When we talk about how to get an audience for a website, page views are one of the most important things to keep track of. But in this article in Newspaper Death Watch, it says differently. While page views are important, they don’t necessarily translate to an audience that stays on the website. Basically, people visit the page because they find a title very interesting, then never come back. So is there an alternative to getting more readers on websites?
Time spent on websites is also important, but like the article says, people keep tabs up all the time, so the time spent is most likely too inconsistent to take seriously. Everything else that we keep track of (time spent on site, page views, etc.) are all important, but I think the most important stat to keep track of is how much audience interaction happens on a website. This way, you know who’s interacting and who’s not and if the site you put up is as effective as you intended it to be.