Kate Winkler knew there was something missing from her marketing major when she entered the University of Wisconsin-Whitewater.
It was not until the second semester of her freshman year when she was enrolled in Biology 120, that she discovered what she wanted to study for the duration of her undergraduate collegiate career.
“I’ve always been proficient in science and wanted to take more science courses after that semester,” Winkler said. “After speaking with my adviser, I switched majors and began the path that has brought me to where I am now.”
Winkler, a senior integrated science and business major from Kewaskum, Wis., was awarded the Intern of the Month honor for the month of March. Her marketing internship started in July of 2014 at Spacesaver Corporation.
Spacesaver is an innovator in storage, offering solutions to make every aspect of a business run more efficiently.
A former supervisor from her time as a market researcher for the Wisconsin Innovation Service Center (WISC) contacted Winkler about the internship at Spacesaver.
“While I only completed one project under her direction, she thought that my constant drive for knowledge and diligent work ethic would be a great fit at the company,” Winkler said. “After doing my research on the corporation, I too, knew it would be a great fit for me.”
During her time at Spacesaver, Winkler has created market briefs about different industries, conducted online surveys and phone interviews to gauge the preferences of their audience and collaborated with the marketing team to develop user-friendly product pages.
Winkler is also working to improve Spacesaver’s social media strategy and search engine optimization strategy. This includes working with social media outlets to increase audience engagement and research key words to incorporate into the company’s content.
“What intrigued me about the position at Spacesaver was the fact that I would be able to constantly collaborate with the whole marketing team,” Winkler said. “Most of my market research projects that I had completed at WISC were very individually driven projects and while I can work efficiently on my own, I think that the best work comes out of a team effort.”
Another big part of Winkler’s internship is communicating with several different people, in order to work more efficiently and know the product better.
This has proven to be initially difficult, but has produced substantial benefits, Winkler notes.
“What I had thought were strengths before are even stronger strengths now because the marketing team at Spacesaver has pushed my boundaries,” Winkler said. “Spacesaver has taught me that a job can be fun, yet scary. I have learned that it is okay to take a risk and fail, just as long as you learn and grow from it.”
Outside of work experience, Winkler is currently the captain of the UW-Whitewater Women’s Golf Team and has been a member for the past four years.
Golf is individual and team-based at the same time and truly showcases an individual’s work ethic, according to Winkler.
“I came to UW-Whitewater to play golf, but I have found so much more than that,” Winkler said. “I think UW-Whitewater does a tremendous job at giving students all that they need to succeed and pushing students to be their ultimate best, both in the classroom and outside.”
After graduation, Winkler wants to continue working in marketing for a water business. Until then, she will continue to learn and grow as a working professional.
“Take advantage of all opportunities and soak it all in,” Winkler said. “Learn as much as you can and apply it. Push past what you know and try something new. Collaborate and share your ideas. But most of all take advantage of these opportunities and absorb as much as you can while the chance is in your hands.”
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