Tag Archive for 'google'

Making the Most of Google workshop

Orientation Week Special: Faculty & Teaching Staff are welcome to attend the “Making the Most of Google” LEARN Center-sponsored workshop.

When: Thursday, August 28th, 9:15am-10:30am
Where: University Center Room 262

Learn about iGoogle, Google Gadgets, Google Books, Google Scholar, Google Documents, and more from Martha Stephenson, Reference & Instruction Librarian.

YouTube, Privacy, & Copyright

embedded video imageEver post a video to YouTube? Ever embed a YouTube video in your blog or webpage? Have you ever viewed a YouTube video that may have come from a movie or television show protected under copyright?

Viacom, owner of movie studio Paramount and MTV Networks, has been pursuing a $1 billion copyright infringement lawsuit against YouTube and its parent, Google, since March 2007. An issue is whether YouTube is protected by the safe harbor provisions of the Digital Millennium Copyright Act.

On July 1st 2008, Judge Louis Stanton (U.S. District Court, Southern District of New York) ordered Google to release data including copies of all videos that were once available for public viewing on YouTube.com but later removed and the “logging” database that contains information about each instance when a video is watched, either through YouTube or through embedding on another site. The logging database includes data such as usernames of YouTube viewers and users’ computer IP addresses.

UWW students and staff can read this latest decision in the legal research database LexisNexis Academic (search for 2008 U.S. Dist. LEXIS 50614).

Further information can be found in magazine, law review, and newspaper articles. For example, search ProQuest Newsstand Complete to find related New York Times articles such as “Google Told To Turn Over User Data Of YouTube” in the (July 4th, p.C1) and “Google Takes Step on Video Copyrights” (Oct 16, 2007, p.C7).

Tracking Online Usage

There is plenty of interest in knowing what we’re doing online–what we’re searching, where we’re surfing–by marketers, researchers, educators, and others. Here are some examples of available resources:

Google Trends allows you to compare up to 5 words or phrases to see how often they’ve been searched relative to each other over time, e.g., cats,dogs. Results can be displayed for geographic areas of interest (below are results for the U.S. and France, both 2004-2008). You also can export the data to a .csv file and open it in a spreadsheet application. More information about Google Trends is online.

Google Trends graph example 1

Google Trends graph example 2

Google Trends for Websites shows where a website’s visitors are. The UWW campus website ’s visitors come mostly from Wisconsin and Illinois (no surprises there), but the third most frequent state from which our online visitors come is California.

Alexa.com provides lists of the most-visited websites, globally and for specific countries. If you click on “Site info for” a particular “top” website you can get detailed traffic information such as the countries from which the site’s users are coming, where on the site users go, average page views per user, and the percentage of global users who go to the site.

The Pew Internet & American Life Project is constantly surveying people to learn more about who is online and the types of online activities in which they engage (bill paying, blogging, online shopping, email, file downloading, etc.). A special report on The Internet and The 2008 Election is available online. You can even take one of the Pew surveys, e.g., take the typology quiz to see what category (Inexperienced Experimenter, Connector, etc.) fits your use of information and communication technology.

Has your brain been Googled?

Is Internet use affecting our brains, and should that should worry us? Read Nicholas Carr’s provocative article “Is Google making us stupid?” in the July/August Atlantic Monthly (also available via the Academic Search Premier database).

Carr suggests that our use of the Internet is affecting the way our brains work. Whereas he used to read entire books, now that he spends time surfing the Internet he finds that his attention wanders after reading only a couple of pages. Carr cites Maryanne Wolf, a developmental psychologist at Tufts University, who suggests that the reading style promoted by the Internet stresses efficiency and immediacy at the expense of our capacity for deep reading, making readers “mere decoders of information.”

Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged.

And Carr adds,

As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought.

Does the use of the Internet affect our ability to absorb and retain information? After all, why remember anything when you can just look up information again if needed? And is that a concern?

Does Internet use affect the depth of research we do? Do we become accustomed to skimming headings and and scanning short text passages? Is that sufficient to acquire a real understanding of a research topic?

What about the way we think? If we don’t absorb and retain a lot of information in the first place, how do we connect new information with other information and build on it?

In The Open Road, Matt Asay blogged about Carr’s article also. He quotes Carr,

As we use what the sociologist Daniel Bell has called our “intellectual technologies”–the tools that extend our mental rather than our physical capacities–we inevitably begin to take on the qualities of those technologies.

Asay then writes,

“Excellent!” you say, “Now I’ll be able to retrieve an infinite amount of information, like Google.” Maybe. Or maybe our ability to retain and process information will continue to dwindle. Remember books? Those were the things we read before e-mail, Web browsing, and Twitter came on the scene.

Speaking of Twitter, am I the only one who views it as further evidence of a soundbite culture that struggles even to think beyond 140-character blips?

We really don’t want to think like Google. We don’t want to speak like Twitter. We don’t want to converse like e-mail. And yet we increasingly do, as the Internet reshapes the world in its image.

It’s something to think about…if we still can, that is.

Read (or skim) more reactions to Carr’s article in his own blog, Rough Type.

You may also be interested in Carr’s 2008 book, The Big Switch: Rewiring the World, From Edison to Google. You can read a blog review of it on The Open Road. It’s on order for UWW’s Library, and also available from other UW libraries. UWW students and staff can request it through the free Universal Borrowing service.

New Stuff Tuesday - March 11

We’re GOOgle for gadgets!

thumb nail

We’re all becoming converts to iGoogle. If you’ve not heard of it yet iGoogle is a fabulous productivity tool that Google released a while back. It allows users to add all kinds of useful “gadgets” to their homepage. Imagine having all your RSS feeds, blogs, to-do-lists, calendars, and images in one place! Neatly arranged! You can also choose nifty themes to decorate your page.

We love iGoogle so much that we made a gadget for the Library. Now you can have access to books, articles and all your library accounts right at your finger tips!

Check out our gadget and tell us what you think!

You can also search for our gadget under “whitewater” at add new stuff.

Is Google Going Down?

Imagine your life without Google.

  • You would have to search the interwebs using some other search engine.
  • You wouldn’t have the discrete advertising to the right of your search results.
  • You might actually have to come into the library for help finding articles and scholarly information.

OMG! NOT THAT! Just kidding.

An article in this week’s Newsweek highlights the efforts of the search engine industry and their plots to steal market share from the Goog-liath of them all. Can these start-ups chip away at the behemoth’s stronghold on the search market? Google has the financial resources to squash any threatening competition, but does that matter? Do third-generation search engines like Quintura or Hakia even stand a chance? You might want to talk to Altavista about that one.

What do you think? Does anyone use Clusty or Squidoo? Where’s the best place to search?

Searching for the Best Engine from Newsweek (thanks to Ronna for the article)

The Disconnect Between Google and the Library

Let’s be realistic. You search Google. That’s cool. I do too. It’s a great search engine, which is why Google commanded 53.6% of the searches in the month of July (Yahoo! was second with 19.9%). But consider this scenario:

I need to find sources about marketing to baby boomers. Although I’m sure to find information in ABI/Inform and Business Source Elite, I’ll just go to Google because it’s quicker. So I type in marketing baby boomers articles into the search box. I look through the results and find an article from IngentaConnect titled, “Marketing medium impact: differences between baby boomers…” from the Journal of Marketing Communications. I read the abstract and it sounds right on target. Then I scroll down to find out that I CAN’T actually read the article. Not only that, I’d have to pay $32.42 plus tax to get it.

STOP! HOLD UP!

Put the credit card down. Back up a second. Don’t you think you should check to see if the library has a copy of that article? Check the Journal Holdings List to see if we have a particular journal and how you can get to it.

So I checked the Journal Holdings List. And guess what? The Library has access to the Journal of Marketing Communications via Communication and Mass Media Complete (EBSCO). Not only that, the article I found on Google is included in the database. Now it’s one source down, fourteen to go.

Does it make sense? It’s so easy and we don’t charge you $32.42 for the service.

Google & CIC Join Forces

Back in April, I wrote about the Google Book Project (“Google’s Book Project Keeps On Scanning”) and how the University of Michigan and UW-Madison are participating. Well, the rest of the Big Ten has jumped on the Google bandwagon. The Committee on Institutional Cooperation (CIC), which includes the universities of the Big Ten Conference and the University of Chicago, recently made the partnership with Google to scan over ten million volumes. The agreement between the two marks a first for the Library Project, as this is the first consortium of universities to sign on. Google had previously only collaborated with individual institutions.

For more information, check out the CIC’s overview of the project details.

Google’s Book Project Keeps On Scanning

Avid users of Google may have noticed the “Book Search” links that appear in the search results. Those links stem from the Google Book Project, the top search engine’s project to digitize the world’s printed material for all to access electronically. Logically, the company approached libraries to offer their collections for digitization. Leading universities in the US and abroad has signed up to participate in the project, such as Harvard, Princeton and Oxford University in the UK, as well as closer to home at UW-Madison.

Some may ask how could the mass digitization of books could benefit libraries? An article from the Detroit News details the University of Michigan Libraries, another participant, and their current progress. According to associate university librarian John Price Wilkin, the library can put more time and resources into preserving materials in delicate condition. If left by themselves, scanning the entire collection would take 1,400 years at 5,000 items a year. Google would make relatively quick work of the library, only taking about five to seven years for the entire collection.

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