2017 Marketing Projections

I found an article on feedly this week that led me to adweek.com.  This article was about how mobile marketing is projected to grow even more in the year 2017.  The article uses research from eMarketer and said the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate significant increases.  According to the article, advanced analytics tools such as machine learning can give online companies all sorts of current metrics and future projections of viewership.

These future projections will give online blogs more leverage to advertisements as we learned in a previous section.  These brands could use the machine learning capabilities to also understand customer product preferences based on historical purchases and searches to get broader knowledge of who their target audience is.

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