Archive forNovember, 2016

2017 Marketing Projections

I found an article on feedly this week that led me to adweek.com.  This article was about how mobile marketing is projected to grow even more in the year 2017.  The article uses research from eMarketer and said the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate significant increases.  According to the article, advanced analytics tools such as machine learning can give online companies all sorts of current metrics and future projections of viewership.

These future projections will give online blogs more leverage to advertisements as we learned in a previous section.  These brands could use the machine learning capabilities to also understand customer product preferences based on historical purchases and searches to get broader knowledge of who their target audience is.

Comments

Fake News goes Viral too Easily

As I was scrolling through feedly I saw an article from the New York Times on how fake news can go viral with the help of social media.  This article relates to the class in a couple ways with our recent mapping assignment and our social media section.

This article is a case study on how a tweeter got 16,000 retweets and 14,000 likes on a couple pictures of a bus and the caption read “Anti-Trump protestors in Austin today are not as organic as they seem.  Here are the buses they came in.  #fakeprotests #trump2016 #austin” The busses were in fact, for a large conference that had to relation at all to the election.  Despite this tweeter’s small following on twitter, this fake information reached tens of thousands of people.  This tweet was also retweeted by several news outlets.

It is interesting that someone on Twitter who has as much followers as myself be able to spread fake news like that so easily.

Comments

Mapping

My map for the top news stories this past week can be found here.

Comments

Promoting the Facebook Way

Following up on how social media drives news websites from our following weeks, I found an interesting article here on Facebook has been promoting nightly newscasts.  Paul Greely of Marketshare did some research on how a TV promo might be different then a Facebook promo based on how Facebook users view videos.  It is reported that 85% of people on Facebook watch videos with the sound turned off.  This will now make the news stations incorporate text to help the audience get the message from the story without the audio.  Facebook has also allowed news outlets to put their comments as the top comment so they can attach the article where the discussion of the video is going on.

Comments

Newspaper Biggest Mistake

news-paper-revenues-graph-b

This feedly article found here talks about the mistakes the newspaper industry made when presenting its audience with online material.  University of Texas scholas Hsiang Iris Chyi and Ori Tenenboim conducted a research of their own and concluded that the print industry should have stuck with its strengths. 

__(‘Read the rest of this entry »’)

Comments

Jefferson County Board Meeting

The Jefferson County Board held a meeting on Oct. 25 to discuss topics such as the alleged claims made against Jefferson County for the damages to cars on Highway 19.  The claims were ultimately voted on and rejected.

The claims that took place on Highway 19 were mainly caused by the seal coat chips that were damaging the windshields of cars.  The counties insurance carrier, WMMIC reviewed the claims and found that the County was not responsible for the damages, therefore recommended to disallow the claims.

County Supervisor Amy Rinard, who initially voted in favor of disallowing the claims, suggested that the resolution to be sent back to the Finance Committee to give them more time to present new information to the insurance company.  The proposal would give the committee a deadline by December to come up with a new resolution.

Other County Supervisors were in support of the claims getting reviewed again.  Supervisor Greg David noted that, “There was no enforced speed limit that caused chips to fly all over the place and the people who were driving properly were still effected.”  Grady also made the suggestion that their needs to be signage or and advanced notice on the chipped roads that are causing the damages.

In response, Corporation Counsel J. Blair Ward agreed with the analysis done by the insurance company.

“They did their analysis based on investigation with the highway department.  They collected as much evidence as they could before making a decision,” Ward said.  “My primary interest in having those claims denied is that once those claims are denied, then the claimants have only six months to sue the company if they are unsatisfied with the denial.”

Supervisor Glen Borland was bothered that the county doesn’t have a legal responsibility to deal with the claims and brought up that the county should have a moral responsibility.  Supervisor David later went off of that statement and said there should be a responsibility to get the claims back to the insurance company as new evidence is coming forward.

Other supervisors had conflicting opinions on sending the matter back to the committee.  Supervisor Steven Nass was questioning what the committee would be doing that the insurance company hasn’t already accomplished.

The two separate votes that took place which was proposing to having the Finance committee and insurance company an extended investigation on the claims that took place on highway 19 which was voted against by the supervisors.  It was also voted in favor for that the disallowing of the claims would be approved.

Ward also gave a warning to the supervisors about the Open Meetings Law and referenced the quorums in Winnebago County.  For 4 years in Winnebago the committee was noticed by the public before somebody filed a complaint to the district attorney, that eventually led to an investigation and a newspaper article about the happenings of the quorum should not have been going on.

The point that Ward made is that he wanted to make sure that if there is a meeting with more than three members from a committee that the needs to be action taken and somebody from that committee needs to leave.

 

 

 

 

 

 

 

 

Comments