This video helps clear up any confusion over what a brand is. It explains that logo’s (ex: audi’s rings, nike swoosh, mac’s apple) are just badges that help us to remember the brand. The brand is the collection of meanings you have about any product or service. Brand’s don’t necessarily exist, they only exist in our collective consciousness.
Here is a good google wave video. Google wave is actually more of a ‘new’ way to email. They set out to combine the best ideas of email, instant messaging, wikis, forums, and blogs. Google wave is currently in limited ‘preview’ by invite only. More information can be found on the product’s page: http://wave.google.com
This commercial is the introduce Pepsi’s new can design. Because Pepsi is part of the mature beverage industry its main target is to steal customers from its competitors. Pepsi approaches this by showing its design as it evolves through the many decades. It shows Pepsi-Cola back in 1903 and brings it to present day, showing that Pepsi is still a strong product and has been loved by many for over a hundred years. The commercial goes further to depict radical people in some of the more memorable events of our history and showing of them drinking Pepsi. Pepsi then challenges today’s generation to become part of history by the phrase, “every generation refreshes the world. Now it’s your turn.” Drink Pepsi.
When we talked about how companies often use music in their commercials I instantly thought of this one. For the life of me I couldn’t remember what car the commercial was for but I searched for the song, a personal favorite, and was able to track it down. As you see the commerical is highlighting the 5.1 soundsystem in the new Acura. The commercial sends a clear message of elegance and luxury that one can expect to find when purchasing an Acura. The song nicely mirrors the nightlife depicted in the commercial and really helps to set the tone. Not much of the car shown and the main focus of the commercial is the man’s tour of the city and his encounters with the woman, but I like this commercial because of that. It feels more like an escape into a different world, and not just an advertisement, which I think is just what Acura is shooting for. A truly great commercial.”
http://tunesontv.com/2008/04/21/acura-commercial-music-acura-advance/
[youtube]http://www.youtube.com/watch?v=rDu2A3WzQpo [/youtube]For those of you who attended the conference Friday, Google introduced Google Wave, Here are a couple videos on the new “revolutionary” Google Wave. Google Wave is still in its Beta testing stage. An extremely exciting innovation, but still needs some tweaking and working around to be useful. I have an account, and it’s not as completely awesome (yet) as it should/could be.
Well, I think I found an array of the oddest products on the market today, and getting competitors in the market and challenging these guys is going to be tough. This website (as seen on T.V.) is all about sports fans and what they can expect to take tailgating with them during their sporting events. Products range from foam hands that have a place for your drink “FOOZIES” to cooler that has a speaker in it. As you can see these people have thought out hard who the target audience is, people over the age of 21 (due to alcohol related content) true fan enthusiasts, and really people who are looking to get a little attention from others. They do a great job of marketing their products and website on ESPN throughout the day as well as during commercials on various sports networks. Here are a few questions I have for: 1. Some of these products are off the wall stupid, but the reality is “if you make they will buy it” with so few competitors in the market, would you still be willing as owner of this company to invest and make certain products, like condiment holders (ketchup, mustard, ect) that goes over your dog! I mean come on, arguably the dumbest thing I have ever seen in my life, but what do you think? Also, as ridicioulous as some of these things are, but also knowing that some people are buying these things, shouldn’t someone have the guts to challenge this company and enter the market in hopes of stealing some market share from them?
This is an advertise of CCTV China. I recommend this video because I think the brand is also important for media. CCTV is the official media in China. So its brand represent China at some extent. We can see from this ad. that it not only shows the traditional culture of China but also shows the changing in resent years. China has became more and more international, so has CCTV.As the slogan said at last, “Trust the strength of your own brand”, CCTV will develop in its special way and establish brand loyalty all over the world.
I like this blog quite a bit when I listened to the Ralph Lauren president/COO Roger Farah. To sum it up – Roger Farah, president and COO of Polo Ralph Lauren talked about how if the company has the economic capabilities to not have to license their product that suggest not to. He explained that if you do it yourself you are more concerned about the long term and right investment of the company rather than the return on investment or the end relationship. Take this company, Ralph Lauren, for example their targets are people who want to live the American dream and lifestyle. If they liscensed with another clothing brand company and the licensee company started to sell in department stores the Ralph Lauren brand’s target market completely changes to a different lifestyle. I agree with his statement that most licensees would not be concerned about the long term effects of the company. Some, like he said may take short cuts. If that’s the case then the company may not grow to its full potential and reach the consumers in the public eye the company would like it to be seen.
I found this short video that I thought would shed a little bit more insight on the current topic of new product development. The speaker here addresses how Lassen Innovation uses the value based triangular system, pertaining to satisfying the needs of consumers, adding value to the firm, and diversifying firm’s risk, to be innovative in the corporate business world. I think this is a useful tool because Lassen Innovation discusses how they have set themselves apart from other companies and have applied the triangular system to help them either move a product along or dump it and start on something else. The use of this video is giving a little bit of a plug for Lassen Innovation, but I think it’s important to see how what we are learning in class applies to people and businesses in the real world. Therefore, I believe this to be a good example of the correlation between the two.
In the last few weeks there has been some controversy surrouding Michael Jordan’s son who attends the university of central florida. There is a lot going on in regards to the shoes that his son will be able to wear for the upcoming basketball season. The school has an agreement with adidas, but being the son of a legend of the game, it is quite obvious that he would like to wear his father’s patented Nike Jordan shoes. So, there is speculation that this could cause the school to surrendor millions of dollars for him to wear his dad’s shoes, so what do you think, should he be able to wear the shoes of his father, or should he (like the rest of his teammates) wear the shoes that are in agreement through the school? Also, what would you do if you were Michael Jordan, I mean the guys’ net worth is north of 300 million dollars, if you really wanted your kid to wear your shoes wouldn’t you (yourself) pay the penalty of the university? Just something to think about as we delve into the subject of branding and things of that nature!