Erik Folker

I came from a very small high school with a very low minority population. There was almost no major cultural or ethnic diversity in my school, so I am not very accustomed to the  multicultural lifestyle that a person is likely to experience at a university such as the University of Wisconsin Whitewater. With that said, I have no problem relating to people of other ethnic backgrounds and races. I do not believe that a person must have experience with people of other races in order to relate to or interact successfully with them. I enjoy the company of different groups of people, and I think it is a positive and interesting contrast to the lack of diversity in my high school. Being able to work with members of dissimilar race is an important ability, especially in the globalized 21st century community. I have already met some great people here at Whitewater that are not ethnically white. I enjoy travel and meeting new people from other cultures and ethnicities. I think I will have many opportunities to interact with a diverse group of people throughout my careers as a college student, military officer, businessman, and whatever else I choose to do with my life. As entrepreneurs learning about marketing, diversity is an important issue to understand. Marketing to different ethnic groups is different than marketing to your own race and culture. In order to optimize the effectiveness of advertisement and marketing, ethnic diversity must often be taken into consideration. Diversity is an aspect of life that most people will have to deal with, so the better a person is at interacting with different groups of people, the better off they will be in life.

One of my favorite brands is Adidas. I like to wear Adidas athletic clothes and shoes because of the comfort and athletic style and appeal of their products. To me, Adidas is synonymous with quality athletic products, superior comfort and the most appealing designs available on the market for athletic clothing, shoes and accessories. My favorite pair of running shoes were Adidas ones. They had the best ankle support and most comfortable cushioning of all of the shoes I have ever worn for track and cross country. They were also very visually appealing, with an awesome grass green color on the shocks and soles, flashy silver trim on the top and sides, and black mesh. They were incredibly comfortable, allowing me to run longer with less foot pain and fewer running associated leg problems. Some of my best times in track were run while I was training in my Adidas shoes. This is an important connection that brands such as Adidas wantcustomers to make, is to draw a line connecting their product with success and happiness of its customers. This is one of the reasons I like Adidas products and why I use them for athletics on a regular basis. My favorite pair of athletic shorts is also from Adidas. Most athletic short that I purchase have flaws that bother me a lot. Either they are too long, too heavy, too slippery and fall-offish, and (most often) a combination of all of these problems. My only pair of running shorts that were ideal in every way possible are my current athletic shorts. They are durable, and made of a great material that are lightweight and not too slippery. They also fit me perfectly, so they do not slide down and fall off when I run and do other exercises in them. They also have a perfectly sized and located velcro pocket on the side so I can carry important items with me as I exercise, without being afraid that I will lose them. These are some of the factors in my personal life experiences that have led to my preference of Adidas for all of my athletic clothing needs.