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Archive for January, 2021

As part of our lecture on marketing strategy and plans a key element of the marketing process is conducting a SWOT (Strength, Weakness, Opportunity and Threats analysis). This week we will look at Levi’s marketing strategy. You should also visit Levi’s Website   and watch this video before posting on the blog.

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How many ads do you see in a day: Count the number of adds you see the next two days, keep a diary. Take it everywhere you go and keep track of the number of ads you see. Organize by: TV # Radio # Print # Online # Social Media# Billboards# In-store#. Needs to total […]

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As laid out in the Syllabus we will be posting marketing videos on this blog. It will require you review the video and make insightful comments. Please relate the video to the information we covered in class and your daily life. The primary objective of this course is to introduce students to the world of […]

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