Hi Class.  Play this short video and then provide ONE insightful comment.

Dr. Scovotti spoke today on the importance of marketing differently around the world (and in the US) based on cultural differences.  I will post a series of interesting ads about McDonald’s from different cultures around the world and would like you to comment on them.  A good post will also be one that digs into cultural DIFFERENCESans SIMILARITIES that you see AND that maybe can provide a link to another interesting ad.  REMEMBER TO ALSO CREATE OUR OWN POST ON YOUR PERSONAL BLOG on international advertising. Feel free to use McDonald’s or another brand.

The first one is from JAPAN The second one is EGYPT. The third one is from MEXICO. And the last one is from RUSSIA.

  This is a very good video on what makes a brand–and what doesn’t.

 Things you need to do to get rolling with yout company!  Some issues that you might not have thought of yet.

http://www.entrepreneur.com/video/index.html

Tony hawk talks about being focused on certain targets and areas that you can develop strengths.

1. You need to click on the below link
2. Click on The Latest
3. Play the video

http://www.entrepreneur.com/video/index.html

Hi class….here is what is due.

1.  200-250 blog entry on your favorite brands and why.  Attach a video as well.

2. Come up with a brand name a slogan for your project and justify why you chose it.

Due by Tuesday.

So……make your final changes.

So….write your next xollege transition post.

Today’s post

• What is your company name and why?
• What are your product and services?
• Describe your target market.

Ok…check out this site and see many real bus plan exampls …. many are in markets that you are targeting.  http://www.bplans.com/

  This whiteboard lecture by Erica Olsen at 3 is one in a long line that they put up that are really cool and straight to the point.  The key is to know your customer, what they want, and what you have to offer.  Only a certain group of customers will want what you have = target market.

  This video gives you a nice introduction into what a target market is and why you need to understand you target market.