Tag Archive for 'google'

Orientation Week Events

The Library is involved in several events during Orientation Week and we’d like you to know about them!

Google for Scholarly Research
Presented by Martha Stephenson, Reference & Instruction Librarian
27 August 2009 (Thursday) — 9-10 AM — UC 261
Google is ubiquitous, yet constantly evolving. Advances and improvements in Google products offer opportunities to more effectively and efficiently find information on the internet. This Googleology workshop features Google Scholar, Books, and Reader, which offer vital contributions to scholarship. By participating in this workshop, you’ll learn to:

  • Personalize Google Scholar to hybridize Andersen Library resources and the free internet:
    → Search with Google simplicity and find quality articles and books available through the Andersen Library
    → Interlibrary Loan materials not available in our library system
  • Use Google Books to find relevant books, book chapters and quotes.
  • Use Google Reader to aggregate pertinent RSS feeds.

Library Services & Online Resources
27 August 2009 (Thursday) — 2:30-3:30 PM — Andersen Library 2211 (BI Lab)
We’ll provide an introduction and overview of library services & online resources for new faculty and instructional academic staff (if you need a refresher, that’s OK too!). You’ll also get a chance to meet the library director and your librarian liaison. There will be refreshments served and the first fifteen attendees will receive a FREE t-shirt!

Play Google Image Labeler

When you have some time to kill, you can spend it helping Google “improve the quality of Google’s image search results.” Go to Google Image Labeler.

They’ve made this into a “game.” When you start labeling you are paired with a partner (someone else who happens to be playing at the time). Each of you is shown the same series of images, one at a time, and you enter descriptive labels until the two of you match on a label. Points are awarded based on “how specific your label is.” At the end of two minutes you get a total score.

Now, I’m not sure how much this will improve image retrieval, because I often matched my partner on very simplistic labels like “woman,” “people,” and “black and white.” And sometimes I just had NO IDEA what an image was. so my descriptive labels may have been way off.

Try it for yourself, but I think the time limit influences players to stick with very simple labels and discourages coming up with more interesting (and useful) ones, which would be less likely to match your partner’s labels.

Believe it or not: This came to my attention at a meeting of librarians (Yes, that’s right, we get together sometimes, and you just never know what you’ll learn when we do!).

Search Engines: Bing v. Google

So I saw on Twitter recently a site where you can compare Bing search results to Google results:

http://www.bing-vs-google.com/

Bing, in case you haven’t heard (or seen the many TV ads), is Microsoft’s new web search engine, which is being advertising as the first “decision” engine.

Jux2 v. Google v. Yahoo

I admit that my computers have Google search boxes at the ready all the time. But recently I read something about jux2, which tries to combine the best results from Google, Yahoo, and MSN/Live Search. These search engines had the top U.S. search engine shares according to Nielsen Online’s December 2008 data. However, comparisons of search results suggest there is less overlap between search results using these search engines than most people might expect (”typically sharing fewer than 3.5 of their top 10 results”).

Well, so I tried jux2. I wasn’t that impressed, but you should try it for yourself.

My test was “swine flu” and I liked Google’s results, because the Centers for Disease Control’s page was the first result listed. Yahoo at least had it within the first 5 results. All three search engines returned Wikipedia as one of the first resources, of course. I was still very satisfied with what I got using Google.

UC Berkeley’s Library has a web page on “Recommended Search Engines” that lists Google, Yahoo, and Exalead. They note that searching Google alone is not always sufficient, and recommend getting a “second opinion” using another search engine. You should also note, as they do, that “The contents of most of the searchable databases mounted on the web, such as library catalogs and article databases, are excluded because search engine spiders cannot access them. All this material is referred to as the “Invisible Web” — what you don’t see in search engine results.

However, for those concerned about searching for academic resources, things may be changing. The article “How Scholarly Is Google Scholar? A Comparison to Library Databases” (College and Research Libraries, May 2009) “found that Google Scholar is, on average, 17.6% more scholarly than materials found only in library databases and that there is no statistically significant difference between the scholarliness of materials found in Google Scholar across disciplines.” Why isn’t this worrying me? Well, you still need access to the full text of the articles and other resources a discovery tool like Google Scholar lists–yup, usually subscription resources you access through your library.

Books and Now Magazines Too!

We’ve talked about the Google Book Search and its partnership with libraries – you know the one where Google is scanning millions of books and making them searchable. All in all, a pretty sweet project.

Well, they haven’t stopped with just books. They announced last week that they’re working with magazine publishers to digitize their backfiles and making them freely available. They’ve got titles like the Vegetarian Times, Jet and my personal favorite, Bulletin of Atomic Scientists. If you use the advanced book search, you can limit your results to only magazine articles. You can then view the content as it was originally published, ads and all.

Of course, the University Library has tons of magazines, journals and newspapers for your research, both online and in print. Just use the Journal Holdings List to find a title’s availability.

Thanks to Renee Pfeifer-Luckett in the Marketing Department for the story!

Making the Most of Google workshop

Orientation Week Special: Faculty & Teaching Staff are welcome to attend the “Making the Most of Google” LEARN Center-sponsored workshop.

When: Thursday, August 28th, 9:15am-10:30am
Where: University Center Room 262

Learn about iGoogle, Google Gadgets, Google Books, Google Scholar, Google Documents, and more from Martha Stephenson, Reference & Instruction Librarian.

YouTube, Privacy, & Copyright

embedded video imageEver post a video to YouTube? Ever embed a YouTube video in your blog or webpage? Have you ever viewed a YouTube video that may have come from a movie or television show protected under copyright?

Viacom, owner of movie studio Paramount and MTV Networks, has been pursuing a $1 billion copyright infringement lawsuit against YouTube and its parent, Google, since March 2007. An issue is whether YouTube is protected by the safe harbor provisions of the Digital Millennium Copyright Act.

On July 1st 2008, Judge Louis Stanton (U.S. District Court, Southern District of New York) ordered Google to release data including copies of all videos that were once available for public viewing on YouTube.com but later removed and the “logging” database that contains information about each instance when a video is watched, either through YouTube or through embedding on another site. The logging database includes data such as usernames of YouTube viewers and users’ computer IP addresses.

UWW students and staff can read this latest decision in the legal research database LexisNexis Academic (search for 2008 U.S. Dist. LEXIS 50614).

Further information can be found in magazine, law review, and newspaper articles. For example, search ProQuest Newsstand Complete to find related New York Times articles such as “Google Told To Turn Over User Data Of YouTube” in the (July 4th, p.C1) and “Google Takes Step on Video Copyrights” (Oct 16, 2007, p.C7).

Tracking Online Usage

There is plenty of interest in knowing what we’re doing online–what we’re searching, where we’re surfing–by marketers, researchers, educators, and others. Here are some examples of available resources:

Google Trends allows you to compare up to 5 words or phrases to see how often they’ve been searched relative to each other over time, e.g., cats,dogs. Results can be displayed for geographic areas of interest (below are results for the U.S. and France, both 2004-2008). You also can export the data to a .csv file and open it in a spreadsheet application. More information about Google Trends is online.

Google Trends graph example 1

Google Trends graph example 2

Google Trends for Websites shows where a website’s visitors are. The UWW campus website ’s visitors come mostly from Wisconsin and Illinois (no surprises there), but the third most frequent state from which our online visitors come is California.

Alexa.com provides lists of the most-visited websites, globally and for specific countries. If you click on “Site info for” a particular “top” website you can get detailed traffic information such as the countries from which the site’s users are coming, where on the site users go, average page views per user, and the percentage of global users who go to the site.

The Pew Internet & American Life Project is constantly surveying people to learn more about who is online and the types of online activities in which they engage (bill paying, blogging, online shopping, email, file downloading, etc.). A special report on The Internet and The 2008 Election is available online. You can even take one of the Pew surveys, e.g., take the typology quiz to see what category (Inexperienced Experimenter, Connector, etc.) fits your use of information and communication technology.

Has your brain been Googled?

Is Internet use affecting our brains, and should that should worry us? Read Nicholas Carr’s provocative article “Is Google making us stupid?” in the July/August Atlantic Monthly (also available via the Academic Search Premier database).

Carr suggests that our use of the Internet is affecting the way our brains work. Whereas he used to read entire books, now that he spends time surfing the Internet he finds that his attention wanders after reading only a couple of pages. Carr cites Maryanne Wolf, a developmental psychologist at Tufts University, who suggests that the reading style promoted by the Internet stresses efficiency and immediacy at the expense of our capacity for deep reading, making readers “mere decoders of information.”

Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged.

And Carr adds,

As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought.

Does the use of the Internet affect our ability to absorb and retain information? After all, why remember anything when you can just look up information again if needed? And is that a concern?

Does Internet use affect the depth of research we do? Do we become accustomed to skimming headings and and scanning short text passages? Is that sufficient to acquire a real understanding of a research topic?

What about the way we think? If we don’t absorb and retain a lot of information in the first place, how do we connect new information with other information and build on it?

In The Open Road, Matt Asay blogged about Carr’s article also. He quotes Carr,

As we use what the sociologist Daniel Bell has called our “intellectual technologies”–the tools that extend our mental rather than our physical capacities–we inevitably begin to take on the qualities of those technologies.

Asay then writes,

“Excellent!” you say, “Now I’ll be able to retrieve an infinite amount of information, like Google.” Maybe. Or maybe our ability to retain and process information will continue to dwindle. Remember books? Those were the things we read before e-mail, Web browsing, and Twitter came on the scene.

Speaking of Twitter, am I the only one who views it as further evidence of a soundbite culture that struggles even to think beyond 140-character blips?

We really don’t want to think like Google. We don’t want to speak like Twitter. We don’t want to converse like e-mail. And yet we increasingly do, as the Internet reshapes the world in its image.

It’s something to think about…if we still can, that is.

Read (or skim) more reactions to Carr’s article in his own blog, Rough Type.

You may also be interested in Carr’s 2008 book, The Big Switch: Rewiring the World, From Edison to Google. You can read a blog review of it on The Open Road. It’s on order for UWW’s Library, and also available from other UW libraries. UWW students and staff can request it through the free Universal Borrowing service.

New Stuff Tuesday – March 11

We’re GOOgle for gadgets!

thumb nail

We’re all becoming converts to iGoogle. If you’ve not heard of it yet iGoogle is a fabulous productivity tool that Google released a while back. It allows users to add all kinds of useful “gadgets” to their homepage. Imagine having all your RSS feeds, blogs, to-do-lists, calendars, and images in one place! Neatly arranged! You can also choose nifty themes to decorate your page.

We love iGoogle so much that we made a gadget for the Library. Now you can have access to books, articles and all your library accounts right at your finger tips!

Check out our gadget and tell us what you think!

You can also search for our gadget under “whitewater” at add new stuff.