Social Media Wrap-Up: Heather

Nervous, excited, and a slight bit nauseous – I was about to step into training for the Social Media Intern position for Career and Leadership Development, gulp! I was a new fifth-year senior, and nervousness aside, I was so excited to be a part of what has become the most rewarding internship I ever could have imagined.

Social Media Intern

Close to halfway through my college career I decided I wanted to switch my business major to public relations – no more economics classes sounded awesome to me! And through my journey I was introduced to so many social media platforms I couldn’t even keep them straight. Annoyed and overwhelmed at first, I began to open my mind to social media and really fell in love with it, and I thought – could this be my future career?

I saw the posting for the social media position and almost got butterflies, it was perfect! As you already know, I got the position. I was going to be managing the Facebook page, YouTube channel, and writing blog posts for the Career Spotlight Blog. As the year went on I not only saw progress in my social media skills and strategies, but I saw progress in myself as a person. One of the best parts of working for Career & Leadership Development is the diversity. I got to know people from all different backgrounds and walks of life. And as the year progressed I didn’t just have coworkers anymore, I had some awesome new friends.

After reflecting on this year I am proud that I can honestly say my fellow social intern, Kelsey, and I have taken the UWW Career social media to the next level. Going to work every day and loving what you do is a very special thing. I found myself working outside of the office almost on a daily basis because I could not get enough of it.

Here are some of my proudest and favorite moments of being the Social Media Intern for Career & Leadership Development:

  • Creating the Health & Wellness series for the Career Spotlight Blog
  • Getting to order a Face-In-Hole photo prop for Halloween tabling at Esker Hall
  • Dressing up as Batman for the St. Patty’s Day YouTube video
  • Having a 3,472 person outreach for the Make a Difference Day photo album on Facebook
  • Working with our monthly cover models
  • The excitement of a new Facebook ‘like’ notification on our page (not even exaggerating)
  • Taking the photos for our social media platforms
  • Having the freedom to push myself and my creativity
  • The relationship building for our second semester training
  • The Facebook page to reaching 750 ‘likes’ (and still counting!)
  • Attending networking events – especially the diversity dinner

Willie the Warkhawk
Overall, this internship has been a true blessing for me. Not only have I created some amazing friendships, gained vital career experience, and grown as a professional and a person, I found my dream career. I have learned that in order to succeed you must fail sometimes. And that is okay! One of the quotes I fell in love with after my first “failure” during this internship is by Henry Ford, “Failure is only the opportunity to begin again, only this time more wisely.”

Don’t ever give up on the things you love, Warhawks. Because if you love what you do and who you do it with, you will never work a day in your life.

Internship Wrap up

Photos by Heather Schwartz.

5 LinkedIn Tips for Upcoming Graduates

This post was written by Thomas Wolff. Thomas Wolff is the Managing Editor of Resume Mastermind, a boutique resume writing firm that works with clients ranging from students to senior executives to create interview-winning resumes, job search letters, bios, and social media profiles.

As upperclassman start thinking about internships and their first position after graduation, it’s more important than ever to start building a professional online presence. Employers want to pre-qualify each candidate, and with the availability of online information out there, even if you don’t share your online profiles, they are going to do a search for your name anyway to see what pops up. So why not point them in the right direction by proactively establishing a professional profile that you can confidently include in your resume and/or cover letter?

While Facebook and Twitter are fun and great ways to share photos and personal information with your closest friends and family members, LinkedIn is the one online platform that can actually shape your future. LinkedIn is the biggest and most powerful social network specifically designed for professionals. With over 200 million users, it is likely that every company you may be thinking of applying to right now will have at least one employee on LinkedIn.

Graduate Commencement 5.4.12

Here are six tips to make the most of LinkedIn as you prepare to enter the professional world.

1) Understand LinkedIn’s Value In The Social World

LinkedIn isn’t necessarily “sexy,” and it’s unlikely that you’ll spend hours each day browsing the site, like you would Facebook. Nor is it a source of immediate gratification or entertainment, as photos, videos, and constant status updates aren’t a primary component of the platform. LinkedIn is basically a dynamic version of your online resume, enabling you to research, connect, and engage with the people and companies who can help propel your career.

2) Write An Informative Profile Headline

Your headline should give people a brief and clear way to understand the professional version of you. Think of the headline as a slogan for your professional profile. You can get creative, using something like, “Emerging marketing practitioner with interests in public relations and marketing communications.” Or, you can include more specific information: “Finance student at the University of Wisconsin-Whitewater seeking a position in investment banking in the Chicago area.”

3) Use A Professional Photo

To prove your credibility and attract the attention of employers, it is important to build and promote a professional appearance. Use a professional quality headshot, not an angled picture that you snapped with your cell phone in front of the bathroom mirror, and definitely not a Facebook profile picture of you out on the town. If you can’t afford to pay for a professional photoshoot, then find a friend who knows their way around a digital camera. Check out some truly awful LinkedIn headshots.

4) Tell A Story In The Summary Section

The summary presents a great opportunity to share with your network who you are, what you’re aspiring to do after graduation, and how your unique experiences and academic achievements will help you get there. Be clear and specific about what you want. People are much more likely to find you and to help you if you state you’re “in search of a brand management position with a leading consumer product goods company” than they are if you say you are just “looking for a job.”

5) Show You’ve Done Something Worthwhile

In a perfect world, you’ve already completed a fantastic summer internship with a company that aligns perfectly with your targeted post-graduation job. Unfortunately, not everybody can say that, so include any relevant volunteer work, extracurricular activities, college jobs, or freelance work you can and describe the impact that you had in each role.

6) Build Your Network

I would recommend starting to connect with your core network of classmates, friends, colleagues and others whom you have in your immediate circles. Then you can grow your reach and influence through direct engagements, sharing content, and following groups. If the people you are reaching out to do not know you, it’s important to give them a reason to talk to you, and provide the reason you want to talk to them. Also, don’t be shy about asking for recommendations from your colleagues, managers, or professors.

Like any good media platform, LinkedIn is intuitive and easy to use. Any time you invest now in crafting your profile and connecting with those who can open the right doors for you will pay dividends once your job search is underway.

If you would like help setting up your own LinkedIn account, schedule an appointment with one of the career counselors!

Photo by Southern Arkansas University.

Friday Favorites – Career Lessons From Popular TV Shows

Lessons can often come from unexpected places, such as from television shows. If you’re a fan of Game of Thrones, The Real Housewives, Arrested Development, or other popular television shows – read on! These 10 tips from popular shows give you perfect career-related advice, ranging from dealing with drama in the workplace to how to craft your personal brand, from dealing with your mistakes at work to how to deal with time management.

Kittens watching TV

The Walking Dead on Job Hunting

‘There aren’t zombies roaming the streets yet, but in some ways, the post-grad climate is not unlike the post-apocalyptic world facing the gang on The Walking Dead. It can be filled with uncertainty, anxiety and the occasional zombie-like former college roommate.’

One lesson from The Walking Dead is to always be on the lookout. In this show, someone in the group is always perched on Dale’s RV looking out for killer zombies. After you graduate college, you won’t need to search for zombies – you’ll need to search for jobs! Job hunting can be exhausting, just like running away from zombies can be exhausting, but your hard work will pay off once you score an interview! (Or kill a zombie!) For other tips on how to survive your post-grad life (or a zombie apocalypse), check out this article, Five Post-Grad Lessons From The Walking Dead.

Mad Men on Working Hard

‘Everyone scoffed when Peggy tried to break into the boys’ club at the agency, but it didn’t take long for her hard work and perseverance to pay off. She had to endure a fair amount of grief, but eventually she surpassed many of her naysayers and landed a role she loved.’

While you probably shouldn’t look up to the men of Mad Men’s conniving ways, you should look up to Peggy and how headstrong she is. Many people didn’t think Peggy could land a prestigious job, for she was only Don Draper’s secretary. But she had a dream in her mind and didn’t give up on it. Work hard for what you want and you’ll eventually climb your way up the ladder at work. For more tips from this show, check out 5 Career Lessons I’ve Learned From Mad Men.

The Big Bang Theory on Grad School

In this popular TV sitcom, four brainy scientists interact with a waitress, Penny, who lives across the hall from them. In this article, What The Big Bang Theory Teaches Us About Grad School, it states that those in the science fields may make fun of you if you stop at a masters degree.

‘Some people will not take you seriously if you stop at a masters. You know the saying, the masters is the new bachelors? Well now it’s becoming, the PhD is the new masters. Soon the post-doc is going to be the new PhD. If you can’t find a job, keep going back to school. But this will also narrow your job search,’ my older sister, Beth, said, who is currently attending grad school in Indianapolis.

If you’re thinking of going to grad school, don’t worry too much about being made fun of. ‘The show’s chemistry is not complex: It’s funny, we laugh. Take the grad school lessons with a grain of salt and a smile.’

Catfish Host on Success

‘When Nev Schulman found himself in the middle of an online fake relationship, he could have either been embarrassed and receded into a dark corner or have made a documentary chronicling his situation for the world to watch. He chose the latter.’ From Catfish Host Shares Advice.

Schulman found success unconventionally. ‘Catfish’ was originally a homemade movie turned into a television series on MTV. ‘‘I failed my way to success’,’ Schulman declared, quoting Thomas Jefferson. ‘I’ve done a lot of things that haven’t worked out.’ It’s okay to fail. Remember to pick yourself up, brush it off or laugh at yourself, and move on. The only way to be successful is to fail. And remember – not everything on the Internet is true!

Jersey Shore on Personal Branding

Jersey Shore. You either hate it or you love it. But if I showed you a group picture of the guidos and the guidettes, you could probably recognize and name every one. There’s Snooki, with her signature hair poof, there’s ‘The Situation,’ with his six-pack abs, and there’s Pauly D, with his spiky hair and cheesy smile.

These celebs have branded themselves by their looks, which is important in the workplace (just remember to take it easy on the tanning and wear professional clothes!), but there are more ways to brand yourself than by appearance. You can brand yourself by what you put on your online profiles, how you walk, talk, and even how you interact with others. You are living your personal brand 24/7. For more tips from our favorite guidos, read 5 Career Lessons From Jersey Shore, or check out The Power of Personal Branding.

The Real Housewives on Drama in the Workplace

‘If there’s one thing you learn from ‘The Real Housewives’ series, it’s that cattiness should be left in high school. We all went through our gossiping, rebel phase in high school, and that phase should not be brought into college or into the workplace.’ via Four Real Life Lessons of Reality TV.

‘The prevalence of reality TV has made it acceptable for almost anyone to ‘act out’ in the office,’ Amanda Mitchell, founder of Our Corporate Life, said. ‘There have always been ‘drama queens’ at work, but it seems that they are more accepted and that there are more of them now.’ via Coping With Drama in the Workplace. If you associate yourself with the workplace drama queen, or if you are the drama queen yourself, your credibility and reputation may suffer. Stay away from the drama and your satisfaction at work will increase.

Keeping Up With the Kardashians on Pushing Through Hard Times

If you feel like you’ve been slacking at work, dropping the ball on projects, or pushing aside work-related problems, if might feel like you are Scott Disick, the boyfriend of Kourtney, who we all love to hate. Scott and Kourtney have had struggles defining their relationship and he has repeatedly bailed on her, according to How The Kardashians Can Help You Succeed In College.

My advice? Don’t become a Scott Disick! Even when you get handed a project you might not be able to handle on your own, or if your coworker is driving you nuts, don’t push things under the rug, and don’t throw a temper tantrum like Mr. Disick. When things get tough at work, there are many ways you can ride it out. Talk to your coworkers to compromise, have a discussion with your supervisor, expand your social circle at work. Things will get a lot better, I promise.

Game of Thrones on Public Relations

‘Drinking while hunting on horseback might not be the wisest of decisions, as King Robert quickly learns. Using one’s better judgment in social media management is certainly not life or death, but a misguided or accidental post can cause problems.’

Make sure you don’t link your work social media accounts with your personal social media accounts, otherwise your tweet about your wild birthday party could do some serious damage to the company you work for. For more social media tips from the Stark family, Daenerys Targaryen, and your other favorite Game of Thrones characters, visit this article, 3 Social Media Lessons From Game of Thrones.

Arrested Development on Admitting When You Make a Mistake

There is rarely an episode that goes by without one of the main characters exclaiming with disdain, ‘I’ve made a huge mistake.’

When you make a mistake at work, own up to it! Your supervisor or boss will appreciate your honesty. The worst part about making a mistake is having to explain to your boss what went wrong. After that, you can learn from it and do better the next time. For more tips from this funny sitcom, check out 7 Career Lessons From Arrested Development.

Duck Dynasty on Time Management

A popular quote that the bearded men on Duck Dynasty like to live by is, ‘If you’re too busy to duck hunt or fish, you’re too busy.’ The Duck Dynasty family will occasionally leave their work to host donut-eating contests. But, at the end of the day, their work always gets done, according to 4 Management Lessons From Duck Dynasty.

Take the Robertson family’s words of wisdom and apply it to your job. Everyone needs a vacation once in a while! While I don’t recommend hosting donut-eating contests during your lunch break, take advantage of your weekends to de-stress and unwind. When you come back to work on Monday, you’ll be refreshed and ready to take on a new project. Your happiness and satisfaction will be sure to increase.

Here’s a bonus tip from Dr. Seuss – ‘You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go.’

Take charge of your life! You have so many opportunities to connect with people, volunteer for a good cause, or work for your dream company. Forge your own path and make things happen. ‘You’re off to great places! Today is your day! Your mountain is waiting, So … get on your way!’ For more tips from our favorite children’s book author, check out 15 Social Media Tips from Dr. Suess.

Do you have any career-related tips from popular TV shows?

Photo by shellac.

Friday Favorites – Using Social Media In Your Job Search

Did you know that there are over 1 billion Facebook users? That there are 340 million new tweets per day? That 4 billion YouTube videos are viewed every day? And that 92% of companies use LinkedIn, Facebook, and/or Twitter for recruiting?!

Social media has a huge part in our lives (especially if you’re a social media junkie like I am!). Besides posting embarrassing pictures of your friends on Facebook, tweeting about what you had for lunch or looking up videos of babies laughing, social media can also be used for job searching, and here’s how:

Social Media Explained (with Donuts)


  • If you’re passionate about working for a specific company, ‘like’ their Facebook page. They will post information about what they’re up to and possible jobs that they need filled. Even if you don’t find a job through their Facebook page, it’s a great resource to use to get informed about the company.
  • It will never hurt to post an update about what kind of job you’re looking for and the experience you have. Who knows – one of your friends might know of a job perfect for you!
  • Join groups on Facebook. They are similar to groups on LinkedIn. You can join groups specific to the industry you want to get into or of hobbies you’re interested in. Networking with other group members and being active in the group is a surefire way to help you find a job that you’ll love.
  • As a last tip, make sure you manipulate your privacy settings to make sure potential employers only see what you want them to see. It’s not a bad idea to untag yourself from those embarrassing photos from last night’s party either!


Twitter might be an unconventional site to use when searching for a job, but it has more resources than you know. Twitter might seem confusing and silly. I definitely cringe when I see my friends posting hour-by-hour updates of their life. But if you tweet effectively, it won’t be hard to form relationships and find jobs that you’re interested in.

  • Fill out your profile. That includes adding a picture, adding a cover photo, and a description of where you live and what you do. I guarantee employers will spend more time on your profile than on someone who still has a picture of an egg for their profile picture.
  • Follow companies you’re interested in. They will post job openings, advice, information about their company. Once you’ve got a steady Twitter account, start interacting with those companies.
  • Use hashtags effectively, such as #hiring, #jobopening and #joblisting. Check out these 50 Hottest Twitter Hashtags for Job Seekers for more hashtags.
  • ‘A lot of successful Twitter job stories actually end with the punchline, “I wasn’t even looking for a job.” In many cases, these lucky new hires just found interesting opportunities serendipitously, which makes sense given that it’s Twitter we’re talking about,’ according to 6 Ways To Score A Job Through Twitter on
  • Twitter is a great place to showcase your personality. Tweet articles you find interesting, stay away from retweeting too much, and interact with a substantial number of followers. Remember – you are what you tweet.


LinkedIn is the most popular career-related site, so it’s no wonder that every day more than 86,000 users join LinkedIn and 89% of recruiters have hired through LinkedIn. This website is all about developing relationships with colleagues and potential employers. If you’re new to LinkedIn, these tips will help you get started.

  • Make sure you fill out your profile completely. More employers will check out your profile if it is 100% complete.
  • Don’t forget to add a picture of yourself! And not a picture of you from a group photo and then cropping out the others so it’s just a picture of you with random people’s arms. Get a friend to take professional photos of you.
  • Connect with your friends. Once you have a stable profile, then you can connect with employers.
  • You can endorse your friends for skills such as blogging, photo-editing, customer service, or many others. They’ll be more likely to endorse you for skills you have experience in.
  • Join groups. There are groups for pretty much every interest or hobby! You can connect with people who have the same interests as you and possibly find a job through your group friends!


One unique thing about YouTube is that 64% of people will finish watching a video but only 24% of people will finish reading an article online, via Classy Career Girl.

  • If you’re a musician, use YouTube to your advantage! It doesn’t take a lot of work to record a video of you singing or playing an instrument and upload it to YouTube.
  • Try the Justin Bieber approach – post and hope. Justin Bieber was discovered on YouTube and is now an international pop star! It doesn’t hurt to post a video of yourself doing what you do best and then hope that someone famous watches it and wants to collaborate with you.
  • You can also create a video resume if you’re planning on going into a creative field. Make sure it’s short and appropriate, according to 5 Tips for Creating a Video Resume via Mashable.
  • Enter YouTube contests! This is a great way to show the contest host how you shine.


These blog and professional profile sites are there to give you space to publish and highlight your work, photography, prose, poetry, or anything you wish! If you’re thinking that only nerds write and read blogs, you may be right, but having a place where your work is published may give you an advantage to those without a unique profile like this.

  • If you’re new to blog sites, I’ll help to clear up some confusion. BloggerWordPressWeebly and Tumblr are blog sites each unique in their own way. If you plan on blogging every other day, Blogger would be a good website to use, but if you want to create an online profile, Weebly might be better for you. Figure out which one works best for what kind of online profile you want to create.
  • Blogs are great to use if you’re going into journalism, public relations, communications or arts. You need a virtual space to spotlight your writing or artwork, and a blog is a great place to do that!
  • A blog might be just what you need to stand out from the rest of the candidates. ‘Just as it looks like your chances of interview are hit and miss, your blog propels you into top spot! Scanning the content you’ve posted, the recruiter is increasingly convinced you have the expertise they are looking for in this domain. Your blog has endorsed your candidacy in a way that your simple LinkedIn profile alone could never have achieved!’ From Forget LinkedIn Profiles – What Your Career Really Needs is… from Social Hire.
  • Don’t forget to link your online profile to your social media sites, and regularly post or tweet your blog posts to Facebook or Twitter to get more traffic to your blog.

If you have a social media profile like these, why not use it to your advantage and start using it to search for jobs?! Let me know how it goes, and if I’m missing any tips you’d like to share, don’t hesitate to email me at

Photo by Chris Lott.

Friday Favorites – Tweetable Resume Tips

Going along with our theme for this month and taking some advice from Monday’s blog entry, what I’ve written below are short, sweet tips about creating or updating your resume. What’s different about this post is that all the tips are of 140 characters or less – which means that you could tweet these tips!

If you don’t have Twitter, I would be happy to help you set up an account and show you the wonderful world of Twitter! You can e-mail me at if you have any questions or comments.


Resume Outline

  • Your resume should include your name, contact information, education, activities, awards/scholarships, and experience/skills.
  • On average, hiring managers look at resumes for 6 seconds. Keep yours clean, simple and easy to skim over.
  • Utilize the bold text to make certain things stand out. Make sure your type is around 12 point.
  • Make sure you have a readable typeface, use bullet points, use horizontal lines wisely, and utilize white space.
  • A resume should be about one page long. Fill up that space!

Resume Details

  • Use action words! Verbs show hiring managers what you’ve accomplished.
  • Be professional! Use a professional e-mail, not
  • Under your contact information, add your LinkedIn profile, your website, or your blog name.
  • Proofread, proofread, proofread. I know – we all make mistakes. But when someone is looking at your resume, your credibility is on the line.

Use Your Resources

  • Make an appointment with one of the Career & Leadership Development career counselors. They will sit down and go over your resume with you.
  • If your resume needs a serious face-lift, be sure to stop by the Resume Doctor events on April 2,3 and 4th from 1-4pm in the library.
  • Check out the resume resources on the Career & Leadership Development webpage.
  • Talk to your friends about resumes. Share advice. What does their resume look like? What works for them might or might not work for you.
  • Upate your resume regularly. If you’re in college, you probably change jobs every year or so and have had an internship or two.

What NOT to Do

  • Do not try to spice up your resume with funky fonts and borders around every heading on bring pink paper. Be creative, but be subtle.
  • Do not lie and say you studied law when you only took one law class in college.
  • Do not have a ‘My Hobbies’ heading in your resume. Your interviewer will not be impressed that you collect Pokemon cards or like to work out.
  • Do not include your picture. Do not include any picture! If you want to add a picture, set up a LinkedIn account.
  • Do not use any slang or jargon on your resume.
  • Do not spray your resume with perfume, ala Elle Woods in Legally Blonde style. Yes, it will make your resume stand out, but not in a good way.

Do you have any tweetable resume tips? Tweet me @UWWCareer and your tip might make it on this blog post!

Photo by West McGowan.

Friday Favorites – How Pop Culture Can Help You Get a Job

This past week, I’ve noticed and tweeted a few articles about pop culture and how it relates to job searching. I began looking on Brazen Careerist (one of my new favorite websites) for more great articles and found most of what I will share with you. I found some other articles around the web, and they’re equally as good and eye-opening. All of the ten articles are very diverse when it comes to what kind of celebrity/television show/movie/etc. they’re explaining. I think there’s something for everyone here!

Movie Posters in Trivio!

  • I recently got interested in the AMC television drama Mad Men. Don Draper is the man I love to hate, and his lesson goes, ‘Don Draper didn’t get his dream job through normal channels—and you might not, either. In today’s competitive job environment, you’re going to have to be creative to land that job.‘ Check out more of the 5 Unexpected Workplace Lessons From Mad Men.
  • Now, if you’re more interested in Disney movies (I mean, come on. Who doesn’t enjoy a great Disney movie once in a while?!), each of them carry a unique lesson of their own. One of my favorite Disney movies is Alice in Wonderland, and a sneak peak of the 7 Grown-Up Lessons From Your Favorite Disney Movies goes, ‘Alice might have dozed off while her sister was trying to help her study, but Wonderland was too intriguing to ignore. Don’t feel the need to stay trapped where you are, doing what you’re doing. If you’ve always wondered what it might be like to quit your jobs and become a freelance photographer, there’s only one way you’ll get to experience what that feels like!’
  • The movie Forrest Gump is chalk full of lessons, memorable quotes and superb acting. One of his famous quotes goes, ‘Life is like a box of chocolates. You never know what you’re gonna get.’ ‘There is a lot of truth to it – life never turns out the way you planned. Don’t be scared to take a chance and bite into something new, you might just like it.’ This was taken from the short and sweet list, What Forrest Gump Can Teach You About Being Successful.
  • After President Obama won re-election on November 6, Erin Palmer found inspiration in his speech and wrote this gem – Valuable Career Lessons from President Obama’s Victory Speech. One lesson from the article goes, ‘Even if you think you know better than some of your peers, genuinely listen to what they have to say. You can learn the most from the people you least expect to teach you.
  • Katy Perry and Jay-Z have it figured out. They know all about personal branding, and it seems effortless. If these two famous singers can build their personal brand, you can too. Take advice from Katy Perry’s career, ‘Think less, do more. It’s that simple. It’s why James Bond shoots first, and asks questions later. Act first, ask questions later. Stop talking yourself out of things before you even start. Katy Perry didn’t ask your permission to bombard your radio with music that personifies how we all want to live. A life where you take action, knowing its a mistake, just to come out the other side, invigorated and ready to do it again. Do something. Anything.’ This article is full of empowerment, so if you need a confidence boost, read What Katy Perry and Jay-Z Can Teach You About Personal Branding.
  • If you’re into video games, whether it be Halo, Tetris or Pac-Man, 7 Video Games That Secretly Prepared You for Work is the article for you. I’m sure everyone’s played Tetris at one point or another, and their lesson states, ‘Always plan ahead, even if something seems months and months away. The more preparation you do now, the easier it’ll be when that deadline looms. It also gives you ample time to adjust on the fly, should emergencies or even common problems creep up.’
  • For those of you who grew up in the ’90’s, you know about Boy Meets World, Full House, and Sabrina the Teenage Witch. I watched Full House when I was a kid, and their work lesson, which definitely applies to real life as well, goes, ‘What happens at the end of every episode of Full House? The sappy music comes on and the members of the Tanner family have a heart-to-heart about their latest conflict and the episode concludes with a hug. Hug (or talk) it out.‘ To check out the Boy Meets World and Sabrina the Teenage Witch lessons, read 3 Life (And Career) Lessons from 90’s TV Shows.
  • If you’re a fan of reality television, did you know some shows can teach you about personal branding? ‘Whether someone gets kicked off an island or goes on a blind date with a stranger, the spontaneous nature of reality TV requires that its protagonists adapt quickly and seamlessly to change. Similarly, recognize that today’s market makes industries particularly vulnerable to rapid evolution and change. Therefore, any brand strategy should be very fluid and adaptable.‘ Read more tips here: What Reality Television Can Teach You About Branding.
  • For all you sports fan, especially basketball fans, I’m sure you were aware that this summer the Oklahoma City Thunder dominated the 2012 NBA Western Conference Final. They’re the seventh youngest team in the league with an average player age of 25. With millennials, also known as Generation Y (who were born between 1982 and 2002) already taking over the workplace, it’s becoming clear that this younger generation can teach us new things about work, and the writer of this article, 3 Things The Oklahoma City Thunder Can Teach Us About Our Youngest Employees, says, ‘You get old when you stop learning. Age isn’t a function of time—it’s a function of one’s willingness to learn. Millennials, it seems, have an undying love for learning. This desire for learning doesn’t end at college graduation. Millennials want professional growth opportunities on the job.
  • If you’re a movie buff, like myself, you love watching movies that have a lesson at the end. When it comes to your career, a funny movie that depicts having a horrible 9 to 5 job in a stuffy office is Office Space. Their lesson goes, ‘Co-workers are everything. The best thing about this movie is the cast and how the characters work together (and sometimes completely mess with each other). Co-workers teach us how you can stand even the worst job when there are awesome people involved.‘ I definitely agree how coworkers can affect how much you like your job. For more lessons based on movies, check out the 8 Best Career Movies of All Time.

I hope some of these pop culture icons, movies or television shows have spoken to you and you have taken a lesson or two away from it. Did I miss anything?! Let me know in the comments, or e-mail me at!

Photo by madebymangotree.

Friday Favorites – Social Media Facts

For this week’s Friday Favorites, I’ve gathered up some of the Career Social Media tweets from this past week and I have five great articles for you, all having to do with something I love — social media outlets!

  • For those of you who love statistics, here are 20 Stunning Social Media Facts, plus an infographic. This is a great overview of social media and how it is growing in today’s society.
  • If you’re looking for more fun statistics and facts, this article 48 Significant Social Media Facts, Figures and Statistics, plus 7 infographics, is the place for you! This article goes over seven main social media outlets, which include Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and Google+.
  • We all know LinkedIn is probably the most professional social media outlet, yet not a lot of young adults are taking advantage of its resources. How to Reach Out to Recruiters Using LinkedIn is a great article explaining how to do this!
  • A lesser known social media outlet, Pinterest, is an interactive, virtual pinboard that lets you save things that you see on the web, but it can also help you get a job! Can Pinterest Help Your Job Search? gives you the ins-and-outs of this fun website and how you can utilize their resources.
  • And for the final one, here’s an infographic having to do with personal branding with social media. And if you want  more information about personal branding, be sure to check out last week’s blog post, The Power of Personal Branding.

This infographic was taken from the Hired My Way Blog.

The Power of Personal Branding

We may all know about personal branding, but do you know why it’s important? Your personal brand can help in more ways than one. Keep reading to find out how you can improve your personal brand and how it can help your career!

Here’s a refresher into what personal branding is all about:

  • Your personal brand is a way to distinguish yourself from other people.
  • It is like any other brand, but a personal brand is all about YOU. It is all about your presence.
  • It is as if you are the CEO of your own company, and you are trying to promote yourself.
  • Your personal brand should “convey your interests, personal strengths, experience and future goals.” (Mashable)
Here are some tips to help you get started into helping build your personal brand.Build your online profile carefully

Nowadays, it seems like everyone has a Facebook page, a Twitter, a LinkedIn profile, possibly a personal website or blog, and even a YouTube channel. Your online profile can say a lot about you, and it’s important to post or upload only things that could help build your image. Most employers will at the very least Google you when they’re looking to hire. The last thing you would want is something negative to pop up when they search your name. So be smart about your online profiles.

After all, you are what you tweet.

Start something that is uniquely you

The other Social Media Intern that I work with, Heather, started her own website that has to do with all things beauty, crafting, humor and photography. Every part of it reflects her style. This website is something that she has created all on her own and takes a lot of time to keep it up to date. I also have a blog that I created when I studied abroad last semester, which includes my photography, posts about places I’ve traveled to, and some funny stories.

Starting a blog, website, YouTube channel, or even branching out to start up a club or organization on campus can be great ways to help build your personal brand as well as add to your resume and can help build credibility. Starting something that is uniquely you can only help you in the long run!

Own it

If you’ve started your own business, have a unique talent or skill that you could easily market, are really involved in an organization, or just want to get your name out there, creating personal business cards are a great way to jump start that. VistaPrint is a great resource to use. You should also figure out what makes you proud, famous or different from everyone else. If you’re at a networking event or Career Fair or even talking to your dentist or one of your parent’s friends, it’s okay to brag about your talents!

Once you find that thing that makes you unique, own it!

What does my personal brand have to do with my career?

You may not realize it, but you are living your personal brand 24/7. Things like dressing appropriately for work, showing up on time, meeting deadlines, your personal habits and body language, and working with coworkers and independently all have an important part in your personal brand. It’s important to showcase your talents and abilities as well as values and beliefs in the workplace. Remember that first impressions mean everything, but keeping those good impressions are just as important.

I hope these tips have been helpful! If you’d like to read more about this you can visit this post from our archives.

Good luck marketing your personal brand! Remember, you are the CEO of your own company, and you can personalize your “company” however you wish. Dr. Seuss said it best, “Today you are You, that is truer than true. There is no one alive that is Youer than You.”

Photo by Victor1558.

Friday Favorites – Top Interview Tips

Now that October has wrapped up, we’ll be rounding up our Interview Tip of the Week tweets.

If you aren’t following us on Twitter, you should be! We post a few jobs a day from Hawk Jobs, as well as interesting career-related articles and career-related events going on at UW-Whitewater.

Here are some short and sweet interview tips in 140 characters or less!

Wendy bonds with Alicia

Before the Interview

  • Prepare! Being well put together and organized will make you stand out.
  • If you’re bad with directions, drive to a company before your interview to make sure you can find it.
  • Make sure you have a polished resume. Career & Leadership Development has resources to help you.
  • Shopping for interview outfits? H&M, Macy’s, New York & Company, Nordstrom and TJMaxx all have great outfit options!
  • Use perfume or cologne sparingly, or not at all. Remember, your interviewer may have allergies or sensitivities.
  • Your attire should be appropriate but shouldn’t take center stage. Don’t confuse ‘business function’ with ‘party’.
  • When picking out an outfit, stick with the classics. A navy, gray or black suit is always stylish and appropriate.
  • For women – No jewelry is better than cheap, flashy jewelry. Wear pantyhose and keep makeup and hair simple.

During the Interview

  • Relax, be yourself, and don’t be afraid to show enthusiasm for the job!
  • Your personal brand can make or break a job interview. Choose your words wisely, know yourself and know what you want.
  • Protecting your online reputation is important, especially when interviewers take a peek. Be smart about social media.
  • Have a positive attitude and engage in the interview!
  • Have you studied abroad or been on a travel study? Make sure to mention that during your interview.
  • Never be late to a job interview! That reflects poorly on your personality and can aggravate your interviewer.
  • Remember, interviews are two-sided conversations, designed to let both sides figure out if they’d be a good fit.
  • Be confident when answering questions! Provide articulate answers, avoid nervous habits and make eye contact.
  • When your interviewer asks if you have any last questions, make sure you have a few questions you plan on asking.

After the Interview

  • After the interview, ask the interviewer what the next step will be. They might have a second round of interviews.
  • Once the interview is over, ask for their business card. It will have all the information you need to follow up.
  • Be polite. Say thank you to the interviewer, staff and receptionist. A nice ‘thank you’ can go a long way.
  • Send a thank you e-mail or handwritten letter no more than 24 hours after the interview. And proofread!
  • If you don’t end up getting hired, accept the rejection with grace and keep your head up! If you do get the job, congrats!

Hopefully these simple tips will help you on your next interview!

Photo by Gangplank HQ.

Friday Favorites – Interview Outfits for Men & Women

So you’ve scored an interview – that’s great! Now, the tough part is deciding what to wear to said interview. For this week’s Friday Favorites, the theme is how to dress for an interview. Check out these six great links with tons of tips on how to dress for an interview, divided into a men’s and women’s section:


Hey guys, are you stuck on how to dress for a job interview? We’ve got you covered. This gallery provides ten tips on how to dress – Interview Outfits for Men

This great link will give men tips for how to dress for three different interviews – smart casual, casual, and corporate. You can even click on each article of clothing or accessory and it will take you right to where you can purchase it – 3 Interview Getups

Need a quick overview on grooming and accessories, as well as a few more tips about what to wear? This article has it all – Men’s Interview Attire


While dark pantsuits are the norm for what women should wear to job interviews, you shouldn’t be afraid to dress it up a little and let some of your personality shine through! This gallery provides ten different outfits for interviews – Interview Outfits for Women

We all know that you need to dress professionally for a job interview. College Fashion provides us with three awesome outfit ideas for conservative industries, creative industries, and fashion industries, as well as a dozen tips at the end of the article – How To Dress for a Job Interview

Are you on the pursuit for the perfect pantsuit? This article has a ton of resources to help with your fashion-conscious hunt – The Hunt: Navy Suits

Now that you have some idea of how you can dress for your interview, go out there with confidence!