ad was for something called Pocket Comics, and I saw it on Twitter. It caught my interest because I like reading, and I have been looking for more to read.
Ad 2: This ad was for an app called Raid: Shadow Legends. It mostly caught my eye just because of how often it appears on YouTube videos I am watching.
Ad 3: Lastly, this ad was for an app called AFK Arena. I noticed this ad due to recognizing the character on the ad from a game I had played prior. It seems to be doing a crossover event of some sort.
Blog #1: How Does Marketing Impact You?
MARKETING 311-01 John DeGraff
TV: 10
Radio: 0
Print: 0
Online: 40
Social Media:25
Billboard: 0
In-Store: 0
Total Ads: 75
It took me about 12 hours to reach 50 ads. I use a google chrome ad blocker extension, so even with the extra effort put in to avoid ads I saw a lot of online ads on websites like Twitch, Twitter, and instagram. I saw a lot of ads on mobile apps as well. This exercise demonstrated just how many advertisements someone is exposed to every day, as I was constantly logging a new advertisement I saw.
The first ad I remember was an ad for a private jet service on CNBC. I found it so memorable because what average person watching the stock market is in the market for a private jet service?
The second ad I remember was a TikTok ad demonstrating how to turn an apple golden using dish soap. I remembered it only because of the amount of times I had seen it. It was getting annoying by the end of the 48 hours.
The third ad I remember was an advertisement on Youtube. It was an ad for a revolutionary new way to brush your teeth. The ad claimed that manual and electric toothbrushes are damaging for your teeth and that a dentist invented a new way to brush your teeth. I found this ad memorable because of the crazy claims made in the ad.
Marketing 311-02, John DeGraff
TV # 15
Radio #
Print #
Online # 15
Social Media# 25
Billboards#
In-store#.
Total= 55
It did not take me that long to reach 50 ads. I was on my phone a lot this weekend so I knew I’d get a lot of different ads. I think it took me around 30 hours to actually see all these ads although I am embarrassed to admit how often I was on my phone. Most of the time when I am on my phone for a good chunk of the day, I will see a ton of ads the next day related to what I was looking at the day before.
The first ad that stood out to me was one for Spotify. I recently just switched over to Spotify from Apple Music. It was promoting the student discount which I wasn’t aware of, so because of this I changed my subscription.
The next ad was one for Ulta Beauty. It stood out to me because I was on my computer searching for a coupon, and then I logged into instagram and a coupon ad popped up for Ulta.
The last ad was one for a shelter in WI. I have been looking into adopting another dog so it was interesting that one came up. I did look into it, but sadly no dogs.
John DeGraff Marketing 311-02
TV:35
Radio:4
Print:0
Online:80
Social Media:76
Billboards:0
In-store:0
Total ads: 195
It took about 5 hours to get my first 50 ads. I started off with watching sports on the TV with my roommates and occasionally going online on my phone. It was easy to see that you see a lot more ads than you would think or realize.
The first commercial that stood out to me was the “scoop there it is” commercial on the tv featuring Tag Team. I think this one was memorable because it featured popular artists from back in the day doing a parody of their most famous song.
The Second commercial that stood out to me was an Instagram ad for a dog training collar that my family had recently bought. Because we had to search it up online to get the directions, they have that data and can target me as a customer.
The last ad that stood out was on youtube. It was an ad stating that you can get up to 3700 in free stocks. It stood out because I see a lot of scams on youtube and this one appears to be. But again, they found a recent interest and could target me.
Blog #1: How Does Marketing Impact You?
Marketing 311-01:John DeGraff
TV: 25
Radio:8
Print:0
Online:7
Social Media:0
Billboards:5
In store:5
Total:50
When I began counting ads, it took me only 6 hours to reach 50 total ads. I made sure I began counting during the first moment I had free time after the 2nd class session. My tv alone had 25 commercials and once I left home to run errands I began hearing and ads on the radio, billboards, and in-store.
1.) McDonald’s – I remember seeing multiple ads on tv about Mcdonald’s. It was pretty much repetitive for some odd reason and no matter what I was watching I some how managed to come across $1, $2, $3 Dollar Menu commercial.
2.) GMC – There was a specific ad about the new 2021 GMC Sierra and it was notable because during the commercials they would highlight some extremely cool features that the new pick up truck has, such as the multi-purpose tailgate. It was really interesting though how GMC didn’t really highlight the interior of the truck or really anything else about the truck other than the new tailgate. They even went to the point of creating an animation showing hundreds of people carrying the tailgate up a hill singing in unison.
3.) Geico – I remember this commercial above all because they didn’t really focus on car insurance, but rather focusing on getting a laugh out of the viewer. They had two individuals singing a song together spelling out the word “chocolate” as they were pouring chocolate on top of their bowls of ice cream. I thought this was really interesting because in this ad they didn’t really put an emphasis on car insurance aside from the normal “save 15% or more on car insurance”. It was nice to see that this commercial was focused on finding a way to keep the viewer interested in the commercial.
TV: 24
Radio: 2
Print: 0
Online: 36
Social Media: 25
Billboards: 0
In-store: 0
Total: 87 in two days
I was on my phone (specifically Instagram and YouTube) a lot on the first day, and I saw 63 ads that day. The following day I only saw 24, all of which were on TV.
The first ad that was memorable for me was an ad about some new TV show “Crime Scene”. It depicted a paranormal group investigating the Cecil Hotel in Los Angeles where a lot of really creepy events have happened throughout the hotel’s history. This ad occurred during a YouTube series I was watching called “Buzzfeed Unsolved”, where two guys investigate unsolved crimes. This stood out to me as a good fit.
The second ad that stood out to me was an ad for Nike that appeared on Amazon as I was searching for an Under Armour shirt. I thought this was interesting, as the algorithm was giving me other options for what I was looking for.
The third ad was an ad for Under Armour that played during a YouTube video. I wasn’t watching anything athletic related but I thought it was fascinating that the previous day I searched for Under Armour, and the following day I had an ad for it.
Blog #1: How Does Marketing Impact You?
Marketing 311-01: John DeGraff
TV: 0
Radio: 0
Print: 1
Online: 10
Social Media: ~270
Billboards: 43
In-Store: 0
Total:124
It took roughly 27 hours to reach 50 ads in total. All of the ads I saw were through my phone due to the ad blockers that I use on my desktop PC. Most of these were seen on social media apps such as Instagram and Facebook. The remaining were from billboards that I passed on my commute to work.
The most memorable ad for me was the billboard for Schuk Law LLC that is on the way into Whitewater from the east side of town. This stood out to me because I found it fitting that a college town would have a Landlord Tenant Law office.
The second memorable ad was seen while I was browsing Instagram. This ad was for a mobile game called Idle Heroes. This stood out to me because I initially thought it was a comic strip from one of the accounts that I follow. It was not.
Finally, the last memorable ad was one for Postmates that I saw on Reddit. The only real reason that this stuck out to me was because it included Chipotle food and I was hungry at the time. I also really like Chipotle.
Marketing 311-01
TV: 0
Radio: 0
Online: 10
Social Media: 40
Billboards: 0
In-Store: 0
It did not take me very long about 3 hours of watch and scroll time. I don’t watch much TV and have ad-free music so I was really only affected by 2 sources.
1) The one that I saw the most was for an NZXT computer. I generally see a lot of computer-related ads because it is a hobby of mine and social media platforms pick up on that type of thing now. I see it primarily on Instagram, every few scrolls I will see a different version of that computer brand.
2) Another ad that I see frequently is the new Pick ‘n Save commercial. I really do not enjoy it but nevertheless, it still pops up on my youtube videos. It is the one where the animated characters drop low relating to the low prices of Pick ‘n Save.
3) The last one that stuck with me that I am seeing more now for some reason is a bass lesson ad. I was learning how to play bass about two years ago and still try it out here and there but not too frequently. Once again, it was about one of my hobbies.
John DeGraff Marketing 311-22
TV: 8
Radio: 6
Print: 0
Online: 29
Social Media: 44
Billboards: 7
In-Store: 0
Total: 94
During my time keeping track of the numbers of ads I saw the majority came from social media sites (Instagram, Snapchat, and YouTube.) Between using these three platforms and doing some online shopping, I was able to reach 50 ads in just under 8 hours.
Top 3 Ads I remember:
1. The first ad that caught my eye was a sponsored ad for a shoe company on Instagram called No Bull Project. They sell training shoes for weightlifting and crossfit. I follow a few different weight-lifting/fitness accounts on Instagram so I believe I was shown this ad due to the accounts I follow.
2. The second ad that I remember was for a Serta mattress topper. I had recently been searching for one and bought one off Amazon, so I am assuming I was shown this based off my search history.
3. The third ad I remember was for a car apparel company on Instagram that runs car giveaways. Essentially, it’s a sweepstakes to win a car where you enter by buying apparel from the company. Again, I follow some automotive based Instagram accounts so I believe this was also shown to me because of the accounts I follow.
Blog #1: How Does Marketing Impact You?
Marketing 311- 05 John DeGraff
TV # 30
Radio #0
Print #0
Online #0
Social Media#12
Billboards#8
In-store#.0
It took me about three and a half hours to reach 50 ads in total. I saw a lot of ads on my TV watching the Packer game, and the pregame show. I also saw ads on social media platforms including Instagram, and Tik Tok.
The most memorable ads that stood out to me is a billboard in Madison for One Community Bank. This one stood out to me mainly because I work there.
The next most memorable ad was on Instagram that was promoting a Packer sweatshirt. I am guessing I remember it because I was looking forward to the Packer game.
The third most memorable ad was on Instagram as well for the Mooyah. This was memorable to me because it is one of my favorite fast food restaurants, and I was very hungry for a burger!
Blog #1: How Does Marketing Affect You?
Marketing 311-02: John DeGraff
TV:29
Radio:0
Print:0
Online:13
Social Media:46
Billboards:2
In-Store:0
Total: 90 ads in 2 days
Over these past two days I received all of the advertisements on my cell phone mostly watching YouTube and being on other media apps. the first day I saw 36 commercials and on the second day I saw 54. I was surprised at how many ads I saw when I actually tracked them especially from my phone.
1.) There was a Cheese-it ad that came on when I was watching an espn YouTube video and had a head coach talking to all of the cheese wheels like it was a high school football game at halftime I liked the ad because it was well acted and brought me back to when I played football in high school.
2.) There was a State Farm ad with Aaron Rodgers about the “Rodgers Rate” which they said everyone gets when they sign up for State Farm. I like this ad because it has a Wisconsin superstar in Aaron Rodgers which will get locals more likely to use State Farm and trust them more as a company who helps their local professional team out.
3.) The third ad that I remembered was a Ford commercial showing off the new electric Mustang that they released. It showed the car driving fast through a mountain range most likely the Rocky’s. I remembered this ad because the car was an interesting color and I thought it was really weird to see an electric muscle car but the automotive industry is moving towards a more electric heavy future.
Blog #1 “How does Marketing Impact you?”
Marketing 311-02 John Degraff
TV: 113
Radio: 0
Print: 12
Online: 22
Social Media: 67
Billboards: 7
In Store: 0
Total Ads: 221
While browsing through social media on my phone, and watching TV, I hit 50 ads well within the first hour of starting. The ads were endless on TV and they were also the ones I really remember. I also would see adds when I scrolled through social media, specifically Instagram and Snapchat. I was really surprised how quickly I reached the 50 ad mark, and just how many ads cross my eye within a day, let alone two.
The top three advertisements that stuck with me were:
#1) Liberty Mutal Insurance Commercials – These commercials consist of the notorious “Limu Emu, and Doug” on the prowl to promote their insurance. This commercial has always been memorable to me because my girlfriend always makes an annoying little kid voice at the end saying “wiberty, wiberty, wiberty” instead of liberty.
#2) Progressive – the other commercial was also on TV and was also insurance. For some reason the FLO commercials, and the ones with Baker Mayfield get stuck in my brain, because I find them really funny. The most funny Progressive insurance commercial, in my opinion, is the commercial where they try to keep people from becoming their parents.
#3) State Farm – the last thing coincidentally was also an insurance commercial (haha). State farm with the football playoff and Mahomes/Rodgers is definitely one that is sticking in my head, due to my football interest. I enjoy the Rodger’s rate aspect and also the Mahomes price I think it is.
MARKETNG 311-02, John DeGraff
TV # 18
Radio # 0
Print # 0
Online # 0
Social Media# 32
Billboards# 0
In-store# 0
Total Ads# 50
It took me approximately 4-5 hours to see 50 ads in total. I saw the 32 on social media in a very quick span of time, as i expected. The 18 ads I saw on television were when I was watching an NBA basketball game. I noticed a difference between the TV ads and the social media ads. The ads on television were catered to the location of where the game was being shown, while social media ads were catered more to my interests and what I look at on social media. I enjoy the ads that are designed for me because they are things that I actually might buy and use.
1) One company that I see everywhere in my social media feeds is Nature Backs, who are a clothing company. The reason I love their ads is due to the fact they are simple and get to the point. The ads are not misleading and the quality of the products are as good as they claim.
2) Another ad that comes to mind is the State Farm ads. They have done a brilliant job at making it so that talk and make jokes about their ads. The “Jake from State Farm” saying is one of the most iconic ads. They have people like Aaron Rodgers, Patrick Mahomes, and Chris Paul which I love because it makes the commercials so very memorable.
3) The third ad that I really like is the new ads Progressive have put out. The ad is a man named Dr. Rick who is teaching homeowners how to be more tech-savvy and relate to young people more. The reason this ad is so memorable for me is because it is one of the only commercials that has actually made me laugh out loud.
Marketing 311-02
TV # 16
Radio #0
Print #0
Online # 10
Social Media# 20
Billboards# 4
In-store# 0
Total ads: 50
Once I started looking for ads it only took me about 6 hours to reach 50. I saw the mosts ads on social media because I was on it the majority of my day. I also saw ads during the packers game which added up fast while I watched.
1. The first ad that was the most memorable was from social media. I was going through snapchat and came across an ad for Pandora Jewelry. I have been really into jewelry lately and the rings on the ad were pretty and caught my attention. The colors were very vibrant which was eye catching.
2. The next ad that was the most memorable to me was a billboard ad for McDonalds frozen slushies. I enjoy McDonalds, so when I saw the ad I was intrigued to try one. Later today I remembered the ad and tried the Coca Cola slushie.
3. The third most memorable ad that I came across was online on instagram. It was for an Embark Dog DNA test. When I saw this ad I thought about how my cousins got a DNA test for their rescue dog to see what type of breeds he has. It stuck with me because it made me think if my cousins got the results back for their dog.
Blog #1: How Does Marketing Impact You?
MARKETING 311-02 John DeGraff
TV: 2
Radio: 0
Print: 4
Online: 5
Social Media: 37
Billboards: 2
In-Store: 0
Total ads: 50
It took around 24 hours for me to get to 50 ads. I’m sure that I saw more without realizing and documenting them. The majority of the ads I saw were on Facebook and YouTube. I don’t watch a lot of TV with ads, mostly Netflix, so I only saw a couple on TV. I use Apple music and don’t listen to the radio, so I did not hear any radio ads. I also saw two billboards going to work that day.
Three ads I remember:
– Peloton exercise bike. I was looking at them online a lot that week and ever since all my Facebook ads have been exercise bikes.
– Hyundai ad on YouTube. I remember this because I have a Hyundai Tucson and there was a Tucson in the ad.
– Butcher Box. This ad came up a lot on YouTube that day and I googled it after to look at getting it for my dad’s birthday present.
Marketing 311-02 Degraff
TV#0
Radio#10
Print#0
Online#10
Social Media#30
Billboards#0
In-Store#0
I was on my scrolling through social media and it took me about three hours to reach 30 ads. Then I had ordered some things on amazon this week and that took me about a half hour to reach to ten ads. I was in the car for an hour drive and heard ten ads in that time frame. So I would say it took about a total of four and a half hours to reach 50 ads.
1. The first ad that was so memorable was on social media. I was on snapchat looking at stories and I came a crossed a makeup ad. It memorable because they made this make up look like it was the best makeup ever!
2. The second ad that was memorable was also on social media. I was scrolling through Facebook and I came a crossed an ad for these womens boots. I have been trying to find a nice pair of fancy looking boots and now I want these because I kept seeing them all over social media.
3. The third ad that was memorable was on the radio. It was my moms business ad for her insurance company that she owns. I hear it on the radio multiple times a day and Its memorable because its for my moms business.
John DeGraff – MKT
o TV #15
o Radio #3
o Print #10
o Online #5
o Social Media#32
o Billboards#8
o In-store#10
o Total = 83
I reached the 50 ad mark in the morning of my second day of logging the ads that I had encountered.
Top three ads that encountered:
The first ad that stuck out to me was a billboard. I am currently a manager at a restaurant in Charleston, SC. This billboard stuck out to me because it is located right next the parking lot of the restaurant that I work at. The ad on the billboard happens to be for one of our competitors. It made me realize that not only is the advertisement important, but the location relative to the targeted audience is very important as well.
The second ad that I want to mention was on Social Media. This ad was for the store Ulta. I find it interesting how immediately after I look at something online I automatically start getting the ads on my social media accounts. Once again it shows how important it is for the ad to reach the targeted audience.
The third ad that drew my attention was in-store. I was noticing the drop-back pricing advertisement in Walmart. It made me think about how through stores across the country how important a brand and the consistency in that brand is. Even now living across the county it is interesting to see the same brand with some adjustment to reach the target audience.
Blog #1: How Does Marketing Impact You?
Marketing 311-02
How many ads do you see in a day:
TV: 125
Radio: 0
Print: 1
Online: 3
Social Media: 38
Billboards: 0
In-store: 0
Total:
How long did it take until you reached 50? It took me approximately 12 hours to reach 50 ads. I believe the main reason it took so long for me to reach 50 ads was that I was busy with family and friends over the weekend. I found myself not frequently on my phone because I was outside most of the day on Saturday. However, on Sunday a bunch of my ads came from watching the Packer game.
List the top three ads you remember and why?
1. An ad I remember was the Connor McGregor and Dustin Poirier Fight because it was frequently shown on Saturday and I saw it multiple times while scrolling through social media such as Snapchat and Instagram.
2. The second ad I remember is from FanDuel for the playoff NFL games. It showed betting for the Bills vs. Chiefs and the Packers vs. Bucs games. I believe this ad stuck out to me because I was planning on watching the Packer game.
3. From watching the Packer game I saw a lot of car commercials. The one that I remember the most was the Chevy commercials because my parents currently drive Chevies.
Blog #1: How Does Marketing Impact You?
Professor DeGraff // Marketing 311
TV # 7
Radio #0
Print #0
Online #13
Social Media# 27
Billboards#3
In-store#0
After jotting down all the ads that I was seeing throughout the two day time slot, they totaled up very fast. I am constantly on my phone shopping, looking at furniture, looking at new shoes, clothes, etc. I add things to “My Cart” all the time, just to exit out of the website. This is where majority of my Social Media Ads came from. I spend a lot of hours on my phone, too much. In just one day I saw 27 ads from the morning I woke up to the morning I went to sleep that day. The 13 ads that I saw Online I counted in a total of roughly 4.5 hours. It was from spurts of being on my laptop on Friday night and spurts of being on my laptop Saturday night. The 7 TV ads were between a show that I watched on Saturday (about 1 hour) and ads that were displayed during the Bulls game on Friday night.
One of the top ads that I remembered was the Roomba ad. I remember this because I was with my family when we were all discussing how cool they were and how we wanted one. All of a sudden an hour later I am scrolling on social media when I see a Roomba ad. I remember saying how my phone was listening to our conversation.
Another ad that I remember was during my TV show that I was watching on Saturday. It was a Dunkin’ Donuts ad and I was saying how Lake Geneva needed a Dunkin Donuts because I like that more than Starbucks.
The last ad that I remember was when I was driving to work on Friday morning and I saw a Life Insurance Billboard Ad. The Billboard was a huge photo of one of my “regulars” who comes into Egg Harbor a lot. When I saw the ad I instantly recognized his face and it stuck with me
John Degraff
Blog #1
MKTG 311-02
TV: 33
Radio: 0
Print: 0
Online: 9
Social Media: 27
Billboards: 0
In-store: 0
Originally, I had thought that it would take me the two days to find 50 ads. However, that idea was proven wrong when I scrolled through social media for an hour and watched the Packer game. It maybe took 6 hours. I do not listen to the radio or pay attention to billboards while driving, so I did not see those advertisements. The majority of my advertisements were found scrolling through social media.
The first ad that I remember was Pizza Hut for their cheesy crust pizza. I remembered this ad because my friend watched the commercial and right after, he went and purchased the pizza for himself.
The second ad I remember was the Wisconsin Cheese commercial. This ad stuck out to me because farmers were walking through a field with wheels of cheese, and I was watching the Packer game.
The third ad I remember was a double stuff Oreo ad on Instagram. This stuck out to me because I was scrolling through Instagram and it caught my eye because I was hungry.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-02 John DeGraff
TV: 22
Radio: 7
Print: 0
Online: 14
Social Media: 35
Billboards: 12
In-Store: 0
Total Ads: 90
I’ve never realized how much advertisement surrounds our life on a daily. When doing this assignment I was quickly able to reach 50 ads within just a few days. I noticed most ads on social media because that is my most used form of entertainment. Although when watching tv I noticed how ads make up about 15 mins of the show itself. There will be a huge increase in advertising on the internet. As more things become digital there will be fewer ads on billboards, print, or in stores. Overall, when looking for ads it was not hard to find they are everywhere.
The three most memorable ads I saw were Papa Johns, Olay, and HBO Max
First ad: I watched the Papa Johns’s commercial about 10 times when watching tv, it just kept replaying on every commercial break. I noticed on tv during the commercial break the ads are very consistent in staying the same. After watching the Papa Johns commercial 2 times I already couldn’t get the slogan out of my head, ‘Better Ingredients, Better Pizza, Papa Johns’
Second ad: I tend to use social media every day if it’s checking up on daily news to looking at friend’s posts. I have noticed over the past year my social media is flooded with ads geared specifically towards me. The ads are usually selected by an algorithm designed to monitor searched histories, microphone usage, and other cell phone features. I recently bought a shampoo on Amazon and since then I have been getting ads for “Olay” beauty products
Third ad: When I was scrolling through Facebook I repeatedly came across an ad for HBO Maxx. HBO is trying to advertise any movie in theaters will also be on HBO Maxx, during this upcoming year. I received this advertisement because I am a Hulu member and I am currently not subscribed to HBO. Ads like these pop up often because I am constantly using various streaming services which then generates ads for other streaming services.
Blog #1: How Does Marketing Impact You?
Marketing 311-01 John DeGraff
TV: 26
Radio: 0
Print: 0
Online: 35
Social Media: 16
Billboards: 0
In-store: 0
Total: 72
It took me less than two days to see 50 advertisements. I saw most of them online because that is where I do most of my homework and also most of my free time. But it was not until the one time that I watched TV for less than an hour and I saw the most ads in the shortest time period.
The first ad I remember is a brand called GNC that sells health supplements, mostly for people with an active lifestyle. What made the ads so memorable was the catchy music, the many times I saw the ad run, and that I am an active person who may consider purchasing such products.
The second ad is for Match.com, an online dating service. Even though I only saw one ad by them, I remember it because of how weird and humorous it was, depicting someone who matched with Satan whose appearance was quite appalling.
The third is was for Flex Paste, a rubber-like plaster that the spokesman made a boat out of it and rode it around in a lake to show how strong and reliable his product was, which was funny as well as impressive to me.
Blog #1: How Does Marketing Impact You?
MARKETING 311-22 John DeGraff
TV: 32
Radio:
Print: 0
Online: 4
Social Media: 58
Billborads:0
In-store: 4
It took me a few trips to Twitter and Instagram to reach 50 advertisements. I was shocked about the amount of ads I saw because I am so used to seeing them and just ignoring them. A lot of the other ads came during the Packers game.
1. State Farm
It always amazes me that companies can have a side by side screen with their celebrity endorsements. Having Aaron Rodgers telling you to buy insurance while playing in one of the biggest games of his life is something.
2. Pepsi Super Bowl Ad
Having Pepsi sponsoring a half-time show to get more people to buy it stands out. The Super Bowl is one of the most televised events in the USA, and just having your name on it allows you to reach a broad audience.
3. Chefly
I saw a Chefly ad on instagram and it stood out to me because I was the perfect demographic for the ad. It was about guys not cooking anymore, but not ordering take-out, instead getting a chef to deliver custom meal to each one.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
TV: 37
Radio: 0
Print: 0
Online: 0
Social Media 30
Billboards: 0
In-Store: 0
It took me about ten hours to reach 50 ads. I normally do not go on social media that often, but while just sitting around watching TV I seemed to be aimlessly scrolling through social media. I normally do not see that many ads but this time I saw so many within about twenty minutes of scrolling. The other majority of the ads I saw were from TV while watching the Packer game.
The first ad that I remember was from during the packer game and I saw the Daytona 500 ad. This stuck with me because I used to be interested in NASCAR but have not been in a while and it made me think back to the old days.
The second ad I remember was a clothing company on instagram. This was especially weird to me because I was just looking online at this company and then it popped up on my social media and I was very confused. It definitely stuck out to me though and reminded me of looking at them before.
The third ad that I remember seeing was the Chevy ad during the Packer game as well. This stuck with me because I have seen so many of these ads about the new forms of the lift gate and of course this one was about this as well. I cannot wait for these ads to be over with because they are honestly starting to annoy me.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
TV: 30
Radio: 0
Print: 0
Online: 0
Social Media: 5
Billboards: 25
In-Store: 0
Total Ads: 60
I recently was interested in purchasing an investment property that had acreage along I94 East with a billboard on it. I did some digging to see if the billboard lease plus the rents received could justify the purchase of the property. While I was looking up information I realized how important advertising is for businesses. Businesses will pay large amounts of money per month just for a sign on the side of the road.
Another personal experience I had with advertising is when my wife’s grandma was paid $500 just for one of her farmhouses to be in a clip of an advertisement that will be shown on the Super Bowl. For a few second drone flyover, my wife’s grandma was paid money for just her house being shown in an ad. That company must be quite hopeful that the exposure their advertisement gets will turn into profits.
1. The first ad I remember was the billboard that I was checking out alongside I94. It was an advertisement for Culver’s and it said: “turn off at the next exit” with a picture of a burger and a drink with a big Culver’s logo on it. It is obvious that I remembered that one because I was hoping the lease could help justify buying the property.
2. The second ad I remember is the State Farm ad with Aaron Rodgers golfing with his insurance agent. I do not watch much TV, but I caught some of the Packer game today and this ad must have been shown 4 or 5 times. I remember it because it is funny and I like Rodgers. Their message was everyone gets the same “special” rate that Rodgers does.
3. The third ad I remember seeing was for Grant Cardone’s 10x class on Facebook. I sometimes search for investment pages on Facebook such as Bigger Pockets and others, and Facebook auto-generates similar ads on my feed. While I do not buy into all of Cardone’s messages, I watch the ads because he seems as if he is a very credible source of information and if I listen to him I will be rich.
TV 8
Radio 6
Print 0
Online 17
Social Media 15
Billboards 12
In-store 6
Total: 64
During this project, I realized just how many ads are shown to us on a daily basis, and just how much we train ourselves to tune them out at this point. It only took me a day to reach 64 ads, and those were the ones I was consciously thinking to record! There were probably many other ads I encountered throughout the day that I subconsciously just tuned out, because that what I normally do.
1) The first ad that really stuck with me was the new grub hub ad with all the people dancing. This ad only stuck with me because the music is kind of annoying and I don’t really care for the art style, but any publicity is good publicity!
2) The second ad that I saw was an ad for match.com that depicted a woman going on a date with Satan. I thought it was clever, and the costume/makeup department did a good job with their depiction of Satan. It was also different and funny, so it stuck with me for a better reason than our first contender.
3) I don’t know if the third ad is quite what you were looking for because it was so old, but I will include it because it is interesting looking back on it. I went to an antique store with my parents and found an old camel cigarette poster. The art style was very colorful and depicted a woman holding a bouquet of flowers in one arm and a package of cigarettes in the other. This stuck with me for one because I thought the artwork was very well done, but also because cigarette ads are illegal now, so it was just odd for me to actually see something like that in person.
Blog #1
John Degraff Marketing 311-01
TV: 0
Radio: 0
Print: 0
Online: 30
Social Media: 17
Billboards:3
In-store: 0
When thinking about the sheer amount of ads presented into our society through all platforms I believed finding 50 would be rather simple. Indeed I was correct as I was able to find all of the necessary advertisements within my first few hours of actively looking. I do not watch television or listen to the radio, or read printed content too often. I found most of my advertisements delivered through an online platform. This is the most effective way for any campaign to reach a broad audience all around the globe.
Doritos has recently introduced a new line of chips called 3D-oritos and this was something that stuck in my head. I myself went and got a bag of them and was not disappointed in the slightest. This ad was presented to me through Facebook while I was simply looking for the zoom link for a meeting.
My next ad was delivered via snapchat, Jimmy Johns. I am employed at Jimmy Johns which is why I think the advertisement personally stuck with me. It did make me preheat the oven and make a pizza, but I personally eat too much Jimmy Johns as is.
The last memorable ad was on a billboard on my way to help my parents at my cabin. It is about three hours up north and it was broadcasting an adult toy store. These billboards were constant for miles on the highway. As a college male this stuck in my head.
MARKETING 311-22 John DeGraff
TV: 19
Radio: 0
Online: 3
Social Media: 36
Billboards: 5
In-Store: 0
It took me less than 12 hours to reach a 50 advertisements. The majority of my ads were from social media. The main platforms for these ads were YouTube and twitch. I was not very surprised at how many ads I saw especially with YouTube now showing 2 ads per video. I also watched the Packer game and saw a good amount of ads there.
Top 3 Ads:
1. The Little Things: This ad was for a new Denzel Washington movie where he appears to be investigating a serial killer. This is my number one because I saw it multiple times on different platforms. Also the ad is slightly creepy which makes it memorable.
2. T-Mobile 5G: The T-Mobile 5g ad is on the list because on it seemed to play for every YouTube video I watched today. I don’t even like the commercial, but it played so many times I remember it well.
3. TikTok: I don’t know if it is because I refuse to download TikTok, but on social media I constantly get TikTok ads. Not exaggerating I think I saw more than 10 TikTok ads today, so I guess their marketing is on point.
TV #65
Radio #
Print #
Online #
Social Media#15
Billboards# 10
In-store# 2
It took me less than a day to see 50 ads. I observed quite a few TV ads because I watched the Packer game and games are a big opportunity to advertise. Normally, this number would be much smaller as I tend to watch streaming services such as Netflix which limit commercials. The next source with the most ads was definitely social media. It’s always interesting how tailored social media ads are to the user. I get a lot of Buzzfeed articles that pop up on my Facebook feed and a lot of times they are advertising products for Amazon that I have searched at some point or had in my shopping cart at some point.
Top three ads that I remember were all insurance ads. 1. The Progress commercial with Dr. Rick where he is teaching people how not to become their parents because I think these commercials are hilarious and they have done a few different versions of it. 2. The Geico “Scoop there it is” commercial where they are singing in the kitchen with ice cream because the song gets stuck in my head every time and makes me crave ice cream after. 3. The State Farm Rodger’s Rate Aaron Rodgers commercials because of the celebrity endorsement and the humor again. Plus I’m a Cheesehead.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-01 John DeGraff
TV: 0
Radio: 0
Print: 0
Online: 0
Social Media: 50
Billboards: 0
In-Store: 0
Total Ads: 50
It actually took me Quite a while to find 50 ads since I really hate them and often install things like ad blocks and pay for streaming services that stop ad flow or have none at all. So, it ended up taking me about 20 hours throughout 2 days to get to 50. But through Facebook, I managed.
Ad 1: Gaming headset on Facebook. I remember this ad specifically because I had been doing some research on a new pair of headphones due to mine having just been recently broken. The headset caught my eye on the site because it had LED lights going through them which I thought was particularly neat. While they may not have been particularly superior quality, at least not to the standards I was looking for, it still caught my eye and had me thinking about it well after I had scrolled past the original ad.
Ad 2: Neonandlight.com on Facebook. This ad did not necessarily contain a product that I would like to have but it was really cool to see. It was LED light-up images of characters from tv shows and cartoons. It’s used as a desk lamp or decoration and can do things like change color. The pictures were pretty high quality and came in many different varieties. I don’t need it because I know I can’t afford luxuries like that but it was still really neat to see the creativity some people have and the things they can make with it.
Ad 3: Jellybeanspaws’ Magic Ball on Facebook. This product is a small ball with a weight and computer inside of it that makes it move all over the place on its own. It’s meant for cats to chase around. This ad stuck with me because I have two cats and they love chasing anything that moves. If I could afford it, I would buy this toy for them in a heartbeat.
TV 93
Radio 4
Print 0
Online 13
Social Media 118
Billboards 31
In-store 58
While doing this assignment I was in Madison, WI visiting my girlfriend and other friends. I saw a majority of the social media, billboard, and the radio ads while driving to Madison. It only took me just over three to see 50 ads. I never imagined that I would see that many ads on social media, but I just realized that I don’t ever see them I usually scroll past them before I can pay attention. Also, I drive a lot and never really paid enough attention to realize how many billboards there are on the interstate highways.
Ad 1: It was an Apple TV ad showing the new generation of Apple Watches. I seem to really enjoy Apple advertisement and a lot of iconic ads happen to be Apple so this ad also stood out due to prejudice.
Ad 2: There was a CBS ad that kept popping up relating to the NFL AFC Championship game. I was excited for the game because this ad popped up on the internet, so it was one that I remembered very easily.
Ad 3: Last but not least, I remembered a radio ad that stood out, which was a Black Rifle Coffee Company ad. I do not know why this stuck out, but it was an ad on The Joe Rogan Experience podcast which I listen to religiously.
TV #: 33
Radio #: 0
Print #: 0
Online #: 8
Social Media#: 37
Billboards#: 0
In-store#: 0
Total ads: 78
There is a lot of ads that I see everyday and I’m positive that I missed some because a lot of them are subliminal ads and I don’t even realized that a company is trying to get their brand in my brain. I got to 50 ads shortly into my second day counting them with most of my ads coming from social media and TV.
Ad #1: The first ad that stood out to me was a Geico commercial in which the group Tag Team singing a remix of “Whoop there it is”. Instead they said “Scoop there it is” but it had the same effect as the original song. Everybody in the kitchen was also dancing which gave off good vibes and I end up dancing to it every time it comes on.
Ad #2: The second ad that stood out to me was also an ad on TV and it was a State Farm commercial featuring Aaron Rodgers. He was golfing with Jake from State Farm and talking about the Rodgers rate that Jake gave him on his insurance. Jake then responds by saying that everyone gets that price at State Farm which then makes Aaron get a hole in one. I love this commercial because I am a Packers fan and it is funny but it is also a great way to say how good State Farm is.
Ad #3: The last ad that stuck with me was a Youtube ad for the investing app Acorns. Acorns rounds all your purchases up to the nearest dollar and takes whatever you didn’t use and put it into investments. I always recognize it because they have Ashton Kutcher as a spokesperson. I never listen to the whole thing because it gives me the option to skip which I always take advantage of. It just sticks with me because it shows up so often for me.
Blog #1 How Does Marketing Affect You
John Degraff Marketing 311-02
TV 67
Radio 0
Print 1
Online 27
Social Media 9
Billboards0
In-store 4.
When I first heard of this assignment, I thought it would be interesting to count the number of ads that I saw over the course of an NFL game. I thought that this would be a goldmine for interesting ads because it was a championship game to determine who went to the Super bowl, and many people would be watching. I did not watch every single ad during the game, but I do think I got over half. I noticed that many ads repeated during the game. I also saw many ads on YouTube and some print ads when I went to grab some groceries after the game.
Top 3 ads:
1. Dominoes: I saw a Dominoes ad in which it appears they are partnering with a movie streaming platform. They are giving a free month of a streaming service when you order using their app. This ad was interesting to me because they spoofed a few genres of films and had explosions which was not something I expected from a pizza chain.
2. Progressive Insurance: Progressive has many commercials starring Cleveland Browns quarterback Baker Mayfield. Most of these commercials have Mayfield doing something around the Brown’s stadium and this particular commercial had him running a book club in the bleachers. I find most of these commercials memorable because of how often they are played and the delivery from Mayfield.
3. Progressive Insurance: Progressive also runs commercials about how they can’t prevent you from acting like your parents, but they can help you bundle various coverages together. I find this memorable because of it makes me think about things my parents do that I might pick up someday without noticing.
Blog #1: How Does Marketing Impact You?
MARKETING 311-01
TV: 31
Radio: 0
Print: 0
Online: 9
Social Media: 36
Billboards: 5
In-Store: 0
Total Ads: 81
It only took me about 12 hours to reach 50 ads. The bulk of the ads I found came from looking through social media. It kind of surprised me at the amount of ads I found on social media because it’s something that often goes unnoticed that I tend to just ignore. I also found a few billboards that I don’t normally pay attention to and obviously the commercials on TV that I tend to not give much attention to as well.
The first ad that popped out to me was the GEICO “Scoop There It Is” commercial. This pops out to me because it’s a rather funny ad and has a catchy song that got stuck in my head.
The second ad that really caught my attention was the Hulu TV commercial featuring Damian Lillard. This ad stuck out to me because Damian Lillard is one of my favorite basketball players and he is rapping about Hulu not just having live sports. Again, it’s another catchy song that includes an athlete that I enjoy watching.
The third ad that stuck out to me was a Jimmy John’s ad that I found scrolling through Instagram. Obviously, with this ad it was offering a deal, which was a free side when you order a sandwich online. This stuck out to me because I needed to get lunch during work on Saturday and I thought this was a solid deal and it sounded good.
Online – 10
Social Media – 40
I reached my total of 50 ads by the end of the night when I started to keep track of how many ads I see in a day. I can easily spend 30 minutes looking at any type of social media and see a plethora of ads for so many different types of products and services. There were a lot of different ads but there were also a bunch of ads that I saw so many times that I couldn’t forget them because I saw them so many times.
1. Pillow Cube: I first saw this ad today and what made it memorable was an innovative product with and very interesting way of advertising it in a way that really made it stick out from other ads.
2. Progressive ads: While watching YouTube videos I also saw multiple times the progressive ads that use nice little word play to make funny ads that really stick out in someone’s memory.
3: HBO Max: Scrolling through twitter I saw a lot of ads for upcoming shows coming to HBO Max. The mix of a great product and persistent advertising makes for a good ad.
TV: 0
Radio: 2
Print: 5
Online: 20
Social Media: 30
Billboards: 3
In Store: 3
Total: 63
I got to 50 pretty quickly, probably under a day because I am on social media a lot and spend a lot of my time online. I have a lot of ad blocking material on my laptop so I noticed that the vast majority of the Ad’s I was seeing I was seeing on my phone because it is harder to block Ad’s on apps and social media because of sponsor deals the Ad’s have with most social media apps.
1) The first ad that I remember seeing is for a nutrition drink called athletic greens. The podcasts I listen to are mostly made by people who are into nutrition and health so it makes sense that they would be sponsored by this company. I hear this Ad a lot so it interests me and I have actually looked into the company.
2) The next one was a sports betting company called MyBookie. They are the premiere sports betting site and a lot of the people I follow were talking about this and giving discount codes on Instagram because of the sports games and the UFC fights coming up. I probably saw the ad about 50 times alone.
3) The last one I saw was a site called square space. They sponsor one of my favorite people on youtube so I hear the ad on almost all of his videos. As someone who does tech and some website design it was interesting to hear and see how easy they make creating a website to the regular person.
Blog #1: How Does Marketing Impact You?
MARKETING 311-02 John DeGraff
TV: 107
Radio: 11
Print: 0
Online: 5
Social Media: 38
Billboards: 0
In-store: 0
Total Ads: 161
In the span of 2 days, I saw a total of 161 ads across various platforms. As well, It took me 4 and a half hours to reach 50 ads. The majority of the ads I saw were on TV watching various shows. I heard 11 ads in my car while traveling and warming up my car. I saw 5 online while googling. Finally, I saw 38 ads on social media, primarily on Facebook, but across all social media websites.
The first ad that stood out to me was on Facebook. This ad was for a local car dealer known as Palmen Motors, which is a dealership I have visited often, my mom has gotten 2 cars there, and my work is associated with them. It stood out to me because first, I had been looking at different cars as my mom’s Jeep was having issues. Also, it stood out to me because the cars being advertised were newer Jeeps, including one that my mom was having an issue with. Overall this ad surprised me and I remembered it because I know the car dealer owner and I know my mom’s car issues.
The second ad that stood out to me was on TV. It was an ad for the paint company Sherwin-Williams. I often watch HGTV also known as Home and Garden TV which contains various shows related to fixing up, building, buying, and selling homes and properties. This ad stood out to me because it was clear that it appealed to someone who may be watching the show to fix up their home and paint it. Along with this ad, Another one stood out while I was watching the channel which was an ad for Discovery+. Discovery+ is a service much like Netflix, and Disney+, however, it stood out to me because many of the shows I enjoyed watching were only going to be available now on this service. It stood out to me because I would not only lose the ability to watch certain shows, If I wanted to it would cost me even more than what I pay for cable + internet.
Finally, the last ad that stood out to me was first on TV, then on Youtube. This ad was an ad for Pick n Save and contained cartoon characters dancing to low prices to a song that is known as Low by Flo Rida. This ad stood out to me so much that I showed my family. It was a very funny ad and although I already shop at Pick n Save, this ad brings comedy and fun. It also stood out so much that when I went to show family members, I found other ads related. Overall, this Pick n Save ad may or may not bring more people into the grocery chain, but It brought a laugh.
Marketing 311-02
TV: 57
Social Media: 23
I started keeping track on Saturday afternoon and got to 50 within 2 hours. I was watching a Star Wars marathon on TNT and that channel is notorious for commercials and had tons of them. Not to mention when I wasn’t watching the commercials I was on my phone scrolling through Instagram, snapchat, and iFunny and found many ads there as well.
1. First ad I remember is an ad by State Farm that had Aaron Rodgers in it. It’s the one where he thanks Jake for the Rodger’s Rate but after learning there is no Rodger’s Rate he says he’s not going to go easy on the golf course and then proceeds to sink a hole in one. I remember this one as it made me laugh and think of how accurate and good of an arm Aaron Rodgers had plus it got me even more excited for the game the next day.
2. I got an ad when going through Instagram stories for nikesportswear. This one stuck out to me because I need a new pair of shoes and I like to wear Nikes. Plus the male holding the white high tops stuck out because I thought the shoes looked really cool.
3. Skippy commercial. This one stuck out as a dog was destroying things in the house but the people were happy because they had Skippy peanut butter. I liked this one as I love peanut butter and I also am a huge dog person.
MARKETING 311- 22 John DeGraff
TV: 16
Radio: 0
Print: 0
Online: 3
Social Media: 31
Billboards: 0
In-Store: 0
Totals Ads: 50
It took me about two hours to get to 50 ads. I saw the most ads through my social media, and I think that’s the case with most people these days. Those are also where my most memorable ads came from, due to them being in my interest. I also watched tv for a while and so there were the obvious commercial breaks, these I have no interest in and most of them do not catch my attention at all. And then of course the very few ads while I was on my laptop, one caught my eye because it was a store I shop at.
3 Ads I Remember:
1 – Function Of Beauty: This is a company for personalized hair products that are made after testing your hair. This ad really first caught my eye on Instagram due to the clean and cute aesthetic of the post. It was one of my most memorable because I have been wanting to try it out for a while.
2 – Native: This company sells sulfate, paraben, and plastic-free, safe hygiene products. This ad stood out to me because I actually use a few of their products and absolutely love them. It was also memorable, just like the last ad, for its nice aesthetic. That definitely plays a role for me when trying to catch my attention.
3 – Fabletics: The last ad I chose was Fabletics, an active clothing brand. This one was on my laptop while I was doing some work and I would say the ad was very successful. It actually made me go to the site and purchase some more leggings. It also helps that I have bought from them before and love them, but I wouldn’t have done that if it wasn’t somewhere that I had shopped at before.
Marketing 311- 01
Social Media-100
Billboards- 2
Online- 50
It was definitely a lot easier than i thought to reach 50 ads. It took me about a couple hours to see 50 ads, all just from social media. I am someone who loves social media and spends a lot of time on it. While scrolling on facebook, i quickly came to realize that after every 4 posts there was an ad. After coming to this realization I wanted to see what it was like on instagram. I didn’t notice a pattern, however there were still many ads.
1. The first ad I remember seeing was on facebook from a company called Bloomf. They were advertising valentines day cards that when opened, shot out some kind of confetti. I remembered this because it was creative and caught my eye.
2. The second ad I remember seeing was Hello Fresh. The food that was being advertised looked really appealing and made me want to consider trying it and ordering from them.
3. The third ad I remember was this clothing store called Pink Lily. This is one of my favorite stores to shop at as I was just looking on their website a couple hours before all of these ads and coupons started showing up on my insta. This is no surprise to me since your phone tracks everything you do.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-02 John DeGraff
TV: 15
Radio: 5
Print: 5
Online: 12
Social Media: 75
Billboards: 0
In-Store: 10
Total Ads: 122
It took me 12 hours to reach my first 50 ads. It surprised me how much I ignore the amount of commercials that I come across. While doing this project, I also realized that not only am I willing to pay a small fee to remove ads, but when I am not able to have that service, it feels like a huge inconvenience.
Ad 1: The first ad that I came across was a Progressive Commercial while turning on the TV. I have been finding the new progressive ad’s quite humorous as they have been about a football reading group that is poking fun of one of the members.
Ad 2: The second ad that I made a point to remember was a dog food ad. As a new pet owner, I feel that I am tuned to hear anything that might help my pet. This commercial was for a Purnea dog food brand. It was of dogs running and jumping in a field and then gave a break down of the benefits of that dog food.
Ad 3: The third ad that I noticed was on social media. As a young adult on various forms of social media, I MANY ad’s everyday. The ones that often stick out for me are the ones that seem realistic. The first one I saw on Facebook was for a brand called Ohsnap. This is a stick on for a phone product that allows someone to hold their phone easier, on a kickstand, and even use it as a phone charging capability.
Michelle Andries – MKT 311-22 Degraff
I found this exercise really interesting as my habits have changed drastically in the last year and especially this month as I’ve attempted to consume less social media.
My final totals:
TV: 16 (The only live TV I watched was the packer game, and I certainly missed some due to frustration breaks.
Radio: 2 – spotify while exercising
Print: 3 None. I do not read magazines or subscribe to newspapers, but did receive some in the mail.
Online – 131 This number is probably lower than actual, but represents the bulk of the way advertisers reach me. I’ve been actively avoiding much facebook, but this represents one whole pass of my feed, some reddit ads, but the bulk would be youtube. I watch a lot of youtube as I am cleaning etc.
Billboards: 10 – drove in to Milwaukee so passed a fair few
In-Store – 0. I have not been inside a store in months.
TOTAL: 162
It did not take me long to reach 50 ads. That is basically one scroll through facebook and reddit! This assignment made me slow down and take notice of them, normally I would scroll right by without a second thought or look. I also think this was a low-impression weekend for me – I spent most of Saturday visiting with our other quarantine buddy who also works from home.
My favorite ad was for Hulu. The point of the ad was to inform consumers that Hulu isn’t just live sports – Hulu’s live TV streaming platform is largely marketed to sports fans that are looking for a way to still watch sports but “cut the cable.” This platform has been really successful since it launched, so now I would assume Hulu is looking to expand it’s audience share for Live. The ad features a recording artist (which is probably someone notable but I didn’t recognize them) attempting to record a jingle. The recording does not go well but they recut the audio tracks to a really catchy song. “Hulu isn’t just for live sports, it’s a lifestyle.” It’s been running around my head all week, I’ve saw it aired during the football games last week as well. In my opinion, a jingle is one of the best ways to get your audience to remember a phrase.
Another affective ad for me was on Facebook for a company called The Bean Butcher. I’ve been participating for Veganuary, which Facebook and google have certainly picked up on and I am getting remarketed to constantly. I hadn’t heard of Bean Butcher before – it’s a great company name and it is something I will probably check out but haven’t yet.
Youtube loves to show me adds for Thrive Marketplace, which is a membership service for health food. Several of the health/wellness Youtubers I watch endorse them, so it isn’t a surprise when I see their ads. They promise that they can send better quality products at better prices than a local store. It is something I want to check in to since starting to really pay attention to the food supply chain in this country and wanting to do better when it comes to knowing where my food is sourced.
Blog #1: How Does Marketing Impact You?
MARKETING 311-02 John DeGraff
TV #45
Radio #0
Print #0
Online #15
Social Media#21
Billboards#0
In-store#2
Total #83
When given the assignment to track the number of ads in a two-day period I thought it would take all of the two days to get 50 ads. At the end of the first day I was at 41 total ads and I was surprised at how many I saw in one day.
Ad #1: The first ad that stood out to be was an ad for coffee on Instagram. This ad stood out because 20 minutes prior I was talking to my roommate extensively about coffee. The Starbucks ad was well-timed and very effective.
Ad #2 The second ad that had significance was an ad for Duracell batteries. This ad stood out because I just used the last of my double battery a week ago and I haven’t reordered any yet. This ad resulted in me buying batteries.
Ad #3 The last ad that stood out to be was a State Farm ad with Aaron Rodgers. This was during the Packer game and I think it a great ad campaign because now I always think of the two together and I think of State Farm whenever I think insurance.
John DeGraff
Marketing 311-02
TV 0
Radio 0
Print 0
Online 73
Social Media 0
Billboards 24
In-store 7
I do not typically see ads because I go to great lengths to avoid them. I have DNS filtering on my home router and all my mobile devices alongside ad-blocking plugins. I also do not watch cable TV, read the newspaper, or use any social media more than a few times a year.
It took about 3 days for me to reach 50 ads viewed. The three ads that stuck out to me the most were as follows:
1. There is an ad for grubhub that makes me and many other people irrationally angry because it is very transparently and poorly trying to appeal to “the younger generation.” I only have seen this ad outside of it being pushed to me, people play clips of it followed by other clips or will make small changes to the ad to make fun of it. This is the only context I have seen the ad in.
2. I saw a billboard for Madison Raceway on my way to Walmart. This ad is memorable because it is between the town I live in and another town I have friends in so I pass it often.
3. The last ad I remember seeing was on a totally legit website that I wasn’t using to download textbooks. It was an ad for a game that I don’t know/remember the name of, I would imagine if I clicked on the ad I would have gotten some kind of malicious ad-ware on my computer. The reason I remember this ad is because it stood out as existing, like I said I don’t usually see ads.
Blog #1
Marketing 311-01 Degraff
TV- 33
Radio-0
Print- 5
Online- 4
Social Media- 12
Billboards-8
In store- 3
Total- 65
Surprisingly, even though I spent approximately 45 min outside of my home over 2 days, I was able to find well over 50 advertisements.
#1- The first and most memorable advertisement I encountered came directly from my lap top during the class period and has been popping up on my dashboard for close to a month now. It is for McAfee Safe Connect which automatically downloaded with adobe flash and appears on my screen at least 3 times a day.
#2- The second ad that stood out to me was the Progressive Television commercial with Baker Mayfield in which they are pretending to be a part of a book club. This stood out to me because of the humor and the appearance of a star athlete.
#3 The last ad that stood out to me was for a local realtor in Watertown Wisconsin found on a billboard. The realtor who is projecting her business is quite an attractive female which caused me to think about the advertisement for a longer period of time
TV: 0
Radio: 78
Online #: 49
Social Media: 45
Billboards: 78
In-store: 0 (didn’t go to store)
For the radio that I leave on in the background when I do work, the amount of ads that played was actually quite surprising to me. I pay a little extra on streaming services to not have ads, nor do I watch regular tv. As for online while I admittedly have been doing quite a bit of shopping, I was also surprised by the pop-up ads that will come on the side of the screen. For billboards I wasn’t too surprised as I have made comments in the past on how many there was. For social media however, I was finding myself annoyed with all of the adds that would come into my instagram and facebook feed.
Ad #1 So the first ad that stuck out to me was on facebook and I had been recently looking for a kitchen table. Low and behold there was the exact type of table I wanted in an amazon ad, so of course I clicked the link to view the item.
Ad#2 I was sitting in a hotel room a few night ago, and an ad for pizza hut came on with an add for their garlic bread, I instantly thought “that looks good, I could go for that” and sure enough the delivery driver was knocking on my door 30 minutes later.
Ad #3:As simple as it is, I love the limu emu ads and those always stick in my head, mostly the jingle that plays at the end.
Ads
Social Media
89
Tv
4
Radio
0
Print
0
Online
39
Billboards
5
Instore
[I worked the next day and gave up counting how many ads for deals/specials I passed by or heard through the store speakers]
I saw at least 137 ads throughout the two days I chose. There are probably some ads I overlooked or didn’t notice because I’ve gotten use to seeing them so much. I easily hit 50 within a couple of hours of waking up the first day. I choose to use Friday and most of Saturday.
I use Friday as a catch up day during the week and I wanted to see how many ads I typically come across while doing school work and taking breaks on social media. Turns out I was seeing a lot more ads than I originally thought. I even found myself avoiding social media or other apps I normally use just to avoid counting more ads. It’s kinda crazy how many ads are in the apps we use all the time but just ignore. Especially when notices a lot of the ads seemed to be targeted ads, that just made me feel a bit uncomfortable using google.
I have no good reason for wanting to count ads in the store I work at besides I liked the idea of a challenge. Long story short it was a bad idea. I got to 35 then lost track. To be fair you forget how many ads a walk-in a store front like Kwik Trip is covered with until you actually enter the building.
1. One ad that stood out was the few Norton Security ads that popped up on my social media. It was ironic considering I already paid and downloaded a version of Norton to my laptop last week. It did remind me I should update Norton on my phone, though.
2. At work above the coffee bar we were advertising the Karuba gold coffees at like a dollar discount. I like caffeine and am a sucker for a good deal on anything food related. If it wasn’t for the fact I left my wallet at home that day I probably would have bought one of those coffees.
3.This last ad(s) I would like to dedicate to all the click bait mobile game ads I saw on social media and Youtube. Like this new makeup game ad they’re slapping all over Youtube. Where there’s this girl who’s not conventionally attractive or has a last minute hot date and you help her. But the person in the ad does a horrible job kinda daring you to download the game and see if you can do better. These ads are like watching a car crash. You know it’s bad but you can’t look away, the horribleness in a way compels you.
Blog #1: How does marketing impact you?
Marketing 311
John DeGraff
TV: 20
Radio:0
Print:0
Online:0
Social Media:30
Billboards:0
In-Store:0
Total:50
Over the two day period I had found much more than 50 advertisements. But I only recorded the first 50. I didn’t have any ads in the radio, print, online, billboard and in-store categories because I didn’t have to leave my house at all. So they were all from the TV and Social Media categories. It took me about 3-4 hours I would say. For TV ads pop up during every commercial break. And social media ads are everywhere. Most of mine came from facebook and snapchat.
The first ad that really stood out was the State Farm advertisement on TV. I think the reason is because it usually has someone famous in the commercials. Chris Paul who is an NBA player is in a lot of them.
The second ad that I saw a lot was Toppers Pizza on Facebook. I follow toppers and really enjoy their food. Once in a while I will get coupons sent in the mail to my house from them.
The third ad I saw a lot was on snapchat. It was Redbull. I think i kept noticing this one a lot too because of the catchy phrase “Redbull gives you wings” and they show a person flying with wings.
TV: 30
Social Media:20
Total: 50
Seeing these 50 ads took about 9 hours on Saturday. All 30 of the TV ads were during the Badger-Ohio State game on Saturday afternoon which was about all the TV I watched that day. Following the Badger game, the 20 on social media were a mix of about 15 on Instagram and 5 on Twitter.
1. The first ad I remember was the Nissan Rogue commercial in which Nissan makes the case that their new Rogue is indeed not a compromise with a high speed action commercial. This commercial always sticks out now since I got a new-to-me Nissan Rogue at the end of 2020.
2. The second ad(s) that I remember are the multiple watch brands that I have seen on Instagram. I received a watch for Christmas and only once googled how to remove a link from a watch. Since then I have been bombarded with watch ads left and right and frankly it has been pretty annoying.
3. The third ad I remember is the newest Gruber Law office commercial. If you watch the bucks or almost any local broadcast, David Gruber’s “One call, that’s all” ads are a staple that you are bound to see multiple times. This one stood out more because the main man David Gruber has been growing out the hair a little bit. It’s crazy that such a small change was so noticeable but all the previous Gruber Law commercials I had seen are almost identical so any difference in the newer ones stick out like a sore thumb.
John degrade
Marketing 311
Tv 3
Radio 1
Online 0
Social media 53
Billboard 2
In store 0
I saw over 50 ads in about a day, I mostly scroll through Facebook. I don’t use much other social media. Most of my ads are from the same sites.
The first memorable ad I saw was for Hulu while watching the packer game. I’ve seen it a few weeks in a row now and it is really entertaining. It is an add that is in a few different sites. It is on regular cable tv and also on sling and other apps that have commercials.
The second ad I’ve been seeing a lot of is adds for reusable pads for women. I’m not sure why I’ve been seeing them but they have been really big on my Facebook the last 2 weeks. I did not look them up before hand but still I have looked at them just because of how many ads I see for them
The last ad that is noticeable is an ad I have been seeing on billboards. This add is for info about the issue we had at the capital. The government tos wanting information on it and wants to know about what we know
Blog #1: How Does Marketing Impact You?
MARKETNG 311-02 John DeGraff
TV: 0
Radio: 0
Print: 0
Online: 6
Social Media: 48
Billboards: 0
In-Store: 0
Total Ads Seen = 54
It took me a long time to reach the fifty advertisement mark each day. It took me around 2 hours to hit the goal. I mainly stay at home now since the pandemic, so I hardly see ads at the store or see any billboards. I mainly watching streaming services with no advertisements, and I don’t listen to the radio much. The ads I saw were mainly when I was scrolling through Instagram posts and a few games when I turned on my Xbox.
The ads I remember the most was a jacket from Villian outwear. The reason it sticks out is because I was recently looking for a jacket. I believe it shows up in my feed because of cookies on my device. The next advertisement I can remember is the trailer for the movie Godzilla vs. Kong. I remember it most cause it was an action packed minute trailer for a movie series I am a big fan of. The final advertisement that I can remember is the advertisement for Disney+. It stick out because I have recently began watching many of the shows on Disney+, and the ads usually have the current big show on the platform like the Mandalorian or now Wanda Vision. It easy to remember because of how much I enjoy the shows on the platform.
John Degraff
MKT 311-01
TV: 8
Radio:0
Print:0
Online:14
Social Media:30
Billboard:3
In Store:0
Total: 55
This assignment for me lasted beginning on Saturday and ending during the Packers game on Sunday. I saw the billboard ads by driving around Whitewater/Janesville area on Saturday, along with being on my phone and laptop throughout the day Saturday and Sunday. The ads from social media came mostly from Facebook, but there were some ads from Instagram as well.
The first memorable ad that I saw was a billboard on the northeast side of Whitewater. It is a billboard for Culver’s, and this is a memorable ad for me because I was recently at Culver’s this week for $2 pints and it reminded me of that.
The second memorable ad that I remember seeing was an ad for a video game (Apex Legends) that I play on Facebook. I haven’t played the game in a while, and the ad reminded me of the enjoyment I got from playing Apex with friends.
The final memorable ad that I saw was during the Packer game a Tostitos ad came on. The ad reminded me that I needed more chips for my leftover salsa that I had in my room. Because of this, I asked my girlfriend if she could pick me up a bag of Tostitos while she was in Janesville.
Marketing 311-01 John DeGraff
Online:89
Social Media:19
(Other categories of advertisements were not seen in the two day period)
Within approximately one day I had viewed 50 advertisements. I was quite surprised at the quantity of ads I saw; I usually skip the ads on video media and scroll past the ads in the margins of websites, so I never understood exactly how many ads were presented to me within the span of a day.
The first advertisement that stuck out to me was one for YouTube TV. I spend quite a bit of time on YouTube, and during this two day observation I reckon about 8% of the total ads were promoting YouTube TV, which is a good portion of the advertising on YouTube in the grand scheme of things.
The second ad I thought was odd was Raycon Earbuds. Back in December, I had searched for a new set of earbuds online. Because my previous set lasted me a while and I was confident in the quality of the product, I decided to purchase from the Raycon website for a second time. I remember seeing several Raycon ads on YouTube for weeks after the initial search. It seems as though the algorithm is continuing to this day to show me Raycon products.
The third advertisement I took notice of was for TUMS antacids. This was not a traditional advert like a midroll, but a sponsorship that incorporated the product in the video itself. This is a common practice for YouTube creators, especially if the YouTubers are popular.
John DeGraff, Marketing 311 – Section 02
TV: 0
Radio: 0
Print: 0
Online: 24
Social Media: 4
Billboards: 22
In-Store: 0
It took me about a day and half to see the full 50 ads. Normally, I wouldn’t see so many on billboards, but during this two-day period I had to drive to and from campus (two hours each way). There may have been some that I missed, either because I was distracted or they weren’t very noticeable. I don’t use social media much (other than snapchat, which has no ads on the “snap” side) so I didn’t see many there, and I don’t watch (cable) TV or listen to the radio. I did, however, see quite a few ads online. Two that jumped out at me personally were for the new Wonder Woman movie and for an online game I play sometimes called Magic. Neither of these ads were particularly influential for me – I already play Magic, and I already know about Wonder Woman 1984, although I haven’t seen it. The only reason I remember these two ads is because I was already familiar with their products. Another ad that caught my attention was one for World of Warcraft. I don’t play it, but the ad had lots of contrasting colors, was very attention-grabbing, and had some movement to draw your eye to it. It is interesting to note that all the ads I remember most were online ads, rather than physical.
DeGraff
Marketing 311-02
TV: 34
Radio: 0
Print: 3
Online: 13
Social Media: 18
Billboards: 0
In-store: 0
Total: 68
I reached 50 ads in about a day or so. About half of those came from watching sporting events, whether it be games or Sportscenter, of which I watch a lot of.
My top three ads are as follows:
Ad #1: Pepsi. Because I watch so much about sports on almost all platforms, I’ve seen this one a countless number of times. It was Pepsi’s ad for the Super Bowl halftime show, which they will be sponsoring yet again. It featured The Weeknd, a hip-hop/RnB singer who will be the performer for the show at halftime of Super Bowl LV. My love of sports and the music that The Weeknd puts out both created an ad that has been stuck in my head for weeks now.
Ad #2: Fishtale Vintage. In the past year or so, I,ve gotten into secondhand/vintage clothing. While scrolling through Instagram, I came across an ad for Fishtale Vintage, a vintage clothing store based out of Los Angeles, showing some of their new items available on their online store. Due to my love for that style of clothing, the ad caught my eye, and I eventually checked out their site to see what they all had available.
Ad #3: Progressive. The insurance company also used sports as a driving factor in their success, as they use Cleveland Browns quarterback Baker Mayfield in their commercials. The QB makes appearances in several commercials, all of which use the notion of him living inside the Browns’ stadium as if it’s his home. The comedic factor as well as the addition of an NFL quarterback is why these ads also get stuck in my head.
MARKETNG 311-22 John DeGraff
Blog Post #1
TV: 25
Radio: 0
Print: 0
Online: 15
Social Media: 26
Billboards: 1
In-store: 0
Total Ads seen = 67
It took me about 5 hours (maybe less) to reach 50 ads. I have seen so many ads online while I have been shopping. I also was watching a lot of TV and with that comes many, many ads. I have never stopped to think about the number of ads I see in a day, or how many actually stick with me that I say the words or songs along with it as it plays.
3 ads that I remember:
– KITSCH. I looked up a hair towel trying to find one I saw on the website POOSH before. Now that I’ve searched it, it came up as an ad while I was playing a puzzle game on my phone.
– Bounty Paper Towels. I see an ad for it quite often when I’m watching TV. The commercial where they spill and then are saying “no” in slow motion. Not sure why, but the “no” in slow motion got my attention.
– Stash. I also saw this while watching TV. I remember it because I thought it was interesting that there’s an app to help beginners with investing and I wanted to look into it.
MARKETING 311-02 John DeGraff
TV # 87
Radio #0
Print #0
Online #43
Social Media#77
Billboards#10
In-store#0
This assignment was kind of a test because I wanted to see how many ads I would see in a single football game which, to be honest, I lost count because there were so many. With a mix of Hulu ads and TV ads, it reaches fifty very fast. Within two hours I was unable to keep counting because there were so many.
List the top three ads you remember and why?
The first ad that came to mind was the GMC ad for their tailgate on their truck. This one came to mind first because the music in the ad was the same song I used to sing in a class all the time as a kid. So I believe the connection to my childhood helped me remember it.
The second was a progressive commercial. It was about homeowners insurance and there was a guy playing the bagpipes in the background. It was such a strange ad that made me remember it.
The third is the state farm commercial with Aaron Rodgers and Patrick Mahomes. I only remember this because I have seen this ad 25 times at least and now I dislike the company now just because of the bombardment of the commercials.
Blog #1
John DeGraff
Marketing 311-02
TV:20
Radio:0
Print:1
Online: 10
Social Media:17
Billboards:0
In Store:2
Seeing 50 ads only took me about 8-10 hours and probably would have been even quicker if I saw every single ad near me. We are surrounded by so many advertisements on a daily basis because of our phones and tvs always being on. It is really hard to pay attention to every single one, especially for the ones that are not of interest to me.
This first ad that sticks out to me is one that I see quite often and I am sure some of you can relate as well. Toppers pizza always says ads and coupons in the mail which is my one print ad that I noticed. They send out their deals and sometimes coupons to my house constantly.
The next ad that I noticed a lot while watching TV is the state farm commercial featuring Chris Paul. I often stream basketball games through services which causes this commercial to be shown a lot. This is more of a series of commercials where Chris Paul often has something get broken by a person claiming to be him and his insurance agent is always there to help. This gets my attentions because It is nice to see new episodes over time of this commercial, I also notice it because Chris Paul is the star of the commercial.
The Last notable ad that I saw was social media ads for the new wonder woman movie on HBO Maxx. I noticed this ad because I watched the movie and thought it was very disappointing. I also saw this ad on TV a different time but I think it popped up on my feed because I have HBO MAX downloaded on my phone and it knows that. The ad makes the movie look very good and made me excited to watch the movie, even though it turned out to be a bad movie.
MKT 311- 02 John DeGraff
Ad totals:
TV: 0
Radio: 0
Print: 0
Online: 45
Social Media: 12
Billboards: 0
In-Store: 6
Total Ads: 63
It wasn’t until earlier today, half-way through my second day, that I hit 50 ads. I don’t typically use media that exposes me to many ads. I’m not on my phone too terribly much and mostly use ad-free entertainment. To be honest, most of my two days was spent binge watching anime using an ad-free service. However, my social media and online entertainment provide plenty of ads. I don’t leave the apartment much though so billboards are rarely seen. I don’t have cable tv or use the radio when I drive either. Most of the ads I see come from 5-15 second YouTube ads and quick scrolls on instagram. I do see signage at Walmart though when I get groceries.
One ad that I recall was for the movie “The Little Things.” The movie seems action-packed and has a favorite actor of mine, Denzel Washington, in it. I could be moved to see it some time. The ad made it seem good for sure.
The second memorable ad was on YouTube for Raid:Shadow Legends, the mobile game. The YouTube creator making the ad likes to insert humor into his ads by adding his own commentary to them instead of just a bland script so I enjoyed it.
The last memorable ad I saw was on Instagram. It was just a quick ad for Xbox Game Pass. However, I have been considering getting game pass for some time now and seeing the ad got my attention because I am the exact right audience for it. Whoever is deciding how to place ads at instagram did a good job, because I’m definitely someone Microsoft would want to target with that ad.
MARKETNG 311-22 John DeGraff
TV # 29
Radio # 0
Print # 0
Online # 13
Social Media# 8
Billboards# 0
In-store# 0
It only took roughly 5 hours for me to recognize the target goal of 50 advertisements. This time was far less than I expected it to take when I started my count. If I had to make an assumption I would have guessed it would take a full day of tracking.
The majority of my time was spent watching sports television. Between watching the games, I was also casually reading news articles and checking messages on social media. I did not leave my house or access radio and print, so I was not able to see any advertisements through those mediums.
The most memorable advertisements was an TV commercial for Pepsi and the Super Bowl. This advertisement stuck with me because it featured a catchy pop song sang by The Weeknd. I saw this same advertisement 2 different times during tracking. The second most memorable advertisement was a TV commercial for State Farm Insurance. It featured Aaron Rodgers and a State Farm employee playing golf. Having a recognizable sports figure made this commercial memorable to me. A third advertisement that I saw was a social media post for a new Godzilla VS Kong movie that is coming out. It featured a movie trailer for the film. I clicked the trailer and watched the whole thing. This was memorable to me because I am a fan of this type of movies and it is something I enjoy seeing.
Overall I was surprised at just how many advertisements I consume in my life and also how quickly. I think that the most effective trends I noticed were the use of popular figures in advertisements and using targeted demographic information.
Marketing 311, Section 01 John DeGraff
TV: 20
Radio: 0
Online: 5
Social Media: 45
Billboards: 0
In-Store:5
Total Ads: 75
After about 28 hours (just over a day) I had seen 50 ads. However, I did stay in the dorm for a majority of the weekend, so if I had gone shopping or watched more regular television rather than Netflix I would have seen more. I would predict that I see on average about 50 ads a day.
Three Ads I Remember and Why:
– State Farm: During the packer game tonight, the commercial for State Farm with Aaron Rodgers and Patrick Mahomes stood out to me. One reason was because I am a Packer fan and I recognized both of the quarterbacks because I love football.
-Vera Bradley: I saw an ad with an item from Vera Bradley which is currently in my shopping cart but saw it on Facebook. It reminded me about looking at the site a few days prior.
-Starbucks: It stood out to me because I saw it on snapchat when I was tired and hungry. I would have probably gotten some sort of coffee if it was not so late.
Marketing 311-01 John Degraff
TV: 0
Radio: 0
Print:2
Online: 15
Social Media:30
Billboards:0
In Store:3
Seeing 50 ads only took me about 1 day to reach 50 ads and in total there were probably much more than 50 but there were ads that were more noticeable than others. The majority of the ads I saw were on social media and just online in general.
The first ad that stuck out to me was an ad for the UFC fight on facebook over the past weekend. I follow the UFC so the ad was tailored to me very well and although I already knew about the event and definitely made me look forward to it even more.
The next ad that stuck out was an ad for Steph Curry’s shoes on instagram. I follow the NBA a lot so I think this ad was tailored to me as well and although I don’t really buy basketball shoes I still think it was a very well made ad.
The last ad that stuck out was through an email from Walmart because it displayed all of their products and sales and since I buy my groceries it was helpful.
TV # 17
Radio #0
Print #0
Online #2
Social Media#21
Billboards#10
In-store#0
MARKETING 311-01 JOHN DEGRAFF
It took me the full two days to reach 50 adds! I did visit/drive to Madison from Whitewater though, so I saw quite a lot of billboard ads along the way, it was probably even more than I counted in reality! I also watched the new season of All American on the CW website, so there was a ton of commercials! Probably 3-5 adds every 5-10 minutes. I saw two ads online from online shopping sites, and 21 on social media of course because of how often social media has ads! It was interesting to keep track of everything in general because I usually barely pay attention to ads at all, and try to skip past them.
One ad that I remember first seeing was a Bank of America ad on snapchat. This was memorable because it showed a guy walking on his treadmill while working from home, encouraging online shopping to get those new products! What better to purchase a new product with other than a credit card, which is what the ad was for. This was memorable because it is relevant to current day, and came up right away on my snapchat after only watching a couple of stories.
Another ad I remember seeing came up on my Facebook that I rarely check for Stadium Goods, a clothes/shoes website I have bought things from before. It was advertising the shoes that they sell, specifically showing ones I have looked at online before. This is obviously memorable to me because it shows how my phone activity and social medias are all intertwined with one another, since Facebook knew I had previously visited that specific website before.
The last ad I wanted to mention that was memorable to me was one that always comes up on my computer, a pop up add for the clothing website Shein! I have shopped here before a few times, and one of the times I allowed for the site to send me notifications. Seeing this ad on my computer when I was observing ads for this blog post made me really remember it because it made me realize how frequently Shein sends my computer pop up ads about there most recent promos or special deals going on. They send me at least one pop up ad a day through my Chrome to the point that I usually just dismiss the notifications since I don’t always want to shop on there!
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
TV: 35
Radio: 1
Print: 0
Online: 4
Social Media: 10
Billboards: 0
In-Store: 3
Total Ads Seen = 53
I began keeping track of the ads I was exposed to yesterday; however, I did not go anywhere or watch much television to document seen ads in my diary. It wasn’t until the third quarter of the Packer game when I finally hit 50 advertisements. The majority of the ads I saw in the previous two days were being played on the television. Ads seen through tv allows you to see the most ads because there are multiple being broadcasted in between programs to which you’ll see.
The first ad I specifically remember was for the brand Coors. Currently, the brand is selling Coors Seltzers like many other beer brands. What made the commercial so memorable for me was how each group of people drinking a Coors Seltzer said they were doing it “for the rivers”. The first time I saw this ad, I was confused as to what that meant so I kept watching to find out. Discovering that Coors is helping a greater cause by allowing us to save 500 gallons of water in a river for buying one pack of seltzers. By giving consumers the ability to feel like we are making a difference in the world, this ad and the brand overall demonstrate its quality and great ideas to restore the planet.
The second ad I saw was for Kwik Trip, a popular midwest gas station and convenience store. The reason it was so memorable for me was the fact that Kwik Trip already has a great reputation among buyers so it caught my eye in that regard. The advertisement was also very quick paced with the music and duration of the ad, and I was able to easily follow along with the dialogue, whether I was watching the ad visually or not.
The third and final ad that I noticed was the immunosuppressive drug under the brand name Humira. This ad was memorable for me because of the catchy background music it has. Advertisements that promote a medication usually all run along the same format, but Humira did a good job with their jingle selection as it is catchy and stays in my head for hours.
Blog #1
Marketing 311-02
John DeGraff
TV:25
Radio:10
Print:0
Online:15
Social Media:35
Billboards:12
In-Store:10
Total:107
Over the last three to four days I’ve seen a different variety of ads. It didn’t take me long to notice I had heard and seen well over 50 ads. Whether it was from watching tv, listing to the radio, or finding them on social media; they were everywhere. You can’t go anywhere today without seeing or hearing ads.
1. The first ad I really remember seeing was for the NFC and AFC championships games on FOX. They were ads to get you ready and excited for the games on Sunday. I saw these on TV the whole day.
2. The second noticeable ad I can remember is for a new movie “the little things” which is coming out on the 29th. I saw it while on HBO Max. After seeing the ad a ton, I definitely want to watch this movie.
3. The third ad I noticed a lot was a billboard for McDonalds. Since they’re a huge company, they can buy a lot of the billboards to market the new items they have.
Blog #1
Marketing 311-22 John Degraff
TV- 0
Radio-4
Print-0
Online- 33
Social Media- 25
Billboards-0
In store-0
Total- 62
Throughout the two days, I have seen 62 ads. I have probably missed some. This really shows me how many ads I see a day. Before doing this I did not think that I was shown this many ads. I think that I have trained myself to not see all of the ads. The place that I was surprised that I saw a lot of ads was on instagram, snapchat and youtube.
Ad #1 This is an ad that I get all the time and it is offering me one month of Pandora Premium for free. It comes up every time that I am listening to music on the Pandora app. I think that they offer it so that when I try it and see how good it is I will pay for it after the trial is over.
Ad #2 This was a Chipotle ad for their new Cilantro-lime Cauliflower rice. The ad made it look so good and now I feel like I want to go and try it. They do a really good job making the food look so much better in the ad than it does in real life.
Ad#3 This is an ad I got on Instagram and It is Purple harmony pillows. The thing that I find weird about ads on instagram is that I will be looking up pillows on the internet and they will show up on instagram.
John Degraff
Marketing 311-22
TV: 0
Radio:0
Print:0
Online: 27
Social Media: 35
Billboard: 0
In Store:0
Total: 62
The majority of my ads came from me watching YouTube and scrolling through FaceBook everyday. I am not exposed to radio, print, billboards, or In-Store ads. I have premium Spotify so no ads there, don’t read newspapers so nothing in print, I don’t really focus on billboards, and haven’t been to the store since Thursday.
My three memorable ads would be for YouTube Premium, Wendy’s, and TurboTax.
YouTube Premium was of course advertised on YouTube trying to get me to buy their services of course. I always think it is funny how they advertise themselves so extensively on their own site and app.
Wendy always has good fast-paced ads which would very much make me want to buy some Wendy’s if it was anywhere close to us here in Whitewater.
TurboTax was very memorable since I just got my W2 on Friday and was thinking about getting my taxes done. You would normally never see tax services being advertised later than April or before the 1st of January.
Blog #1: How Does Marketing Impact You?
Marketing 311-02
TV: 45
Radio: 0
Print: 0
Online: 43
Social Media: 52
Billboards: 4
In-Store: 0
Total: 144
It took me about 3 hours to hit the first 50 from when I started keeping track. I was watching the Bucks game and thats where I witnessed all the TV ads that I recorded, typically I never pay attention to the ads when watching sports games I usually go on my phone or do other things while the advertisements are on, so it was interesting to actually pay attention and actually watch the ads that came on during the game because I’m used to not ever watching them. I saw the majority of the ads I counted through social media, scrolling through things like Instagram which I also don’t pay attention to usually and just scroll right past them.
The first of the three ads that I remember is for the Nissan Rogue, it is one of the advertisements that I remember the most because of how well it was put together and edited, it had a cool concept and it stuck into my memory because I was impressed with how well they created the ad.
The second of my top 3 ads is for Taco Bell, it was an interesting concept as well. It is a food commercial but they modeled it as if it was a movie trailer, which I think is a very unique way to create a food ad.
The third advertisement was a Nike ad for shoes while I was scrolling through Instagram, it was weird because I was just talking about getting new shoes and that was the first advertisement that I saw when I opened up the app.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
TV# 75
Radio# 0
Print# 0
Online# 30
Social Media# 20
Billboards# 0
In-store# 5
Total# 125
It did not take me very long to get to 50 ads. It took me roughly a couple of hours to get to 50. I was watching football, and every timeout, or commercial break, I had anywhere from 3 to 12 commercials.
The First ad I remember is a State Farm ad on TV, one reason why I remember it, is because it is on almost every commercial break, and the other reason is because it is with Aaron Rodgers and Patrick Mahomes, and it is pretty funny.
The second ad I remember is Liberty Mutual, I remember it because this also, is on all the time, but unlike most of there commercials, this one was pretty funny this a person in a phone costume vibrating.
The third ad is the ad promoting The Weekend for the Half-time performance for the Super Bowl. I remember this because I have been watching a lot of football and because the Super Bowl is coming up soon, it is now on a lot.
Blog #1
Marketing 311-01
John DeGraff
TV # 16
Radio # 11
Print # 2
Online # 21
Social Media# 40
Billboards# 10
In-store# 4
Total Ads Seen: 104
How long did it take until you reached 50?
It took me one day to reach 50 ads. I probably saw more than 50 ads in one day, but sometimes I wasn’t always consciously aware of all the ads I saw so I would forget to record them.
Top 3 ads I remember:
Ad#1:The first advertisement I remember was for a counseling service called BetterHelp, which sponsors a podcast I listen to. The reason why I remember this ad is because of the placement. This ad was right in the middle of the podcast, which was surprising. Also, I listen to two episodes of this podcast a day so, I hear this same advertisement twice a day.
Ad #2:The second advertisement that I remember seeing in-store for a corkscrew/magnet called Wine Cellar. We carry this product at the store I work at. I remember this ad because the display is right next to the registers so, I see it several times a week.
Ad #3: The third advertisement that I remember was an email for a clothing store called Princess Polly Boutique. I recently looked at a dress on their website so, I got an email advertising this same dress. I remember this ad is because it mentioned something I was thinking about purchasing. This was an effective advertising technique because I still remember this ad and went back to their site.
Marketing 311-01 John DeGraff
TV:3
Radio:0
Print:0
Online:17
Social Media:23
Billboards:14
In Store:0
Total:57
I was able to reach 50 ads in a few hours. I didn’t realize how many ads I just on my phone or saw until I tried to look for them.
My top three ads were for filing my taxes, clothes ad for revolve, and for restore hair.
Since it is tax season a majority of my ads were for different companies like H&R block or turbo tax, to help file my taxes. Every year around this time I see these kinds of ads.
Revolve is a clothing store I like to get clothes from. I was recently on there website looking at things. I noticed some of the things I was looking at popped up in ads on instagram and facebook trying to get me to go and buy.
Lastly, I have been at my house in Illinois and I am about 25 minutes outside of the city. There are many billboards throughout Chicago about Brian Urlacher’s hair. Restore is what made his hair come back so this is what they were marketing.
MARKETNG 311-22 John DeGraff
TV:16
Radio: 12
Print: 10
Online: 4
Social Media: 52
Billboards: 13
In Store: 5
While I had limited exposure during my two-day experiment, I found that social media had an overwhelming number of ads. During this time period, I only spent time on Instagram, but was shocked to find that every third scroll contained an ad! There were also multiple times when I forgot that I was supposed to keep track of ads and stopped noticing them all together. However, I immediately stopped scrolling whenever I saw an ad that interested, or directly pertained to me.
The most memorable ad I saw was an Amazon ad on Instagram for various dog supplies. My husband and I are on a waitlist for a puppy in May and recently I have been looking at all things puppy. This ad was perfectly targeted and definitely stopped me in my tracks. The second ad I remember, was a billboard for a new Mazda dealership coming “Fall 2021.” This one caught my eye because it was very large and a sleek black and white. I also thought it was interesting that they are constructing a new dealership in the middle of a pandemic. The third ad that really stood out to me was a radio ad for a realtor who promises to buy your house if he can’t sell it in thirty days. It plays all the time and has a very catchy jingle.
Overall, this was an eye-opening experience. Just the social media ads alone were shocking. I know free social networking websites, such as Facebook and Instagram, use ads to pay for their overhead, but had no idea how many ads have infiltrated our lives.
Blog 1
Marketing 311-02
John Degraff
TV: 10
Radio: 0
Print: 15
Online: 0
Social Media: 103
Billboards: 19
In-Store: 0
Total: 147
Over the past few days I’ve seen a lot of different ads. I think I hit 50 within the first day because I watched a couple episodes of a TV show on Hulu, and I spent longer than I should have on my phone. Ads would pop up in between Instagram stories that I was watching, which was definitely where a bulk of my social media ads came from. I also had to drive from Whitewater to Madison, which is where I noticed the billboards that I saw.
1. The first ad I saw was for Daily Harvest and it came up on Instagram. They were trying to market a smoothie subscription. This one caught my eye because the photos they chose made me really want a smoothie, although I chose to make one at home rather than buy their product.
2. The second ad I got was on Hulu where I was watching an episode of the Bachelor. The ad was for State Farm, which I see a lot of ads for when I watch TV or streaming services. I find these commercials a little repetitive, but they get some really famous people to be featured in them.
3. The third ad I got was on Instagram was for Dick’s Sporting Goods. They were advertising some Nike tennis shoes. This one was different because it was a video ad, and at first I didn’t even realize that it was an ad so I watched more than I would have if it were just a photo.
Blog #1
Market 311-22
TV # 12
Radio # 2
Print # 0
Online # 30
Social Media# 20
Billboards# 4
In-store#. 10
It took me two days to see 50 ads, admittedly I do watch a lot of TVs or spend my time online.
List the top three ads you remember and why?
One Original Post (150-200 words) worth 10 points. Needs to be insightful, well written and related to your own experience to get full credit.
1. The first ad that I remember seeing is one that I hear every single day, numerous times a day. The ad I am talking about is an ad for Spotify premium. This ad pops up whenever I am listening to Spotify because I am not paying the $9.99 per month for Spotify premium. This ad annoys me to death, due to this it is almost effective on me. I am becoming more and more tempted to buy premium in order to not have ads while listening to music.
2. The next ad I remember seeing was for old spice. I see this tv ad pop on from time to time and I love it. During this ad, a man rides in on a horse holding a can of old spice and trys to get the viewer to buy the product. This ad did in fact work on me, the last time I was out at the store buying deodorant I remembered this ad and decided to go with their brand!
3. The last ad I saw was online, this ad happened to be for Mcdonalds. During this ad, they advertised their 1, 2, and 3 dollar menu. I think this ad would be incredibly successful due to the number of people who eat fast food. This ad was great for me, yesterday when I stopped by Mcdonalds I knew to use the dollar menu!
MKT 311-01
TV: 0
Radio: 3
Print: 0
Online: 67
Social Media: 34
Billboards: 9
In-store:0
Total: 113
Over the weekend while taking care of errands I came across 17 ads just looking through recipes to make my grocery list. later while driving to and from Janesville I noticed 9 billboards trying to sell either gas or fast food. Later that night, as I got ready to watch a few episodes of a show I’ve been streaming I watched 36 commercials.
The First Ad that I saw that grabbed my attention was for a Macbook. the reason that it grabbed my attention is that I’ve been looking for a new laptop for around a week now so it was a reminder that my search history was being shared between companies.
The second ad that I noticed was for UW Credit Union, This grabbed my attention because I used to work for that organization before moving to whitewater and I still have good memories.
Lastly, an ad that I found interesting was for You Tube TV, this ad pops up every other time I load youtube on my phone and it drives me crazy every time. I’ve looked for ways to disable it but it doesn’t seem to be any way for me to stop it from blocking my entire screen.
Marketing 311-01 John Degraff
TV: 21
Radio: 13
Print: 9
Online: 8
Social Media: 24
Billboards: 0
In-Store: 2
Total: 77
I started keeping track of ads when I woke up yesterday morning and in took me one full day to see 50 ads. I was surprised at the results of this study because after doing it I realized how many ads I see a day. There are ads everywhere and it made me realize how a-custom we are to seeing these ads.
The first ad that I remember is an Arby’s ad that was advertising their 2 for 6 sandwich deal. It was an ad that was sent to my house in the mail and and I remember it because I walk by it many times a day. The way it looks with “2 FOR 6” written across the top is still stuck in my mind.
The second ad that I remember is an ad for Madden 21 which is a football video game that I saw on twitter. This ad had a lot of cool highlights and was showing a video of how the game is played. As a fan of sports this ad stuck out in my mind because of how interested I was in it.
The third and final ad that stuck out in my memory is an ad on TV that was advertising the NBA on ESPN. This ad sticks out in my memory because of the song that they used during the commercial and it is a song that I enjoy. Since I enjoy the song, the commercial always comes to mind when I hear the song.
MKT 311-02
Blog #1
John DeGraff
TV : 46
Radio : 0
Print : 0
Online : 27
Social Media : 17
Billboards : 12
In-Store: 0
When I was keeping track of ads the past couple days it took me one and a quarter days to reach 50. I think this is because I watched a lot of television (mostly sports) and saw at least 3-5 per commercial break during a game. The number one ad was actually an Aaron Rodgers state farm ad that has him as an insurance guy with something called the “Rodgers rate”. He poses in this commercial as an celebrity endorser and tries to say state farm has a great deal and calls it his own “Rodgers rate”, just to find out they give everyone a great rate not just him. The next most popular ad was for a show called “wandavision” it’s a marvel universe show that just came out and I have watched all three episodes that have been released. I think this happened because I have mentioned it a lot lately and my phone noticed me speaking about it and therefore gave me lots of ads. It’s crazy to me to see how personalized ads get these days and how our phone listens to us. My third most seen ad was also on my phone it was for clothing at american eagle. I shop there and search their inventory often so I think that is why I was seeing that so much as well. They have nice clothes but always advertise the same coat/long sleeve t-shirts all the time.
John DeGraff
Marketing 311-02
Radio: 4
Social Media: 16
Online: 37
Total: 57
This was an interesting task to complete since I tend to skip or get rid of almost every ad I run into. But this exercise made me analyze and pay more attention to the ads that were given to me and how they were related to my hobbies and everyday life. This data was collected in a matter of a day driving back from Colorado.
The main ads that stick out are the repeated advertisements on the podcasts that I listened to on the drive which which technically be considered radio. One ad was a “Hello Fresh” ad that promotes people to order fresh produce to their home so that they can cook a fresh homemade meal without doing a lot of the work. Having used this company before, the ad does it complete justice and really encourages people to at least check it out with promotions and offers that are hard to pass up.
One ad that stuck out on Youtube was “PWCC Vault” which is a company that stores your trading cards to keep them safe for years to come. This was interesting because Youtube was essentially spying on my activity on other sites to promote something I would be interested in. ‘Hate the game not the player’ type of situation and I respect it.
The last ad that was memorable was another ad from a podcast but this time it was the CashApp. It was memorable because two separate podcasts that I listened to made ads for the company. Both were funny in their own way because you can tell that the company just pays for the airtime and does not really care what is said in the 30-60 seconds.
TV: 22
Radio: 0
Print: 0
Online: 6
Social media: 36
Billboards: 0
In-store: 0
Total: 64
I reached 50 ads within one or two hours. I went on the internet to do some homework and saw a few ads while browsing websites, then while watching TV and browsing social media I found a lot more.
I am not too surprised by how many ads we see a day or even an hour. We get bombarded with commercials on TV and most of the money made from social media and websites comes from advertisements.
On TV, the ads I saw were a variety of products that typically were sports-related as I was watching football. Social media and the ads online were all based on my cookies and what my interests are. I found there were a lot of shoes and clothes advertisements. Particularly from Nike. Another popular ad that kept appearing is Hulu Live. Almost every time the TV went to a commercial break, a Hulu Live commercial would come on. Lastly, the State Farm commercials with Chris Paul was another popular ad I saw reoccur.
Marketing 311-02 John DeGraff
TV – #15
Radio – #0
Print – #0
Online – #8
Social Media – #153
Billboards – #3
In-store – #2
Honestly I reached 50 ads within a couple hours which was very surprising to me because I never paid to much attention the number of ads I see and where from.
The ad that stood out the most to me was a online clothing shopping site. It stood out to me because it featured some clothing that appealed to my sense of style for a very low price. It also show me the discount on the items which made me even more drawn in. This ad lead me to actually click the link because I was so interested. The ad that came in second place was an ad for planet fitness. This ad was memorable because it had in big numbers zero down by January 27th. This ad also made me more interested because I have been trying to exercise and live a healthier life. The third most memorable ad was a Stars app ad. This ad was memorable because it had in big letters 7 day free trial and then it was playing a clip from a show I like.
Blog #1
Marketing 311-02
John Degraff
TV # 20
Radio # 0
Print # 0
Online # 25
Social Media# 100
Billboards# 0
In-store# 0
Total # 145
The past 2-3 days I have seen almost 150 ads throughout social media, TV, and just being on my computer. It took me about a day or two to reach 50 ads seen. Ads are everywhere and I do not notice them a lot of the time but many of them will stick out and to watch anything anymore there will be ads within them or to the side of them.
1. I remember seeing an ad for Dr. squatch’s soap because of the line that they start the ad with being “the soap you shower with, is sh*t”. So that ad stuck out to me because of the approach to it.
2. I watch a lot of youtube and their is always an ad for youtubetv saying that they have live tv with local sports and news, that is actually what made me get youtubetv.
3. The last ad I saw was for window tinting, this caught my eye cause I really enjoy cars and how people make cars look better in different ways, such as tinting.
Blog #1: How Does Marketing Impact You?
Marketing 311-01 John DeGraff
TV # 70
Radio #5
Print #0
Online # 15
Social Media#25
Billboards#0
In-store#0
Total=115
It took not even one full day to reach 50 ads. I was amazed how many ads you while watching a basketball game on tv. You can see them on the jerseys, court, and during commercials breaks. It makes me wonder how much it costs to get that type of ad space in primetime.
Ad 1: NFC championship game, I saw an ad for the NFC championship game while scrolling through Twitter. I remember this ad because I am a sports fan and because it had two very famous quarterbacks involved.
Ad 2:NBA store, While scrolling Instagram I saw an ad for the NBA store. I remember this ad because it was very flashy, would change colors quickly, and was animated very nicely. Overall this ad was visually appealing and was easy to view.
Ad 3: Chris Paul state farm, This ad was memorable because Chris Paul has been doing a series of ads with state farm for a long time now. These are some of my favorite commercials to watch while watching basketball because it is a well-known player in a big commercial
Bog # 1
Marketing 311-01
John DeGraff
TV # 5
Radio # 0
Print # 0
Online # 12
Social Media # 31
Billboards # 2
In-Store # 3
Total Ads Seen: 53
How long did it take you to reached 50?
It took me approximately 24 hours or one day to reach the 50 ads. I am pretty sure that I have seen more than 100 ads in the time between I started paying attention to the ads for the class to the day I am writing this.
Top #3 ads That I remember:
# the 1st one is Messenger app ad. I remember this add because It pops up on my phone every day. I use quite a bit social media except Messenger because I don’t understand that politic of Facebook of having another app just for the message receive on the app (Facebook). So every time, I am on social Media It comes up.
# the 2nd one is a “Pretty Little Things” It is a clothing online store. I remember that ad because the dress. Couple minute for the ad, I remember searching on the Internet for good affordable clothes. And that add show up.
# the 3rd one is “Candy Crush Saga” game. I remember this one because the game gives me a period to play the game and If you like it, you download it. I ended up downloading the game.
TV # 11
Radio #4
Print #
Online #7
Social Media#36
Billboards#2
In-store#.
Needs to total at least 50. Total: 60
I reached 50 ads before the end of day 1. I didn’t realize the amount of advertising that is being shown to us in various forms throughout the day, and the amount I got to in just one day was quite alarming. I think that the most ads that I saw were advertised on Facebook. This does make a lot of sense for me though because I am quite often on Facebook. The interesting part was when I clicked an advertisement it decided to put up 5 more relating to that post once I was done. The design it has to be able to filter the advertising to our desired preferences was kind of freaky.
I saw a lot of the tv advertisements while I was watching the Packers play on and off today. The ad that stood out to me the most was the State Farm ad with Aaron Rodgers golfing. This stood out to me because the ad was trying to relate to customers by expressing that everyone gets a rate like Aaron, and they used humor to send it to the viewers. It drew me in because of the bright red color that was displayed in the background with the humor that was being portrayed. I think that the way advertisements are changing they are becoming more and more relatable to a broader spectrum of people.
Blog #1: How Does Marketing Impact You?
MARKETING 311-02 John Degraff
Organize by:
TV # 0
Radio # 0
Print # 0
Online # 12
Social Media# 38
Billboards#35
In-store#0
Total:85
Once I starting paying close attention to how many ads I saw throughout a normal day I realized how short it actually took for me to see 50 ads. While I am working (delivery driver) I see many different ads when I go into different restaurants and while I am driving throughout my home town. I even saw all 35 billboard ads in the first two hours of my shift.
List the top three ads you remember and why?
The first ad that stuck out to me was a culvers billboard on Milton Ave. in Janesville as I have passed that billboard hundreds of times in my life, and have no doubt in my mind that I will hundreds of more times.
The second ad that I remember was an ad on Instagram for converse shoes. I remember this particular ad because about an hour prior to see the ad I looked up converse shoes and was browsing through converse’s online store. I found it very interesting how information about what I am looking up can transfer that fast over to other social media accounts and create an ad that fast encouraging me to go back to the website.
The last ad that I remember is was an add on YouTube for Disney+. The ad highlighted a new series coming out to Disney+ and put an emphasis how you could upgrade to a bundle package and get Hulu and ESPN+. I remembered this ad in particular as the series that was being highlighted was a marvel show and I have always been interested in marvel movies.
Blog #1: How Does Marketing Impact You?
MARKETNG 311-22 John DeGraff
TV# 12
Radio# 10
Print# 6
Online# 15
Social Media# 20
Billboards# 7
In-store#
Total = 50
I originally thought that it would take me a long time to reach the 50 ads, but I hit my goal all within the same day. Once I started counting the ads, it dawned on me how many ads we are presented with on a daily basis. There are ads everywhere we look. The majority of ads came while I was using my phone. In between checking Snapchat stories there are ads, in between Instagram posts, etc. Many of my ads were through social media or some other online platform.
A lot of the ads I saw were repeat ads, the first notable ad came from a podcast I listen to called the Views podcast. There are usually 4-5 ads within each episode. The most notable one is an ad for the new Wonder woman movie. They play this ad before the start of each podcast and has been stuck in my head.
The next ad that stood out to me was an ad I saw on instagram. These ads tend to target you and show you products that you may want. I have gotten many ads like it, it was an ad for Primitive clothing line, a skateboard brand that sells a lot of anime merchandise. It had a lot of stuff from shows that I had watched.
The final ad that stood out to me was an ad for an investing app called Acorn. It is an ad that I have seen maybe a hundred times. It is Ashton Kutcher explaining the app on a talk show and tells how he had great success with the app.
John DeGraff
Marketing 311-22
TV #35
Radio #12
Print #
Online #
Social Media#47
Billboards#
In-store#.
Needs to total at least 50.
Total:94
How long did it take until you reached 50?
This project made me pay more attention to ads than I ever do. I tend to skip ads or scroll past them on my social media. It probably took me about five and a half hours to see 50 ads. I saw quite a few ads while watching tv. I saw a majority of ads on my social media. Every few posts there would be an ad that came across my feed.
List the top three ads you remember:
1. One of the top ads I remember was from tv. It was an ad for dog food from the company Hills. The ad featured a dog that ate unhealthy dog food, which made the dog gain weight, and then the dog has a vet appointment coming up. The owner then switches the dog to Hills dog food and the dog loses weight in time for the appointment.
2.The second top ad I remember is also from tv. It was an ad for a new tv show coming out. The show is called “Up Early Tonight.” It is a comedy show directed at moms who have to get up in the middle of the night with their kids. The show features other moms and their crazy stories.
3. The third ad I remember is from my social media. I got a few ads from the same company for nail stamps. Nails stamps are boards that you put nail polish on and then put that on a stamper and then on your nails. I saw all of these ads from maniology.
Blog #1
MARKETNG 311-22 John DeGraff
TV# 28
Radio# 0
Print# 0
Online# 9
Social Media# 31
Billboards# 0
In-store# 0
Total# 68
It was faster than I expected to reach 50 as I assumed I would see less in one day. I was shopping around on google for things for work and saw the bulk of my advertisements then.
Three ads I remember:
Kin Euphorics is an ad for non-alcoholic drinks that provide a boost in your mood. I have seen this ad multiple times before so it was easy to remember.
Another was an ad on Instagram for floating shelves being sold on Esty. I remembered this because I have recently been looking at home decor and noticed how it is always in my feed now.
Ben and Jerrys dog ice cream, I have seen this one before and remember it because I have yet to find it at a local store.
John Degraff Marketing 311-02
How many ads do you see in a day:
TV- 54
Radio-4
Print-0
Online-5
Social Media-15
Billboards-13
In-store- 0
Total-91
When this assignment was originally presented I thought it would be hard to reach 50 ads. As I started paying attention to the ads I realized that I come across more than 50 in a day, and often don’t even realize it is an ad because I am so used to seeing them. It only took the first day to reach 50 ads watching tv for only a few hours. Out of all the ads I came in contact with there were only a few memorable ones. I feel as if the most memorable ones where all of which I saw on tv or on youtube. The visuals from the ads are the things that got my attention and stuck with me the most. Ads on social media other than youtube do not stick with me as much because I can skip them or keep scrolling; however, when I am watching television I have to watch the commercials in order to continue watching.
Youtube is also different when it comes to ads because some youtubers make ads mandatory so that they can get paid for their videos.
1) Sonic Ads were the main ads that stuck with me because it came on 3 times in the span of one 30 min tv show. Also, the visuals of the food and drinks are very colorful and appealing to the eyes.
2) Good RX is another Ad that has stuck out in the past 2 days. Pluto Tv always plays this ad a lot and it gets my attention because I am always looking for ways to save money. Lastly, its always good to have informations on doctors during the pandemic.
3) Ads for wigs and hair products on youtube is another ad that has stuck with me. Even days after seeing the ad I will think about it because as a female that loves to do hair I always find myself wanting more so I click on the ads.
TV: 13
Radio: 1
Print: 4
Online: 13
Social Media:12
Billboard:7
In-Store: 0
Total: 50
1.) Over the past two days, I was on a rigorous search for ads and quite frankly, it was very easy. Advertisements are everywhere being slammed in your face as people are constantly exposing themselves to content. It took me about a day to complete a list of 50 advertisements that I found effective and worth writing down.
2.) The top advertisement I remember was an old NBA Advertisement back in 2015 with star athletes Kevin Durant, James Harden, Steph Curry, LeBron James, and Derrick Rose shooting three pointers to the tune of Jingle Bells. The advertisement stuck with me because I love all of those players and it was fun to see them in a lighthearted setting having fun with each other. The second one was a Taco Bell ad that was made to seem like the trailer to a scary movie, but it was really just reintroducing the limited time nacho fries they serve. The ad was memorable because I liked the actor and it made their product seem very appealing. The last advertisement I remember was an ASPCA commercial asking people to donate to shelters for dogs and cats. The ad was memorable because it held a strong emotional hold on me.
Marketing 311-01 John Degraff
* TV # 7
* Radio # 0
* Print # 1
* Online # 0
* Social Media# 58
* Billboards# 0
* In-store# 3
I was shocked at how I was able to reach 50+ ads on social media alone. I scrolled through my normal routine of apps to catch up on events that happened overnight as well as give myself time to wake up in the morning. In less than 1 hour I saw 50+ ads. I noticed that it seemed to be every 3-4 posts, there would be an ad. This could be seen across multiple platforms including Facebook, Instagram, and Tik Tok. I also saw a few ads on TV and in restaurants. One ad that I remembered was at a restaurant I went to and it was on the “please seat yourself sign” there was a Tito’s vodka bottle with a saying by it in the bottom corner. I remember it just because of how I thought that it was smart as you walk in to see that vodka ad and possibly order one after being seated. Another ad that stuck out to me would be from tv for apple. My family has a lot of apple products so I like to watch their ads and see new products or just what they have produced for their next ad. The final ad that stood out to me was on Hulu for Homechef which is a meal kit delivery service. The offer they had made it very reasonable and I ended up signing up.
John Degraff Marketing 311-01
TV- 15
Radio- 8
Print-1
Online- 9
Social Media- 14
Billboards-1
In-store- 2
I was surprised I had reached 50 adds so quickly, it took my less than 22 hours. Then the more I had been thinking about it the more I had realized that I am definitely guilty of seeing adds and buying things off social media or tv commercials when an add comes up with a discount or coupon for it.
1. Was a commercial for the Hello Fresh meal prep delivery system, because it gave me a discount of $60 if I signed up right then and there. I remembered this one because I had heard such good things about it from others, and I do care about eliminating food waste and healthy eating.
2. An ad I had seen on Instagram for a teeth whitening strip that if you signed up you got 20% off your order. I remembered this one because I have been looking into whitening my teeth and a celebrity I liked had been in the ad.
3. An ad on TV for a credit card that entered me into a Packer sweepstake if I signed up for a card today. I remembered this one because I had been wanting to get a credit card for awhile to help my credit go up and I love the packers. Therefore it was like killing 2 birds with one stone.
Marketing 311-01 John Degraff
TV: 0
Radio: 0
Print:0
Online: 23
Social Media:21
Billboards:
In Store:6
I had seen 50 ads by the time my lunch break had finished on the first day I started counting. However, I honestly could have hit 50 in a much shorter amount of time if I did not already have policies on my devices which blocked ads. While I may have seen more ads online, the density of the ads on social media rapidly brought me up to 50.
The first ad that grabbed my attention was for a sale on a charging bank on Amazon. This ad was certainly tailored to me as I was recently looking to purchase one.
The next ad which got my attention was for a mobile video game. This ad took the shape of a sponsorship of a youtube I followed. The Youtuber’s creative way of endorsing the game by combining humor with the information made this more memorable.
The final advertisement that stuck out to me was at my lunch at P-Street. They were running a promotion where the purchase of a Gatorade bottle would earn a free reusable bottle. This tie in of a free item led me to purchase one of these bottles.
* TV # 42
* Radio # 11
* Print # 0
* Online # 0
* Social Media# 14
* Billboards# 7
* In-store# 4
I was able to reach 50 ads in a matter of a a couple of hours do to watching tv and looking at social media at the same time. The add that always sticks in my head is the Baker Mayfield Progressive commercials. I believe this is based solely on the amount of times that I see it while watching football weekly. Another one is the Patrick Mahomes State Farm commercial where he is tossing the bags without even looking. This is because is wonder constantly how many times it took for him to make it every single time. The final Add that always sticks in my head is the crown Royal water break. It is a simple commercial that is straight to the point. I like how they take and make an importance of monitoring your water on game day and try not to get black out drunk. I feel like because these adds are all played constantly they stick in my brain better and because they utilize people that I recognize and people that are famous more people tend to associate people with their Adds. For instance Arron Rodgers and the State Farm Rodgers Rate.
I completed the 50-add count for this assignment a few hours after I emailed John on Friday for clarification on this exercise. I work 20 miles out of town so of course I counted 24 billboards en route. In just 30 minutes I was inundated with 13 online Shoe adds. I must confess I’m a guy with a serious shoe fetish. Sometimes I try them on just to inflate my ego. I digress. In any case, fast food, soda, and chip adds are the norm as we come up to the Super Bowl, so these 10 ads were what stood out to me at the grocery store. Due to Covid-19 there are a lot of public service announcements on the radio to get listeners to warm to the idea of vaccination when our time comes around. I counted 5 of such in just 30 minutes. I don’t have much exposure to print media because it isn’t a news source I readily consume much of. Thus, I don’t have any data from a print source. In all what stood out to me is the digital footprint each of us has. Which allows anyone who desires to stalk us. And that’s scary, because who’s able to get such information and what are they utilizing it for, is anyone’s guess.
TV: 13
Radio: 1
Print: 4
Online: 13
Social Media:12
Billboard:7
In-Store: 0
Total: 50
1.) Over the past two days, I was on a rigorous search for ads and quite frankly, it was very easy. Advertisements are everywhere being slammed in your face as people are constantly exposing themselves to content. It took me about a day to complete a list of 50 advertisements that I found effective and worth writing down.
2.) The top advertisement I remember was an old NBA Advertisement back in 2015 with star athletes Kevin Durant, James Harden, Steph Curry, LeBron James, and Derrick Rose shooting three pointers to the tune of Jingle Bells. The advertisement stuck with me because I love all of those players and it was fun to see them in a lighthearted setting having fun with each other. The second one was a Taco Bell ad that was made to seem like the trailer to a scary movie, but it was really just reintroducing the limited time nacho fries they serve. The ad was memorable because I liked the actor and it made their product seem very appealing. The last advertisement I remember was an ASPCA commercial asking people to donate to shelters for dogs and cats. The ad was memorable because it held a strong emotional hold on me.
Blog #1: How Does Marketing Impact You?
Marketing 311-01 John DeGraff
TV: 16
Radio:5
Print: 3
Online: 10
Social Media:24
Billboard:2
In-Store: 0
I got to 50 ads faster than I thought I would have. I was surprised how many ads surround us at any given time. It only took me about 4 hours to reach 50 ads. This means that on average I saw around 12-13 ads per hour. I was at home for most of the time when tracking the ads I saw. So the majority of ads I saw were on TV and on social media.
There were definitely a few ads that stuck out to me and that I remember. The first being a billboard ad. I drove to my hometown(Which is about 20 min away). And I noticed a Generac billboard. It was saying how they are hiring and that they are paying $15-27 an hour. I think this one stuck with me because I ALWAYS see this ad. Also each time I drive past the sign, I consider maybe applying for a job. The next ad that stuck out to me was one I saw on Facebook. It was an AD for the streaming service named Peacock. The ad was for the show “The Office”. This stuck out to me because I am a huge fan of the show, and it was recently removed from Netflix. Also because they were showing a deleted scene form the show, so I actually enjoyed watching the ad. The last ad that stuck out to me was one I saw on TV. It was a Kemps commercial about cottage cheese. I remember this one because they were advertising there new favor of cottage cheese(Which is bacon ranch). I remember this ad, because of how gross that would be.
Marketing 311-22 John Degraff
TV: 15
Radio: 0
Print: 0
Online: 5
Social Media: 30
Billboard: 0
In-Store: 0
It took me less than a day to reach 50 ads, which was faster than I thought. I rarely watch TV unless it is sports and I try to limit the amount of time I am on my phone, so I found it shocking how many advertisements I found in such a short time. It’s hard to recognize that something is actually an ad, when it is tailored to you so well.
The first ad I saw was for the new Bud Light seltzer while I was watching the playoff game with my coworker. This ad stuck out to me because it incorporated some humor, my coworker and I both found it funny. The next ad that I saw was when I was scrolling through my email. I had just ordered clothes online and wanted to track my order, but I saw an email for the same website advertising a new clothing drop. This stuck out to me because I always like to see whats new and find myself checking it out. The last ad I saw was on Instagram. I had recently looked at shoes on a different website and when I opened Instagram, an ad came up for 20% off of those shoes. This stuck out to me because I was immediately interested in the sale.
The total ads I saw was upwards of 200 across social media and Television. The most common ones I saw involved car ads including Buick and ford but also Best Buy and major retailers found within the United States.
TV # – 200+
Radio # – 5
Print #- 5
Online #- 12
Social Media#- 36
Billboards#- 11
In-store#- 0
The three most common ads were Buick, Ford and Best Buy that stood out the most.
For the Buick ad, it was found on Instagram which is the same for Ford. These ads included pictures of the new lineup each company is trying to sell this year. There were mentions of rebates, deals and financing throughout each. What stood out was the Ford having more trucks which fits their company more so than Buick. I found these interesting because I saw them very shortly after one another and each showed different cars. That stood out as Instagram or the companies are able to have guided ads and representations for their deals and vehicles.
My favorite ad was the Best Buy one found on twitter. This one promised a deal and once you clicked it, there were multiple steps and pieces to find the deal it was talking about. Isn’t that similar to every ad seen today? Click on one thing and it leads you down a completely different path in the end. I enjoyed this because it was not directly easy to find the deal and made you work for it, which only increases the amount of time I spent on the app and on their website which is the goal.
Brooke Hildebrand
MKT 311
John Degraff
MARKETING 311-22
TV # 73
Radio # 7
Print # 0
Online/Social Media # 22
Billboards# 0
In-store# 0
How long did it take until you reached 50?
It did not take me long to reach 50. I would say I hit the 50 mark around 11 am. I watched the news most of the morning and there were lots of ads/commercial ads in the morning.
List the top three ads you remember and why?
The top three ads I remember were:
Gruber Law Offices
Window Select
Toppers Pizza
I remember the first two, Gruber and Window Select because of their little jingle that goes along with the advertisement. On Facebook, I get a lot of Topper’s ads and they stand out to me because I love pizza, however I am not a toppers fan so I always find it ironic that I get ads for a place I do not eat at.
Brooke Hildebrand
John Degraff
MARKETING 311-22
TV # 73
Radio # 7
Print # 0
Online/Social Media # 22
Billboards# 0
In-store# 0
How long did it take until you reached 50?
It did not take me long to reach 50. I would say I hit the 50 mark around 11 am. I watched the news most of the morning and there were lots of ads/commercial ads in the morning.
List the top three ads you remember and why?
The top three ads I remember were:
Gruber Law Offices
Window Select
Toppers Pizza
I remember the first two, Gruber and Window Select because of their little jingle that goes along with the advertisement. On Facebook, I get a lot of Topper’s ads and they stand out to me because I love pizza, however I am not a toppers fan so I always find it ironic that I get ads for a place I do not eat at.
Marketing 311-02 John Degraff
Tv- 0
Radio- 0
Print-0
Online/social media- 50
Billboards- 0
In store- 0
Total – 50
It only took me about 12 hours to reach 50 ads. I normally don’t pay much attention to ads when I see them or I ignore them or scroll past if they pop up on my social media. All of the ads I saw were from Instagram, Facebook, and during youtube videos.
The first ad that I remember seeing was for the athletic brand Lululemon. I had been looking online at this company to potentially purchase some new clothes so I wasn’t really surprised when I saw an ad for the company during a youtube video.
The second ad that stood out to me was an ad for amazon prime. I personally do a lot of shopping and browsing on the amazon site so this is an ad that I see very frequently on my phone.
The third ad that I’ve seen multiple times is an ad for the game Candy Crush. I saw it a couple times in other games I was playing on my phone and I’ve also seen it advertised before Youtube videos.