How to SELECTIVELY Research Employers BEFORE the Hawk Career Fair

As a UW-Whitewater student or graduate, you’ve already had many opportunities to conduct research. Consider the upcoming Hawk Career Fair one of your best opportunities, because this time, the potential reward is substantial.

The Hawk Career Fair takes place on Wednesday, September 28, from 12pm-4pm in the Williams Center. At the moment, 106 employers have registered to attend the event. So, how do you find a list of the organizations that will attend, along with their jobs and internships of their recruitment interest? If you haven’t done so already, you can quickly establish an account on Hawk Jobs by logging in with your NetID at the Student Login at http://www.uww.edu/career/hawkjobs.php.

  • After logging in on Hawk Jobs, Click on the Career Fairs & Workshops tab
  • Under Category, select ‘Career Fair’ and then Search.
  • At Career Event Search Results, go to the Action column (on the right) and click on ‘Search Employers.’ Without using any filters, click Search to reveal the Organization Name, Industry and Website of all employers registered to attend the Fair. The best research option at this point is to click on the name of a particular organization name to reveal the Positions Available and Job Categories for which the employer is seeking candidates (for the ‘Hawk Career Fair). If an employer has attached a job or internship announcement to their profile, even better. Read the details of the announcement, and think of how you can connect your background to the characteristics sought by the employer. Be prepared to communicate the qualifications in your background to those identified in the announcement. Review the employer’s website, and mention something about that research that is relevant to your profession, that will distinguish you and which appeals to the recruiter.


Do you need to research all 100+ organizations? No, just do a selective, targeted search using some of the filters, such as Position Type, Major, or Job Category. By the way, some organizations may not have completely accurate, up to the moment information on their recruitment profile for the Fair. And although their profile may not have indicated an interest in your qualifications for the Hawk Career Fair itself, they may be interested in your qualifications in the near future, and by the time you graduate.

If you want to take your research one step further, use LinkedIn to identify UW-Whitewater graduates that are working for the employer in a similar capacity. Contact an alumnus, and find out directly from that graduate some personalized information about the employer, job, or internship itself. If you can take your research to this level by obtaining information from internal, informal sources as well as formal, canned sources, you will have an edge over your competition.

Photo by: sffoghorn