Researching countries can be a tricky thing. Using Google to pull together information presents its own pitfalls, with a lot of seemingly bogus sites out there filled with ads and usually only basic facts about countries. What if you need MORE than just the size and population of the country and don’t want to worry about whether or not you can trust the source?
That’s where Passport GMID from Euromonitor comes in really handy. It’s one of the best places to start when looking for country information. You can get economic statistics and demographics, analysis of current events and a look into the people and culture of over seventy-five countries. You can even compare countries with the ability to download the data available in the database. In addition, there is also industry coverage for over twenty consumer market categories, with in-depth detail of market forces and major players.
While the focus of the content skews towards business, anyone with an international research topic will find invaluable insight into the international marketplace. If you’ve used Passport GMID (formerly called Passport Reference & Markets) in the past, you’ll want to check it out again. They recently redesigned the website to make it more user-friendly and accessible. I personally love the changes that they’ve made, and you will too.