The Power of Personal Branding

We may all know about personal branding, but do you know why it’s important? Your personal brand can help in more ways than one. Keep reading to find out how you can improve your personal brand and how it can help your career!

Here’s a refresher into what personal branding is all about:

  • Your personal brand is a way to distinguish yourself from other people.
  • It is like any other brand, but a personal brand is all about YOU. It is all about your presence.
  • It is as if you are the CEO of your own company, and you are trying to promote yourself.
  • Your personal brand should “convey your interests, personal strengths, experience and future goals.” (Mashable)
Here are some tips to help you get started into helping build your personal brand.Build your online profile carefully

Nowadays, it seems like everyone has a Facebook page, a Twitter, a LinkedIn profile, possibly a personal website or blog, and even a YouTube channel. Your online profile can say a lot about you, and it’s important to post or upload only things that could help build your image. Most employers will at the very least Google you when they’re looking to hire. The last thing you would want is something negative to pop up when they search your name. So be smart about your online profiles.

After all, you are what you tweet.

Start something that is uniquely you

The other Social Media Intern that I work with, Heather, started her own website that has to do with all things beauty, crafting, humor and photography. Every part of it reflects her style. This website is something that she has created all on her own and takes a lot of time to keep it up to date. I also have a blog that I created when I studied abroad last semester, which includes my photography, posts about places I’ve traveled to, and some funny stories.

Starting a blog, website, YouTube channel, or even branching out to start up a club or organization on campus can be great ways to help build your personal brand as well as add to your resume and can help build credibility. Starting something that is uniquely you can only help you in the long run!

Own it

If you’ve started your own business, have a unique talent or skill that you could easily market, are really involved in an organization, or just want to get your name out there, creating personal business cards are a great way to jump start that. VistaPrint is a great resource to use. You should also figure out what makes you proud, famous or different from everyone else. If you’re at a networking event or Career Fair or even talking to your dentist or one of your parent’s friends, it’s okay to brag about your talents!

Once you find that thing that makes you unique, own it!

What does my personal brand have to do with my career?

You may not realize it, but you are living your personal brand 24/7. Things like dressing appropriately for work, showing up on time, meeting deadlines, your personal habits and body language, and working with coworkers and independently all have an important part in your personal brand. It’s important to showcase your talents and abilities as well as values and beliefs in the workplace. Remember that first impressions mean everything, but keeping those good impressions are just as important.

I hope these tips have been helpful! If you’d like to read more about this you can visit this post from our archives.

Good luck marketing your personal brand! Remember, you are the CEO of your own company, and you can personalize your “company” however you wish. Dr. Seuss said it best, “Today you are You, that is truer than true. There is no one alive that is Youer than You.”

Photo by Victor1558.

Managing Your Online and Social Media Presence

It’s no secret—social media is a growing industry these days, and it’s growing fast. This being said, whether you like it or not, embracing social media is a must in this day and age.

First off, it’s a way to brand yourself. Social media branding is low cost and it’s a way to communicate with people inside and outside your company. According to a study conducted by Harris Interactive, 45 percent of employers said that they were using social networks such as Facebook, LinkedIn and Twitter to screen their candidates. When viewing social media presence, 35 percent of employers said that they decided not to offer a position after viewing one of the previously mentioned sites. More than half of the employers who participated said that the main reason for not offering a job was because of provocative photos.

Secondly, social media is a way to engage, simultaneously, with a broad range of people. You can engage with your peers, employers, consumers, and especially with the younger generations. Social media can be a time consuming thing, but you can reach numerous people at the same time. Make sure to set some time aside each day to upkeep your social media presence, check your Twitter, Facebook and LinkedIn for chatter and new ways to network every day.

Finally, social media can also be a learning tool. Yes, that’s right, a learning tool.  Information and feedback is given to you instantly. Take the time to check out those discussion groups you’ve joined on LinkedIn, and comment on the topics. This is not only a way to boost knowledge, but you may stumble upon a networking opportunity by giving feedback. Twitter has millions of companies and organizations that tweet out interesting articles every day. Local news stations are beginning to use Twitter, big name websites such as Mashable tweet out useful information, and you can even find jobs through Twitter.

Managing a social media and online presence can be a time consuming thing, but just remember that 45 percent of employers are now using social media as a tool to screen there contacts.  It will be well worth your time to keep your presence clean and up to par.

Photos by ivanpw and daniel_iversen

How to SELECTIVELY Research Employers BEFORE the Hawk Career Fair

As a UW-Whitewater student or graduate, you’ve already had many opportunities to conduct research. Consider the upcoming Hawk Career Fair one of your best opportunities, because this time, the potential reward is substantial.

The Hawk Career Fair takes place on Wednesday, September 28, from 12pm-4pm in the Williams Center. At the moment, 106 employers have registered to attend the event. So, how do you find a list of the organizations that will attend, along with their jobs and internships of their recruitment interest? If you haven’t done so already, you can quickly establish an account on Hawk Jobs by logging in with your NetID at the Student Login at http://www.uww.edu/career/hawkjobs.php.

  • After logging in on Hawk Jobs, Click on the Career Fairs & Workshops tab
  • Under Category, select ‘Career Fair’ and then Search.
  • At Career Event Search Results, go to the Action column (on the right) and click on ‘Search Employers.’ Without using any filters, click Search to reveal the Organization Name, Industry and Website of all employers registered to attend the Fair. The best research option at this point is to click on the name of a particular organization name to reveal the Positions Available and Job Categories for which the employer is seeking candidates (for the ‘Hawk Career Fair). If an employer has attached a job or internship announcement to their profile, even better. Read the details of the announcement, and think of how you can connect your background to the characteristics sought by the employer. Be prepared to communicate the qualifications in your background to those identified in the announcement. Review the employer’s website, and mention something about that research that is relevant to your profession, that will distinguish you and which appeals to the recruiter.


Do you need to research all 100+ organizations? No, just do a selective, targeted search using some of the filters, such as Position Type, Major, or Job Category. By the way, some organizations may not have completely accurate, up to the moment information on their recruitment profile for the Fair. And although their profile may not have indicated an interest in your qualifications for the Hawk Career Fair itself, they may be interested in your qualifications in the near future, and by the time you graduate.

If you want to take your research one step further, use LinkedIn to identify UW-Whitewater graduates that are working for the employer in a similar capacity. Contact an alumnus, and find out directly from that graduate some personalized information about the employer, job, or internship itself. If you can take your research to this level by obtaining information from internal, informal sources as well as formal, canned sources, you will have an edge over your competition.

Photo by: sffoghorn

Winter Break To-Dos: Part 2

Last week, I covered a few things to work on towards your career goals while you’re enjoying winter break. This week I have another item that you can have as an option for during winter break. Create your LinkedIn account and start networking with professionals in your intended career field. This social media platform allows you to join groups with other professionals that have similar career interests as you, you can do an extensive amount of company research (find out everything from who was recently hired to how the company shows up in the news), and also job searching.

Here are some useful handouts and guides to help you get started:

If you are currently getting ready to look for an internship, check out Laura’s tips internship winter break to-dos.

We will be taking a break from updating our blog for the duration of Winter Break. We’ll be back in action towards the end of January. We will be tweeting throughout winter break, so you can follow us there for the latest news about the world of work and UW-Whitewater.

We will be closed on the following days:

  • Friday, December 24th (Holiday)
  • Monday, December 27th (Furlough)
  • Friday, December 31st (Holiday)

Photo by: Ellen Hatfield