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Archive for September, 2019

PLEASE NOTE:  This discussion IS NOT about whether you’d buy a diamond online.  While that is an interesting topic, it is not relevant to this exercise, and I will delete posts focused on that issue.  It is the consumer decision process — not online buying– that is the topic we’re considering here. Buying a diamond is, […]

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As part of our lecture on marketing strategy and plans a key element of the marketing process is conducting a SWOT (Strength, Weakness, Opportunity and Threats analysis). This week we will look at Levi’s marketing strategy. You should also visit Levi’s Website   and watch this video before posting on the blog.

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How many ads do you see in a day: Count the number of adds you see the next two days, keep a diary. Take it everywhere you go and keep track of the number of ads you see. Organize by: TV # Radio # Print # Online # Social Media# Billboards# In-store#. Needs to total […]

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