When 140 characters isn’t enough

Sometimes the 140-character limit that Twitter provides just isn’t enough space. Individuals often run into the problem of running out of space in order to get their message across. But what’s worse, believe it or not, is that many companies are faced with the same issue, which can hinder their ability to effectively reach out to consumers. So what are the loopholes to this 140-character debacle?

Twitter probably could have implemented a click-to-expand feature, but most users wouldn’t click through, which would defeat the purpose of getting a message across. SocialTimes offered a few useful solutions:

1. Informational graphic ads

Many companies have taken this route in marketing their brand. Graphic ads are effective because they offer all of the most important information users should see, but also incorporate color and images, which inclines users to click. GIFs are graphic ads, and who doesn’t look a good GIF? Applebee’s uses this tactic more often than not and it’s proven to be very successful.

Here’s a link to Applebee’s Twitter page, so you can get a taste of the restaurant’s informational graphics.

2. Click to view

Flonase took a unique spin on your typical click-to-view graphic. Instead of prompting users to simply click on a link in order to seek more information, Flonase created these:



The click-to-find out graphic is effective because it takes an interactive spin on embedded links that blatantly ask readers to click.

There might not be much hope for us individual tweeters who need more than 140 characters to get our message out there, but commercial brands are surely finding ways to break that mold. And hey, we still use GIFs, pictures, videos, etc. to help us out, so I suppose all hope isn’t lost.

SocialTimes delves deeper into the topic here.

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