Last week, I started a series of posts on the last-minute internship search. Time is running down for securing an internship for this summer. For some of you, you have been diligently searching and applying for months with no luck. Others of you may just be starting now. Either way, my hope is that these tips help you achieve your professional development goals for the summer.
Last week, I covered the most basic search strategy, using internship postings. This week, my focus is on a slightly more proactive approach to your search: Employer Sourcing. This strategy boils down to identifying and connecting with potential employers in your geographical search area that employ individuals doing your ideal job. Considering the majority of jobs are never advertised, connecting directly with employers increases your access to opportunities.
So, how do you use employer sourcing to your advantage?
- Identify Employers. The obvious starting point for this strategy is seeking out the actual organizations. There are lots of resources available to help you in this process:
- Research the Organizations. Researching the organizations you identify is a crucial step. In this case, you need to be educated on what an organization does and what current needs it has in order to effectively reach out to them. Conduct your research using resources available through the Andersen Library and general web searches.
- Identify and Match Needs with Skills/Goals. Use your time researching to identify some of the needs the organization has, and then consider how those needs connect with the skills you possess and the goals you have for your internship. When you eventually reach out to the organization, matching these areas will 1) reflect you did your homework and 2) help focus the conversation.
- Identify the Person with the Power to Say “Yes.” A common misconception when it comes to directly reaching out to a company is that Human Resources is THE department to work with. While you might begin your contact with HR, you ultimately want to identify the person in the organization who would have the power to hire you. Most often, this will be a manager in the department you’d like to work in. If it’s a smaller organization lacking actual departments, you might reach out to the owner, executive director, or whoever heads the organization.
- Reach Out. Here’s where the rubber hits the road. You’ve done your research, understood where you could fit in, and identified the right person to talk to. Now it’s time to talk. You could do this solely by phone or contact the individual about setting up a face-to-face meeting.
- Prepare a script for phone calls. Provide a basic introduction (name, university, major), identify your interest in the organization, make note of relevant skills you possess, and inquire about opportunities.
- Avoid asking if they have any internships available. If an organization doesn’t have an “internship,” their “no” will shut down your conversation. Instead, approach it in the following way: “I am reaching out to you because I would like to discuss opportunities in your organization for an internship this summer…” You’re opening up a discussion instead of asking a yes/no question.
- Be polite, courteous, and professional.
- Follow Up. There are a couple ways to follow-up. First, if you meet in person or have a particularly lengthy phone conversation, send a thank you note within 24 hours. You can do this by email or go the little extra step of sending a hand-written note. About a week after your conversation, follow up with the person by phone or email. This is an opportunity to revisit any loose ends from the initial conversation and to reiterate your interest in working for the organization.
Employer sourcing is the first in a series of proactive steps towards securing an internship. It will also come into play as part of another strategy I’ll write about in a couple weeks.
Photo by Nimish Gogri
Question of the Week:
Have you ever directly contacted a company/organization about internship possibilities? If so, what tips would you give to newbies for a successful contact?