Milwaukee Bucks Arena Naming Rights Going to a Local Company with a National Presence

The Milwaukee Bucks are on the cusp of announcing the long-delayed naming rights deal for their new $524 million basketball arena, one of the team’s owners said.

“It’s very close – imminent is what I would say is probably the word,” Wes Edens said in an interview.

“It’s a company that’s local. It’s got a national presence,” Edens said, declining to discuss more details about the business that will be the Bucks’ most important partner for years to come.

“We have been exchanging contracts. There are really no open issues,” he said.

There is speculation that the arena will include its former sponsor, BMO Harris, in its new name. BMO Harris has been with the Bradley Center for years, and it is definitely a possibility the company is included in the Bucks new arena name.

Several key businesses either based here or with large local presences have joined the Bucks as “founding partners” – the most important partnership for the new arena announced to date. They include Johnson Controls, MillerCoors, Froedtert & The Medical College of Wisconsin and BMO Harris Bank.

It will surely be an exciting announcement and an even more exciting time when the new area opens to the public for the Bucks home opener of 2018. 

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