Business Plan
Executive Summary
Introduction
Instant Video Messaging Services is at the head of the market for a whole new realm of communication. Our goal is to provide flawless video communication instantly throughout the world. We strive to accommodate the needs of our customers and work beyond their expectations.
We will achieve this goal by working constantly to be on the front of this new and emerging technology. Our primary concern is the needs of our customers and we build our services around those needs.
The Company
Instant Video Messaging Services was the brainchild of current IVM executives Brent Mallmann and Kyle Van Dyn Hoven. Their goal was to create a company that could offer futuristic video communication for a very reasonable price.
The company started out as a small hobby operation on the UW Whitewater campus. But the operation has grown, and now the company is housed within a complex in downtown Whitewater.
The Services
IVM offers a variety of consumer services. Crystal-clear Hi-Definition video can be streamed between almost any computers in the world. In addition to standard one-on-one video conversations, conference calls can be made using are services and online reunions can take place.
Furthermore, business applications are also provided. Secure links can be enabled in order to make sure that no one is eavesdropping on the conversation. Also, IVM is collaborating with numerous wireless providers in order to sync our video network with communication networks all around the world. This means that you can use IVM’s amazing technology with the services you already know and trust.
The Market
The market for video conversations is on its way up. The technology has been available for some time, but until recently, this level of quality and service has not been available. Similar to the transition from telegraph to telephone, or from paper mail to email, video conversations are the next level in communication.
Financial Considerations
We expect a high rate of sales based on the previous quarter’s income. Our new joint venture with various cellular communication outlets will allow us to expand our sales into other markets.
1.1 Objectives
IVM’s main objectives are:
To offer the most affordable price for instant video communications in the industry
To build and maintain a loyal customer base
To have the quickest and most reliable instant video messaging system available
1.2 Mission
Our mission is to expand upon our already developed markets and increase our customer base in avenues not yet explored. In more definitive terms we wish to have at least 10 contracted third-party telecommunication companies.
1.3 Keys to Success
- Expanded contract sales in new markets
- Must retain current loyal customers
- Research and development departments must work to staying ahead of the markets technology curve
Company Summary
Instant Video Messaging Services provides and manages a network of audio and video transmissions. Over the last few years of the company’s infancy, it has made great strides towards providing seamless instant video communication. IVM has become the face for reliable service in the industry at an unbeatable price.
2.1 Company Ownership
IVM is an openly traded corporation under the leadership of executives Brent Mallmann, Kyle Van Dyn Hoven, and Garret Martell.
2.2 Star-up Summary
Start-up costs are being financed by capital investments of the owners, including the current stockholders of the company.
2.3 Company Location and Facility
IVM is currently housed in a brand-new facility in Whitewater, Wisconsin.
Products and Services
Instant Video Messaging Services provides clear and reliable instant audio/video communication calls throughout the world.
3.1 Product and Service Description
IVM will provide our network of audio/video communications to a wide array of telecommunication providers. We will provide third-party access to our services on their systems, in order to target a larger market.
3.2 Sales Literature
We will initially outsource our marketing to independent marketing firms until we grow enough as a company to provide our own marketing department.
3.3 Competitive Competition
While online video messaging services such as Skype and Oovoo do exist, takes this a step further in providing this service for all ranges of telecommunications.
3.4 Fulfillment
The company currently is able to maintain its video messaging server, but as our customer base grows we to have the ability to expand.
3.5 Technology
IVM’s system of video communication is completely reliable and efficient. It provides seamless audio/video streaming lines of communication on a daily basis. Our in-house server system allows us to have complete control over the functionality of our system.
3.6 Future Products and Services
We have already allowed for future products and services:
- Video Conference Calling
- Messaging Services
- Our own Third-Party Hardware for Consumers
Market Analysis Summary
All sources expect a large growth in the future of video messaging revenues.
4.1 Market Segmentation
- Professionals
- Teenagers
- Families (Elderly Care)
4.2 Target Market Segment Strategy
Professionals- Corporate consumers looking to streamline communications with both customers and others in their company.
Teenagers- New tech will appeal to the younger generation’s sense of wanting what’s new and “hip.”
Families (Elderly Care)- Allows almost instant communication among family members all over the globe.
4.3 Service Business Analysis
IVM is part of the telecommunications field. However, with our own niche in the instant portable video communications industry, we have no direct competitors. Thus we will have an open market.
Strategy and Implementation Summary
This is a service that will able to be utilized by almost anyone. This is a virtually untapped market; however, everyone will be able to see its benefits.
5.1 Competitive Edge
IVM has one distinct advantage over the competition in our technological expertise on video messaging.
5.2 Marketing Strategy
IVM has advantage over the competition in that we will begin by marketing to our specific region and offering a “hometown” feel to our services while still maintaining a professional and technologically advanced service.
5.3 Pricing Strategy
IVM plans on pricing our services at as low a price as possible to ease the cost of consumers looking to switch over to video communications.
5.4 Sales Strategy
We will work towards selling our services to telecommunication companies in the area. We will promote our new devices and work towards expanding our markets.
Management Structure
Instant Video Messaging Services goal is to maintain a local feel to our company by avoiding outsourcing positions in our company. We are constantly looking towards expanding our markets and maintaining an aggressive and ambitious management team.
6.1 Organizational Structure
IVM is organized into three divisions: Sales, Marketing, and Research and Devolpment.
6.2 Management Team
Mr. Brent Mallmann CEO
Mr. Kyle Van Dyn Hoven Marketing Director
Mr. Garret Martell Sales Manager
Financial Plan
IVM seeks investors to boost our start-up capital. We are looking to expand our marketing projects and research new technology. We plan to generate sales by marketing towards our current customers and potential new clients.