It’s no secret—social media is a growing industry these days, and it’s growing fast. This being said, whether you like it or not, embracing social media is a must in this day and age.
First off, it’s a way to brand yourself. Social media branding is low cost and it’s a way to communicate with people inside and outside your company. According to a study conducted by Harris Interactive, 45 percent of employers said that they were using social networks such as Facebook, LinkedIn and Twitter to screen their candidates. When viewing social media presence, 35 percent of employers said that they decided not to offer a position after viewing one of the previously mentioned sites. More than half of the employers who participated said that the main reason for not offering a job was because of provocative photos.
Secondly, social media is a way to engage, simultaneously, with a broad range of people. You can engage with your peers, employers, consumers, and especially with the younger generations. Social media can be a time consuming thing, but you can reach numerous people at the same time. Make sure to set some time aside each day to upkeep your social media presence, check your Twitter, Facebook and LinkedIn for chatter and new ways to network every day.
Finally, social media can also be a learning tool. Yes, that’s right, a learning tool. Information and feedback is given to you instantly. Take the time to check out those discussion groups you’ve joined on LinkedIn, and comment on the topics. This is not only a way to boost knowledge, but you may stumble upon a networking opportunity by giving feedback. Twitter has millions of companies and organizations that tweet out interesting articles every day. Local news stations are beginning to use Twitter, big name websites such as Mashable tweet out useful information, and you can even find jobs through Twitter.
Managing a social media and online presence can be a time consuming thing, but just remember that 45 percent of employers are now using social media as a tool to screen there contacts. It will be well worth your time to keep your presence clean and up to par.