If you listen to the WSUW, you may have heard an advertisement unlike any other. That’s right, the University Library has their own sixty-second spot. The ad highlights just some of the reasons for visiting us here in the Library. If you haven’t heard the ad, we’ve got it right here for you.
Library Radio Spot - MP3 (1 MB)
writing credits: Leigh Otten
Thanks to WSUW for producing and airing the ad!
The Library is pleased to announce our newest electronic resource, SRDS Media Solutions! If you’ve taken a marketing or advertising class, you may already be somewhat familiar with SRDS. The company publishes titles critical to advertising and marketing, containing information about circulation, media profiles, advertising rates and much more. We previously received these titles in print, but the electronic subscription will replace those copies.
The online version greatly resembles the print edition. Through our subscription, you’ll have access to the following titles: Business Publication Advertising Source®, Consumer Magazine Advertising Source®, Direct Marketing List Source®, Newspaper Advertising Source®, Radio Advertising Source® and TV and Cable Source®.
Have you used SRDS publications before? What information did you get from them? Try the online version and let us know what you think!
It’s that time of the week again… New Stuff Tuesday! This week it’s all about people and our social nature.
Herd:
How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls
HF5415.123 .E37 2007
New Book Island, 2nd floor
This intriguing book, written by a leading thinker in consumer behavior, covers a whole lot of ground. Although this book centers around the principle of mass behavior and its effects on advertising and marketing, it quickly moves from the idea of the group versus individual mentality to the keys of “herd marketing,” such as interaction, influence, and letting go. What’s great about the book is the use of real-world examples as illustrations, like urinal etiquette to describe unspoken rules about choosing the correct point of relief, if you will. Bet you didn’t see that coming, did you?
This Changes Everything:
The Relational Revolution in Psychology
Christina Robb
HM1106 .R63 2007
New Book Island, 2nd floor
Christina Robb, former Boston Globe reporter & Pultizer Prize winner, delves into relational psychology and the women who causes this fundamental shift in thinking. This pioneering group — Carol Gilligan, Jean Baker Miller & Judith Lewis Herman — asserted that relationships serve ad the foundation for our psychological wellbeing, not the Freudain camp’s Sense of Self. This provides the “missing link between feminist politics and female reality.” (Jennifer Baumgardner). So did it really change everything? Find out for yourself.
