Friday Favorites – Social Media Best Practices

Last Friday, I wrote about five things you absolutely shouldn’t do on social media. We’re taking a positive turn this week to explain five things that you should do on social media. While nothing beats face-to-face conversation, and I encourage you to have conversations with your peers and friends over coffee and not over the Internet, here are some tips to help you when you are on social media.

Social Media

Be Social

Social media is social. It’s about interacting with your friends, your followers, and your subscribers. While you don’t need to tweet, ‘Thanks for the follow!’ to everyone who follows you on Twitter, following them back is good enough.

Following people or companies, or ‘liking’ their page on Facebook, who work in the field you want to get into is a really great idea. If they post something you’re interested in, retweet them, or comment on their post. And, if someone tweets or comments on your post, always comment back or favorite their tweet.

Be Active

When social media was becoming more and more popular a couple of years ago, many people thought it was just a fad. (Hint – it’s not. Social media is here to stay!) You might have jumped on the Twitter bandwagon because all your friends were on Twitter, and then tweeted twice since you started a profile in 2009. If you have a profile on a social media network, make sure you are active on it. Post regularly. You don’t have to go overboard and post 18 times a day. Remember – quality over quantity.

Post About Things You’re Interested In

We all know that potential employers will Google you, and then probably look at your Facebook and Twitter profiles. They will see your recent tweets about how a company recovered from a scandal, and how their public relations managers really pulled things together, and think, ‘Wow, this person is really on top of their game. They’re tweeting about this recent thing that happened in the PR field – that’s awesome.’ Be an opinion leader on social media.

Be Respectful

This one is a no-brainer, for most people, at least. Don’t be a bully, don’t over share, don’t gossip, don’t be disrespectful. If you are nice and polite on social media, potential employers will be more likely to take you seriously than if you were a bully. If you choose to make your social media profiles public, your professors, peers, acquaintances, and supervisors will be able to see everything. Make sure what you’re doing on social media is positive and respectful.

Tweet others the way you would like to be tweeted (Haha. See what I did there?)

Have a Personality

I think that social media is a great way to express yourself. You can upload photos of your recent skydiving trip on Facebook, you can tweet about the funniest cat videos on YouTube, and you can blog about your new job. Different platforms require different ways to express yourself. For example, you wouldn’t post all your skydiving pictures on Twitter. That’s for Facebook! But you can still have fun with Twitter.

Add a little personality when you tweet or post. If you’re retweeting something on Twitter, add a little comment before the RT. If you’re sharing someone’s post on Facebook, add your own opinion. Don’t be stiff – you can have fun on social media!

Are there any other tips you think that are useful to do on social media?

Photo by Aslan Media.