Last-Minute Internship Search: Employer Sourcing

Reach high, for stars lie hidden in your soul. Dream deep, for every dream precedes the goal

Last week, I started a series of posts on the last-minute internship search. Time is running down for securing an internship for this summer. For some of you, you have been diligently searching and applying for months with no luck. Others of you may just be starting now. Either way, my hope is that these tips help you achieve your professional development goals for the summer.

Last week, I covered the most basic search strategy, using internship postings. This week, my focus is on a slightly more proactive approach to your search: Employer Sourcing. This strategy boils down to identifying and connecting with potential employers in your geographical search area that employ individuals doing your ideal job. Considering the majority of jobs are never advertised, connecting directly with employers increases your access to opportunities.

So, how do you use employer sourcing to your advantage?

  • Identify Employers. The obvious starting point for this strategy is seeking out the actual organizations. There are lots of resources available to help you in this process:
  • Research the Organizations. Researching the organizations you identify is a crucial step. In this case, you need to be educated on what an organization does and what current needs it has in order to effectively reach out to them. Conduct your research using resources available through the Andersen Library and general web searches.
  • Identify and Match Needs with Skills/Goals. Use your time researching to identify some of the needs the organization has, and then consider how those needs connect with the skills you possess and the goals you have for your internship. When you eventually reach out to the organization, matching these areas will 1) reflect you did your homework and 2) help focus the conversation.
  • Identify the Person with the Power to Say “Yes.” A common misconception when it comes to directly reaching out to a company is that Human Resources is THE department to work with. While you might begin your contact with HR, you ultimately want to identify the person in the organization who would have the power to hire you. Most often, this will be a manager in the department you’d like to work in. If it’s a smaller organization lacking actual departments, you might reach out to the owner, executive director, or whoever heads the organization.
  • Reach Out. Here’s where the rubber hits the road. You’ve done your research, understood where you could fit in, and identified the right person to talk to. Now it’s time to talk. You could do this solely by phone or contact the individual about setting up a face-to-face meeting.
    • Prepare a script for phone calls. Provide a basic introduction (name, university, major), identify your interest in the organization, make note of relevant skills you possess, and inquire about opportunities.
    • Avoid asking if they have any internships available. If an organization doesn’t have an “internship,” their “no” will shut down your conversation. Instead, approach it in the following way: “I am reaching out to you because I would like to discuss opportunities in your organization for an internship this summer…” You’re opening up a discussion instead of asking a yes/no question.
    • Be polite, courteous, and professional.
  • Follow Up. There are a couple ways to follow-up. First, if you meet in person or have a particularly lengthy phone conversation, send a thank you note within 24 hours. You can do this by email or go the little extra step of sending a hand-written note. About a week after your conversation, follow up with the person by phone or email. This is an opportunity to revisit any loose ends from the initial conversation and to reiterate your interest in working for the organization.

Employer sourcing is the first in a series of proactive steps towards securing an internship. It will also come into play as part of another strategy I’ll write about in a couple weeks.

Photo by Nimish Gogri

Question of the Week:

Have you ever directly contacted a company/organization about internship possibilities? If so, what tips would you give to newbies for a successful contact?

Last-Minute Internship Search

The Point of No Return

On Monday, I hosted my “Last-Minute Internship Search” workshop. I covered a variety of strategies that students can employ at this point in the semester in order to hopefully secure an internship for this summer…which is only about a month, month-and-a-half away.

I know that there are still plenty of people in this last-minute boat. So for the next few weeks, I am going to cover a strategy you can use at this point in the internship search game. This week’s focus: Internship Postings.

Essentially, internship postings are electronic want ads. Many of you are likely using this resource: searching online internship/job boards is easy. But the ease and volume of users is one of this strategy’s downfalls. Internships that are posted have higher exposure, leading to more applicants and more competition.

While perusing internship postings seems like a no-brainer strategy, here’s how to do it effectively:

  • Identify positions of interest. Most internship posting sites allow you to search in a number of ways. You can use keywords to narrow down options or possibly sort by industry or job category. On the other hand, you might be able to pull up EVERY internship listed. This can be helpful if you’re not sure what you’re looking for – you can gain some insight into what types of internships appeal to you and work from there.
    • UW-Whitewater Internships Website, “Find an Internship” section: Access Hawk Jobs, General Search Resources, and Field-Specific Programs/Resources.
    • Hawk Jobs: Within Hawk Jobs, UW-W students can access some “hidden” treasures. Navigate to the Career Resources section along the top menu. EmployOn and Internships.com are both excellent.
  • Research the organization. The importance of employer research can’t be stressed enough. The information you gather about an organization should be used as you craft your application materials and during the interview process. Here are some questions to explore:
    • What does the organization do?
    • What is the size of the organization?
    • How is the organization structured?
    • What is the organization’s reputation?
    • What are the credentials of their top leaders?
  • Understand the application process. Worst-case scenario: You find an internship you would LOVE, and then completely miss the application deadline. Know how to apply and mark applicable deadlines.
  • Adapt your application materials. Targeting your resume is key at any point in time, but I might argue it’s even more important now. You want to stand apart from the competition in the best way possible. Make it easy for an employer to “see” how you are qualified. Develop a cover letter specifically for the given internship and for the particular organization. Your cover letter provides you with an opportunity to go more in depth about what you bring to the table, especially important if this would be your first internship. Work with a career counselor on both of these important documents.
  • Submit your materials. Enough said.
  • Follow up. Follow-up is a key step in the process, but it’s also a delicate one. Follow up too soon, too often, or too inappropriately and you can erase any chance of getting an interview. First, only follow up on your application IF it’s ok. Some organizations will specifically state, “No Calls.” If you see this, don’t follow up. If follow-up is an option, as is most often the case, then do so just before the deadline or 2 weeks after your application submission. You can check that they received your materials, ask what the next step in the process is, inquire what the anticipated timeline is for the process, and express your continued interest in the position. Short, sweet, to the point.

Be sure to start NOW and work at your search consistently. Not much time remains. Next Monday, I’ll cover Employer Sourcing. Stayed tuned!

Photo by Pat Hawks

Question of the Week:

What is your favorite site for finding posted internships?