October 20, 2016
By Brad Allen, UW-W student blogger
According to an article published on www.Adweek.com, online publishers and companies can now advertise with the usage of 360-degree-photos through Facebook’s new Instant Articles feature.
360-degree-photos are still images which the viewer can interact with in order to, effectively, spin the photo around, thus making the photo fully 3-Dimensional. Users simply use their finger to click or drag the photo around to capture multiple views within one photo.
It’s an incredibly feature, one that I never expected to see happen in our lifetimes. But here it is, nonetheless. This feature can make images seem like more than images, and allow readers to really feel in-tune with what they’re looking at. This new photography feature could allow news organizations to better show a story by including images which not only show the speaker at an event, but also the crowd; furthermore, viewers can see media images that now display a full view of both the players in a sports game and the cheering crowd. It’s a great way to effectively show off the best of both worlds in one single, digital media form.
I am utterly astonished.
Adweek.com reported in an article that “Roberts also showed examples of the features in action from early adopters USA Today and Bild, adding that users with the latest Android or iOS Facebook app can access them via the Instant Articles page.”
Check out the original article by clicking the link below.