Archive for the ‘SEGMENTATION AND POSITIONING’


SEGMENTATION AND POSITIONING STRATEGIES IN MARKETING

Play this video on how social media platforms are “positioned” in the market – – you can argue this is also about segmentation. Note, just recently Instagram passed Twitter.

(1) What did you find most interesting about this video? (2) Think of one of your favorite brands and discuss how it is positioned in the market.  Include a URL that substantiates your point.  Minimum of 150 words.  DUE OCTOBER 7. YouTube Preview Image