If you want to be successful, you have to do the right things.
Online businesses and websites follow the same rules, and learning is the only way to get there!
Twitter co-founder Jack Dorsey (as well as the CEO and founder of Square) recently gave a few “Do’s and Don’ts” when it comes to business success. His list comprises of his personal values and beliefs, not all relating to an actual advice list, but a generality of important aspects in life.
Dorsey’s “Do’s” included a few points that are very important in managing online audiences, such as staying present, being vulnerable, saying hello to everyone and mediating on the list.
By staying present online, you are giving your audience access to you and your information. The more present you are, the better updated a site will be and audience members will be more likely to keep coming back.
Being vulnerable allows your audience to to feel welcome, and that they are able to ask questions or put their input into a story, mostly seen in blogs.
Saying hello to everyone, in an online sense, includes interacting with comments or direct tweets. Involving your audience in your site can increase your likability and let’s them know that they’re not just talking to a blank wall. It’s always nice to be able to communicate with “someone on the other side,” as in the writer of the story. We learn most when interacting with others and by making an effort to recognize audience members will increase your audience management.
The final “Do” that I found to be important for success was mediating on the list. You are always capable of improving, and with constantly changing times, you can’t just stick to a set-in-stone list.
The “Don’ts” I thought to be relevant include not being late and not setting expectations you can’t meet. Not being late includes being able to update your site constantly to keep your audience members coming back. And not setting expectations you can’t meet, pretty much speaks for itself. If you say something and don’t follow through, audience members will view you as unreliable, and in the end results in less viewers.
The rest of Dorsey’s list includes personal health-related goals, which your health affects you and your performance in your life and work.
There are several different sites for learning about how to be successful online. It’s as simple as going to Google and typing it in. Here is one that I found gives a general basis of success tips online.