“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where—” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
“—so long as I get SOMEWHERE,” Alice added as an explanation.
“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”
-Lewis Carroll in Alice in Wonderland (1865).
Or as George Harrison put it, “If you don’t know where you’re going, any road’ll take you there”. (Any Road, 1998)
The turn of a new year is always a good time to reflect on your goals. I hope that your college career, whether you are learning, working or teaching here, is in the service of a higher goal than making it to the end of a test, a class, a day. It’s helpful to stop and take time to reflect on “where you want to get to” before deciding on “which way do I go from here”.
As I interviewed for my current position, I was often asked, “what’s next for the College of Business and Economics”. As the Cheshire Cat would respond: “that depends a good deal on where WE want to get to”. As we’ve had one leadership transition (a new dean) and work towards another one (a new chancellor) it’s time for us to engage in that conversation. Over the upcoming months we will be asking our students, faculty, staff, alumni, community members, business partners and other stakeholders to help us answer that question…”Where do we want to get to”. I hope you will choose to be an active participant in that conversation.
The UWW chapter of the American Marketing Association has been informed that they are a finalist in the AMA International Case Competition. They have now been a finalist in 10 of the last 11 years.
Our online MBA program has been ranked #18 in the Nonprofit Colleges Online’s Best Online Master’s in Business Administration: Students Before Profits Award 2014-2015.
Written By: Dr. John Chenoweth, Dean, College of Business and Economics