Confessions of a Summer Intern: Leah Beutler’s Journey

Leah Beutler, majoring in Spanish and Direct & Interactive Marketing at UW-Whitewater, started her summer as a Marketing Intern with the Madison Mallards. However, she didn’t end her summer there. Leah made the tough decision to leave the internship when she discovered it wasn’t the right fit for her.

Leah didn’t waste her summer after leaving her internship. She found a job at a restaurant and parlayed her job into some freelance work, creating a website and social media presence for the restaurant. And this fall, she will be taking on an internship with the UW-Whitewater Athletic Department, another great example of on-campus internship opportunities.

Just in case you missed it, read Leah Beutler’s internship journey this summer:

Leah Beutler

Anchor Inn

Anchor Inn Website

Want to share your internship experience with employers, faculty, and fellow UW-Whitewater students? Be featured as the Intern of the Month on the UW-W Internships Blog’s Intern Spotlight!

Confessions of a Summer Intern: Amanda McLernon’s Journey

Amanda McLernon, a UW-Whitewater Marketing major, completed a Market Analyst Internship with a large company in the financial industry. This was her second internship with the company, and she jumped at the chance to return to San Antonio, Texas for another summer.

Amanda worked on several different projects. And at the end of her internship, she was chosen to be one of three interns to have a one-on-one with the company’s Chief Marketing Officer.

Just in case you missed it, read Amanda McLernon’s internship journey this summer:

Amanda McLernon

Intern Friend Breakfast

Amanda Volunteer

Amanda Meets CMO

Want to share YOUR internship experience with employers, faculty, and fellow UW-Whitewater students? Be featured as the Intern of the Month on the UW-W Internships Blog’s Intern Spotlight!

Bonus Confession: My 15 Minutes with the CMO

Just as Amanda was wrapping up her summer internship, along came a great  opportunity that she wanted to share. Here is a bonus summer intern “confession” from Amanda on her meeting with her internship host’s Chief Marketing Officer…

The last week of my internship I received an awesome surprise – I was one of three interns who got the privilege to have a 15-minute one-on-one with the Chief Marketing Officer. The agenda for the 1:1 was primary contributions, lessons learned, and dream job in marketing.

Although I am a confident presenter, this was no ordinary meeting – I needed to practice with my AVPs (assistant vice presidents) to make sure my presentation was perfect. I practiced upwards of 10 times and made sure I was able to answer follow-up questions comfortably. I enjoyed practicing, because I really liked my AVP’s and knew that their feedback was helpful. In the past I have been told that I talk too fast and, with their help, I was able to adjust my talking speed to something easier to listen to.

Amanda Meets CMO

On the day of the meeting, I put on my brand new suit and Louboutins and got ready to present my topics. I can’t say that I was nervous – but I was very excited! When I got to the meeting, I was able to cover my contributions thoroughly. He was very interested in the work my co-intern and I did with the segmentation guide and most of our conversation focused on that. I’m glad we were able to talk in depth about the guide, because it was a very large project and I was very proud of it.

The 15 minutes flew by and before I knew it the chat was over.  We weren’t able to talk about lessons learned or my dream job in marketing, but I am very pleased with how much we talked about the segmentation guide. I had prepared a takeaway, so although we could not talk about all topics, he was able to read the short bullets I had prepared (Always leave a takeaway – I was very glad I had one prepared!). He thanked me for my participation in the internship program, and the meeting concluded.

I was incredibly grateful for my opportunity to meet with the CMO and for my internship opportunity in general. I now have no fear whatsoever when handing someone my resume, because I have amazing experiences that I can stand on. The internships I have had have given me confidence and experience – a combo I appreciate greatly.

Confessions of a Summer Intern: Find Your Passion

Leah writes her final “confession.” If you missed her previous posts, you can read them here and here.

This summer has been such an experience for me. I can’t believe it’s almost over! I don’t have many new updates for you all. I am continuing the rest of the summer at Anchor Inn doing all of their social media posts and updates. If they would like me to continue doing social media and website updates during the school year, I plan to do so. It’s fun and pretty easy with all of the different tools available.

The Anchor Inn website I created!
Anchor Inn Website

An inside look at the Google Analytics dashboard for the Anchor Inn website.
Leah Website Analytics

I’m using the rest of my summer to try and plan out my future. Recently, I have been in contact with a few different business professionals around the greater Milwaukee and Chicago areas to conduct informational interviews. I’m interested in broadening my network and learning the best plan of attack for getting a job, coming from a hiring manager’s perspective. It’s really great to sit down with someone who looks at resumes all day and have them tell you what they look for. I’ve gotten some great advice and added more people to my professional network. If you have time to reach out to people, I suggest doing so, especially if you plan on relocating to a large market like Chicago, Los Angeles, New York, etc.

This next semester I am signed up for a marketing internship with the UW-Whitewater Athletics department. I am going to give sports another try, because I am still interested in sports so long as there is actual marketing experience I will gain. I am planing on creating various marketing plans for new events, updating an online magazine/catalog with events and information, and increasing student involvement and participation at sporting events. I am really excited for the opportunity and I have no fear that it will be a much better experience than the one I had with the Mallards.

I will be graduating in December, and immediately afterwards I plan on taking some time to travel. I plan on going to Ecuador for a few weeks and possibly visit some friends in Germany for a few days. Once I return from all of my trips, I plan on moving to Chicago and working for a multicultural marketing firm. I really hope to be able to use Spanish in the workplace, and Chicago has an excellent market for me to find a job doing exactly that. Plus, it’s not too far from home.

Using Escape to Ecuador to make my travel plans!
Leah Trip Planning

I am really happy to have had this opportunity to let you all know about my experiences this summer. I hope it has taught you that you must really enjoy what you do; otherwise don’t do it. In meeting with different business professionals, I bring up my situation with the Mallards. I ask them “How does it sound if I say I quit an internship?,” and then explain my reasons for doing so. Time and time again they say that it speaks to my character and shows that I am hard working, that I actually want to learn, and that I am not afraid to get the most out of any opportunity. So don’t be scared of what people think! If you try something and it doesn’t feel right, go somewhere else and find another opportunity. If there aren’t any opportunities available, create your own opportunities!

College is all about learning and finding your true passion, so take advantage of that! It’s better to try out different internships and have these good and bad experiences now versus signing a year contract with your first job out of school and being miserable for 365 days. Life is too short! Find your passion!

Confessions of a Summer Intern: Leaving Texas…for Now?

Amanda begins to wrap up her summer internship. In case you missed it, you can catch up with her time interning in Texas in her June post and July post.

Summer is quickly winding down!! I am excited because I have some great things coming up in the next few weeks (Going to Miami on vacation and going to Connecticut to visit some friends), but I am also disappointed that I have to go back to school. I really enjoy being employed and feeling like I am a part of the working world. I also enjoy earning a paycheck and not paying thousands of dollars per semester for school. Needless to say, I cannot wait to graduate.

Although the internship time is winding down, my assignments, deadlines, and meetings are not. Last Thursday, I had meetings from 8am to 5pm straight – including a lunch meeting! Things are a little hectic right now. I have a deadline this Friday for the book project that I am a little worried about. Although everyone is busting it trying to make the deadline, there are constantly edits that need to happen – understandably so. I really hope we can make the deadline, because if we do then I will be able to see my production in print.

So what else has gone on in the last few crazy weeks? A lot! On Facebook/Twitter, I promised you that I would write about Flo, the iconic spokesperson for Progressive Insurance. I do not work for Progressive, but one of the executives that is in our marketing department used to work there. He is credited with the creation of Flo and in a “fireside chat,” all of the interns were able to hear the story.

Flo was created a few years ago because the creative team at the company felt like shopping for insurance was lacking something big. Unlike other expensive products, insurance is intangible and consumers are not able to “feel” their product unless a claim was needed. Insurance was, and still is, something that people need – not want – and the shopping experience was not fun. The creative team started to brainstorm how insurance would be sold if it were tangible…. What kind of store would it be in? Who would sell it? It was out of this brainstorm that Flo was born.

If you’ve ever seen a Progressive commercial you know that the store is very white – as are all of the products. This was done because it was brainstormed that insurance was “clean” and “tidy” and with the color of white, it created the feeling of cleanliness. On the backdrop of something so “clean,” Flo is able to pop, with her blue apron and red lipstick stealing the show. Flo is eccentric – making insurance more fun that it had ever been – while still delivering a strong product.

Although it isn’t an out-there story, it is still very interesting to see how Flo came to be. I wonder if, when they were brainstorming the character, they had any idea hundreds of people would dress up like the character-to-be on Halloween?

What else to tell you!?

Oh, the other day the CMO popped into my office and invited me and two other interns to a meeting with Google. Imagine our shock! The CMO?! Google?! That adds up to a meeting that CANNOT be missed. Google came in to talk to us about social media and Google. I prepped for the meeting by reading many SEO documents and learning everything I could about Google + (I have an account but don’t really use it). I was so excited for the meeting that when it finally came, I was a little disappointed. I’m not sure if it was because I had built up too many expectations or if it was because it was more like a sales pitch then a meeting. Either way, it was still fun to see what they had to say.

Last week I went to volunteer at the food pantry with a group from work. Iit was nice to get to know people out of the office and work at the same time.

Amanda Volunteer

Tomorrow I have a meeting with an interviewer – No, not a real one sadly. I am mock interviewing with an executive who also happens to be an interns’ dad. He does do real interviews and challenged our group to have one of us do it in front of everyone. I’m a little nervous, but overall I’m fine because I love interviewing. I’ll just have my boyfriend do a couple of practice questions tonight to make sure I’m prepared.

I’m sick of thinking about work (it makes me tired), so I’m going to write about Texas and some of the fun things I’m doing!

First and most importantly: I’m getting a puppy!!!!!!!!! I found a breeder down here that is breeding long hair cream miniature dachshunds… exactly what I have wanted for the last three years. I had a really hard time finding a breeder in Wisconsin, so I am very glad to have found one here. The mother is pregnant right now and is due August 23. I will be able to come get the puppy in October and it will live with my mom until I graduate in December. I can’t wait!!! I went to see the breeder and the mom and dad of my puppies on Saturday. My mom, who is visiting from WI, and my boyfriend went with me. It was about 45 minutes away in Marion, a typical cute small town.

This is my puppy’s mom. She’s pregnant with him now!
Amanda & Dog

My mom visited this weekend, which was great – she did my dishes!  (I enjoyed having her for other reasons too, don’t worry!) We went to the zoo, the Japanese Gardens, a bunch of restaurants, and went horseback riding. We had a great time together and it was nice to have a relaxing weekend.

Amanda & Mom Riding Horses

I don’t know when I’m coming back to Wisconsin yet – I’m trying to squeeze every minute I can out of Texas. The last few weeks should be a blast – especially after August 2nd (my end date), because then I can really play!

It will be sad to leave my internship but am hopeful that this is not the last I will be seeing of the company…. 🙂