Tag Archives: marketing

Business Research: Which Source Should I Use?

It’s the start of a new semester, and as you look at your syllabus you might see some assignments that seem like they’ll be a lot of work. Perhaps you’ll have to write a marketing plan or conduct a feasibility … Continue reading

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New Stuff Tuesday: July 21, 2015

Cool: How the brain’s hidden quest for cool drives our economy and shapes our world by Steven Quartz and Anette Asp HF5415.32 .Q37 2015 New Arrivals, 2nd floor What do designer jeans and neuroscience have in common? Steven Quartz and … Continue reading

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New Stuff Tuesday – January 14, 2014

Contagious: Why Things Catch On by Jonah Berger HF5415.153 .B463 2013 New Arrivals, 2nd floor You’ve probably seen quite a few “Best of” and “Top Trending” lists the past few weeks as one year ends and another begins. Have you … Continue reading

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New Stuff Tuesday – February 19

Custom Nation: Why Customization Is the Future of Business And How to Profit from It by Anthony Flynn & Emily Flynn Vencat HF5415.127 .F59 2012 New Arrivals, 2nd floor Technology has opened the floodgates of possibility when it comes to … Continue reading

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New Stuff Tuesday – January 8

Fear of Food: A History of Why We Worry about What We Eat by Harvey Levenstein TX360 .U6 L47 2012 New Arrivals, 2nd floor Now that we’ve gotten through the holiday season, we can breathe a sigh of a relief. … Continue reading

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New Stuff Tuesday – November 6

Social Media is Bullshit: by BJ Mendelson HM742 .M4596 2012 New Arrivals, 2nd floor I found myself watching TV this weekend, a rare occurrence for someone that doesn’t have cable. Since it was late, Saturday Night Live was on, and … Continue reading

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New Stuff Tuesday – September 11

Uprising: How to Build a Brand — And Change the World — By Sparking Cultural Movements edited by Scott Goodson HF5415.1255 .G673 2012 New Arrivals, 2nd floor I sometimes draw from my Facebook newsfeed for inspiration when it comes to … Continue reading

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Operation Beautiful & the Library

No, this operation doesn’t involve the construction going on here. Operation Beautiful, the powerful project focused on changing negative body image, has taken over the library. You may come across post-it notes in not only mirrors, but books, magazines, and … Continue reading

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New Stuff Tuesday – October 25

The Branded Mind What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand by Erik Du Plessis HF5415.12615 .D8 2011 New Arrivals, 2nd floor Now that I’m back from my trip to the Big Apple, all … Continue reading

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New Stuff Tuesday – July 12

The Ultimate Web Marketing Guide by Michael Miller HF5415.1265 .M555 2011 New Book Island, 2nd floor Some people use summer as a way to relax and recharge after a draining semester [read: me]. However, I realize that not everyone is … Continue reading

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