One unique characteristic of learning at UW-Whitewater is the emphasis we place on students gaining practical, hands-on experiences. One method of obtaining these experiences is by participating in one of our 27 CoBE student organizations. A shining example of a superior learning opportunity provided by a student organization was demonstrated at last week’s American Marketing Association (AMA) Regional Conference; held at the University of Wisconsin-Whitewater. AMA hosted presenters including prominent alumni and business speakers. A job fair and sales, role-play competition were also included in the activities.
Conference chairpersons Dan Becker and Katelyn Herlache working with AMA advisors Dr. James Peltier and Dr. Shannon Cummins are to be congratulated for organizing the event. Business partners included:
Aerotek Hormel Sears Holdings
Big Shoes Network Impact Networking, LLC Sherwin Williams
Bucks JJ Keller Standard Process
Cintas Kohl’s Target
Direct Supply McDonald’s Tek Systems
Enterprise Milwaukee Tool NWM
Federated Insurance R&R Insurance Tom James
GMR Red Frog Events US Bank
Graphic Systems Corporation Verizon Verizon Wireless
Walmart Wisconsin Lottery
Approximately 300 students from 20 universities attended the conference. Students at 11 schools also viewed the presentations through a live streaming video. Sixty students participated in the sales, role-play competition throughout the day.
Behind the scenes, eight CoBE Tech students were gaining practical experience delivering a television quality production. Nicholas Pook, a sophomore Media Arts and Game Development major, acted as lead producer. Nick was assisted by our CoBE super techs, Aaron Schuett and Joe Kokott. Nick’s team assisted speakers, maneuvered six cameras, and monitored streaming media and sound quality throughout the days presentations.
Dr. Peltier was thrilled with the conference results and said
“The COBE Tech team was fabulous. ……. Joe was his usual self in helping the process run smoothly from conception through completion. A special thanks to Nick Pook and his on-site team. It is totally amazing that Nick is still a student given his technical expertise and maturity. Just goes to show how well UW-W does in developing students’ skill sets.
The really great news is that our Sales Program and Sales Institute are having success in such a short timeframe. There were about 60 students competing in the Sales Competition, including non-AMA members. Four of our sales students made the finals: Max Traynor, Kyle Raml, Kim Karnitz, and Jake Schramm. Kim took 4th and Jake won it all! Jake and Max have been selected to compete in the RBI National Sales Challenge at William Patterson University. Kim is competing at the Northwood’s Sales Warm-Up at UW-Eau Claire and the Florida International University AMA Sales Competition.
Shannon Cummins ran the Sales Competition and was the heart and soul behind our efforts. Not sure what I would do without her. Federated Insurance sponsored the Sales Competition. Dan Herlache from Federated along with Dr. Cummins designed the competition and spent many hours training our students and those from other schools. Both are key members of our Sales Institute. Dan deserves special consideration given that all of his time is pro bono. His sales acumen and his ability to train up our students just blow me away.
Kohl’s continues to be an outstanding partner as well, including their Sponsorship of the Kohl’s Strategy Challenge at the conference. Thank you Jena and your team—and especially for all the students you are hiring from UW-W!”
This event was a superior example of how our student organizations can partner with businesses to present an exceptional learning opportunity not found in other universities. Congratulations to all AMA members for an outstanding conference!
Written By: Dr. Robert M. Schramm, Assistant Dean, College of Business and Economics