Author Archives: Naomi Schemm

About Naomi Schemm

Naomi is a Reference & Instruction Librarian for the College of Business & Economics at Univ. of Wisconsin-Whitewater. While not helping students and faculty with their research, she enjoys singing, ballroom dancing, crafting, and cooking.

Featured Resources: Entrepreneurship

Calling all hopeful entrepreneurs! The library has several resources, some new, that can give you that critical edge in writing your business plan, winning your funding competition, targeting the right consumers, or whatever your next step might be to change … Continue reading

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New Stuff Tuesday — March 21

Elvis Style: from zoot suits to jumpsuits by Zoey Goto ML420.P96 G68 2016 New Arrivals, 2nd floor Everybody has heard at least a few of his swoon-worthy ballads or pop tunes that epitomize the ‘60s for many, but how many … Continue reading

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Simmons OneView

Simmons is a very cool database recently acquired by Andersen Library. Simmons is a standard market research tool used by marketers, media planners, entrepreneurs, and others. So what kinds of data can you get out of Simmons? Tons: Individual and … Continue reading

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New Stuff Tuesday – February 14, 2017

How to Speak Midwestern by Edward McClelland PE2932 .M33 2016 New Arrivals Island, 2nd floor In what state might you eat a “brain sandwich,” a “gooey butter cake,” or a “St. Paul Sandwich”? Attend school at “Ooey Pooey”? Go to … Continue reading

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