Page views really don’t matter

May 9th, 2014

Newspaper Death Watch brought upon an article about page views, and how some websites use them to measure success. Well, according to this article, they “are about as relevant an indicator of content value as the height of the starting center is a predictor of the success of a basketball team.” The article explains and makes a great point, that page views for a website really only bring negative value. Why? Well, here’s a good point chief executive of analytics firm Chartbeat, Tony Haile can tell us:

“Provocative headlines and images encourage people to click but it does not mean they enjoy the content…and the spreading of articles over multiple pages has also allowed many sites to boost their metrics.”

looking-at-computerYeah, it’s true, counting page views is easy, but, it’s meaningless. What really is the point? People can visit the website, but that doesn’t mean your website is popular. Panelists say that obsession with page views creates valueless traffic that drives down the value of inventory and, with it, advertising rates.

Audience engagement and the amount of eye balls sitting on a website may be more important per journalist/advertiser. As the end of the article puts it, what’s more important is to measure the factors that everyone can agree indicate that the right audience is coming and that they’re staying for the RIGHT reasons.

This made a great point to me, in which page views are not always the only way to measure success. That’s too easy. And in the world we live in, success is never THAT easy!

 

A new form of storytelling

May 4th, 2014

Advancing the Story brought me to an article expressing a new way in telling stories/journalism. Koci Hernandez made a great that the Internet still gives journalists time to mold it as a storytelling platform.

“We have a small opportunity while the Internet is still a baby to change the way things are done, presented or seen on this new creative platform,” says Hernandez. “It’s not a single canvas anymore. It’s not about the desktop, not about mobile — it’s about all these devices at once. It’s not a single canvas, and we have to stop thinking about it like that.” Hernandez thinks it’s best to check out sites like “Pitchfork” and “The Verge” where there are actual masterpieces of visual journalism. Places such as those are places in which we wouldn’t normally look, therefore, where we will find inspiration.

jhonny-cash_1291726679_thumbnail“The Johnny Cash Project” (left) was something Hernandez brought up, in which he was inspired by. It was something that brought up a great example of a place for masterpiece journalism. It “could not have been told without the Web.” The website was devoted to Johnny Cash, and it allowed users to take any image of Cash, using a custom drawing tool, to create personal portraits- which were incorporated into a video, where the community votes images up and down and the song constantly changes as more people add their views.

Hernandez hopes that the combination of knowledge, information and technology will lead to new narrative forms.

With so much room on the Internet, there is so much room to explore and play; so many different ways and forms to tell stories that are in a more unique way to the world. The Johnny Cash Project is a great example of new forms of storytelling can be, and as Hernandez, the Internet is full of places to put aside new forms of  storytelling.

 

FB Newswire: A new way and helpful way for journalists

April 24th, 2014

 

Mashable brought upon the introduction of Facebook’s  newest agency, FB Newswire– “a Facebook page of hand-selected and journalist-verified news stories from across Facebook’s platform”.  Storyful, the news agency in partnership with FB Newswire, aggregates news content shared on social networks. According to managing editor of Storyful, Aine Kerr, Storyful has three different offices on different continents. Using an “algorithm,” it will find popular and breaking news stories on Facebook, like stories on sports, entertainment, politics, etc. Storyful then follows up on those stories using human verification from the journalism team beforethat content is put on FB Newswire.

FB Newswire is going to include stories from all around the world, along with stories in languages besides English.

“It’s going to be journalists every step of the way deciding what is of value, what should we verify, and going off and starting what is a very rigorous process at Storyful [to verify the story],” Kerr said.

Our Facebook pages give us our own personalized look, but with FB newswire, it will list news from all over the world that isn’t personalized for us, like our Facebook pagetumblr_n4jh3o1ynr1qz80pso1_500s are. In order to subscribe to FB Newswire, all you have to do is like the page, and the stories will automatically appear in your news feed.

As the article explains, this will be a competition for Facebook and Twitter; both want to become the top choice for how consumers take in their news.

“What we’re trying to do is make sure journalists have as many choices [and] first-person content as possible so they can tell the most complete story they can.”

Having this type of service as a journalist will be very helpful to the many who need the information for their stories.

 

Headlines will just start reading exactly what they mean–like this headline!

April 20th, 2014

 

CyberJournalist.net unraveled an article in which it stated that headlines coming from websites like Buzzfeed, ViralNova, UpWorthy and even Huffington Post are starting to stick with– no more hyberbolic headlines. Aka- as the article reads, “Go Viral” becomes “Be overused So Much That You’ll Silently Pray for the Sweet Release of Death to Make it Stop,” or “Can’t Even Handle” becomes “Can Totally Handle Without Any Significant Issue”. The article basically touched the issue that there area couple of websites finally beginning to replace those “bombastic viral websites” with the more realistic version. headlines

Simple. Never something I ever thought about, considering every newspaper has that weird headline to summarize everything it contains, but now I  realize that some newspapers/newspaper websites do actually give the headline quite a headline, when in general, who cares about the length, really. Say it exactly how/what it is!

Is this a good headline?

April 10th, 2014

JIMROMENESKO.COM brought quite the interesting “story” to my attention. When it comes to our news stories, whether we’re reporting from the typing in our newspapers, or we’re reporting it on the television, headlines are always important to a story. In newspapers, the headlines are the big, bold words at the top of the story–they attract the readers, if, of course, they’re very appealing, of course.

Say you were a journalist for a big newspaper. We all know that coming up with a headline is important, but how far would YOU go in order to make the headline attractive to readers? Would you go this far?  lemursAccording to this article, Wall Street Journal’s Jason Gay likes it, “because it’s simple, declarative, provocative.” What do you think? As shown in the picture to the left, this was the headline in a Metro Newspaper-“Eating lemurs: ‘Not f—ing OK'”

This is not something I could do– I feel it’s too far; using some sort of provocative language at your job is pushing it for sure.

CNN journalists create a higher level of reporting

April 4th, 2014

Lost Remote presented a story about a new “platform designed to harness the power of news traveling through digital and social for the benefits of its journalists. This new creation is called ‘Newstron’, and it has been available to CNN’s editorial staff for over a year.

There are so many benefits that come along with this new creation. ‘StoryTracker’, is a tool that presents content to editorial users in an “easy-toconsume way.” In the article, SVP of Media Technology and Development at Turner, Michael Koetter described the variety of tools Newstron comes along with. It can drag in video, Instagram posts, text, tweets, URLs, and many more. The goal, according to the information, is to make it easier for CNN journalists to do initial “legwork” in a story so they can put more of their effort into the higher level of reporting. CNN

Newstron results in more complete storytelling, and has even been used to report on the big stories, like the Sochi Winter Olympics, and that “huge” controversy that happened not too long ago… Flappy Bird being removed from the iTunes store. Victor Hernandez, Program Manager of CNN Editorial Systems, “We needed to ensure the technology supports the integration of hybrid workflows and content opportunities across regions, platforms, newsrooms and devices.” Basically, as the example was said in the article, when Nelson Mandela passed away December of last year, the story went everywhere; the social reactions of professional athletes were captured and curated, with the use of the StoryTracker tool.

Newstron is something I can see very convenient for these journalists. They can easily focus on that higher level of reporting, while StoryTracker can focus on the lower level of inserting videos and tweets, etc.

 

For example, as the story evolved about Nelson Mandela’s passing in December 2013, the social reactions of professional athletes were captured and curated within the StoryTracker tool. Journalists also have their own pages where their most recent tweets are displayed, along with their contact information, a list of their social profiles, and stories they are tracking.

‘Newsbeat’ App changes the way news is consumed

March 24th, 2014

 

10,000 Words posted a story written by Aneya Fernando who is talking about the newest App that has a unique way of consuming the news– It’s called Newsbeat, and it’s the latest app from Tribune Digital, and it reads the news for you! My first actual question was, “Doesn’t NPR do th—” (lol) until the next paragraph answered my question, explaining that if you wanted to skip through a particular story, well, there’s an app for that, and it’s Newsbeat.

According to the information in the story, this app can stream about 7,000 stories a day, according to the way YOU customize it (topics, people, etc.). newsapps

Newsbeat already has deals with U.S. publications like CNN, Fox News, and Tribune newspapers. the even cooler thing about this app is that it can create custom playlists with the most relevant or important stories that fit the time of your drive while you’re on the go. This app might actually grab my attention! Also, you’re probably wondering the “voice” that will be accommodating you as you sit back and listen. I read that it’s a “blend of human voice-overs and advanced text-to-speech technology”, aka– a combination of the well known, Siri, and a real, live human!

My only question is, and Fernando went on with the same response, is what do these voices sound like? What if you read your news a certain way? It would kind of stink if the voice starts to drive you nuts on how it reads the news to you. Otherwise, I’m sure for some people it won’t be a problem!

I actually think the new app is a really cool idea. It’s free, and there are only two ads every 10 minutes, according to the information (The company makes money by the support of audio ads).

So who else would be interested??

 

How the news is viewed nowadays

March 13th, 2014

In an article written by Limor Peer in Readership Institute, great points were made, according to how people view the news. Jane Buckingham is the founder of the “Intelligence Group” (a market research company). She describes how most people nowadays tell themselves that “if the news is that important, it will find me.” But, according to some people (older people), that’s a problem and it shouldn’t be that way. Peer went on to make a good point that older people don’t like that, because it’s important that we as citizens get at least a minimal level of news. I agree in some of what I’ve learned from this. I feel having some sort of knowledge with the news around is important. It fills us with some sort of knowledge at least. readingnews

Michael Schudson says that “the ideal notion of ‘the informed citizen’ which is part of the basic set of civic ideas we hold, which includes good government, an objective, watchdog press, and an engaged citizenry- ever really existed.”  Basically, as said in the article, not everyone is interested in what the news puts out– some are interested in some extent, and some are less interested.

Peer explained that new organizations should be straight-forward. “Don’t try to reach everyone.” He made the point that some/most people buy the newspaper NOT for the news, and NOT to be informed with anything, but for the crossword puzzles or the comics. AKA: the entertainment. Peer explained how newspapers were and still are able to benefit financially due to them able to mix news with entertainment. So, basically, as Peer points out, news organizations are better off trying to reach out to the people who actually really care about the news, and NOT to try reaching everybody. As Peer also said, “try to reach the people who want what you have to offer.”

I can honestly say that I agree. In a way, however, news organizations could have something to lose. If they o865535242_1389627925nly focus on reaching out to the interested public, then people that are NOT at all interested in news and being informed, will keep away from even wanting to buy another newspaper- because sadly, most of us like the entertainment sections in there (I’m guilty). As w get more and more into many new technologies, newspapers lose everything, everyday. They decrease financially, and are starting to disappear–or in this case and nowadays, I’d say they’ve already started to. At the same time, however, newspapers are filled with news, and filled with knowledge for the public to read, and if that isn’t being seen or read by a majority of people, what’s the point?

 

 

 

Selfies: A possible success for the news business?

March 7th, 2014

Poynter came out with an article that pertained to something we either all know very well, or are all guilty with– the selfie. As weird as it sounded to me when I read this, sadly, it has its true side.

As usual, the “selfie” is something that most people everywhere put into place with a typical teen. In the article, Jon Savage, the author of the book “Teenage”, he explains the “selfie” is “the usual mainstream/conservative media teen tropes:

Savage went on to support the whole teens being the one and only result of the selfie. “It all depends on your worldview: if you’re hopeful about things, then you’ll be inclined to see what Teens do as interesting and futuristic in a good way. If you’re not, then it’s all downhill – everything they do is another nail in samsung_galaxy_note_3_ellen_selfie_oscarsthe coffin. It’s all about adult projection.”

The thing about the selfie today, is that it’s all over the world, but it’s become a really popular trend, not just with the typical teenager– Take the moment at the Oscar’s award show last Sunday– The amount of retweets that happened around the world was astonishing. Pretty much every news station had a story to tell, ad will probably go down in history.

I honestly feel that the selfie has become something to really talk about, especially in the celebrity field, which gives news stations an actual story to talk about. This could actually be something that saves he news business!

When we “share” something, do we really “read” it?

March 2nd, 2014

I came across an interesting article in CyberJournalist.net that I had to write about, because it’s so true. The basis of the article was that in reality, when we ‘retweet’ something, or ‘share’ something on Facebook, or any other online news website or just a simple website, what is the real chance that we actually took the time to read it?

Tony Haile is the CEO of real-time traffic tracking company “Chartbeat”, was the one who brought up this debate. He quoted in the article that ‘his company found “effectively no correlation” between the number of people who share a given piece and the number of people who read it.’ I found this to be absolutely true! I feel as though most of us are guilty of doing this. Share-This-Story

This can be done on anything that contains a headline. When we see a headline that catches our eye, sometimes we just feel as though all we have to do is skim it, or MAYBE read the entire piece. the article said two things that I thought were extremely important:

1.) “Here’s the point we take from the debate: when we’re talking sponsored content, sharing isn’t enough–because a headline alone can’t convey your client’s story to the average reader no matter how fun it sounds.”

2.) “This is particularly relevant when considering sponsored content, because the very last thing you want readers to do is glance at your piece and move along.”

In reality, I find that this can be quite a problem. With news websites trying to attract readers, some people don’t even care to actually “read” them, when they can just go ahead and share them, when they probably haven’t even gotten the whole story, without even knowing. I’m pretty sure I’ve done this plenty of times. As the article said, sometimes sharing something is completely meaningless when the piece is possibly meant to be read and is in some way meant to be appreciated.