“That’s the big advantage of photos — you’re essentially publishing quick-hit content on these platforms, not just promoting more extensive content that lives elsewhere.” –Sam Kirkland
Everyone knows that a picture says a thousand words, and that’s why news organizations are applying this fun fact via social media. Having a compelling picture to highlight an important story on social media sites such as Twitter and Facebook, can engage more viewers than just plain old text. Twitter has a 140 character limit, and using an image with some text only takes up about 23 characters, on average. According to Poyner.org, compelling images on Twitter and Facebook lead to more retweets, favorites, likes and shares.
Many news organizations, like the Wall Street Journal, use graphics, as well as photos for many of their social media stories. However, not every story needs a picture or graphic to go with it. I found this very important to consider, and this is also something we talked about in class, does this picture and/or graphic add something to the story? Or does is simply demonstrate something already mentioned?
Also, this article touched on the sizing of photos for Facebook and Twitter. This size depends on the device your viewers read your content off of an array of devices, ranging for a desktop to a mobile device. It is important to consider this, and make sure that the photo is cropped horizontally before uploading the content via Facebook or Twitter. This can help viewers see the full image regardless of the device being used.
I found this story very interesting, because we talked about social media last week and photo usage via social media earlier in the semester. I thought that this article did a great job in showing the usage of photos and why it is important to provide compelling photos to only stories that need it. Having an image that does not relate well or add to a story would probably confuse me, especially on a social media site. Overall, I think journalists should learn when to and how to apply the right photo to a certain story. This can ultimately lead to more views and people clicking to the full story via social media.