Welcome to UW-Whitewater Marketing 311 blog!
Jan 4th, 2021 by John DeGraff
As laid out in the Syllabus we will be posting marketing videos on this blog. It will require you review the video and make insightful comments. Please relate the video to the information we covered in class and your daily life.
The primary objective of this course is to introduce students to the world of marketing. In this regard, we will cover an extensive array of important marketing concepts. I am also interested in exposing students to strategic and tactical decision-making as well, important ingredients to being successful in the marketplace. Because students in this class come from different majors within and external to the College of Business and Economics, I will make every effort to link marketing to a wide-range of disciplines. In reality, marketing impacts our lives every day as consumers plus each of you will need to “market” yourself to get a job! Lastly, my personal objective is for you to have fun like posting in this blog. As such, and as you will see, I have included many different types of learning exercises and am utilizing multiple forms of media/technologies, including embedded videos, this class Blog, and in class exercises, Enjoy!!!!
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