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-courtesy of source3marketing.com

-courtesy of source3marketing.com

“That’s the big advantage of photos — you’re essentially publishing quick-hit content on these platforms, not just promoting more extensive content that lives elsewhere.” –Sam Kirkland

Everyone knows that a picture says a thousand words, and that’s why news organizations are applying this fun fact via social media.  Having a compelling picture to highlight an important story on social media sites such as Twitter and Facebook, can engage more viewers than just plain old text. Twitter has a 140 character limit, and using an image with some text only takes up about 23 characters, on average. According to Poyner.org, compelling images on Twitter and Facebook lead to more retweets, favorites, likes and shares.

Many news organizations, like the Wall Street Journal, use graphics, as well as photos for many of their social media stories. However, not every story needs a picture or graphic to go with it. I found this very important to consider, and this is also something we talked about in class, does this picture and/or graphic add something to the story? Or does is simply demonstrate something already mentioned?

Also, this article touched on the sizing of photos for Facebook and Twitter. This size depends on the device your viewers read your content off of an array of devices, ranging for a desktop to a mobile device. It is important to consider this, and make sure that the photo is cropped horizontally before uploading the content via Facebook or Twitter. This can help viewers see the full image regardless of the device being used.

I found this story very interesting, because we talked about social media last week and photo usage via social media earlier in the semester. I thought that this article did a great job in showing the usage of photos and why it is important to provide compelling photos to only stories that need it. Having an image that does not relate well or add to a story would probably confuse me, especially on a social media site. Overall, I think journalists should learn when to and how to apply the right photo to a certain story. This can ultimately lead to more views and people clicking to the full story via social media.

My Storify

-courtesy of pinterest.com

-courtesy of pinterest.com

While scrolling through my Feedly account, I came across an interesting story pertaining to my main emphasis in college—broadcasting/multimedia journalism. There are numerous broadcasters around the world that all have unique ways to tell a story, but there are some helpful tips that KRON4 anchor and San Francisco State University Professor Marty Gonzalez shared with Advancing the Story, that all anchors and/or broadcasters should practice.

One of Gonzalez tips was using “TV hands”—when an anchor keeps the elbows in, hands at waist level and then talks using natural gestures. “It’s hard to get inexperienced anchors to stop clasping their hands together in a death grip when they first get to the anchor desk, “Gonzalez said. This was something Gonzalez learned through his teaching of broadcast journalism in San Francisco.

“TV hands” is not Gonzalez’s only tip for broadcasters. He explained that there are three other important aspects to on-camera delivery, one of which is pacing. It is very important to “slow down” and “cut your speed in half.” I found this tip very helpful. I can talk pretty fast at times, and I always have to remember that slowing down, especially while reporting, and can attract more viewers. Another tip that Gonzalez shared was to emphasize important words. There should be at least one word in every sentence that should be emphasized for meaning. Varying your delivery is something of importance, Gonzalez said. All stories are not the same, and reporters should change their tone to match that of the stories. Along with these three tips, Gonzalez said that it’s crucial for reporters to understand the material being read and rehearsing it before reading on-air.

I found this article to be very helpful to me as an aspiring reporter. Even though these tips could seem simplistic to some, they are often neglected. The major thing that I took away from this story would have to be the tip on pacing. This is something that I work on constantly when reporting for news packages for class projects. Also, I think understanding the meaning of stories you report is important. If you do not fully understand what you are reading, how can you expect your viewers to? It’s crucial for reporters to have the facts on the story, so it does not cause confusion if discussed later in the newscast. Overall, I found Gonzalezs’ tips to be very interesting.

-courtesy of twocentstv.com

-courtesy of twocentstv.com

Andy Rooney, the pint-sized anchor who was giant on stage and screen, has died.”—Fox 11 Los Angeles (oops, they got that name wrong…)

Time and time again I have seen reporter compilations on live television, many of which are very comical, and yet again, some are not. There is a difference between a reporter falling and/or stuttering on their words as opposed to numerous reporters messing up a deceased Hollywood stars name through newscasts.  Just recently, the Oscar, Emmy and Golden Globe winning Hollywood actor, Mickey Rooney, passed away in April of this year at age 93. “He was one of Hollywood’s first true superstars, but unfortunately word of his superstardom did not make it to some of our nation’s news anchors,” Jimmy Kimmel said. Many of these reporters confused this actor with his deceased brother Andy Rooney. Andy passed away during November of 2011, which, obviously, is a three year difference in comparison.

Shortly after Mickey’s death, Kimmel created a short video about these news reporters name slip up, that aired on his late night talk show, Jimmy Kimmel Live. It was a comical video, that shed light on the errors these reporters, some very well-known, made.

I find this incident very relevant and important concerning reporters. I understand that people make mistakes, but there were numerous reporters that confused Mickey with his brother. I still cannot wrap my head around this, because his brother passed away three years prior. This is something many new reporters, such as current reporters, should learn from. Double checking the facts, especially concerning this well-known actor, is something these reporters should have done.

However, I think many of these stations knew that Mickey was the actor that passed away, because many of the graphics say his name. I found this very interesting, because, throughout the video, every reporter said Andy, even though the graphic would say Mickey. I am not sure if this was an error in the teleprompter or what, but they should have checked to make sure regardless. The major thing I took away from this article, even after Kimmel’s comical spin on it, is that fact checking is always a must.

-courtesy of tcsnews.com

-courtesy of tcsnews.com

“With this new series we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.” –Phil Griffin

Many people understand that news organizations are becoming more social media friendly, but how many people know that some news companies are becoming more Vine-like? According to an article on Lost Remote, TV news such as MSNBC and video start-up NowThis News announced a joint video partnership called “15 Seconds To Truth,” yesterday. MSNBC will show this short Vine-like video on its digital, social and mobile platforms, while also being on TV commercials.

MSNBC is not the only TV news station creating this type of Vine-like video. Just recently, CNN announced its new “CNN Digital Studios,” which will also produce short-form videos. One of CNN’s videos is called “15 second morning”—a news report.

This short-form adaptation of news videos is all for digital, social and mobile platforms, because that is how many people receive news and news related items. The traditional one to two minute news package is starting to lose interest for consumers, while the quick, 15 second video attracts many tech-savvy people.

This article is very important concerning journalists and consumers. News stations cater to mobile, social and digital consumers, because this type of consuming is on the rise. It is important for companies to understand how get the most views and traffic, but when does this “time-limiting” news content lose its news value? Sometimes more time is needed to tell the whole story. If someone is only getting half the story from these 15 second videos, is it really worth it?

This article is very interesting because it not only pertains to news packages, but news shows in general. More shows are becoming internet friendly, meaning that they are converging to short news segments. This could also lead to unclear stories. The major thing I took away from this article is that too many people are consuming news in a way that limits full coverage. However, it is still an intriguing way to attract more viewers.

photojournalist Anja Niedringhaus -courtesy of theguardian.com

photojournalist Anja Niedringhaus
-courtesy of theguardian.com

According to the President and CEO of The Associated Press journalists around the world are “increasingly under attack” by people trying to influence change in news.  Just recently, photojournalist Anja Niedringhaus was killed in Afghanistan while covering the run-up to the country’s elections. Death, along with imprisonment and danger, are on the rise for reporters covering international stories.

These changes are making journalists’ jobs more challenging, and, in some aspects, more important. These issue stories need to be covered, but what happens when something terrible happens to those reporters getting the story? I think this issue is important to look at. Many journalists that report internationally need to be careful that they stay within their limits. Some people may take offense to what reporters do, and understanding that journalistic behavior can be looked badly upon in some countries is a good thing to remember.

However, I find it interesting that this article said that dangerous reporting is important. It is true, but kind of upsetting. These types of stories are prominent in our society. People want to hear what’s going on in other countries and how it relates to our own. I would have to say that this article overall stood out to me. I think that it is scary to think that journalists are “under attack.” I have heard similar stories on the news recently, much like other people. I think that people should be cautious while covering these types of stories, and also be aware that this type of reporting is dangerous.

-courtesy of kickstarter.com

-courtesy of kickstarter.com

“The BRT wants the stories it publishes to be ‘surprising’ and ambitious – and for them to be read widely, of course.” –Angela Washeck

Everyone knows that social media has a way of, how should I put this, grabbing reader’s attention. The Big Roundtable (BRT) recently hired three college students to partake in a ‘social sharing’ experiment. The students were challenged to, legally, rack up the most unique page views on its blog.

“The contest was inspired by this simple, painful realization about the patterns in our traffic…there are none,” BRT founder Michael Shapiro said. He as well as others, who work for this blog, wanted to know what made people ‘click.’ High traffic numbers were present on the BRT’s blog when its pieces were linked in other publications’ stories, which was something BRT’s employees did not expect.

The experiment concluded that the common logic that Facebook and Twitter hold the keys to big sharing was not always true. Having the story go viral, by people who were passionate about a certain piece—the content information, ultimately raised the percentage of unique page views on story content by that one ‘key influencer.” It’s all about telling a friend or others, ‘you must read this’–obviously it’s a little bit more complex than that. I find this extremely interesting because I, as well as others, have been interested by something because of the simple word of mouth.

This type of realization is very important in blogs and other sites like this one. You want to have high numbers in page views, in this case unique visits. I am not sure if BRT found out exactly what they wanted, but it did help ‘drive’ unique page views by word of mouth. The winner of this experiment, Editor Steven Lau, had 6,000 unique page views using the technique above, which says something about how people ‘click.’ The major thing I took away from this article was the way Lau went about the  trafficking of his story. He did not take the average approach of Facebook and Twitter, but a more abstract study, that worked.

-courtesy of KDVR

-courtesy of KDVR

“This is why you don’t show uncurated feeds on live TV.” –Meranda Adams

Hashtag’s and news feed on twitter is a commonality among news organizations in today’s social media world. But, what if this user-generated content involves sexually explicit items?

Just recently, Denver’s Fox 31 station scrolled through twitter feed, while on-air, for images of the deadly helicopter crash in Seattle. To the stations surprise, twitter images of food, Edward Scissors Hands and…a penis appeared live on television for all its viewers to see. These inappropriate images appeared because the station did not select the ‘crash’ images ahead of time.

Fox 31 issued an apology and explained that the ‘penis’ photo was mistakenly broadcasted by its control room—not from the anchors tablets during the show. “We apologize for the inadvertent broadcast of the image and we are taking immediate steps to prevent such an accident from happening again,” Fox 31 said.

I think this is an important thing to take notice of concerning broadcasting. Showing un-curated feeds is very risky, especially while using social media sites like twitter—anything could appear. Also, there are many people that view this news show, and some may have kids in the room with them. This accident could lead the station to lose ratings because of its slip-up.

The very interesting thing about this story is how this ‘penis’ image was tagged into the news content to begin with. The ‘crash’ was supposed to be curated from twitter feed, and even though some other unrelated items appeared in this system, the sexually explicit one does not make sense, at least not to me. I guess I cannot wrap my head around the fact that no one noticed this image or checked the news photo content before airing it. The major thing I took away from this article is to verify everything before broadcasting it. Things like this could happen to other affiliates, and taking the initial steps to prevent this from happening in the beginning can avoid unwanted incidents indefinitely.


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-courtesy of deadline.com

-courtesy of deadline.com

“We’re all about the future. This room is built to expand.” –Andrew Springer

Social media is used by numerous people in today’s day and age. Also, many news organizations use social media via their sites and television shows to build audience interaction. According to Lost Remote, Good Morning America created a new social media tool that it calls, the “social square.” This new social media tool is “equipped with Samsung monitors and tablets featuring Facebook, Instagram, Twitter, Google+ and Spotify components,” ABC News senior editor of social media Andrew Springer said.

This “social square” was created to make viewer engagement and conversation easier. There are seven main features this social media tool is equipped with—listed below:

  • An Instagram video chat wall where viewers can ask GMA hosts/guests questions using Instagram videos
  • A Twitter Mirror that allows guests to take selfies and upload them to the show’s Twitter feed
  • “Social slot machine”, that will curate viewer questions from Facebook, Twitter and Google+, generated randomly
  • Streaming music from Spotify that will allow guests to pick out songs to play on-air
  • An interactive photo wall that will showcase pictures, video and flash poll results
  • Google+ hangouts for GMA viewers
  • Fans will be able to upload short good morning videos via Google+ that will be shown on the ABC jumbotron in Times Square

This was a very ingenious tool that GMA created, because it will initiate the audience in a faster and smarter way. This “social square” is very important concerning viewers, because social media is on the rise, and GMA knows that. I feel like many other news markets would benefit from GMA’s idea.

This square, to me, seems very simple, yet complex. I love how they the viewers/audience can participate during the live show. The major thing that stood out to me was the ABC jumbotron in Times Square. I have been to New York countless times, and I think fans would be excited to produce and show their very own “good morning videos” in the center of Times Square. Overall, I really love this “social square,” simply because it gives viewers the chance to be virtually interactive with GMA.

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