Interview with AMA President

I had the opportunity to talk with American Marketing Association’s president, Briana Roy, about leadership, involvement, and, of course, AMA. Briana Roy is a senior, with a corporate health and communications major and marketing minor. She joined AMA her second week of her freshman year and has loved it ever since.

‘Joining AMA was the best decision I’ve ever made,’ Briana says. ‘I love it. I’ve been involved ever since freshman year. I’ve made so many great connections through networking; I’ve grown in ways that I would not have if I wouldn’t have gotten involved.’

There are about 200 students in AMA, and their meetings are every Wednesday night in the Timmerman Auditorium in Hyland Hall at 4pm. They are always open meetings, so everyone is encouraged to attend! Briana says there are 17 positions on AMA executive board, and every position changes each semester.

‘That gives more students the opportunity to get on e-board faster, say if they don’t join AMA until they’re a junior, they can get on board right away. Also you get to hold more positions that way,’ Briana says.

Briana Roy

Contrary to popular belief, you do not need to be a marketing major to join AMA.

‘AMA is very broad,’ Briana says. ‘We have advertising, we have finance, we have IT, accounting. It’s really open to everyone, especially sincemarketing is such a broad field, that’s one reason why we’re so big. If you really like sales, we do sales. If you’re interested in retail, we do retail. If you’re interested in finance, we do finance. Last year we had Photoshop workshops. There’s so many opportunities that you can’t say that you joined AMA and didn’t find something that was for you.’

AMA is also a professional organization, and students at UW-Whitewater connect with their alumni regularly.

‘An AMA alumni talked to us and one of the biggest things she took from AMA was learning how to talk with professionals. In college you get to talk to other students and professors but you don’t really necessarily get to talk with other professionals but when she got into her job she found it really beneficial that she knew how to talk to higher-up management, whereas some people might be more intimidated by that. If you’re in a leadership role you’ll have that experience.’

Briana’s last thoughts about AMA? ‘It really gives you a hands-on opportunity. You’re not going to go into a classroom and do the kinds of things that you can do with AMA. I can go into a job interview and say ‘I managed a team of 33 people’ and you just don’t get that in a classroom.’

Are you interested in joining AMA? Contact Briana Roy at RoyBC19@uww.edu.

Photo by UWW Career.

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