More and more newspapers are shifting their online business models to compensate their declining print circulation numbers. The Wall Street Journal is no exception. The New York Times reported yesterday that Rupert Murdoch, chairman of News Corporation, anticipates dropping the online subscription price for WSJ.com after the completion of News Corp’s acquisition of Dow Jones & Company, publisher of WSJ. This is all well and good, but expect more ads on the website - increased advertising revenues will make up for the loss of the subscription rates.
You can always read the print edition of the Wall Street Journal here at the Library on the first floor in Periodicals or online via Proquest, free and without the ads.
full article: Murdoch Intends to Drop WSJ.com Fee - New York Times
If you’re working on an advertising or marketing project and you need radio and TV ad rates, you’ve probably figured out that they’re not easy to find. Rates for print are easier to find, as you can use SRDS Media Solutions to find the rates right there. Unfortunately, it’s not as clear cut for the broadcast media.
On the other hand, using a combination of library and free internet resources can provide a good estimation of the elusive advertising rates for radio and television. How do you do it? I’ve created a guide (based heavily on Carol’s fabulous print guide that we had at the Reference Desk) that explains what you need to find information that you need to calculate ad rates. If you have any questions, make sure to ask me!
From the Library’s home page, hover over Guides then click on By Subject. The guide (will be) linked under 5) Media: Ad Rates, Audience & Circulation. Or just go straight there - Media: Estimating Radio & TV Ad Rates.
In case you haven’t heard, we have movies that you’d actually want to watch outside of the classroom, not just in school. We just received a second batch of popular titles, such as V for Vendetta, The Big Lebowski, Anchorman and Blood Diamond, all ready to go home with you. They’re available for checkout for two weeks.
You can find these movies two ways:
- Browse the New Book Island on the second floor and the Center Media Collection on the first floor in the call number sections PN 1997 and PN 1997.2.
- Search in the catalog for “feature films” AND DVD - and use the ‘Videorecording’ quick limit.
If you’re writing a paper about viral marketing (what’s that?), you’re probably going to talk about YouTube and its fantastic ability to share video with people all over the world. The problem is citing any videos that you would like to include in your paper. It doesn’t fit the nice, predefined examples put forth by MLA or APA.
Fortunately, you no longer have to make up your own style for this citation if you’re using APA style. According to the association, citations for YouTube videos (and other internet videos) combine the website and video format. So for instance, if you really like the library workout video and would like to incorporate it into a paper on workplace athletics, you would cite it as the following:
Betty Glover Library Workout Tape Ad [Video]. (1987). Retrieved November 12, 2007, from http://www.youtube.com/watch?v=_k8BKX2eQ0Q.
And just in case you missed it the first two times, third time’s a charm:
Thanks Ronna for sharing this information!
So I should probably not put this out there because it’s kind of embarrassing for me, but I don’t care. The Library held its Fall Office Party yesterday, and Patty graciously put together a slideshow to recap the highlights.
It’s not nearly as incriminating as some of the keg stand pictures I’ve seen on Facebook.
Time is money, right? So why waste it by spending hours researching and getting nowhere? That’s where the librarian comes into the picture. Hopefully you know that you can always come to the Reference Desk and ask for assistance, considering we drill that into your heads from the very beginning in New Student Seminar and English 102.
But did you know that you could also make an appointment with a librarian to get one-on-one attention specifically focusing on what YOU need? It’s getting to that time of year when you have research papers and group projects to work on and you might not have the slightest clue where to look. That’s the perfect opportunity to set up a time with the librarian in your subject area to get personalized help. Not sure who to talk to? Just contact the Reference Desk (either in person, by phone at 262.472.1032, or e-mail) and we can figure that out for you. Don’t be shy - librarians are good people.
Imagine your life without Google.
- You would have to search the interwebs using some other search engine.
- You wouldn’t have the discrete advertising to the right of your search results.
- You might actually have to come into the library for help finding articles and scholarly information.
OMG! NOT THAT! Just kidding.
An article in this week’s Newsweek highlights the efforts of the search engine industry and their plots to steal market share from the Goog-liath of them all. Can these start-ups chip away at the behemoth’s stronghold on the search market? Google has the financial resources to squash any threatening competition, but does that matter? Do third-generation search engines like Quintura or Hakia even stand a chance? You might want to talk to Altavista about that one.
What do you think? Does anyone use Clusty or Squidoo? Where’s the best place to search?
Searching for the Best Engine from Newsweek (thanks to Ronna for the article)
Anything you read about careers, interviewing and landing that first job (or any job for that matter) says that you need to prepare, prepare, prepare. Well, what do you have to do to prepare?
If you answered ‘I don’t know’ to that question, then you might consider coming to the Career Services presentation entitled Researching Employers this evening at 5 PM in L2002 (Career Services). Laura Morrow, Internship Coordinator, and Kyle Naff, Business Librarian (hey, that’s me!), will be talking about the reasons why you should research employers, not only to find the job, but to land the job, as well as how to go about doing the research yourself.
Don’t Get Scrooged:
How to Thrive in a World Full of Obnoxious, Incompetent, Arrogant and Downright Mean-Spirited People
By Richard Carlson
MCN Car
McNaughton Collection, 2nd floor
I went to Target this weekend and found myself in the holiday section with my friend, as she was excitedly planning her Christmas decorations and tree. I thought to myself, I guess it’s that time a year again. And then I come to the library and see this book displayed on the McNaughton shelves. Perfect.
Dr. Carlson, who wrote the hugely successful book Don’t Sweat the Small Stuff, brings us the festive edition, the survival guide for getting through the end of November through the beginning of January unscathed and, well, happy. The author takes fifty common problems encountered during the ‘most wonderful time of the year’ and advises the reader how to handle the situation. For instance, what do you do when you face line jumpers while waiting to pay for the carefully chosen gifts for your loved ones? This quick read might just be your ticket to heading into the new year intact and ready to tackle those bold, possibly impossible resolutions.
That is, if you have a laptop with you.
But seriously…
Are you going to be studying abroad for part or all of the spring semester? First of all, I’m incredibly jealous because I would love to study abroad again (the picture to the right is of me in Nice, France while I was studying in Barcelona). But the other thing to consider is that you have to prepare - you have to know about the place where you’ll be spending some quality time broadening your horizons. The Library has plenty of information on particular countries and even travel guides. Make sure to check them out before you’re off traveling to distant lands.
And of course, don’t forget that you can use the online resources available from the Library both here in Wisconsin as well as wherever you have internet access. Just a heads-up, the libraries don’t work the same in other countries and may be a tad confusing. You always have us to fall back on if you need help.
