The Power of Personal Branding

We may all know about personal branding, but do you know why it’s important? Your personal brand can help in more ways than one. Keep reading to find out how you can improve your personal brand and how it can help your career!

Here’s a refresher into what personal branding is all about:

  • Your personal brand is a way to distinguish yourself from other people.
  • It is like any other brand, but a personal brand is all about YOU. It is all about your presence.
  • It is as if you are the CEO of your own company, and you are trying to promote yourself.
  • Your personal brand should “convey your interests, personal strengths, experience and future goals.” (Mashable)
Here are some tips to help you get started into helping build your personal brand.Build your online profile carefully

Nowadays, it seems like everyone has a Facebook page, a Twitter, a LinkedIn profile, possibly a personal website or blog, and even a YouTube channel. Your online profile can say a lot about you, and it’s important to post or upload only things that could help build your image. Most employers will at the very least Google you when they’re looking to hire. The last thing you would want is something negative to pop up when they search your name. So be smart about your online profiles.

After all, you are what you tweet.

Start something that is uniquely you

The other Social Media Intern that I work with, Heather, started her own website that has to do with all things beauty, crafting, humor and photography. Every part of it reflects her style. This website is something that she has created all on her own and takes a lot of time to keep it up to date. I also have a blog that I created when I studied abroad last semester, which includes my photography, posts about places I’ve traveled to, and some funny stories.

Starting a blog, website, YouTube channel, or even branching out to start up a club or organization on campus can be great ways to help build your personal brand as well as add to your resume and can help build credibility. Starting something that is uniquely you can only help you in the long run!

Own it

If you’ve started your own business, have a unique talent or skill that you could easily market, are really involved in an organization, or just want to get your name out there, creating personal business cards are a great way to jump start that. VistaPrint is a great resource to use. You should also figure out what makes you proud, famous or different from everyone else. If you’re at a networking event or Career Fair or even talking to your dentist or one of your parent’s friends, it’s okay to brag about your talents!

Once you find that thing that makes you unique, own it!

What does my personal brand have to do with my career?

You may not realize it, but you are living your personal brand 24/7. Things like dressing appropriately for work, showing up on time, meeting deadlines, your personal habits and body language, and working with coworkers and independently all have an important part in your personal brand. It’s important to showcase your talents and abilities as well as values and beliefs in the workplace.┬áRemember that first impressions mean everything, but keeping those good impressions are just as important.

I hope these tips have been helpful! If you’d like to read more about this you can visit this post from our archives.

Good luck marketing your personal brand! Remember, you are the CEO of your own company, and you can personalize your “company” however you wish.┬áDr. Seuss said it best, “Today you are You, that is truer than true. There is no one alive that is Youer than You.”

Photo by Victor1558.