Posted in Uncategorized on Jan 29th, 2021 233 Comments »
As part of our lecture on marketing strategy and plans a key element of the marketing process is conducting a SWOT (Strength, Weakness, Opportunity and Threats analysis). This week we will look at Levi’s marketing strategy. You should also visit Levi’s Website and watch this video before posting on the blog.
Posted in Uncategorized on Jan 18th, 2021 228 Comments »
How many ads do you see in a day: Count the number of adds you see the next two days, keep a diary. Take it everywhere you go and keep track of the number of ads you see. Organize by: TV # Radio # Print # Online # Social Media# Billboards# In-store#. Needs to total […]
Posted in Uncategorized on Jan 4th, 2021 32 Comments »
As laid out in the Syllabus we will be posting marketing videos on this blog. It will require you review the video and make insightful comments. Please relate the video to the information we covered in class and your daily life. The primary objective of this course is to introduce students to the world of […]