Just like any other business, the higher education market finds it useful to segment their customers into various groups. Every generation of students has its defining characteristics and corresponding labels. Getting a handle on their core characteristics is good business — whether for faculty in gearing their coursework to their students’ workstyles or for businesses in peddling their products.
This week, The Chronicle of Higher Education looks a little closer into this practice in “The Millennial Muddle: How Stereotyping Students Became an Industry.” But is there really anything new about the millennial generation (people born between 1982 and 2004) — or about trying to label and characterize a generation of students?
If you’re interested in learning more about the millennials, take a look at these books.
Educating the net generation: how to engage students in the 21st century, by Bob Pletka. Main Collection, 3rd Floor, LA227.4 .P58 2007.
Not everyone gets a trophy : how to manage Generation Y, by Bruce Tulgan. Main Collection, 3rd Floor, HF5549.2.U5 T854 2009.
Trophy kids grow up: How the millennial generation is shaking up the workplace, by Ron Alsop. Main Collection, 3rd Floor, HD6270 .A44 2008.
In addition, Andersen Library has materials on autism. Search 
Search 
Why is this important? The introduction to the 
Unless we are hiding under a rock, we all hear about a number of issues facing our aging populations, such as financial concerns, nursing home quality control, and many age-related health issues. Recently, for example, I was listening to a 
If you are interested in doing research on topics related to aging, Andersen Library has materials you can use. Searching the HALCat, Andersen Library’s catalog, would find titles such as 
If you are interested in researching driver distraction, Andersen Library has materials. A search of 
If you are interested in this bit of history, Andersen Library has materials that you could use! You can read the 
such as Rush to judgment: A critique of the Warren Commission’s inquiry into the murders of President John F. Kennedy, Officer J. D. Tippitt, and Lee Harvey Oswald (3rd-floor Main Collection, E842.9 .L3), The weight of the evidence; the Warren report and its critics (3rd-floor Main Collection, E842.9 .A68), The killing of a president: the complete photographic record of the JFK Assassination, the conspiracy and the cover-up (3rd-floor Main Collection, E842.9 .G76 1993), and 
Today Peace Corps volunteers are in over 70 countries, working with local people in areas of education, business and community development, technology, agriculture, youth outreach, health, and the environment. Learn more from the 
You also can find digital images and text (including the public law and executive order noted above) from the National Archives (search the 
A life inspired: tales of Peace Corps service (2nd-floor Federal Documents collection, PE 1.2:L 62), and 
Andersen Library also has material on 9/11, including titles that you can find by searching 
Of course there also are many articles in newspapers, magazines, and journals that can be found by searching the Library’s 
UWW’s Andersen Library has some of his books, including 