Friday Favorites – 5 Favorite Tips to Succeed on LinkedIn

LinkedIn is the top professional social media network out there. Surprised? Probably not. Here are five tips for you to take the most advantage of this website.

Succeed on LinkedIn

Have an Appropriate Picture

  • One thing that I see all too often are inappropriate, awkward, or just plain terrible headshots on LinkedIn. Having a great picture with a webpage full of text will really balance things out. People will also be able to place a face with a name if they view your profile and then meet you sometime later.
  • If you need a professional headshot, Shannon, the other social media student manager, and I will be providing free headshots at our LinkedIn photoshoot sometime in November. We hosted a LinkedIn headshot photoshoot at the Hawk Career Fair last week and it was a great success! More than 200 students were photographed. You can view the photos on our Facebook page, and stay up to date on the next LinkedIn Headshot Photoshoot through our social media channels.

Make a Unique URL

  • One cool thing you can do on LinkedIn is to create a personalized URL. When you first make a LinkedIn profile, your URL will look something like: This looks really messy! Here are step-by-step instructions on how to do this:
  1. Hover over Profile and click Edit Profile.
  2. Click Edit next to your given URL.
  3. There will be a box on the right side of the screen saying Your Public Profile URL. Underneath, Customize Your Public Profile URL
  4. Here is where you can personalize what comes after Most people use their full names when creating a new URL.
  • By personalizing your URL on LinkedIn, it will help your profile look more professional. People will remember rather than This process is really easy but many people don’t take advantage of it.

Give and Receive Recommendations

  • This is probably my favorite aspect to LinkedIn. When you first filled out your profile, you might have listed some skills you possess. These show up under the Skills & Expertise section in your profile. Once you start getting connected with people, they may recommend you for your skills. This is similar to when you +1 on Google+.
  • It’s always nice to get recommended for your skills by your peers and colleagues. As an etiquette tip, always recommend them for the skills they have back!

Join Groups

  • If you’re really interested in your field of study or a specific aspect of it, join a group that is catered to that. Groups on LinkedIn are great ways to connect with your university’s alumni, professionals, staff members, and potential employers.
  • But, don’t go overboard. You only need to join as many groups as you want to have networks in the professional world. You don’t need to join the 3,701 Public Relations groups – only join the ones you are really interested in.

Read Your Home Feed

  • Treat LinkedIn’s home page like you would your Facebook wall. Scroll through it and see if anything catches your eye. Check out some articles, see what your friends are up to in the professional world, and get a feel for what the professional side of LinkedIn is really about.
  • Pro tip: ‘Liking’ an article or commenting is a great idea! Also, if you know of any articles that are relevant to your field of study or things that you want to share with your network, go ahead and share it! You never know who will ‘like’ or comment on it, and who knows what could spark from that conversation.