The Library has been actively involved in providing support the development and integration of entrepreneurship into the curriculum. The current showcase in the library’s lobby displays just a sampling of the book titles that have been purchased on the topic, with many more to be found using HAL CAT. Also, we have plenty of online resources to aid in the research of new business development in general, like ABI/Inform and Business Source Premier.

Furthermore, if you have that entrepreneurial spirit and want to research the prospect of launching your own business, make sure to come talk to us. The aforementioned resources (plus many more) also contain industry information and market research that can be used to make a sound business decision. Not sure where to start? Just contact me (Kyle) at naffk@uww.edu – I’d be happy to talk to you about doing new business research.

There has been considerable talk about going green in the last few years. Believe it or not, this whole movement didn’t just happen overnight. It got traction in 1987 by the Brundtland Commission in a report commissioned by the United Nations. That report, Our Common Future defines sustainable development as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Alright, that’s doable, right?

Another fun fact: sustainability not only has the obvious environmental aspects, but also economic and social aspects as well. The Encyclopedia of Earth has a great article on the three elements of the sustainable development triangle.

Given the importance of this issue, the Library has a number of resources available for you if you’re interested in researching this topic. Check out the Sustainability guide that lists just some of the books that are available from our collection, as well as databases, like Environment Complete, one of newest resources, that would be useful to find articles.

And I almost forgot – take a look at the display in the main lobby of the library!

If you have any questions on the topic, just make sure to stop by the Reference Desk or Ask a Librarian!

EBSCO Databases

Back in the summer, Kyle blogged about the new EBSCO databases available through the Wisconsin Dept. of Public Instruction’s Badgerlink site. Not only do we have those 12 new databases, but we’ve added a few of our own. With the money we saved when Badgerlink picked up the tab for some databases we already paid for, we were able to add 8 additional databases:

• Academic Search Complete (paid for by Student Tech Fees – thanks, students!) – 50% more full text than Academic Search Premier product
• Environment Complete – contains almost 2 million records relating to the environment
• LGBT Life with Full Text – provides content from 120 LBGT sources
• Medline with Full Text – adds full text of 1,470 journals to the regular MEDLINE content
• National Criminal Justice Reference Service Abstracts – provides content from 189 journals and thousands of other publications
• Political Science Complete – provides 385 full text journals
• SocINDEX with Full Text – indexes more than twice as many journals as Sociological Abstracts, plus offers full text
• SPORTDiscus with Full Text – adds lots of full text articles to the regular SPORTDiscus product

eBooks

In addition to article databases, we also added more ebook collections. Last winter, we started a subscription to Literature Criticism Online. Then a deal with the CIC Consortium (Big Ten schools, plus U of Chicago) extended access to the archives of many of the Gale literature criticism series to the other UW campuses. This deal gave us more than $100,000 in literature criticism without cost to UW-W (thanks, UW Madison!). So try out some of these ebook subscriptions:

• Literature Criticism Online
• Gale Virtual Reference Library
• History Resource Center: World (articles & books)

Publishing Opportunities

For those looking to publish articles in the fields of business and economics, the Cabell’s directories of publishing opportunities in Accounting, Economics & Finance, Management, and Marketing will help you find the best places to publish your work. The College of Business and Economics has picked up the tab for several of these directories.

This enormous online source contains the complete text of the OED’s twenty-volume print second edition and draft material from the current OED project. Not only will you find definitions, pronunciation information, and the part of speech to over 600,000 English words, but this dictionary also traces the word’s development (the “etymology” of words). Using quotations from around the English-speaking world, the OED helps demonstrate how the English language has changed and continues to change. Some word entries go back fifteen hundred years!

To search the OED online, just type a word in the search box and enter.

See a short tutorial of how to use the simple search in the OED.

• MLA Style
• APA Style
• Turabian Style
• Citing Internet Sources in MLA, APA, ISO and Turabian

If you’ve been ask to put together an annotated bibliography, check out the Annotated Bibliographies guide, which points you to sources that explain what to do. However, because the format, content and length of annotations vary, please ask your professor for guidelines to follow when beginning your assignment.

Still have questions? Get your questions answered here:

• University Library Reference Desk – Librarians are available in person during regular desk hours, by telephone (262-472-1032), by email or by chat.
• Look at a style manual, located at the Reference Desk:
  • MLA: MLA Handbook for Writers of Research Papers, 6th edition. REF LB 2369.G53 2003
  • APA: Publication Manual of the American Psychological Association, 5th edition. REF BF 76.7.P83 2001
  • Turabian: A Manual for Writers of Term Papers, Theses, and Dissertations, 6th edition. REF LB 2369.T8 1996
  • Annotated Bibliographies: On compiling an annotated bibliography. REF Z1001 .H33 2000

• 53.6% of adults that purchased Reese’s Peanut Butter Cups in the last six months are married?
• people that drive a car with a manual transmission are 42% more likely to watch the GAC (Great American Country) Channel?
• 30.5% of Wall Street Journal Online readers purchased a book online in the last twelve months?

How do I know all of these random facts? You might think that it’s all just useless information, but if you’re trying to design advertising campaign for a product, then these are golden nuggets. Maybe you need to profile who buys Bic pens versus Uni-ball pens. Whatever the case, Mediamark Reporter will give you the numbers to guide your analysis. Produced by Mediamark Research & Intelligence, the resource is a fountain of random and incredibly detailed information about consumers and their purchasing and media consumption habits. The Reporter contains over 550 product & service categories and 6,000 brands. Best of all, you can easily export the data to a spreadsheet for later use.

Want to know more? Check out the How to Use Mediamark Reporter guide or contact Kyle Naff, Business Librarian, at naffk@uww.edu or 472-5519.

This resource is restricted to UW-Whitewater faculty, staff and students and is for academic use only.

African American Biographical Database

• The African American Biographical Database contains biographical sketches of African-Americans from 1790-1950 taken from rare biographical dictionaries and other reference works
• The database is available to all Wisconsin residents via Badgerlink

Ethnic News Watch

• Ethnic News Watch is a bilingual (English/Spanish) database of magazine, newspaper and journal articles from the ethnic and minority press in the United States
• Presents perspectives different from those found in the much of the mainstream media
• Search by ethnic group, subject, document type (interview, editorial, etc.), geographic location and more 

Black Drama 1850-present

• Black Drama contains the text of 1200 plays by 215 playwrights
• Search for plays by title, author, character (including occupation and race), scenes, literary period and theater
• Locate unique and hard-to-find plays from the African-American theater.

African American Music Reference

• African American Music Reference provides access to text reference, biographies, chronologies, sheet music, images, lyrics, liner notes, and discographies which chronicle the diverse history and culture of the African American experience through music.

Reference Universe can help you find articles in specialized encyclopedias, biographical sources, handbooks and other reference-type books. And don’t forget the University Library Catalog and the many other research databases available via the library’s Articles in Journals, Magazines and Newspapers page that can help you with your research.

STOP!

The Library would like to know the titles that we’re missing! If you feel that we should own a particular film or any other item, then use the Suggest a Book/AV Material Form to tell us that we don’t have what you need. We’re always looking to improve our collections and your input is incredibly valuable to us – so valuable that there’s a Suggestions? link on every page of the Library’s website.

This post is part of the Featured Resource, which was previously on the Library’s home page. The Featured Resources Archive contains the past spotlights from December 2002 – Summer 2008.

The Citing References: APA Style has been updated to reflect changes relevant to the extant examples.

• DOIs
  • When provided, Digital Object Identifiers (DOIs) are used instead of URLs and database names in citations. A DOI is a unique number assigned to a journal article, which is independent of the location of the article. It will remain the same no matter where the article is found, and will provide a persistent link to the online article. To find an article with a DOI, enter the number into a DOI resolver such as crossref.org.
  • When no DOI is provided, use the URL of the journal’s homepage in the citation.
• Retrieval Dates
  • No longer required in citations when there there is a publication date listed. So, for online journal articles no retrieval date is necessary.
  • Required when there is no publication date listed or when the content is likely to be changed, such as in Wikipedia.
• Issue Numbers
  • Always include the issue number for journal articles when available. This is no longer dependent on the pagination scheme used.

Examples:

Journal article from library database with DOI assigned

Stultz, J. (2006). Integrating exposure therapy and analytic therapy

      in trauma treatment. American Journal of Orthopsychiatry, 76(4),

      482-488. doi:10.1037/0002-9432.76.4.482

Journal article from library database with no DOI assigned

Sillick, T. J., & Schutte, N. S. (2006). Emotional intelligence and self-esteem

      mediate between perceived early parental love and adult

      happiness. E-Journal of Applied Psychology, 2(2), 38-48. Retrieved

      from http://ojs.lib.swin.edu.au/index.php/ejap/article/view/71/100

This post is part of the Featured Resource, which was previously on the Library’s home page. The Featured Resources Archive contains the past spotlights from December 2002 – Summer 2008.

Well, we’ve taken notice of this trend and responded to the call. In addition to the traditional guides on how to use the Library resources for research, we have begun to create online tutorials – short ‘movies’ if you will – demonstrating basic functions of databases. Now you have the ability to sit back and relax while the videos take you through searching and finding information. Although we don’t have tutorials for every resource right now, we will continue to add more in the future.

You can access the Tutorials by going Guides → How to Use… from the library’s home page or directly there with this link.

This post is part of the Featured Resource, which was previously on the Library’s home page. The Featured Resources Archive contains the past spotlights from December 2002 – Summer 2008.