Promoting the Facebook Way

Following up on how social media drives news websites from our following weeks, I found an interesting article here on Facebook has been promoting nightly newscasts.  Paul Greely of Marketshare did some research on how a TV promo might be different then a Facebook promo based on how Facebook users view videos.  It is reported that 85% of people on Facebook watch videos with the sound turned off.  This will now make the news stations incorporate text to help the audience get the message from the story without the audio.  Facebook has also allowed news outlets to put their comments as the top comment so they can attach the article where the discussion of the video is going on.

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