In Europe, there were some very serious internet copyright laws that began to move their way through the government. One of these laws is going to protect the spread of copyrighted images on social media. The humor behind this, is that everyone in the United States has been joking saying that they won’t be able to make memes anymore.
So in this meme, the creator took a popular meme format, and drew it instead to avoid a copyright prosecution. While I do not know the entire story of article 13, this is still a really funny notion to entertain. 9/10.