If you’re working on an advertising or marketing project and you need radio and TV ad rates, you’ve probably figured out that they’re not easy to find. Rates for print are easier to find, as you can use SRDS Media Solutions to find the rates right there. Unfortunately, it’s not as clear cut for the broadcast media.
On the other hand, using a combination of library and free internet resources can provide a good estimation of the elusive advertising rates for radio and television. How do you do it? I’ve created a guide (based heavily on Carol’s fabulous print guide that we had at the Reference Desk) that explains what you need to find information that you need to calculate ad rates. If you have any questions, make sure to ask me!
From the Library’s home page, hover over Guides then click on By Subject. The guide (will be) linked under 5) Media: Ad Rates, Audience & Circulation. Or just go straight there – Media: Estimating Radio & TV Ad Rates.