By 2019 approximately 80% of consumer online consumption will be video reports Cisco in a new report. To me, I feel like I watch a lot of online videos already as a majority of my content consumption.

So will video overtake written content? Let’s discuss it.

I specifically have grown fond of is the news organization NowThis. The  slightly longer than or shorter than 60-second videos have a mixture of images, video, sound, and words. Saying to me way more than an article with maybe 3 pictures.

Now This video

I do believe this trend and organization model will continue to grow amongst news organizations. Why?

  • It is an incredibly interactive way to distribute news.
  • Although people generally scan through an article a video has the ability to capture and hold attention.
  • Video production is way easier to do now-a-days.

There are even several apps that allow you to record and edit videos right on your smartphone. Which has made things like CNN iReport have that much more of a “professional” vibe.

On this note of a vibe, the vibe of social media has become “never leaving the timeline. ” So by news organizations pumping short videos into timelines, the viewer does not have to leave to go to another page to view content. Which makes your life easier and mine!

Kip_yesss

 

I’m looking forward to seeing if video  content will overtake traditional content. I suspect the change will be slow and gradual as we move through a generation who still prefers to read article-style content.

If the change does occur we may see another crisis in the newsroom, but I suspect instead that newsrooms sizes could grow because of this. Perhaps video and traditional content  could live side by side.

Only time will tell.

 


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