With it becoming easier and easier to read news online, the use of newspaper is declining and consuming news from cell phones is increasing. According to this blog, newspaper sales have dropped by 55% since the internet became a commonplace. Weekday print circulation has also dropped by 47%. Because most newspapers are at about 50% in online traffic, editors need to think about how to accommodate the news from a smartphone or tablet. It is a lot different from regular print.
Alan Mutter, the author of this blog makes a few suggestions on how to keep up with the constant changes in the media world. When posting things online, Mutter suggests to make it timely. Most online readers do not want to read more than 150 words. The second suggestion he gives is to make it concise. Make everything short, informative, and entertaining. Another suggestion is to make it viral. the easiest way to do this is by making it interactive. People love when they can interact with something and each other. Another tip is to make it transactional. Provide things to make the readers experience better. This can include well target advertising.
I think this article is very important. The internet is obviously growing bigger everyday and it is not going to stop anytime soon. Eventually newspaper could be a thing of the past. With that being said, news organizations need to be prepared for everything. I think starting out online can be tough, but it will be well worth it in the end.
This goes along well with our class because it is all about online journalism. I agree with everything Mutter said in his blog. The online articles will eventually completely take over print journalism.