Well, it is the end of the semester (almost). So it is time for a quick recap of what I found most helpful over the semester, my top 3:

1. SEO

2. Monetization

3. Comments

Coming in at number 1 is SEO. I may have took this topic a little more seriously than my other class mates. For those who do not know, SEO means Search Engine Optimization. It is essentially the practice of optimizing the content and your sites code to be easily crawled and detected by Google and other search engine’s algorithms. Good SEO will incorporate a huge ray of different tactics and bad SEO will get you penalized online and then you are really in trouble.

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At number 2 is monetization, which is important for any young journalist (or anyone, really) who is looking to financially make some profit from the content and readership they have. More importantly, it isn’t just all about the content or the readership but the information that you can offer to advertisers that really turns the profit. Obviously there are some ethics questions that go along with this process, like what information will you sell? And how much will sell it for? Or do you decide to not do the advertising route? And go the route of a paywall, which has its benefits and not benefits.

Monetization

Last, but absolutely not least, Comments. Comments are an important thing to every journalism-like website. Comments keep the discussion going and with out the ability to comment I wonder how two-way communication takes place with journalists. I think it is interesting that some organizations go without doing comments, or some just let their comment section run a muck with trolls. It’s a fine line to walk, but a very long process to keep that line painted nicely.

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Blog Change

The biggest changes to my blog all semester were theme style changes. I changed my theme over the course of the semester three times. I think it could easily be classified as my battle with conformity and simplicity. The current theme I am using is way cleaner than the Color Pencil and UWW Theme. I was really a fan of it for the Warhawks Writers blog, so I finally decided to incorporate it on my blog instead. I think one of the critical factors to this theme though is utilizing and optimizing your sidebar widgets. Definitely should not have repeat widgets on it.

 

Thanks for reading my blog this semester,

“you stay classy (insert your city here)”

 

 

Recollection

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I remember in 2012 at J.F.K International Airport a girl in the National Geographic Student Expedition group I was in asked if I had Snapchat yet. Replying that I had not had it yet, she laughed at me and said that it was an up and coming app. I downloaded it, but I didn’t really see what was so great about it- I didn’t really care for it, it was too involved. A few months later the Midwest had been invaded by Snapchat and it began to take off. Snapchat has evolved and really built itself as a content hub.

Fast forward to 2016 Snapchat has evolved and built itself as a content hub.

An analysis

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Snapchat boasts several things on their advertising page

  • “Snapchat is the best way to reach 13 to 34 year-olds.”
  • “More than 60% of U.S. 13 to 34 year-olds smartphone users are Snapchatters”
  • “8+ Billion Videos plays every day on Snapchat.”

I think these numbers are impressive. And do to the nature of Snapchat, Snapchat will have a very very interesting relationship with these demographics in the future.

If you want to learn more about Snapchat go here.

My prediction

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Snapchat has a very nice fence on its portion of the market. I don’t see Snapchat losing any popularity soon. While Snapchat has become more commercialized it still retains that genuine Snapchat vibe. If you have been using it since 2013 you know what I mean. The only big threat to Snapchat is a new video interaction app, which in the Social Media realm we see very little knock off apps steal large market shares. All Social Media apps have to be original and different in the fine details, otherwise, why would you bother?

Overall, Snapchat will continue to expand into 2018 making strategic partnerships and brand deals.

During an acceptance speech, Anchor and Managing Editor at CBS News Scott Pelley, reflects on American Journalism and the challenges that are to come.

Pelley shares his insights on the wisdom of Fred Friendly’s phrase, ” If you are first people will forget, but if you are wrong people will never forget.”

He says that journalism has not changed, yet the world that we are living in is changing and the fire of “My first thought is my best thought,” has made its way into newsrooms across the country.

Pelley calls out Social Media, “that is not news,” but gossip instead.

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I believe Pelley provides some great food for thought in his Fred Friendly acceptance speech. I agree with Fred Friendly’s  words, that if you are wrong people will never forget. There is a strong parallel toward journalism and first impressions. One bad first impression/misreported information and you could lose your potential reader for a long time.

The notion of “My first thought is my best thought,” can certainly be seen by amateur journalists and online publishers. This idea travels the whole internet to places like Facebook, Reddit, and other social platforms. It will not take long to find someone who says something “inappropriate” online that they  would never say in a public forum.

While Pelley has some legitimacy in calling Social Media gossip, it may be increasingly hard to argue the incredible value that Twitter has added to American Journalism over the last few years. Twitter helps bring readers to journalists which displays a “push and pull” relationship with readers. Even in 2014 the Associated Press added needed  Social Media reporting standards to the AP Style Guide to make consistency in an emerging news realm.

Overall, Scott Pelley of CBS News has a great message for incoming and veteran journalists. In this day and age can you afford to be wrong? Is there something that is more than meets the eye? Will Social Media eventually see a decline in effectiveness with Journalism and their audience?

You spent time developing some multimedia content and now your organic reach is less than you projected. A huge hit for those in the Social Media Marketing landscape. Recently HubSpot posted a blog about how the algorithm’s for Facebook, Twitter, and Instagram work and some tips for those looking to improve their reach! I found some of these tips really helpful, here is my top three need to knows! (While it is all important.)

Coming in at #1,

Relevancy Score, Facebook

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You’ve heard it before, “I have 3,000 likes, that is a good reach.” Sorry, but you’re wrong, because of special options added into filter information out of your feed some can “Like” and “Hide Content.” Throwing changing of algorithms in, to better serve the user experience, users are able to help select which content they’d like see first! If your content is behind in “The Queue” your possible reach is going to be much less.

At #2,

Show Me The Best Tweets First

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HubSpot made sure to clarify Twitter’s real-time feel isn’t going away. But this shows a huge need for Social Media Marketers to remember to interact and engage with their audience. After all, this algorithm is focused on the user’s interests, so if you get them to engage them with you I bet it could absolutely help your engagement.

Last, but not least by any means, #3,

Instagram Feed Update

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Noted as the newest to content curating Instagram. HubSpot also sourcing an Instagram employee saying that it is about a user’s personal experience. I really agree with their second thought, that ” Posts you regularly engage with will come up more regularly.” It seems to make sense, I feel this is a really basic way to gauge relevancy.

There you have it, my top three… Thank you, HubSpot!

HubSpot continues to provide incredible insightful looks into the digital landscape. I suggest you consider following them in your RSS feed to get daily content to improve your Marketing game!  For me as a young digital marketer, it provides updated industry theories and thought direction.

 

Social media has become widespread through out first world  and developing countries. Businesses have picked it up as a communications vehicle to their followers and champions of their brand. Is it here to stay? It has obviously become a huge marketing tool for companies.

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Unfortunately, I think eventually we will find a time when we are “social media’d out.” Let me explain, social media is truly a collective effort like most things. Think about it, it only works if people are using it and interacting. If someone posted a video and it received no likes, comments, retweets, or shares then what would be the point? Will people get tired of checking into others lives and just focus on themselves? Will we see this from our generation? Possibly. But I think more so in the generations below us.

Facebook and Twitter are already less popular with high school age youth. It is about Instagram, Snapchat, and Peach(maybe). Maybe social media will just evolve and continue to be popular, but I am curious to see what the next new thing is.

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I like what social media has done for the world, but at the same time it has come with some very very large trade offs. So I think there needs to be some proper “education” about social media for youth. It is easy to get sucked up into the world of connectivity, but people tend to forget about the “world of yourself.”

What do you think?

 

Whether you like it or not electronic sports  or eSports are here and there are huge! You maybe not think of video games as a sport, that’s cool. But when a whole football or soccer stadium is filled with hundreds of thousands of fans all rooting for geeks at the computer or console, who are playing for one million plus dollars,  it’s hard not to get hyped.

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So what is an eSport? Well, chances are you have probably at least heard of one. The first game that was the poster boy for eSports was Halo, then Counter Strike, then Call of Duty, and now we have League of Legends and Dota. This was just a small list, there are way, way more competitive titles eSport titles all have regular leagues which games are played throughout the week. At the end of the season, an equivalent to the Super Bowl happens. Oh yeah, you have a team of four or five who play against another four of five players.

eSport titles all have regular leagues which games are played throughout the week. At the end of the season, an equivalent to the Super Bowl happens where teams will duke it out for the grand prize and bragging rights. Often viewable via Twitch from home or if you are fortunate enough to have the money to go to “Worlds”.

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In Asia-pacific countries, eSports are huge and even bigger than regular sports. Right up there with Jpop and other trends, but this is no ordinary trend – try a billion dollar industry.

I’ve been in the competitive scene since 2008 and the change I have seen is unreal. The amount of money being played for these days is unimaginable. So what is next? Over the next few years, it is going to continue to explode. The titles that are competitive are still enjoyed by casual gamers and become viewers just by interest.

Are you interested in eSports? Check out Major League Gaming to catch the end of Counter Strike Worlds today! Or head over to Twitch.tv where popular games are streamed and tournaments are streamed.

The first amendment to the constitution guarantees freedom of speech. But one would think that for a man seeking political office they would remain from using the wrong type of speech. Hate speech, specifically.

This type of behavior see and then repeated through attendees, but at some time, it goes too far. Sopan Deb, the journalist who was recently arrested in Chicago has been documenting racist remarks said to him. View his twitter here
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Just sad. And somehow this is how people think they should be able to communicate their ideas to others. That finally someone understands them, and believes what they believe, so they think they have a champion. Someone to place their behavioral actions on if ever criticized. That is just my observation.

As many, many journalists have indicated Trumps rhetoric is incredibly reminiscent of rhetoric by Adolf Hitler.

Skip to the last 30 seconds of this video to hear rhetoric by Trump on protesters who are exercising their first amendment right. I’m not convinced that he was not only referring to protesters here but minorities too. What do you think?

And somehow this man retains voters, and not just voters but, a majority of voters. America as long as I have ever known it is a melting pot, that is part of what makes America so great. Sure, the equal opportunity for all may be skewed, but where on Earth do you have such a diverse population? Sure, E.U. is pretty diverse but, in the Western hemisphere where else?

America as long as I have ever known it is a melting pot, that is part of what makes America so great. Sure, the equal opportunity for all may be skewed, but where on Earth do you have such a diverse population? Sure, E.U. is pretty diverse but, in the Western World where else?

My hopes for people are that they realize how they are being manipulated to gain their vote. My hopes are that people will realize this isn’t freedom of speech it is merely a manipulation.

Recently Facebook unveiled their Reactions, which is essentially an updated “like” button.  There are six of these new buttons. I think they are kind of neat to be perfectly honest. But at the same time I don’t really like them, heres why.

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Supposedly these reactions are suppose to increase interaction and is a better representation than just liking some post or video. However, I feel that these reactions have replaced many comments that would ensue on videos. Why would someone write, “wow that was awesome,” when not they can just click on the wow reaction.

Now of course there are people who will comment, as well as there are people who would just hit like and not comment either. But for the most part the reaction leads most  away from commenting Just an example, I know the article is relatively new but here is an interesting post. It has been read, shared, reacted to, with relatively little comments

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I am not trying to be some one who is hating new trends in technology. I think the like button has become outdated and that there needed to be more. I just didn’t think about the consequence of having more than a “like” button could bring about.

I am sure on a business side of things it has become easier to determine whether the video or post had performed its job or not. The reaction buttons practically categorize who reacted in what way. Super convenient so some social media manager doesn’t have to read through every comment to get the gist of it. Especially with the ability to be mad at something. Genius.

Obviously there are pro’s and con’s to every new thing. As I have been writing I discovered : Some things call for comments some call for reactions, its all good.

If you want to join my camp of thought you can, or have your own camp, tell me about it in the comments.