The Library has been actively involved in providing support the development and integration of entrepreneurship into the curriculum. The current showcase in the library’s lobby displays just a sampling of the book titles that have been purchased on the topic, with many more to be found using HAL CAT. Also, we have plenty of online resources to aid in the research of new business development in general, like ABI/Inform and Business Source Premier.

Furthermore, if you have that entrepreneurial spirit and want to research the prospect of launching your own business, make sure to come talk to us. The aforementioned resources (plus many more) also contain industry information and market research that can be used to make a sound business decision. Not sure where to start? Just contact me (Kyle) at naffk@uww.edu – I’d be happy to talk to you about doing new business research.

No Impact Man:
The Adventures of a Guilty Liberal Who Attempts to Save the Planet and the Discoveries He Makes About Himself and Our Way of Life in the Process
by Colin Beaven
HD62.27 .S64 2009
New Book Island, 2nd floor

Can you imagine a year without take-out food (I would flat out die from starvation), driving (I don’t really need a job) or Tide in your laundry (smelling nice is overrated)? Well, Beaven, author and electronic engineer, not only puts himself to the test of zero environmental impact, but also his family. Surprisingly, they all made it out alive and were able to write about their experiences. The author describes the trials and tribulations of the modern conveniences, such as air conditioning and toilet paper (you’ll have to read it to find out about that side of things). If you can’t get enough of him, you can check out his No Impact Project.

(The real reason that I chose to feature this book is because of its appearance and construction. The publishers printed the book on 100% postconsumer recycled paper and utilized unbleached cardboard covers. It definitely catches your eye on the shelf.)

However, the sheer volume of magazines out there can make it very difficult to keep up with all of the reading (I’m extremely behind on my GQ and Men’s Health issues). Furthermore, there’s a lot of filler that, while entertaining, gets in the way of getting to the in-depth articles on a range of current topics.

Enter Maggwire. The site provides access to articles online on everything from business news to healthy eating from some of the top popular publications, such as Vanity Fair, Esquire and Consumer Reports. But unlike other content aggregators, the site will even recommend reading for you based on your preferences. Their premium service, out in the near future, will allow you to purchase subscribers-only content directly through them.

So, combine Pandora with magazine content and you’ve got Maggwire. Take a look.

Thanks to Sharon for the link!

The Mom & Pop Store:
How the Unsung Heroes of the American
Economy Are Surviving & Thriving
By Robert Spector
HD62.27 .S64 2009
New Book Island, 2nd floor

The economic turbulence that our country is facing has put pressure on every corner of society, from the large corporations to the municipalities to the small businesses. Over the last several years, there has been a push to shop local, with organizations marketing to their fellow neighbors about the virtues of supporting communities. This week’s featured title puts the heart of the local economy in the spotlight in these difficult times.

Spector, business journalist and bestselling author, travels down America’s Main Streets to take the pulse of the nation’s economy and (surprisingly) finds it alive and beating quickly. The author provides snapshots of small business and localism movement around the country, from a bookstore on the West Coast to a deli on the East Coast and everywhere in between. While the present day is the main theme of the work, Spector brings in the history of independent merchants and their economic contributions to the growth of the colonial era. He also integrates his own stories of growing up with the family business.

Spent:
Sex, Evolution and Consumer Behavior
By Geoffrey Miller
HB801 .M493 2009
New Book Island, 2nd floor

It seems that we’re on a Darwin kick here (next week, a book about the Darwin Awards?), but this week’s featured title also deals with evolution in a different context. Besides, with the Black Friday ads already starting to pop up here and there, dropping loads of cash is on everyone’s mind.

Miller, a professor at the University of New Mexico, applies the world of evolutionary psychology to the field of marketing with intriguing results. He seeks to prove that there is a connection between buyer behavior and our biological potential as friends and mates. The author examines the Central Six, the major dimensions of variations for human behavior, and what the purchases we make, from cars to music to video games, reveal about them. If you’d like to learn what compels you to buy those suicidal high heels or the ginormous truck, this book’s for you.

Galápagos at the Crossroads:
Pirates, Biologists, Tourists and Creationists
Battle for Darwin’s Cradle of Evolution
By Carol Ann Bassett
F3741 .G2 B38 2009
New Book Island, 2nd floor

Back in grade school, I remember learning about the islands off the coast of Ecuador where thousands of species of plants and animals could be found only there. The islands also provided Darwin with the scientific evidence to support his theory of natural selection. This week’s featured book alerts readers that the birthplace of The Origin of Species is at risk due to economic exploitation.

Bassett, writing instructor at the University of Oregon, presents the case that the Galápagos Islands, known for their natural and unique beauty, could (or more accurately, will) be lost forever if something doesn’t change. She tells the history of the islands and their exploration by Spanish conquistadors and adventurous scientists and naturalists. The author then takes a chapter to discuss each stakeholder in the current situation, from the tour companies to fishermen to the pirates. If you are looking for an example of the battle between the natural environment and human encroachment, this book provides the perfect case.

One more thing, which I (as a librarian) thought was cool: Bassett not only includes a bibliography, but breaks up the sources by type, with books, magazines/journals, etc. – makes your life easy when trying to figure out citations!

There has been considerable talk about going green in the last few years. Believe it or not, this whole movement didn’t just happen overnight. It got traction in 1987 by the Brundtland Commission in a report commissioned by the United Nations. That report, Our Common Future defines sustainable development as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Alright, that’s doable, right?

Another fun fact: sustainability not only has the obvious environmental aspects, but also economic and social aspects as well. The Encyclopedia of Earth has a great article on the three elements of the sustainable development triangle.

Given the importance of this issue, the Library has a number of resources available for you if you’re interested in researching this topic. Check out the Sustainability guide that lists just some of the books that are available from our collection, as well as databases, like Environment Complete, one of newest resources, that would be useful to find articles.

And I almost forgot – take a look at the display in the main lobby of the library!

If you have any questions on the topic, just make sure to stop by the Reference Desk or Ask a Librarian!

Our Lot:
How Real Estate Came to Own Us
By Alyssa Katz
HD1375 .K348 2009
New Book Island, 2nd floor

The housing market these days has a lot of people worried and waiting for an economic recovery to make the next move. The real estate bubble and subsequent implosion put individuals and corporations in dire situations. This week’s featured title looks at the factors that contributed to the crash of the American dream of home ownership.

Katz, journalism instructor at New York University, examines the housing market and how we got to where we are now. The author focuses on all of the players involved, from the government to the bankers to community activists, that created the crisis that we’re currently experiencing. She writes about a somewhat complicated subject in a very accessible style and even includes a glossary of real estate terms just in case. Furthermore, she does provide notes and sources for further research.

Once you’ve gone to ABI/Inform, there are two ways in which you can search for articles from only the Wall Street Journal:

1. Use the advanced search: in one of the boxes, enter wall street journal and then select Publication Title from the drop-down menu to the right of the search box.
2. The Publications tab at the top allows you to view the list of newspaper, magazine and journal titles that are contained in ABI. Search for wall street journal – the resulting link will take you to a page in which you can exclusively search the WSJ.

Equality, Diversity and Inclusion at Work:
A Research Companion
By Mustafa Özbilgin
HF5549.5 .M5 E68 2009
New Book Island, 2nd floor

Equality has become a major issue at the forefront of every debate, whether it be health care, education or civil rights. Many people strive to ensure that the voices of everyone are respected and represented, and rightfully so. Our university system has taken to gauging the campus climate at each institution, and we’re currently undergoing that process (and by the way, take the campus climate survey if you haven’t – you have until Thursday!). Of course, the workplace is another venue in which battles can still take place, and this week’s featured title examines the current state of equality in that setting.

Özbilgin, professor of HR management in the UK, has pulled together thirty-one chapters on equality, diversity and inclusion (EDI for short) in the office, which cover the sociological and psychological aspects of the topic. The edited volume includes a section on the education of others, such as diversity trainings or seminars and their effectiveness, as well as a part dealing with the role of men in EDI. With scholars contributing from all over the world, the book provides an excellent international perspective to the subject of diversity.