May 13th, 2013
This week I found an article on Poynter that addressed the effects that mobile media consumption will have on journalism. In this article mobile device use is going to affect journalism to the extent the rise of the internet did about 10 years ago. At first, I found this statement a little extreme, but then I thought about my own news consumption. I quickly realized that much of my news consumption is done on my ipad and my iphone.
The article states that in order for a publication to not only thrive, but survive, it must adopt an efficient mobile strategy. There are five main topics discussed in the mobile first strategy. These include:
- A responsive design isn’t a mobile strategy
- Mobile will not only surpass the desktop, but begin to erode it
- The desktop decline will pressure news revenues
- News needs to solve problems
- Technology companies are mobile first and spending like it
The author of the article, Cory Bergman, believes that mobile strategies are a more important discussion than social media development. Bergman, the GM of NBC’s Breaking News, states, “growing mobile experiences should be the top priority.”
Fiona Spruill, NY Times emerging platforms editor, predicts within the next year, “…many news organizations will cross the 50 percent threshold where more users are visiting on phones and tablets than on desktop computers and laptops.” One statistic that piqued my interest was that in the past year, nearly 100 million more people started using social networking sites only on mobile devices.
One section of this article I found interesting was how a mobile shift will negatively affect advertising rates. The mobile shift will create revenue pressure unless news organizations are able to create new mobile revenue streams to compensate. According to the article, Google and Facebook control nearly 70 percent of mobile advertising dollars. Mobile advertising involves companies purchasing ads when the category of their business is searched. GPS locators will then primarily lists the businesses who have purchased advertising.
I agree that publications should be focusing increased attention on mobile media consumption. Devices like the ipad and smartphones are becoming increasingly popular and relevant in today’s society. Also, most people that consume the news are doing so on the go. Studies indicate that the ipad is now the second screen at night when people are winding down after the work day.
I believe the most significant change the mobile revolution will inflict on traditional journalists and newsrooms is that content must be ready when people are most prominently consuming news. These most popular times include early mornings, common break-times during the work day and late night when people are watching television.