Nicole Thalacker, Senior (May 2013)
Major: Communications, Public Relations Emphasis
Internship: Consumer Relations Intern with the Milwaukee Brewers Baseball Club
How did you find out about the internship? What interested you in the internship?
I found out about this amazing opportunity via a TeamWork Online account. I had created this account and uploaded my résumé to receive notifications about sports-related internships in the Greater Milwaukee Area. When I was notified about a Consumer Relations Internship with the Milwaukee Brewers, I applied immediately. I found great interest in this internship because it was with a well-established organization that would allow me to practice my Public Relations major and Marketing minor throughout my time there. I also saw the Milwaukee Brewers as an appealing opportunity to experience marketing and media relations through the view of a sports team. I also love the Milwaukee Brewers. It took me approximately six weeks to secure my internship. I went through a process of a phone interview, followed by an in-person interview. I was offered the position close to three weeks after.
What did you do during your internship?
I participated in community, campus and ballpark events as an Ambassador of the Milwaukee Brewers Baseball Club. My key responsibilities included promoting Student Nights at Miller Park, raising awareness of the Brewers on UW-Whitewater’s campus, research projects on sports marketing techniques and working as a team to propose new promotions for the Brewers to execute in future seasons. I had the opportunity to assist our Senior Manager of Advertising and Marketing with social media forums such as Twitter, Tumblr and Pinterest. I also assisted our Senior Marketing Director with special events and Milwaukee Brewers Player appearances in the community.
What did you learn during your internship? How did this opportunity relate to your career goals?
I learned a great amount not only about the Milwaukee Brewers and sports marketing, but about UW-Whitewater as well. I experienced the “behind-the-scenes” of major promotions and ticket packages and what it is like to collaborate with other organizations such as the Milwaukee Zoo and the Harley-Davidson Museum. I learned many regulations at UW-Whitewater and how I’m able to promote the Milwaukee Brewers while abiding by campus guidelines. I also learned what it is like to work in a professional setting where deadlines have to be met and communication is the key to a successful department.
This opportunity relates to my career goals because I now know that working in sports is an atmosphere I would love to be in. I knew coming into this that either it would be a learning experience and I would love it, or decide it wasn’t the right career path for me. I’m not completely ruling out other opportunities unrelated to sports, but I see myself in this industry. Things are always changing, new ideas are constantly brewing and the networking is endless.
What advice would you give other students about internships?
The advice I would give to other students about internships is to have them, and once you have them use every opportunity you can to meet as many people in the organization as possible. Employers can look at someone’s résumé who has a 4.0 GPA with no internships, but decide to hire a person who has a 3.0 and internship experience. Students need to put themselves out there because finding jobs in this economy is not always easy. Gaining experience will set you apart from other candidates and show that you’re willing to work. I would also advise students to take ‘no’ as a redirection, not as a rejection. Things work out how they are supposed to work out, so keep trying.
What did Nicole’s supervisor have to say?
Nicole spearheaded our Tumblr and many other social media accounts to raise awareness of the Brewers promotions. She took on several projects, from analyzing MLB team email blast designs to creating a new promotion for the Brewers to implement in the future.
Nicole is constantly presenting new ideas and while she has grown throughout her internship professionally, she is also expanding the knowledge of our marketing team by sharing her ideas and creativity with us.
Congratulations Nicole on being selected as UW-Whitewater Intern of the Month for September 2012!
Are you having or have you had an outstanding internship experience like Nicole? Tell employers, faculty, and, of course, fellow UW-W students what makes/made your internship experience so great! Be featured in the Intern Spotlight! To learn more, visit the UWW Intern of the Month Program page.
Be sure to check out past featured students’ stories as well!