Did you know that:
- 53.6% of adults that purchased Reese’s Peanut Butter Cups in the last six months are married?
- people that drive a car with a manual transmission are 42% more likely to watch the GAC (Great American Country) Channel?
- 30.5% of Wall Street Journal Online readers purchased a book online in the last twelve months?
How do I know all of these random facts? You might think that it’s all just useless information, but if you’re trying to design advertising campaign for a product, then these are golden nuggets. Maybe you need to profile who buys Bic pens versus Uni-ball pens. Whatever the case, Mediamark Reporter will give you the numbers to guide your analysis. Produced by Mediamark Research & Intelligence, the resource is a fountain of random and incredibly detailed information about consumers and their purchasing and media consumption habits. The Reporter contains over 550 product & service categories and 6,000 brands. Best of all, you can easily export the data to a spreadsheet for later use.
Want to know more? Check out the How to Use Mediamark Reporter guide or contact Kyle Naff, Business Librarian, at naffk@uww.edu or 472-5519.
This resource is restricted to UW-Whitewater faculty, staff and students and is for academic use only.
